---
title: "Monitor — $107.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/monitor"
last_updated: "2026-08-09T15:22:59.421Z"
locale: en
meta:
description: "Niche score 52/100 · $107.3M/yr market. Prices mostly outside the sweet spot ($43.37–$734.67) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $107.3M/yr market. Prices mostly outside the sweet spot ($43.37–$734.67) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Monitor — $107.3M/yr Amazon US Niche (2026) - Flapen"
---
# **monitor**
**Worth a look**
Shows a $107.3M/yr market, but prices mostly outside the sweet spot ($43.37–$734.67) keeps it on the watch list.
Market size 100Growth 25Conversion 20Competition 84Returns 50Price range 8Avg price 60Brand share 48Review moat 37Quality gap 40
**Market size**
**Incredible****$107.3M**
$107.3M/yr · 45.9M searches
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Avg price**
**Good****$145.95**
avg listing price — sweet spot $15–$100
**Returns**
**Good****3.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,767.08**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-0.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$43.37–$734.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, monitor is a $107.3M/yr Amazon United States market (45.9M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **monitor market data**
- **Units sold / yr**
- **800K–1.0M**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$116.8M–$145.9M**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**183**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 64%
**Open market**
**18%**
- Samsung25% - Sceptre17% - SANSUI12% - Dell11% - Philips Computer Monitors11% - Acer6% - Open — no brand owns it (12 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.
2.5M1.5MSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/electronics/monitor/trend)
## **Top monitor search terms**
- **monitor**15.6M/yr+5.1%1.0% conv. - **gaming monitor**8.0M/yr-6.7%0.6% conv. - **computer monitor**6.3M/yr-5.2%2.2% conv. - **curved monitor**1.9M/yr+0.9%0.8% conv. - **27 inch monitor**1.5M/yr-0.1%2.9% conv. - **4k monitor**1.7M/yr-1.5%0.3% conv. - **computer monitors**1.4M/yr+0.4%0.7% conv. - **monitors**1.0M/yr+31.3%1.1% conv. - **32 inch monitor**1.2M/yr-10.3%1.2% conv. - **pc monitor**1.2M/yr-12.5%1.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/monitor/search-terms)
## **Top monitor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3.2M6%$6.4M9%$9.7M12%$12.9M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sceptre New 22-Inch Gaming Monitor FHD 1080p Up to 144Hz HDMI DisplayPort Built-in Speakers Machine Black (E225W-FW144 Series 2026)**Sceptre**$66.69**4.5★992 rev](https://www.amazon.com/dp/B0FT21HKZ6) [2**Philips 24 Inch Computer Monitor FHD 100Hz VA VESA Flicker-Free 241V8LB**Philips Computer Monitors**$77.41**4.6★2,013 rev](https://www.amazon.com/dp/B0C8ZKV5R9) [3**Samsung 27 Essential S3 (S36GD) Series FHD 1800R Curved Computer Monitor**Samsung**$120.63**4.6★2,352 rev](https://www.amazon.com/dp/B0DB9Q5G3R) [4**Samsung 32 Odyssey (G55C) Series QHD 1000R Curved Gaming Monitor**Samsung**$209.69**4.5★1,933 rev](https://www.amazon.com/dp/B0CRGJC5ZD) [5**Acer 27 Inch Monitor- KB272-27 Inch FHD IPS (1920 x 1080) Display Up to 120Hz Refresh Rate 99% sRGB Tilt Adaptive-Sync Support (FreeSync Compatible) 1ms (VRB) sRGB 99% Color HDMI & VGA Ports**Acer**$101.36**4.7★1,962 rev](https://www.amazon.com/dp/B0D9MK23S7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Samsung 27 Odyssey G5 (G51F) Series QHD (1440P) Gaming Monitor**Samsung**$154.81**158 rev4mo ago](https://www.amazon.com/dp/B0GLV9PML4) [**Dell 24 Monitor - SE2426H - 23.8-inch