---
title: "Military Radio — $918K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/military-radio"
last_updated: "2026-08-08T13:53:47.614Z"
locale: en
meta:
description: "Niche score 44/100 · $918K/yr market · 1.5M searches/yr · $115.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $918K/yr market · 1.5M searches/yr · $115.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Military Radio — $918K/yr Amazon US Niche (2026) - Flapen"
---
# **military radio**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 76Growth 18Conversion 7Competition 63Returns 58Price range 8Avg price 70Brand share 27Review moat 67Quality gap 45
**Market size**
**Great****$918K**
$918K/yr · 1.5M searches
**Avg price**
**Good****$115.26**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****827.27**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-13.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$9.00–$1103.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, military radio is a $918K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **military radio market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$1.2M–$1.4M**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#165**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **82%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 87%
**Open market**
**9%**
- BAOFENG69% - Retevis13% - ICOM2% - COBRA2% - HESENATE2% - Mesqool2% - Open — no brand owns it (7 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.6% search growth over the last 90 days.
225K175KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/us/electronics/military-radio/trend)
## **Top military radio search terms**
- **ham radio**1.0M/yr-14.6%0.4% conv. - **ham radio base station**165K/yr-25.2%0.1% conv. - **ham radio handheld**100K/yr-20.0%0.7% conv. - **amateur radio**54K/yr+22.1%0.1% conv. - **ham radios**53K/yr-2.5%0.2% conv. - **ham radio kit**27K/yr+61.2%0.1% conv. - **handheld ham radio**30K/yr+15.1%0.5% conv. - **amateur radio transceiver**13K/yr+2.4%0.1% conv. - **ham radio outlet**12K/yr+0.4%0.0% conv. - **portable ham radio**14K/yr-39.1%0.6% conv. [**All search terms **](https://flapen.com/research/us/electronics/military-radio/search-terms)
## **Top military radio products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$37K8%$73K12%$110K16%$147K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Baofeng Radio Ham Radio Handheld UV-5R Upgrade Long Range Rechargeable AR-5RM 10W NOAA Weather Emergency Tactical Two Way Radio with Programming Cable for Survival Gear Hunting Camping 2 Pack**BAOFENG**$55.57**4.6★1,654 rev](https://www.amazon.com/dp/B0CW2QQGXD) [2**BAOFENG BF-F8HP PRO 10 W Tri-Band Two-Way Radio UV-5R 7th Gen 1000 Channels GPS & NOAA Weather Aviation/VHF/UHF/1.25 m Scanner IP54 Rugged USB-C Rechargeable Battery**BAOFENG**$62.02**4.4★1,455 rev](https://www.amazon.com/dp/B0DHSS2NNF) [3**Retevis RT95 Dual Band Mobile Radio Long Range Ham Radio with Antenna 180 Degree Rotatable LCD Display Mic Gain Chirp DTMF 2m 70cm Mini Mobile Transceiver for RV Camping**Retevis**$119.15**4.4★159 rev](https://www.amazon.com/dp/B077BYWRTJ) [4**Baofeng UV-5R Two Way Radio Dual Band 144-148/420-450Mhz Walkie Talkie 1800mAh Li-ion Battery(Black)**BAOFENG**$16.55**4.5★10,373 rev](https://www.amazon.com/dp/B074XPB313) [5**Baofeng Radio UV-5RM Ham Radio Handheld UV5R Walkie Talkies Long Range**BAOFENG**$58.34**4.6★93 rev](https://www.amazon.com/dp/B0G6YKKGM9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Baofeng Radio UV-5R Mini Ham Radio Handheld Long Range Radio 2pcs**BAOFENG**$43.07**71 rev6mo ago](https://www.amazon.com/dp/B0GG67KYNF) [**BAOFENG Radio uv5r Baofeng UV-5R |8W walkie talkies Long Range Ham Radio**BAOFENG**$72.67**31 rev6mo ago](https://www.amazon.com/dp/B0GG5Z79MF) [**TIDRADIO TD-H3 Plus Ham Radio Handheld Multi-Band