---
title: "Modem — $8.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/modem"
last_updated: "2026-08-10T08:44:57.636Z"
locale: en
meta:
description: "Niche score 48/100 · $8.3M/yr market · 1.9M searches/yr · $135.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $8.3M/yr market · 1.9M searches/yr · $135.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Modem — $8.3M/yr Amazon US Niche (2026) - Flapen"
---
# **modem**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 100Growth 31Conversion 39Competition 72Returns 0Price range 29Avg price 63Brand share 0Review moat 25Quality gap 81
**Market size**
**Incredible****$8.3M**
$8.3M/yr · 1.9M searches
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$135.31**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+5.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$23.65–$284.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,327.07**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Returns**
**Bad****12.0%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, modem is a $8.3M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **modem market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$6.8M–$8.1M**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **71%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**196**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 89%
**Open market**
**0%**
- ARRIS46% - NETGEAR36% - Hitron16% - Motorola1% - TP-Link1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.
80K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/electronics/modem/trend)
## **Top modem search terms**
- **modem**563K/yr-0.1%1.7% conv. - **cable modem**255K/yr+0.5%2.2% conv. - **docsis 3.1 modem**144K/yr-0.8%2.4% conv. - **netgear cm3000**67K/yr+36.4%6.5% conv. - **arris s34**91K/yr-4.9%1.9% conv. - **arris surfboard s33**49K/yr+91.2%4.8% conv. - **internet modem**102K/yr+3.9%1.1% conv. - **netgear modem**89K/yr-0.8%2.2% conv. - **xfinity modem**84K/yr+1.9%2.0% conv. - **arris s33**80K/yr-23.6%4.1% conv. [**All search terms **](https://flapen.com/research/us/electronics/modem/search-terms)
## **Top modem products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$330K8%$660K12%$990K16%$1.3M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ARRIS SURFboard SB8200 DOCSIS 3.1 MultiGig Cable Modem | 2 -1Gbps Ethernet Ports | Works with Xfinity Cox Spectrum | For Cable Internet Plans up to 2Gbps | Modem Only Router Required**ARRIS**$144.71**4.4★20,024 rev](https://www.amazon.com/dp/B07DY16W2Z) [2**ARRIS (SB8200-RB) - Cable Modem - Fast DOCSIS 3.1 32x8 Gigabit Cable Modem Approved for Comcast Xfinity Cox Charter Spectrum & more | 1 Gbps Max Internet Speed 4 OFDM Channels - Renewed**ARRIS**$93.23**4.1★2,345 rev](https://www.amazon.com/dp/B07M8BNVSD) [3**Hitron CODA56 Cable Internet Modem ONLY - DOCSIS 3.1 | 2.5 Gbps | NO WiFi - Requires Router | Xfinity/Spectrum/Cox Compatible | NOT for Fiber/DSL**Hitron**$151.64**4.2★2,828 rev](https://www.amazon.com/dp/B0F5TL5M1J) [4**ARRIS - SURFboard S33 32 x 8 DOCSIS 3.1 Multi-Gig Cable Modem with 2.5 Gbps (Renewed)**ARRIS**$123.48**3.9★246 rev](https://www.amazon.com/dp/B08W4H326B) [5**NETGEAR Cable Modem DOCSIS 3.0 (CM500) Compatible with Major Cable Providers Including Xfinity Cox for Plans Up to 400 Mbps**NETGEAR**$46.81**4.2★14,791 rev](https://www.amazon.com/dp/B06XH46MWW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Arris Surfboard S33 DOCSIS 3.1 MultiGig Cable Modem | 2.5Gbps + 1Gbps Ethernet Ports | Works with Xfinity Cox Spectrum | for Cable Internet Plans up to 2.5Gbps | Modem Only Router Required**ARRIS**$190.13**18 rev3mo ago](https://www.amazon.com/dp/B0GXL6MQPS) [**Hitron CODA56 Cable Internet Modem ONLY - DOCSIS 3.1 | 2.5 Gbps | NO WiFi - Requires Router | Xfinity/Spectrum/Cox Compatible | NOT for Fiber/DSL**Hitron**$151.64**2,828 rev1y ago](https://www.amazon.com/dp/B0F5TL5M1J) [**NETGEAR CM3000-100NAR Nighthawk CM3000 DOCSIS 3.1 Mid/high-Split Cable Modem Up to 2.5Gbps Black - Certified Refurbished**NETGEAR**$177.67**94 rev1y