---
title: "Motion Sensor — $358K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/motion-sensor"
last_updated: "2026-08-09T02:31:18.488Z"
locale: en
meta:
description: "Niche score 55/100 · $358K/yr market · 874K searches/yr · $24.83 avg price. Weak search conversion (1.7%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $358K/yr market · 874K searches/yr · $24.83 avg price. Weak search conversion (1.7%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Motion Sensor — $358K/yr Amazon US Niche (2026) - Flapen"
---
# **motion sensor**
**Worth a look**
Shows a sweet-spot price point ($24.83 avg), but weak search conversion (1.7%) keeps it on the watch list.
Market size 54Growth 25Conversion 21Competition 74Returns 40Price range 90Avg price 95Brand share 77Review moat 41Quality gap 68
**Avg price**
**Incredible****$24.83**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.86–$97.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$358K**
$358K/yr · 874K searches
**Review moat**
**Okay****2,383.98**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-0.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, motion sensor is a $358K/yr Amazon United States market (874K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **motion sensor market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$372K–$497K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**58%**
Top 20: 93%
**Top-5 click share**
**40%**
Top 20: 72%
**Open market**
**37%**
- COTINSE16% - HTZSAFE14% - treewell13% - 1byone9% - AMHEY6% - EDISHINE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.
18K13KSpike '24Prime Day '25Spike '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/electronics/motion-sensor/trend)
## **Top motion sensor search terms**
- **motion sensor**319K/yr-10.4%1.1% conv. - **motion sensor alarm**94K/yr+6.2%1.4% conv. - **motion detector**60K/yr-5.1%1.1% conv. - **motion detector alarm**56K/yr+5.7%1.6% conv. - **outdoor motion sensor**45K/yr+11.2%1.3% conv. - **motion detectors**53K/yr+9.4%0.5% conv. - **motion alarm**35K/yr+3.6%1.4% conv. - **sensor de movimiento**32K/yr+17.1%0.4% conv. - **motion sensor outdoor**28K/yr+3.5%1.7% conv. - **motion sensors**24K/yr-0.0%0.9% conv. [**All search terms **](https://flapen.com/research/us/electronics/motion-sensor/search-terms)
## **Top motion sensor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$14K8%$29K12%$43K16%$57K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wireless Motion Sensor LED Light - Motion Detector Alarm Chimes Door Sensor with 500 FT Range Security Alert Monitor System for Home Business Store Office School**COTINSE**$21.47**4.3★1,409 rev](https://www.amazon.com/dp/B0BDRVL8YH) [2**Driveway Alarm- 1/2 Mile Long Range Wireless Driveway Alarm Outdoor Weather Resistant Motion Sensor&Detector-DIY Security Alert-Monitor&Protect Outdoor/Indoor Property - 1 Receiver and 2 Sensors**HTZSAFE**$40.29**4.4★20,029 rev](https://www.amazon.com/dp/B08NYH9JL4) [3**TREEWELL Motion Sensor 180-Degree Replacement Motion Detector Adjustable Time & Detection Sensitiity Up to 60 Feet Range 3 Working Modes Pir Motion Sensor for Security Floodlight White UL Listed**treewell**$12.20**4.4★779 rev](https://www.amazon.com/dp/B0C1HDZ8QL) [4**Driveway Alarm Wireless Outside 1 BY ONE Motion Sensor Alarm 1000ft/300m Range Extra Loud Chimes Security Alarm System with 1 Receiver 2 Weatherproof Infrared Sensors Protect Indoor/Outdoor Property**1byone**$25.72**4.2★4,020 rev](https://www.amazon.com/dp/B07Q2Y1BTQ) [5**EDISHINE Motion Sensor 180-Degree Replacement Motion Detector for Security Floodlights 120V Adjustable Time & Detection Sensitivity Range Up to 60 Feet 3 Modes Pir Motion Sensor White UL Listed**EDISHINE**$12.17**4.4★1,212 rev](https://www.amazon.com/dp/B0B5QZCV2D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Motion Sensor Alarm with 20s Custom Voice Recording 120dB Loud Indoor Motion Detector Alarm Wireless Doorbell Entry Alert for Business Store Office and Caregiver**COTINSE**$16.93**38 rev4mo ago](https://www.amazon.com/dp/B0GTQD43NY) [**HULPPRE Solar Outdoor Motion Sensor Alarm-Dog Barking and Gunshot Sound Support Recording Adjust Volume 130db Loud Noise Maker 3 Work Modes Strobe Light with USB Say Goodbye to The Intruders**HULPPRE**$25.52**44 rev6mo