---
title: "Msi Motherboard Intel — $399K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/msi-motherboard-intel"
last_updated: "2026-08-09T23:05:31.059Z"
locale: en
meta:
description: "Niche score 29/100 · $399K/yr market · 292K searches/yr · $135.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $399K/yr market · 292K searches/yr · $135.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Msi Motherboard Intel — $399K/yr Amazon US Niche (2026) - Flapen"
---
# **msi motherboard intel**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 14Conversion 13Competition 26Returns 14Price range 13Avg price 63Brand share 0Review moat 78Quality gap 47
**Review moat**
**Great****442.28**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$135.23**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$399K**
$399K/yr · 292K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-22.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****8.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$85.78–$195.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, msi motherboard intel is a $399K/yr Amazon United States market (292K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **msi motherboard intel market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$406K–$541K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **17%**
- **Out of stock**
- **8.8%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▼falling
**Sellers**
**152**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- msi41% - ASUS39% - GIGABYTE17% - ASRock3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/electronics/msi-motherboard-intel/trend)
## **Top msi motherboard intel search terms**
- **lga 1700 motherboard ddr4**122K/yr-23.5%1.0% conv. - **b760 motherboard ddr4**31K/yr-19.5%1.4% conv. - **b760 ddr4**19K/yr-36.5%0.9% conv. - **lga 1700 ddr4**17K/yr-36.9%1.1% conv. - **msi pro b760-p wifi ddr4**8K/yr+57.4%5.6% conv. - **b760m ddr4**14K/yr-36.2%0.9% conv. - **lga1700**15K/yr-8.5%0.5% conv. - **lga 1700 ddr4 motherboard**11K/yr-25.5%0.8% conv. - **lga1700 motherboard ddr5**6K/yr+8.4%1.2% conv. - **ddr4 lga 1700 motherboard**6K/yr-45.6%1.7% conv. [**All search terms **](https://flapen.com/research/us/electronics/msi-motherboard-intel/search-terms)
## **Top msi motherboard intel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$40K20%$80K30%$120K40%$160K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync**ASUS**$95.66**4.6★86 rev](https://www.amazon.com/dp/B0FP3MRTC1) [2**MSI PRO B760-P WiFi DDR4 ProSeries Motherboard - Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR4 PCIe 4.0 M.2 2.5Gbps LAN USB 3.2 Gen2 HDMI/DP Wi-Fi 6E Bluetooth 5.3 ATX**msi**$144.31**4.6★623 rev](https://www.amazon.com/dp/B0BRQSWSFQ) [3**MSI PRO B760M-P DDR4 ProSeries Motherboard (Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR4 PCIe 4.0 M.2 USB 3.2 Gen2 HDMI/DP mATX)**msi**$109.42**4.5★757 rev](https://www.amazon.com/dp/B0BZ9T4KF6) [4**GIGABYTE B760M Gaming Plus WiFi DDR4 LGA 1700 Intel B760 M-ATX Motherboard 2* M.2 PCIe 4.0 Front USB 3.2 Gen 1 Type-C 6 GbE LAN Q-Flash Plus EZ-Latch**GIGABYTE**$132.24**4.4★309 rev](https://www.amazon.com/dp/B0D54QJ9CJ) [5**MSI PRO H610M-G DDR4 Motherboard (12th/13th/14th Gen Intel Core LGA 1700 Socket DDR4 PCIe 4 SATA 6Gb/s 1Gbps LAN M.2 Slots USB 3.2 mATX)**msi**$91.28**4.5★545 rev](https://www.amazon.com/dp/B09PX326Q8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync**ASUS**$95.66**86 rev1y ago](https://www.amazon.com/dp/B0FP3MRTC1) [**ASUS Z790-AYW WiFi W II Intel Z790 (LGA 1700) ATX Motherboard with PCIe 5.0 3X M.2 12+1 DrMOS DDR5 WiFi 6 2.5Gb LAN HDMI USB 10Gbps Type-C USB 10Gbps Type-C Thunderbolt USB4 Aura Sync**ASUS**$170.56**130 rev1y ago](https://www.amazon.com/dp/B0FBB9TQ5L) [**GIGABYTE B760M Gaming Plus WiFi DDR4 LGA 1700 Intel B760 M-ATX Motherboard 2* M.2 PCIe 4.0 Front USB 3.2 Gen 1 Type-C 6 GbE LAN Q-Flash Plus EZ-Latch**GIGABYTE**$132.24**309 rev2y ago](https://www.amazon.com/dp/B0D54QJ9CJ) [**MSI PRO B760-VC WiFi ProSeries Motherboard (Supports 12th/13th Gen Intel Processors LGA 1700 DDR5 PCIe 4.0 M.2 2.5Gbps LAN USB 3.2 Gen2 Wi-Fi 5 ATX) (Renewed)**msi**$85.78**42 