---
title: "Murs Radio — $100K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/murs-radio"
last_updated: "2026-08-12T00:46:11.691Z"
locale: en
meta:
description: "Niche score 41/100 · $100K/yr market · 113K searches/yr · $107.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $100K/yr market · 113K searches/yr · $107.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Murs Radio — $100K/yr Amazon US Niche (2026) - Flapen"
---
# **murs radio**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 28Conversion 10Competition 74Returns 53Price range 35Avg price 73Brand share 3Review moat 71Quality gap 65
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$107.27**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****645.68**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$16.55–$257.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+2.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$100K**
$100K/yr · 113K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, murs radio is a $100K/yr Amazon United States market (113K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **murs radio market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$107K–$134K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#431**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **63%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 79%
**Open market**
**0%**
- Radioddity63% - Retevis21% - BTECH11% - BAOFENG2% - Dakota Alert2% - Motorola Solutions1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 46 weeks — +2.1% search growth over the last 90 days.
4K3KSpike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/electronics/murs-radio/trend)
## **Top murs radio search terms**
- **radioddity**54K/yr+3.9%0.6% conv. - **murs radio**46K/yr+0.2%0.6% conv. - **murs**8K/yr+6.0%0.5% conv. - **radioddity gmrs**4K/yr-1.6%1.2% conv. - **murs radio handheld**2K/yr-23.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/murs-radio/search-terms)
## **Top murs radio products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4K8%$8K12%$12K16%$16K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Radioddity MU-5 MURS Radio License Free Two-Way Radio Rechargeable Display Sync for Industrial Business Retail**Radioddity**$34.16**4.4★160 rev](https://www.amazon.com/dp/B0B2CV7YMN) [2**BTECH MURS-V2 200 Fully Customizable Channels MURS Two-Way Radio. USB-C Charging IP54 Weatherproof Dual Band Scanning (VHF/UHF) FM Radio & NOAA Weather Broadcast Receiver**BTECH**$57.74**4.0★72 rev](https://www.amazon.com/dp/B0BS8KW399) [3**Retevis RT27V MURS Radios Walkie Talkies with Earpiece Long Range Rechargeable Low-Traffic Channel Durable Two Way Radios for Hunting Camping Farm2 Pack**Retevis**$54.16**4.4★370 rev](https://www.amazon.com/dp/B07JCTH8FB) [4**Radioddity GM-30 Plus GMRS Handheld Radio 1000 Channels GPS Tracking**Radioddity**$64.62**4.4★344 rev](https://www.amazon.com/dp/B0D874MBKQ) [5**Retevis RB17V MURS Handheld Radio Hunting Walkie Talkies Long Range with 4400mAh Rechargeable Battery License Free MURS Radio for Camping Hiking Skiing (2 Pack) (with Original Antenna)**Retevis**$50.59**4.4★425 rev](https://www.amazon.com/dp/B08VNBH4WQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Radioddity GS-10B Pro Ham Radio Handheld 8W Dual Band with Real-Time Spectrum HF SSB CW Airband NOAA Receiver App Programming 999 CHs Includes SW & MW Donut ANTs Portable HT for POTA & Field Day**Radioddity**$69.64**10 rev2mo ago](https://www.amazon.com/dp/B0H1Q1SFLF) [**Radioddity CB-5000 CB Radio SSB NRC Mobile Transceiver for Trucker**Radioddity**$186.84**22 rev2mo ago](https://www.amazon.com/dp/B0GZMV1VBH) [**Radioddity HF-010 Portable HF Antenna 10-Band 80m-6m Multiband Vertical Shortwave Antenna for Ham Radio & HF Transceivers Upgraded 304 Stainless Steel Connector with Tripod & Ground Spike for POTA**Radioddity**$228.69**29 rev5mo