---
title: "Muffin Fan — $114K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/muffin-fan"
last_updated: "2026-08-09T07:59:07.003Z"
locale: en
meta:
description: "Niche score 38/100 · $114K/yr market · 98K searches/yr · $44.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $114K/yr market · 98K searches/yr · $44.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Muffin Fan — $114K/yr Amazon US Niche (2026) - Flapen"
---
# **muffin fan**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 19Conversion 32Competition 62Returns 45Price range 66Avg price 95Brand share 10Review moat 44Quality gap 27
**Avg price**
**Incredible****$44.81**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.94–$139.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,124.97**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$114K**
$114K/yr · 98K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, muffin fan is a $114K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Jul. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **muffin fan market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$112K–$134K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#154**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.5%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **200 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 89%
**Open market**
**2%**
- AC Infinity76% - Easy Cloud9% - HuseWming5% - SCCCF5% - Wathai2% - Nalle2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -12.4% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Feb, Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/electronics/muffin-fan/trend)
## **Top muffin fan search terms**
- **cabinet fan**22K/yr+15.5%2.0% conv. - **cabinet fans for electronics**10K/yr+40.5%2.4% conv. - **axial fan**10K/yr+18.1%0.0% conv. - **cabinet cooling fan**7K/yr+49.1%1.6% conv. - **muffin fan**9K/yr-4.4%1.4% conv. - **electronic cooling fans**15K/yr-79.3%0.8% conv. - **electronics fan**4K/yr+19.3%2.0% conv. - **ac infinity airplate**4K/yr-5.9%3.3% conv. - **av cabinet cooling fan**5K/yr-20.5%2.0% conv. - **cabinet fans**4K/yr+12.2%1.5% conv. [**All search terms **](https://flapen.com/research/us/electronics/muffin-fan/search-terms)
## **Top muffin fan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$5K8%$9K12%$14K16%$18K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AC Infinity AIRPLATE S3 Quiet Cooling Fan System 6 with Speed Control for Home Theater AV Cabinets**AC Infinity**$29.72**4.6★1,588 rev](https://www.amazon.com/dp/B009COQYA0) [2**AC Infinity MULTIFAN S7 Quiet Dual 120mm USB Fan UL-Certified for Receiver DVR PlayStation Xbox Computer Cabinet Cooling**AC Infinity**$21.86**4.7★8,031 rev](https://www.amazon.com/dp/B00JLV4BWC) [3**AC Infinity AIRPLATE S5 Quiet Cooling Fan System 8 with Speed Control for Home Theater AV Cabinets**AC Infinity**$34.63**4.7★1,410 rev](https://www.amazon.com/dp/B009CNR0I6) [4**AC Infinity AIRPLATE T7 Quiet Cooling Fan System 12 with Thermostat Control for Home Theater AV Cabinets**AC Infinity**$89.49**4.8★1,340 rev](https://www.amazon.com/dp/B00QFWWZQO) [5**Easy Cloud Computer Fan with AC Plug 120mm Variable Speed Axial Muffin PC Fan with Controller 120V 110V 220V Small 12V Case Cooling for PC Server Cabinet DVR TV Router Receiver Xbox Greenhouse**Easy Cloud**$12.26**4.5★1,336 rev](https://www.amazon.com/dp/B0BG4C9H5P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cabinet Cooling Fan No Drilling Required Quiet Slim Fan for Home Theater AV Cabinets Electronics Enclosures Server Racks and Ventilated Doors**HuseWming**$30.55**8 rev2mo ago](https://www.amazon.com/dp/B0H17GVJ9J) [**120mm Cabinet Cooling Fan No Drilling Required Quiet Slim Fan for Home Theater AV Cabinets Electronics Enclosures Server Racks and Ventilated Doors**HuseWming**$32.06**2 rev4mo ago](https://www.amazon.com/dp/B0GRW5FR9V) [**Nalle 120MM Quiet Cooling Single Fan System with Power Adapter and Speed Control for Home Theater AV Cabinets Server Cabinet Greenhouse Cooling 6.3 * 6.3 Front-Panel**Nalle**$19.92**53 rev2y ago](https://www.amazon.com/dp/B0D3VNRN4X) [**Easy Cloud Computer Fan with AC Plug 120mm Variable Speed Axial Muffin PC Fan with Controller 120V 110V 220V Small 12V Case Cooling for PC Server Cabinet DVR TV Router Receiver Xbox