ago](https://www.amazon.com/dp/B0F3FXYWJS) [**NETGEAR Nighthawk DOCSIS 3.1 Mid/high-Split Cable Modem (CM2500-1AZNAS) Approved for Todays Faster Speeds - Works with All Cable Providers Incl. Xfinity Spectrum Cox - Plans up to 2Gbps**NETGEAR**$207.56**6,474 rev1y ago](https://www.amazon.com/dp/B0DKSMK9K5) [![ARRIS (SB6183) -Cable Modem - Fast DOCSIS 3.0 16x4 Gigabit [Check with your provider for compatibility] 1 Gbps Port 400 Mbps Max Internet Speed 2 Year Warranty](https://m.media-amazon.com/images/I/31n0TnQ2hPL.jpg)**ARRIS (SB6183) -Cable Modem - Fast DOCSIS 3.0 16x4 Gigabit \[Check with your provider for compatibility\] 1 Gbps Port 400 Mbps Max Internet Speed 2 Year Warranty**ARRIS**$42.33**8,975 rev1y ago](https://www.amazon.com/dp/B07M5RQVF6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Arris Surfboard S33 DOCSIS 3.1 MultiGig Cable Modem | 2.5Gbps + 1Gbps Ethernet Ports | Works with Xfinity Cox Spectrum | for Cable Internet Plans up to 2.5Gbps | Modem Only Router Required**ARRIS**$190.13**3.7★**▲ 247%**](https://www.amazon.com/dp/B0GXL6MQPS) [**Hitron CODA DOCSIS 3.1 Modem | Certified with Comcast Xfinity Charter Spectrum Cox | 10x Faster Than DOCSIS 3.0 | Cable Modem with 1 Gbps Ethernet Port (Renewed)**Hitron**$88.17**4.4★**▲ 89%**](https://www.amazon.com/dp/B0DM6NG4PK) [**NETGEAR Nighthawk DOCSIS 3.1 Mid/high-Split Cable Modem (CM3000) Approved for Todays Fastest Speeds - Works with All Providers Incl. Xfinity Spectrum Cox - for Plans up to 2.5Gbps**NETGEAR**$284.68**4.3★**▲ 87%**](https://www.amazon.com/dp/B0D3FHM3BC) [**NETGEAR CM3000-100NAR Nighthawk CM3000 DOCSIS 3.1 Mid/high-Split Cable Modem Up to 2.5Gbps Black - Certified Refurbished**NETGEAR**$177.67**4.3★**▲ 81%**](https://www.amazon.com/dp/B0F3FXYWJS) [**ARRIS - SURFboard S33 32 x 8 DOCSIS 3.1 Multi-Gig Cable Modem with 2.5 Gbps (Renewed)**ARRIS**$123.48**3.9★**▲ 70%**](https://www.amazon.com/dp/B08W4H326B)
**~~View all trending →~~**
## **What buyers say about modem**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**19%
*“Easy To Set-Up”*
**Connectivity-Overall**13%
*“Quick Connect”*
**Value For Money**10%
*“Excellent value”*
**Quality-Overall**8%
*“Fair quality for fair price”*
**Data Transfer Speed**8%
*“Speeds are good and steady”*
**Compatibility-Overall**5%
*“Compatibilty is good”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Software/Application**3%
*“The app has a lot of great features”*
**Durability**3%
*“Still working well after 5 years”*
**Computation Performance**3%
*“Very fast”*
### **What buyers complain about **
**Connectivity-Overall**20%
*“Unreliable connection”*
**Durability**14%
*“Failed after several months”*
**Quality-Overall**7%
*“Poor quality”*
**Functionality-Overall**7%
*“Completely nonfunctional”*
**Product Condition**6%
*“Used item”*
**Compatibility-Overall**5%
*“Compatibility Issues”*
**Value For Money**4%
*“A bit pricey”*
**Assembly/Installation**4%
*“Difficult to set up”*
**Signal Strength**3%
*“may cause signal loss”*
**Software/Application**2%
*“can't even login or use with app”*
### **Top return reasons **
**Connectivity-Overall**35%
**Compatibility-Overall**28%
**Functionality-Overall**8%
**Product Condition**5%
**Value For Money**4%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**3%
**Assembly/Installation**2%
**Computation Performance**2%
**Constant Reboot Or Restart**2%
## **Common questions**
- **Is modem profitable to sell on Amazon United States?**
- The niche generates $8.3M/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the modem niche?**
- 5 brands and 196 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in modem?**
- Top complaints mined from reviews: Connectivity-Overall, Durability, Quality-Overall. The return rate is 12.0% — above our launch gate.
- **When does demand for modem peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the modem niche?**
- Listings span $23.65–$284.68; the average listing price is $135.31 (sweet spot $15–$100). The average incumbent carries 4,327 reviews — the moat a new listing must climb.
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