ago](https://www.amazon.com/dp/B0GLYZJJR7) [**Radioddity GM-30 PRO GMRS Radio Long Range Handheld Radio with UHF/VHF/NOAA/FM/Airband Reception APP Wireless Programming 1.77 TFT Display Frequency Copy 1 000 Channels 2 Pack & 2 Speaker Mic**Radioddity**$60.58**166 rev1y ago](https://www.amazon.com/dp/B0FBRL5KHZ) [**Radioddity GM-30 PRO GMRS Radio Long Range Walkie Talkie with UHF/VHF/NOAA/FM/Airband Reception Support APP Wireless Programming 1.77 TFT Display Frequency Copy USB-C Charging 1 000 Channels**Radioddity**$30.69**166 rev1y ago](https://www.amazon.com/dp/B0F21TG7D9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Radioddity GS-10B Pro Ham Radio Handheld 8W Dual Band with Real-Time Spectrum HF SSB CW Airband NOAA Receiver App Programming 999 CHs Includes SW & MW Donut ANTs Portable HT for POTA & Field Day**Radioddity**$69.64**3.8★**▲ 287%**](https://www.amazon.com/dp/B0H1Q1SFLF) [**Radioddity CB-5000 CB Radio SSB NRC Mobile Transceiver for Trucker**Radioddity**$186.84**5.0★**▲ 283%**](https://www.amazon.com/dp/B0GZMV1VBH) [**Radioddity HF-010 Portable HF Antenna 10-Band 80m-6m Multiband Vertical Shortwave Antenna for Ham Radio & HF Transceivers Upgraded 304 Stainless Steel Connector with Tripod & Ground Spike for POTA**Radioddity**$228.69**4.2★**▲ 146%**](https://www.amazon.com/dp/B0GLYZJJR7) [**Retevis RT27V MURS Radios Walkie Talkies with Earpiece Long Range Rechargeable Low-Traffic Channel Durable Two Way Radios for Hunting Camping Farm2 Pack**Retevis**$54.16**4.4★**▲ 57%**](https://www.amazon.com/dp/B07JCTH8FB) [**Radioddity GM-30 Plus GMRS Handheld Radio GMRS Repeater Capable Long Range NOAA/UHF/VHF/Airband Scanner & Receiver with 1000 Channels GPS Tracking 2500mAh Battery USB-C Charging 1 Pack**Radioddity**$32.43**4.4★**▲ 44%**](https://www.amazon.com/dp/B0D8752P5L)
**~~View all trending →~~**
## **What buyers say about murs radio**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**16%
*“Great value for the money”*
**Quality-Overall**12%
*“the quality is solid”*
**Ease Of Use**9%
*“Easy to program”*
**Signal Strength**9%
*“I received excellent signal reports back”*
**Efficiency**4%
*“Works great”*
**Audio Quality**4%
*“Audio is good”*
**Battery Life**4%
*“Battery life is great”*
**Size-Overall**3%
*“Nice compact size”*
**Software/Application**2%
*“Excellent eadio, easy to program”*
**Advertised Vs Actual Product**2%
*“Performed as advertised”*
### **What buyers complain about **
**Quality-Overall**6%
*“Low quality”*
**Size-Overall**5%
*“This radio is small”*
**Functionality-Overall**5%
*“it would not work”*
**Charging**5%
*“the charger doesn't charge”*
**Range**4%
*“Range is not long”*
**Signal Strength**4%
*“Functional needs better antenna”*
**Ease Of Use**4%
*“Not an easy open and use unit, a body has to think and do a bit of work here”*
**Instructions/User Manual/Troubleshooting**4%
*“The manual is nearly useless”*
**Durability**4%
*“won't work for a whole day”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
### **Top return reasons **
**Range**20%
**Functionality-Overall**13%
**Advertised Vs Actual Product**8%
**Charging**6%
**Compatibility-Overall**5%
**Defective Material/Parts**5%
**Signal Strength**4%
**Audio Quality**4%
**Connectivity-Overall**4%
**Value For Money**3%
## **Common questions**
- **Is murs radio profitable to sell on Amazon United States?**
- The niche generates $100K/yr across 38 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the murs radio niche?**
- 6 brands and 44 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in murs radio?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Functionality-Overall. The return rate is 2.9%.
- **What does it cost to enter the murs radio niche?**
- Listings span $16.55–$257.11; the average listing price is $107.27 (sweet spot $15–$100). The average incumbent carries 646 reviews — the moat a new listing must climb.
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