Greenhouse**Easy Cloud**$12.26**1,336 rev3y ago](https://www.amazon.com/dp/B0BG4C9H5P) [**SCCCF USB Cabinet 80MM Fan Quiet Cooling Fan System 4 with Speed Control for Home Theater AV Cabinets**SCCCF**$25.08**117 rev4y ago](https://www.amazon.com/dp/B09LSH1FD7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cabinet Cooling Fan No Drilling Required Quiet Slim Fan for Home Theater AV Cabinets Electronics Enclosures Server Racks and Ventilated Doors**HuseWming**$30.55**4.5★**▲ 272%**](https://www.amazon.com/dp/B0H17GVJ9J) [**120mm Cabinet Cooling Fan No Drilling Required Quiet Slim Fan for Home Theater AV Cabinets Electronics Enclosures Server Racks and Ventilated Doors**HuseWming**$32.06**4.1★**▲ 261%**](https://www.amazon.com/dp/B0GRW5FR9V) [**AC Infinity MULTIFAN S3 Quiet 120mm USB Fan UL-Certified for Receiver DVR PlayStation Xbox Computer Cabinet Cooling**AC Infinity**$15.09**4.7★**▲ 109%**](https://www.amazon.com/dp/B00G05A2MU) [**AC Infinity AIRPLATE S3 Quiet Cooling Fan System 6 with Speed Control for Home Theater AV Cabinets**AC Infinity**$29.72**4.6★**▲ 58%**](https://www.amazon.com/dp/B009COQYA0) [**Network Cabinet Fan (2pc Kit) Pair of 120mm 4in Fans 110V AC -Tupavco TP1511**Tupavco**$38.65**4.3★**▲ 56%**](https://www.amazon.com/dp/B07GMVMSVR)
**~~View all trending →~~**
## **What buyers say about muffin fan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“The build quality feels solid”*
**Heating**14%
*“Excellent cooling”*
**Noise Level**10%
*“Very Quiet”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Assembly/Installation**7%
*“looks really great after install”*
**Noise Cancellation**6%
*“Quiet, effective fan”*
**Size-Overall**6%
*“Fits perfectly”*
**Value For Money**4%
*“a great price point”*
**Durability**3%
*“Durable”*
**Design-Overall**3%
*“The build quality feels solid”*
### **What buyers complain about **
**Noise Level**27%
*“Way too loud”*
**Functionality-Overall**9%
*“it would not work”*
**Size-Overall**6%
*“Dimensions are not correct as they have changed the rubber supports to a larger style”*
**Assembly/Installation**5%
*“I wish it came assembled”*
**Heating**5%
*“it gets very hot”*
**Quality-Overall**4%
*“Consistent quality is not”*
**Strength**4%
*“The wire guard for the fan is pretty flimsy”*
**Connectivity-Overall**2%
*“.Known issue with this router”*
**Advertised Vs Actual Product**2%
*“The pictures are deceptive”*
**Thickness**2%
*“Too deep and bulky”*
### **Top return reasons **
**Size-Overall**38%
**Noise Level**11%
**Functionality-Overall**11%
**Compatibility-Overall**7%
**Advertised Vs Actual Product**7%
**Strength**7%
**Connectivity-Overall**4%
**Defective Material/Parts**3%
**Socket/Port/Plug**2%
**Value For Money**1%
## **Common questions**
- **Is muffin fan profitable to sell on Amazon United States?**
- The niche generates $114K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (38/100).
- **How competitive is the muffin fan niche?**
- 8 brands and 13 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in muffin fan?**
- Top complaints mined from reviews: Noise Level, Functionality-Overall, Size-Overall. The return rate is 3.4%.
- **When does demand for muffin fan peak?**
- Demand peaks in Feb–Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the muffin fan niche?**
- Listings span $9.94–$139.07; the average listing price is $44.81 (sweet spot $15–$100). The average incumbent carries 2,125 reviews — the moat a new listing must climb.
## **Related niches in Electronics**
- 69 [**power strip long cord**](https://flapen.com/research/us/electronics/power-strip-long-cord)$510K/yr+50.2%**Worth a look**- 70 [**airpods pro charging case**](https://flapen.com/research/us/electronics/airpods-pro-charging-case)$798K/yr-5.3%**Worth a look**- 70 [**starlink mini tripod**](https://flapen.com/research/us/electronics/starlink-mini-tripod)$478K/yr+62.3%**Worth a look**- 70 [**luggage tracker**](https://flapen.com/research/us/electronics/luggage-tracker)$716K/yr+29.5%**Worth a look**- 70 [**canopy fan**](https://flapen.com/research/us/electronics/canopy-fan)$298K/yr+135.4%**Worth a look**- 70 [**spypoint battery pack**](https://flapen.com/research/us/electronics/spypoint-battery-pack)$379K/yr+67.4%**Worth a look**[**All Electronics niches **](https://flapen.com/research/us/electronics)