Walkie Talkies Long Range Online Upgrade APP Wireless Programming Spectrum Analysis SMS Texting USB-C Charging Full-featured Two-Way Radio -2 Pack**TIDRADIO**$53.60**466 rev6mo ago](https://www.amazon.com/dp/B0GDY7KHPT) [**BAOFENG UV-5RM 10W Handheld Ham Radio Long Range Portable Two Way Radio with 2500mAh Type-C Charging Battery Rechargeable 5RM Multi-Band Walkie Talkies for Adults (2 Pack)**BAOFENG**$60.86**413 rev6mo ago](https://www.amazon.com/dp/B0D2TFYW34) [**Baofeng Radio UV-5RM Ham Radio Handheld UV5R Walkie Talkies Long Range**BAOFENG**$58.34**93 rev7mo ago](https://www.amazon.com/dp/B0G6YKKGM9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BAOFENG Radio uv5r Baofeng UV-5R |8W walkie talkies Long Range Ham Radio**BAOFENG**$72.67**4.5★**▲ 327%**](https://www.amazon.com/dp/B0GG5Z79MF) [**TIDRADIO TD-H3 Plus Ham Radio Handheld Multi-Band Walkie Talkies Long Range Online Upgrade APP Wireless Programming Spectrum Analysis SMS Texting USB-C Charging Full-featured Two-Way Radio -2 Pack**TIDRADIO**$53.60**4.4★**▲ 300%**](https://www.amazon.com/dp/B0GDY7KHPT) [**Baofeng Radio UV-5R Mini Ham Radio Handheld Long Range Radio 2pcs**BAOFENG**$43.07**4.4★**▲ 280%**](https://www.amazon.com/dp/B0GG67KYNF) [**Baofeng Radio UV-5RM Ham Radio Handheld UV5R Walkie Talkies Long Range**BAOFENG**$58.34**4.6★**▲ 277%**](https://www.amazon.com/dp/B0G6YKKGM9) [**BTECH UV-PRO (TAN) IP67 Dual Band VHF/UHF Two-Way Radio - APRS Bluetooth GPS Text Messaging Aviation Band Scanner NOAA Weather Alerts USB-C Rechargeable Battery**BTECH**$160.78**4.4★**▲ 184%**](https://www.amazon.com/dp/B0DWHV7FRQ)
**~~View all trending →~~**
## **What buyers say about military radio**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Great Value For The Money”*
**Quality-Overall**13%
*“Excellent product”*
**Signal Strength**9%
*“Signals carry well within expected range”*
**Ease Of Use**7%
*“Easy peasy”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Audio Quality**4%
*“Sound is good”*
**Charging**3%
*“Easy to charge”*
**Software/Application**3%
*“The App is also very user friendly”*
**Size-Overall**3%
*“Great compact size”*
**Range**2%
*“range seem good for regular radio”*
### **What buyers complain about **
**Signal Strength**8%
*“Very limited reception”*
**Quality-Overall**6%
*“Unreliable poor quality display”*
**Functionality-Overall**6%
*“Doesnt work very well”*
**Advertised Vs Actual Product**5%
*“Very Misleading”*
**Instructions/User Manual/Troubleshooting**5%
*“Confusing instructions”*
**Value For Money**4%
*“A little pricey for what it is”*
**Ease Of Use**4%
*“Hard to read”*
**Size-Overall**4%
*“Cards are about 1/3rd too small”*
**Charging**4%
*“Did not hold a charge”*
**Audio Quality**3%
*“Not a fan of the audio quality”*
### **Top return reasons **
**Functionality-Overall**13%
**Range**10%
**Advertised Vs Actual Product**9%
**Size-Overall**7%
**Signal Strength**6%
**Defective Material/Parts**6%
**Charging**5%
**Certifications**4%
**Value For Money**4%
**Audio Quality**4%
## **Common questions**
- **Is military radio profitable to sell on Amazon United States?**
- The niche generates $918K/yr across 33 tracked products. 12 of 12 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Skip it (44/100).
- **How competitive is the military radio niche?**
- 13 brands and 55 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in military radio?**
- Top complaints mined from reviews: Signal Strength, Quality-Overall, Functionality-Overall. The return rate is 2.7%.
- **When does demand for military radio peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the military radio niche?**
- Listings span $9.00–$1103.63; the average listing price is $115.26 (sweet spot $15–$100). The average incumbent carries 827 reviews — the moat a new listing must climb.
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