---
title: "Microsoft Keyboard and Mouse — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/microsoft-keyboard-and-mouse"
last_updated: "2026-08-12T00:43:03.179Z"
locale: en
meta:
description: "Niche score 54/100 · $1.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $1.1M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Microsoft Keyboard and Mouse — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **microsoft keyboard and mouse**
**Worth a look**
Shows a sweet-spot price point ($37.29 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 80Growth 22Conversion 79Competition 41Returns 74Price range 95Avg price 95Brand share 0Review moat 22Quality gap 68
**Avg price**
**Incredible****$37.29**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.27–$91.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.1M**
$1.1M/yr · 387K searches
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-5.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,398.89**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, microsoft keyboard and mouse is a $1.1M/yr Amazon United States market (387K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **microsoft keyboard and mouse market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.1M–$1.5M**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#151**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **61%**
- **Out of stock**
- **3.6%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**158**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**0%**
- Dell74% - HP13% - Logitech8% - Amazon Basics4% - EDJO1%
## **Top microsoft keyboard and mouse search terms**
- **dell wireless keyboard and mouse**87K/yr-2.5%8.3% conv. - **dell keyboard and mouse wireless**66K/yr-2.1%8.2% conv. - **dell wireless keyboard**47K/yr-6.5%4.9% conv. - **hp wireless keyboard**45K/yr-14.6%5.5% conv. - **dell keyboard and mouse**25K/yr+9.1%6.5% conv. - **dell wireless keyboard and mouse combo**13K/yr-3.2%6.8% conv. - **dell keyboard wireless**13K/yr-6.6%4.4% conv. - **hp keyboard wireless**15K/yr-24.1%4.8% conv. - **dell mouse and keyboard combo**10K/yr+3.7%8.1% conv. - **wireless keyboard and mouse dell**9K/yr-4.5%6.5% conv. [**All search terms **](https://flapen.com/research/us/electronics/microsoft-keyboard-and-mouse/search-terms)
## **Top microsoft keyboard and mouse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$57K10%$114K15%$171K20%$228K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dell Keyboard and Mouse - KM3322W - US English - USB Plunger Wireless RF 2.40 GHz Keyboard - Black - USB Wireless RF Mouse - Optical - 1000 dpi - Scroll Wheel - Black - Multimedia Mute Volume Up Vo**Dell**$26.60**4.3★2,510 rev](https://www.amazon.com/dp/B0BWNBYWJZ) [2**Dell Advanced Wireless Keyboard and Mouse KM520 - Wireless 2.4 GHz Interface USB Wireless Receiver Volume Mute Hot Keys 3 Mouse Buttons US English 1 Year Limited Warranty - Black**Dell**$31.33**4.2★15 rev](https://www.amazon.com/dp/B0GVP57N7Z) [3**DELL Premier Multi-Device Wireless Keyboard and Mouse KM7321W**Dell**$91.36**4.4★282 rev](https://www.amazon.com/dp/B09FKW436P) [4**Dell KM555 Pro Compact Silent Keyboard and Mouse Black**Dell**$47.28**4.3★56 rev](https://www.amazon.com/dp/B0DFMXBS7V) [5**Dell Pro KM5221W Keyboard & Mouse**Dell**$37.30**4.3★1,876 rev](https://www.amazon.com/dp/B08W2CJBC9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dell Advanced Wireless Keyboard and Mouse KM520 - Wireless 2.4 GHz Interface USB Wireless Receiver Volume Mute Hot Keys 3 Mouse Buttons US English 1 Year Limited Warranty - Black**Dell**$31.33**15 rev2mo ago](https://www.amazon.com/dp/B0GVP57N7Z) [**Dell Premium Wireless Keyboard and Mouse - KM720 - USB wireless receiver 12 programmable keys of F1-F12 Mouse Buttons Qty 7 DPI. 1000 1600 (default) 2400 4000 Advanced Exchange Service - 1 year**Dell**$69.91**4 rev2mo