rev2y ago](https://www.amazon.com/dp/B0CTP26DB1) [**ASRock B760M Pro RS Motherboard DDR5 7200MHz HDMI DisplayPort eDP PCIe Gen5 (Graphics) 14th 13th 12th Gen Intel Core Processors LGA1700 192GB**ASRock**$115.37**389 rev3y ago](https://www.amazon.com/dp/B0C2C96LDL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ASUS B760M-AYW WiFi D4 II Intel B760 (LGA 1700) microATX mATX Motherboard PCIe 5.0 x16 Support Two M.2 Slots DDR4 Realtek 2.5Gb Ethernet Wi-Fi 6 HDMI SATA 6 Gbps Front USB 5Gbps Aura Sync**ASUS**$95.66**4.6★**▲ 90%**](https://www.amazon.com/dp/B0FP3MRTC1) [**ASUS Prime B760M-K D4 Intel B760 (LGA 1700)(13th and 12th Gen) mATX Motherboard PCIe 4.0 Two PCIe 4.0 M.2 Slots DDR4 Realtek 2.5Gb Ethernet HDMI SATA 6 Gbps Front USB 3.2 Gen 1 Aura Sync**ASUS**$97.74**4.7★**▲ 49%**](https://www.amazon.com/dp/B0BR8SGYXP) [**ASUS Prime B660-PLUS D4 LGA 1700(Intel 12th Gen) ATX Motherboard(PCIe 4.0 DDR4 3xM.2 Slots 2.5Gb LAN Rear USB 3.2 Gen 2x2 Type-C Front USB 3.2 Gen 1 Type-C Thunderbolt 4 Header Support)**ASUS**$177.92**4.6★**▲ 33%**](https://www.amazon.com/dp/B09NWDQ1TH) [**ASUS Prime B760-PLUS D4 Intel (13th and 12th Gen)LGA 1700 ATX motherboard PCIe 5.0 3xPCIe 4.0 M.2 slots DDR4 2.5Gb LAN DisplayPort USB 3.2 Gen 2x2 Type-C front USB 3.2 Gen 1 Type-C Thunderbolt (USB4)**ASUS**$177.63**4.2★**▲ 30%**](https://www.amazon.com/dp/B0BR8TRM93) [**MSI PRO B760-P WiFi DDR4 ProSeries Motherboard - Supports 12th/13th/14th Gen Intel Processors LGA 1700 DDR4 PCIe 4.0 M.2 2.5Gbps LAN USB 3.2 Gen2 HDMI/DP Wi-Fi 6E Bluetooth 5.3 ATX**msi**$144.31**4.6★**▲ 24%**](https://www.amazon.com/dp/B0BRQSWSFQ)
**~~View all trending →~~**
## **What buyers say about msi motherboard intel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“Worth the buy”*
**Quality-Overall**19%
*“Great motherboard ⭐⭐⭐⭐⭐ Great motherboard with solid build quality”*
**Assembly/Installation**14%
*“Works good easy to set up”*
**Connectivity-Overall**6%
*“Wifi works great”*
**Advertised Vs Actual Product**5%
*“Works As Advertised”*
**Computation Performance**5%
*“Performance has been very stable so far”*
**Design-Overall**5%
*“right now, it's a fantastic, rock-solid board for the price”*
**Compatibility-Overall**3%
*“Windows 11-compatible and was easy to install and run”*
**Functionality-Overall**3%
*“Works fine for my purpose”*
**Ease Of Use**3%
*“This one in particular is very convenient”*
### **What buyers complain about **
**Functionality-Overall**15%
*“the computer wouldn't boot”*
**Durability**14%
*“Broken not after half a year”*
**Product Condition**10%
*“Arrived used”*
**Heating**7%
*“Compatibility issues with i9-14900k caused overheating”*
**Connectivity-Overall**6%
*“Was unable to get the WiFi to work”*
**Quality-Overall**5%
*“Asus quality control sucks”*
**Value For Money**4%
*“wasn't worth the price”*
**Compatibility-Overall**4%
*“This motherboard DOES NOT SUPPORT INTEL 14TH GEN”*
**Defective Material/Parts**4%
*“some the cpu pins appear bent”*
**Socket/Port/Plug**3%
*“Poor amount of ports”*
### **Top return reasons **
**Functionality-Overall**25%
**Defective Material/Parts**17%
**Compatibility-Overall**16%
**Size-Overall**8%
**Socket/Port/Plug**7%
**Product Condition**6%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Constant Reboot Or Restart**3%
**Connectivity-Overall**2%
## **Common questions**
- **Is msi motherboard intel profitable to sell on Amazon United States?**
- The niche generates $399K/yr across 18 tracked products. 90-day search growth is -22.8%. Flapen's verdict: Skip it (29/100).
- **How competitive is the msi motherboard intel niche?**
- 4 brands and 152 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in msi motherboard intel?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Product Condition. The return rate is 8.0% — above our launch gate.
- **When does demand for msi motherboard intel peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the msi motherboard intel niche?**
- Listings span $85.78–$195.16; the average listing price is $135.23 (sweet spot $15–$100). The average incumbent carries 442 reviews — the moat a new listing must climb.
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