---
title: "Nuphy — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/nuphy"
last_updated: "2026-08-10T03:34:02.393Z"
locale: en
meta:
description: "Niche score 36/100 · $47K/yr market · 39K searches/yr · $113.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $47K/yr market · 39K searches/yr · $113.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nuphy — $47K/yr Amazon US Niche (2026) - Flapen"
---
# **nuphy**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 44Conversion 14Competition 48Returns 1Price range 66Avg price 71Brand share 0Review moat 87Quality gap 75
**Review moat**
**Great****255.29**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$113.31**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$12.55–$141.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+15.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$47K**
$47K/yr · 39K searches
**Returns**
**Bad****11.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, nuphy is a $47K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nuphy market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$57K–$85K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#403**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **18.6%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **189 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 96%
**Open market**
**0%**
- nuphy76% - BETAFPV24% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — +15.3% search growth over the last 90 days.
2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/electronics/nuphy/trend)
## **Top nuphy search terms**
- **nuphy air75**20K/yr+10.6%0.7% conv. - **air75**13K/yr+18.1%1.5% conv. - **nuphy air 75**6K/yr+23.1%0.9% conv. [**All search terms **](https://flapen.com/research/us/electronics/nuphy/search-terms)
## **Top nuphy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$5K15%$7K20%$9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**nuphy Air75 V3 Hot Swappable Wireless Mechanical Keyboard 84 Keys 75% Custom Low Profile Keyboard with Knob RGB Backlit Gasket Mounted Support Bluetooth/2.4GHz/USB-C Black-Red Nano**nuphy**$136.66**4.1★270 rev](https://www.amazon.com/dp/B0FFGSRLR2) [2**nuphy Air75 V3 Low Profile Mechanical Keyboard 75% Custom Hot Swappable Wireless Keyboard with Gasket Mount RGB Backlit Multi-Device Bluetooth/2.4GHz/USB-C for Mac Windows White-Brown Nano Switch**nuphy**$136.53**4.1★270 rev](https://www.amazon.com/dp/B0FFG5J55H) [3**NuPhy Air75 V3 Low Profile Mechanical Keyboard with knob 75% Custom Hot-Swap Wireless Keyboard with Gasket Mount RGB Backlit Multi-Device Bluetooth/2.4GHz/USB-C for Mac Windows Black-Blush nano switch**nuphy**$141.42**4.1★270 rev](https://www.amazon.com/dp/B0FFG49DGP) [4**nuphy Air75 V2 Portable 75% Mechanical Keyboard Wireless Keyboard Supports Bluetooth/2.4G/USB-C RGB Gaming Keyboards Compatible with Windows/Mac OS/Linux Systems Grey-Gateron Brown Switch**nuphy**$113.47**4.3★750 rev](https://www.amazon.com/dp/B0CMZRBGMG) [5**BETAFPV Air75 Brushless Whoop Quadcopter Ultralight 1S 75mm Micro Whoop Drone with C03 FPV Camera G473 5IN1 Air Flight Controller ELRS Receiver 0802SE 23000KV Motors for FPV Racing Freestyle-ELRS**BETAFPV**$118.52**4.2★120 rev](https://www.amazon.com/dp/B0DQPL97V1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BETAFPV Air75 II Brushless Whoop Quadcopter Ultra-Lightweight Drone with Matrix G4 5IN1 II FC 0802 28000KV Brushless Motors 1614-3B Props C03 Camera Air II Canopy & Frame for Champion FPV Quad**BETAFPV**$118.55**5 rev4mo ago](https://www.amazon.com/dp/B0GS5QD1VH) [**BETAFPV Air75 II Brushless Whoop Quadcopter Ultra-Lightweight Whoop Drone with Matrix G4 5IN1 II FC 0802 22000KV Brushless Motors 1614-3B Propellers C03 Camera Air II Canopy & Frame FPV Freestyle**BETAFPV**$114.78**1 rev4mo ago](https://www.amazon.com/dp/B0GS5NGVSR) [**BETAFPV Air75 II Brushless Whoop Quadcopter Ultra-Lightweight Whoop Drone with Matrix 5IN1 II FC 0802 25000KV Motor 1614-3B Prop C03 Camera Air II Canopy & Frame for FPV Drone Indoor Outdoor Racing**BETAFPV**$113.90**0 rev4mo ago](https://www.amazon.com/dp/B0GS673JL3) [**nuphy Node75 Wireless Mechanical Keyboard 75% Hot Swappable Custom Low Profile Keyboard 84 Keys Computer Gaming Keyboards