ago](https://www.amazon.com/dp/B0GVP4J6XG) [**Logitech MK250 Bluetooth Wireless Mouse and Keyboard Combo: Fast & Easy Connectivity Compact Wireless Keyboard Ambidextrous Mouse Durable Build - Windows/MacOS - Graphite**Logitech**$23.74**1,100 rev1y ago](https://www.amazon.com/dp/B0F36RKWDH) [**DELL Premier Multi-Device Wireless Keyboard and Mouse KM7321W**Dell**$91.36**282 rev1y ago](https://www.amazon.com/dp/B09FKW436P) [**Wireless Keyboard and Mouse Combo Full Size Silent Ergonomic Keyboard and Mouse Long Battery Life Optical Mouse 2.4G Lag-Free Cordless Mice Keyboard for Computer Mac Laptop PC Windows**EDJO**$19.49**1,615 rev1y ago](https://www.amazon.com/dp/B0DLBD36HL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dell Advanced Wireless Keyboard and Mouse KM520 - Wireless 2.4 GHz Interface USB Wireless Receiver Volume Mute Hot Keys 3 Mouse Buttons US English 1 Year Limited Warranty - Black**Dell**$31.33**4.2★**▲ 276%**](https://www.amazon.com/dp/B0GVP57N7Z) [**Dell Premium Wireless Keyboard and Mouse - KM720 - USB wireless receiver 12 programmable keys of F1-F12 Mouse Buttons Qty 7 DPI. 1000 1600 (default) 2400 4000 Advanced Exchange Service - 1 year**Dell**$69.91**4.4★**▲ 276%**](https://www.amazon.com/dp/B0GVP4J6XG) [**Amazon Basics Ultra Premium Wireless Keyboard and Mouse Combo Rechargeable Full-Size with Number Pad Sleek Design Plug and Play Quiet Typing 2.4GHz USB Receiver Black**Amazon Basics**$28.76**4.0★**▲ 220%**](https://www.amazon.com/dp/B0CJFB8J7B) [**Dell KM555 Pro Compact Silent Keyboard and Mouse Black**Dell**$47.28**4.3★**▲ 209%**](https://www.amazon.com/dp/B0DFMXBS7V) [**HP 230 Wireless Mouse and Keyboard Combo - 2.4GHz Wireless Connection - Long Battery Life - Durable & Low-Noise Design - Windows & Mac OS - Adjustable 1600 DPI - Numeric Keypad (18H24AA#ABA)**HP**$23.71**4.4★**▲ 131%**](https://www.amazon.com/dp/B093KTJ7FH)
**~~View all trending →~~**
## **What buyers say about microsoft keyboard and mouse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**14%
*“Excellent value”*
**Quality-Overall**13%
*“Solid quality”*
**Connectivity-Overall**9%
*“Connects easily”*
**Assembly/Installation**8%
*“Easy to Set Up”*
**Touch/Button Controls**8%
*“Nice touch”*
**Advertised Vs Actual Product**8%
*“Just as described”*
**Ease Of Use**6%
*“easy to carry”*
**Battery Life**4%
*“Great battery life”*
**Design-Overall**3%
*“sleek design”*
**Compatibility-Overall**3%
*“Very compatible”*
### **What buyers complain about **
**Durability**16%
*“broke”*
**Functionality-Overall**14%
*“Did not work”*
**Quality-Overall**10%
*“Less than basic quality”*
**Connectivity-Overall**9%
*“Disconnects constantly”*
**Touch/Button Controls**7%
*“Also, the click is very loud”*
**Size-Overall**4%
*“It did not fit in my laptop”*
**Value For Money**2%
*“Not worth the price”*
**Compatibility-Overall**2%
*“Amazon listing says nothing about compatibility”*
**Ease Of Use**2%
*“difficult to control”*
**Socket/Port/Plug**2%
*“Faulty USB”*
### **Top return reasons **
**Functionality-Overall**20%
**Connectivity-Overall**17%
**Compatibility-Overall**14%
**Size-Overall**13%
**Touch/Button Controls**4%
**Value For Money**4%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**3%
**Noise Level**3%
**Quality-Overall**3%
## **Common questions**
- **Is microsoft keyboard and mouse profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the microsoft keyboard and mouse niche?**
- 5 brands and 158 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in microsoft keyboard and mouse?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 2.1%.
- **What does it cost to enter the microsoft keyboard and mouse niche?**
- Listings span $18.27–$91.36; the average listing price is $37.29 (sweet spot $15–$100). The average incumbent carries 9,399 reviews — the moat a new listing must climb.
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