ago](https://www.amazon.com/dp/B0GFN87ZBM) [**Aqara Zigbee 3.0 Motion Sensor P1 3 Pack 5-Year Battery Life 150-170 Detection Adjustable Timeout 1-200s for Alert System Automations Compatible with HomeKit Home Assistant Aqara Hub Required**Aqara**$47.18**844 rev10mo ago](https://www.amazon.com/dp/B0FNWKMYHL) [**TECKNET 125dB Loud Indoor Motion Sensor Alarm with 328ft Remote Control (40ft PIR Detector Batteries) Wireless Infrared Motion Sensor Security Motion Detector with Siren for Home Garage Van**TECKNET**$23.28**111 rev11mo ago](https://www.amazon.com/dp/B0FLXV3M4K) [**Wireless Motion Sensor Alarm Indoor: Motion Detector Alarm for Business Store Home Security with 35 Ringer/Led Light Remind- Motion Sensor Door Chime with Buzzer**AMHEY**$19.77**74 rev1y ago](https://www.amazon.com/dp/B0F5PPFK25)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Motion Sensor Alarm with 20s Custom Voice Recording 120dB Loud Indoor Motion Detector Alarm Wireless Doorbell Entry Alert for Business Store Office and Caregiver**COTINSE**$16.93**4.8★**▲ 314%**](https://www.amazon.com/dp/B0GTQD43NY) [**HULPPRE Solar Outdoor Motion Sensor Alarm-Dog Barking and Gunshot Sound Support Recording Adjust Volume 130db Loud Noise Maker 3 Work Modes Strobe Light with USB Say Goodbye to The Intruders**HULPPRE**$25.52**4.3★**▲ 309%**](https://www.amazon.com/dp/B0GFN87ZBM) [**Wireless Motion Sensor Alarm Indoor 1 PIR Detector + 1 Receiver Movement Activated Doorbell Chime for Home Doorway/Business Entry/Garage Security/Store Entrance Pet/Elderly/Dementia Monitor (Black)**METAK**$21.35**4.6★**▲ 113%**](https://www.amazon.com/dp/B0D9VYWNSB) [**TECKNET 125dB Loud Indoor Motion Sensor Alarm with 328ft Remote Control (40ft PIR Detector Batteries) Wireless Infrared Motion Sensor Security Motion Detector with Siren for Home Garage Van**TECKNET**$23.28**4.3★**▲ 72%**](https://www.amazon.com/dp/B0FLXV3M4K) [**Wireless Motion Sensor Alarm Indoor: Motion Detector Alarm for Business Store Home Security with 35 Ringer/Led Light Remind- Motion Sensor Door Chime with Buzzer**AMHEY**$19.77**4.5★**▲ 68%**](https://www.amazon.com/dp/B0F5PPFK25)
**~~View all trending →~~**
## **What buyers say about motion sensor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**11%
*“As Advertised”*
**Value For Money**11%
*“Best for the money”*
**Quality-Overall**9%
*“Decent product for what it is”*
**Assembly/Installation**9%
*“installation takes only minutes”*
**Efficiency**9%
*“Works Great”*
**Motion Detection**6%
*“The motion detection works well”*
**Sensor**6%
*“Great reliable Motion Sensor”*
**Alarm/Timer Accuracy**4%
*“Good alarm”*
**Noise Level**3%
*“can be quiet to warn I like it”*
**Ease Of Use**3%
*“EASY TO USE”*
### **What buyers complain about **
**Functionality-Overall**14%
*“never worked properly”*
**Noise Level**11%
*“Very Loud”*
**Durability**10%
*“Doesn't last”*
**Quality-Overall**6%
*“Low quality, looked line a kids toy”*
**Battery Life**6%
*“Batteries dont last a very long time”*
**Instructions/User Manual/Troubleshooting**3%
*“Bad instructions”*
**Water Resistance**3%
*“Not waterproof”*
**Connectivity-Overall**3%
*“Hidden in the description is the fact it doesn't connect to Alexa”*
**Value For Money**3%
*“over priced”*
**Alarm/Timer Accuracy**2%
*“Disappointed with alarm”*
### **Top return reasons **
**Functionality-Overall**20%
**Alarm/Timer Accuracy**14%
**Compatibility-Overall**10%
**Connectivity-Overall**7%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**5%
**Size-Overall**5%
**Value For Money**5%
**Range**5%
**Noise Level**3%
## **Common questions**
- **Is motion sensor profitable to sell on Amazon United States?**
- The niche generates $358K/yr across 51 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the motion sensor niche?**
- 29 brands and 51 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in motion sensor?**
- Top complaints mined from reviews: Functionality-Overall, Noise Level, Durability. The return rate is 3.8%.
- **When does demand for motion sensor peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the motion sensor niche?**
- Listings span $9.86–$97.85; the average listing price is $24.83 (sweet spot $15–$100). The average incumbent carries 2,384 reviews — the moat a new listing must climb.
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