Supports Touch Gestures PBT Keycaps RGB Backlit Bluetooth/2.4GHz/USB-C**nuphy**$94.63**79 rev8mo ago](https://www.amazon.com/dp/B0G253CGB7) [**nuphy Node75 Wireless Mechanical Keyboard 75% Hot Swappable Custom Low Profile Keyboard 84 Keys Ergonomic Gaming Keyboards Supports Touch Gestures PBT Keycaps RGB Backlit Bluetooth/2.4GHz/USB-C**nuphy**$93.94**79 rev8mo ago](https://www.amazon.com/dp/B0G24YWPPM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BETAFPV Air75 II Brushless Whoop Quadcopter Ultra-Lightweight Whoop Drone with Matrix 5IN1 II FC 0802 25000KV Motor 1614-3B Prop C03 Camera Air II Canopy & Frame for FPV Drone Indoor Outdoor Racing**BETAFPV**$113.90**0.0★**▲ 250%**](https://www.amazon.com/dp/B0GS673JL3) [**BETAFPV Air75 II Brushless Whoop Quadcopter Ultra-Lightweight Drone with Matrix G4 5IN1 II FC 0802 28000KV Brushless Motors 1614-3B Props C03 Camera Air II Canopy & Frame for Champion FPV Quad**BETAFPV**$118.55**3.6★**▲ 249%**](https://www.amazon.com/dp/B0GS5QD1VH) [**BETAFPV Air75 II Brushless Whoop Quadcopter Ultra-Lightweight Whoop Drone with Matrix G4 5IN1 II FC 0802 22000KV Brushless Motors 1614-3B Propellers C03 Camera Air II Canopy & Frame FPV Freestyle**BETAFPV**$114.78**5.0★**▲ 247%**](https://www.amazon.com/dp/B0GS5NGVSR) [**nuphy Halo75 V2 Mechancial Gaming Kyeboard 75% Wireless Hot Swappable Bluetooth Keyboard 83 Kyes RGB Backlit Keyboard Support Bluetooth/2.4GHz/USB-C (Pink Lemon (55gf))**nuphy**$122.37**4.3★**▲ 230%**](https://www.amazon.com/dp/B0D5Q98LL7) [**nuphy Node75 Wireless Mechanical Keyboard 75% Hot Swappable Custom Low Profile Keyboard 84 Keys Computer Gaming Keyboards Supports Touch Gestures PBT Keycaps RGB Backlit Bluetooth/2.4GHz/USB-C**nuphy**$94.63**4.5★**▲ 201%**](https://www.amazon.com/dp/B0G253CGB7)
**~~View all trending →~~**
## **What buyers say about nuphy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**11%
*“Hardware is nice”*
**Touch/Button Controls**10%
*“Love the tactile feeling with great feedback and nice touch”*
**Audio Quality**10%
*“Quality and sound were both excellent”*
**Fun/Entertainment Experience**9%
*“So much fun”*
**Design-Overall**6%
*“Clean looking”*
**Ease Of Use**5%
*“easy to use”*
**Weight Light**4%
*“It's lightweight”*
**Battery Life**4%
*“Battery life is great too”*
**Connectivity-Overall**3%
*“Flawless connection”*
**Value For Money**3%
*“Great starter drone at a great price”*
### **What buyers complain about **
**Quality-Overall**12%
*“poor quality”*
**Durability**10%
*“I couldn't even enjoy it because in the first flight broke the esc of one motor”*
**Connectivity-Overall**8%
*“Neither one will consistently connect with the USB dongle”*
**Value For Money**6%
*“Underwhelming for the price”*
**Touch/Button Controls**6%
*“The issue is the responsiveness of the keys”*
**Functionality-Overall**5%
*“However the dongle is pretty bad”*
**Product Condition**4%
*“This strongly indicates that I was sent a returned/open-box item instead of a brand-new product”*
**Software/Application**3%
*“the web app software can be a little finicky sometimes,”*
**Socket/Port/Plug**2%
*“the only USB C port on this Nuphy keyboard has become EXTREMELY unreliable”*
**Battery Life**2%
*“the battery began to swell dangerously”*
### **Top return reasons **
**Functionality-Overall**16%
**Connectivity-Overall**15%
**Value For Money**10%
**Defective Material/Parts**8%
**Size-Overall**7%
**Touch/Button Controls**5%
**Product Condition**5%
**Advertised Vs Actual Product**5%
**Noise Level**5%
**Compatibility-Overall**3%
## **Common questions**
- **Is nuphy profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 24 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Skip it (36/100).
- **How competitive is the nuphy niche?**
- 2 brands and 6 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nuphy?**
- Top complaints mined from reviews: Quality-Overall, Durability, Connectivity-Overall. The return rate is 11.7% — above our launch gate.
- **When does demand for nuphy peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the nuphy niche?**
- Listings span $12.55–$141.42; the average listing price is $113.31 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.
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