---
title: "Navionics — $116K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/navionics"
last_updated: "2026-08-09T22:31:40.099Z"
locale: en
meta:
description: "Niche score 44/100 · $116K/yr market · 40K searches/yr · $149.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $116K/yr market · 40K searches/yr · $149.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Navionics — $116K/yr Amazon US Niche (2026) - Flapen"
---
# **navionics**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 64Conversion 25Competition 53Returns 34Price range 23Avg price 59Brand share 0Review moat 93Quality gap 75
**Review moat**
**Great****130.73**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+42.8%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$149.34**
avg listing price — sweet spot $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$116K**
$116K/yr · 40K searches
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$68.11–$208.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, navionics is a $116K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navionics market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$75K–$112K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#3,966**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **73%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**112**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 98%
**Open market**
**0%**
- Navionics84% - C-MAP6% - Garmin5% - Humminbird4%
## **Demand**
Weekly Amazon search volume, last 16 weeks — +42.8% search growth over the last 90 days.
1K600Spike '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/electronics/navionics/trend)
## **Top navionics search terms**
- **navionics platinum plus**10K/yr+41.8%2.4% conv. - **navionics sd card for lowrance**5K/yr+58.9%1.6% conv. - **navionics**7K/yr+50.8%1.2% conv. - **navionics card**3K/yr+63.4%1.0% conv. - **navionics chip for hummingbird**4K/yr+57.4%1.0% conv. - **navionics sd card**4K/yr+11.9%0.7% conv. - **garmin navionics**3K/yr+27.2%1.3% conv. - **navionics chip for lowrance**4K/yr+6.1%1.9% conv. [**All search terms **](https://flapen.com/research/us/electronics/navionics/search-terms)
## **Top navionics products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$9K12%$14K16%$19K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Navionics Platinum+ NPUS006R - U.S. South**Navionics**$179.63**4.3★59 rev](https://www.amazon.com/dp/B0BBT6MH5Y) [2**Navionics Plus Regions South Marine and Lake Charts on SD/MSD**Navionics**$134.72**4.5★296 rev](https://www.amazon.com/dp/B01J40VG86) [3**Garmin 010-C1370-30 Navionics+ - U.S. East**Navionics**$120.87**4.3★31 rev](https://www.amazon.com/dp/B0BF5SG4T1) [4**Navionics Garmin 010-C1370-40 U.S. East Platinum+ microSD/SD Card NPUS007R Black**Navionics**$177.56**3.7★14 rev](https://www.amazon.com/dp/B0BBSMH9JJ) [5**Navionics Plus Regions North Lake Charts on SD/MSD Black**Navionics**$126.15**4.4★191 rev](https://www.amazon.com/dp/B01J40VD48)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Navionics Platinum+ NPUS012R - Canada East & Great Lakes**Navionics**$206.81**9 rev2y ago](https://www.amazon.com/dp/B0D7RJ8ZVB) [**Navionics NAUS012R - Canada East & Great Lakes - Navionics+**Navionics**$125.60**18 rev2y ago](https://www.amazon.com/dp/B0D7RR1RRT) [**Garmin U.S. & Coastal Canada - Lakes Rivers and Coastal Marine Charts - Garmin Navionics+ | NSUS001L | microSD/SD and One-Year Subscription**Garmin**$142.90**11 rev3y ago](https://www.amazon.com/dp/B0C2SCTWPG) [**Garmin Nvus006r Navionics+ Vision+ U.s. South Microsd**Garmin**$196.16**18 rev3y ago](https://www.amazon.com/dp/B0BL7MFK44) [**Humminbird LakeMaster Premium Southeast States V1 Map SD Card for Fish Finders**Humminbird**$151.62**714 rev3y ago](https://www.amazon.com/dp/B0BG686N2H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Humminbird Piranhamax 4 DI**Humminbird**$164.45**4.6★**▲ 200%**](https://www.amazon.com/dp/B01MFAV2WK) [**Navionics 010-C1370-30+ Naus007r U.s. East**Navionics**$121.59**4.0★**▲ 149%**](https://www.amazon.com/dp/B09X5TY85L) [**Navionics Garmin 010-C1370-40 U.S. East Platinum+ microSD/SD Card NPUS007R Black**Navionics**$177.56**3.7★**▲ 57%**](https://www.amazon.com/dp/B0BBSMH9JJ) [**C-MAP Discover North America Lakes US/Canada Map Card for Marine GPS Navigation**C-MAP**$121.46**3.8★**▲ 49%**](https://www.amazon.com/dp/B08RR4N5ZM) [**Navionics Plus Regions South Marine and Lake Charts on SD/MSD**Navionics**$134.72**4.5★**▲ 26%**](https://www.amazon.com/dp/B01J40VG86)
**~~View all trending →~~**
## **What buyers say about navionics**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“Affordable”*
**Advertised Vs Actual Product**25%
*“as advertised”*
**Image/Picture Clarity**8%
*“He said its a clear picture”*
**Efficiency**8%
*“Worked well in my Hummingbird”*
**Functionality-Overall**8%
*“Chip works fine otherwise”*
**Compatibility-Overall**8%
*“Works great in the Elite 9”*
**Display-Overall**4%
*“Affordable, big screen, easy to use and works well”*
**Quality-Overall**4%
*“Nice quality and easy to use”*
**Ease Of Use**4%
*“Nice quality and easy to use”*
### **What buyers complain about **
**Functionality-Overall**33%
*“Did not work”*
**Ease Of Use**17%
*“Difficult to use”*
**Advertised Vs Actual Product**17%
*“description is wrong”*
**Size-Overall**17%
*“It does not even come close to a fit”*
**GPS**17%
*“If you just want a simple chip to put in your GPS do not buy”*
### **Top return reasons **
**Compatibility-Overall**46%
**Functionality-Overall**13%
**Advertised Vs Actual Product**12%
**GPS**8%
**Size-Overall**6%
**Value For Money**4%
**Product Condition**4%
**Defective Material/Parts**2%
**Certifications**2%
**Software/Application**1%
## **Common questions**
- **Is navionics profitable to sell on Amazon United States?**
- The niche generates $116K/yr across 22 tracked products. 90-day search growth is +42.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the navionics niche?**
- 4 brands and 112 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in navionics?**
- Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Advertised Vs Actual Product. The return rate is 4.3%.
- **What does it cost to enter the navionics niche?**
- Listings span $68.11–$208.01; the average listing price is $149.34 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.
## **Related niches in Electronics**
- 69 [**power strip long cord**](https://flapen.com/research/us/electronics/power-strip-long-cord)$510K/yr+50.2%**Worth a look**- 70 [**airpods pro charging case**](https://flapen.com/research/us/electronics/airpods-pro-charging-case)$798K/yr-5.3%**Worth a look**- 70 [**starlink mini tripod**](https://flapen.com/research/us/electronics/starlink-mini-tripod)$478K/yr+62.3%**Worth a look**- 70 [**luggage tracker**](https://flapen.com/research/us/electronics/luggage-tracker)$716K/yr+29.5%**Worth a look**- 70 [**canopy fan**](https://flapen.com/research/us/electronics/canopy-fan)$298K/yr+135.4%**Worth a look**- 70 [**spypoint battery pack**](https://flapen.com/research/us/electronics/spypoint-battery-pack)$379K/yr+67.4%**Worth a look**[**All Electronics niches **](https://flapen.com/research/us/electronics)