FHD (1920x1080) 144Hz 1ms Display in-Plane Switching (IPS) Technology AMD FreeSync TV 3-Star 2X HDMI Tilt**Dell**$90.39**175 rev5mo ago](https://www.amazon.com/dp/B0GLQXKKVY) [**Acer KB220Q H2bi 21.5 Full HD (1920 x 1080) Zero-Frame Home Office Monitor | Adaptive-Sync Support (FreeSync Compatible) | Up to 100Hz Refresh | 1ms (VRB) | sRGB 99% | Tilt | HDMI & VGA Ports**Acer**$69.16**229 rev8mo ago](https://www.amazon.com/dp/B0FPRDTVMD) [**Sceptre New 22-Inch Gaming Monitor FHD 1080p Up to 144Hz HDMI DisplayPort Built-in Speakers Machine Black (E225W-FW144 Series 2026)**Sceptre**$66.69**992 rev10mo ago](https://www.amazon.com/dp/B0FT21HKZ6) [**AOC 27 Gaming Monitor QHD 260Hz Overclocked IPS G-SYNC Compatible Q27G41ZE**AOC**$162.23**455 rev1y ago](https://www.amazon.com/dp/B0FF5HXGJK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Samsung 27 Odyssey G5 (G51F) Series QHD (1440P) Gaming Monitor**Samsung**$154.81**4.6★**▲ 284%**](https://www.amazon.com/dp/B0GLV9PML4) [**Dell 24 Monitor - SE2426H - 23.8-inch FHD (1920x1080) 144Hz 1ms Display in-Plane Switching (IPS) Technology AMD FreeSync TV 3-Star 2X HDMI Tilt**Dell**$90.39**4.7★**▲ 229%**](https://www.amazon.com/dp/B0GLQXKKVY) [**Acer KB220Q H2bi 21.5 Full HD (1920 x 1080) Zero-Frame Home Office Monitor | Adaptive-Sync Support (FreeSync Compatible) | Up to 100Hz Refresh | 1ms (VRB) | sRGB 99% | Tilt | HDMI & VGA Ports**Acer**$69.16**4.6★**▲ 119%**](https://www.amazon.com/dp/B0FPRDTVMD) [**Samsung 27 (S30GD) Essential Monitor with IPS Panel**Samsung**$110.77**4.5★**▲ 111%**](https://www.amazon.com/dp/B0DK44759Y) [**AOC 27 Gaming Monitor QHD 260Hz Overclocked IPS G-SYNC Compatible Q27G41ZE**AOC**$162.23**4.6★**▲ 106%**](https://www.amazon.com/dp/B0FF5HXGJK)
**~~View all trending →~~**
## **What buyers say about monitor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Great Buy”*
**Display Resolution**15%
*“Great Resolution”*
**Quality-Overall**14%
*“Amazing Quality”*
**Assembly/Installation**6%
*“Assembly was easy”*
**Size-Overall**4%
*“Amazing size”*
**Advertised Vs Actual Product**4%
*“AS ADVERTISED”*
**Color**3%
*“Colors are accurate”*
**Ease Of Use**3%
*“easy to carry”*
**Portability**2%
*“Portable Monitor”*
**Display Colors**2%
*“Colors fairly accurate”*
### **What buyers complain about **
**Durability**12%
*“Broke after 1 month”*
**Quality-Overall**9%
*“Poor Quality Control”*
**Functionality-Overall**6%
*“Does not turn on”*
**Audio Quality**6%
*“The sound is terrible”*
**Display Resolution**4%
*“Low resolution”*
**Connectivity-Overall**4%
*“Loses connection”*
**Color**3%
*“Dull color”*
**Speaker**3%
*“Speakers not working”*
**Size-Overall**3%
*“It's large”*
**Value For Money**2%
*“Not worth the low price”*
### **Top return reasons **
**Size-Overall**22%
**Compatibility-Overall**12%
**Functionality-Overall**9%
**Display Resolution**8%
**Connectivity-Overall**7%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Defective Material/Parts**3%
**Touch Screen**3%
## **Common questions**
- **Is monitor profitable to sell on Amazon United States?**
- The niche generates $107.3M/yr across 61 tracked products. 15 of 15 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the monitor niche?**
- 18 brands and 183 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in monitor?**
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 3.0%.
- **When does demand for monitor peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the monitor niche?**
- Listings span $43.37–$734.67; the average listing price is $145.95 (sweet spot $15–$100). The average incumbent carries 2,767 reviews — the moat a new listing must climb.
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