---
title: "Microbit — $247K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/microbit"
last_updated: "2026-08-12T02:35:54.570Z"
locale: en
meta:
description: "Niche score 43/100 · $247K/yr market · 154K searches/yr · $55.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $247K/yr market · 154K searches/yr · $55.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Microbit — $247K/yr Amazon US Niche (2026) - Flapen"
---
# **microbit**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 46Growth 20Conversion 36Competition 25Returns 91Price range 42Avg price 91Brand share 5Review moat 95Quality gap 47
**Review moat**
**Great****101.43**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$55.51**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$247K**
$247K/yr · 154K searches
**Price range**
**Okay****$20.88–$209.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-10.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, microbit is a $247K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **microbit market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$333K–$444K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#686**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **86%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- KEYESTUDIO46% - EF ELECFREAKS19% - MICROBIT17% - multicomp PRO14% - FREENOVE3% - GeeekPi2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.
5K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/electronics/microbit/trend)
## **Top microbit search terms**
- **microbit**65K/yr-3.3%2.6% conv. - **micro bit**27K/yr-22.7%1.8% conv. - **microbit v2**13K/yr-20.8%5.0% conv. - **micro:bit**12K/yr-8.8%2.9% conv. - **microbit kit**10K/yr-13.8%2.0% conv. - **microbits**6K/yr-10.8%2.7% conv. - **micro bit v2**5K/yr-10.9%3.4% conv. - **microbit starter kit**3K/yr+33.2%4.3% conv. - **micro bits**3K/yr-15.5%1.2% conv. - **bbc microbit**3K/yr-8.8%3.4% conv. [**All search terms **](https://flapen.com/research/us/electronics/microbit/search-terms)
## **Top microbit products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$49K30%$74K40%$99K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KEYESTUDIO Micro:bit V2 Go Kit Original Microbit V2 Starter Kit with Micro:bit V2 Battery Holder Micro USB Cable**KEYESTUDIO**$25.04**4.6★160 rev](https://www.amazon.com/dp/B0BP1J72RR) [2**Micro:bit BBC micro:bit v2 club pack (10 units) pocket-sized programmable computer for STEM education with Bluetooth speaker microphone and sensors**MICROBIT**$187.49**4.8★41 rev](https://www.amazon.com/dp/B0BNK78JZS) [3**Micro:bit V2.21 GO Bundle**multicomp PRO**$20.88**4.8★80 rev](https://www.amazon.com/dp/B0BJ4HQ63P) [4**KEYESTUDIO Microbit Basic Starter Kit for BBC Micro:bit V2 Accessories STEM Kit Coding for Beginners (Micro:bit V2.21 Included)**KEYESTUDIO**$34.74**4.5★108 rev](https://www.amazon.com/dp/B07KG2M7BM) [5**ELECFREAKS microbit Starter Kit 24 Accessories Micro:bit Basic Coding Electronics Kit microbit Makecode Learning Kit with Guidance Manual (Without Micro: bit)**EF ELECFREAKS**$32.00**4.2★80 rev](https://www.amazon.com/dp/B0822LXMV8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KEYESTUDIO Micro:bit Basic Starter Kit for Teens & Beginners - Electronics Learning Kit with Sensors LEDs & Tutorials | STEM Education Projects for Coding(Micro:bit Included)**KEYESTUDIO**$33.04**19 rev1y ago](https://www.amazon.com/dp/B0FCRVLQXN) [**ELECFREAKS microbit Retro Makecode Arcade for STEM Education Micro:bit Joystick Programming Learning Machine Supports Remote Control and Creat Games(Without Micro:bit)**EF ELECFREAKS**$28.37**54 rev3y ago](https://www.amazon.com/dp/B0C5XLSZRB) [**KEYESTUDIO Micro:bit V2 Robot Starter Kit (without Microbit) for Makecode and Python**KEYESTUDIO**$27.64**99 rev3y ago](https://www.amazon.com/dp/B0BY43BB3F) [**Micro:bit BBC micro:bit v2 club pack (10 units) pocket-sized programmable computer for STEM education with Bluetooth speaker microphone and sensors**MICROBIT**$187.49**41 rev3y ago](https://www.amazon.com/dp/B0BNK78JZS) [**KEYESTUDIO MICROBIT V2.2 GO KIT Microbit v2 Go Accessories for Beginners Programming Micro:bit LED Matrix Sound Light and Temperature Sensor**KEYESTUDIO**$25.08**49 rev3y ago](https://www.amazon.com/dp/B0BNKTGGB7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KEYESTUDIO Micro:bit Basic Starter Kit for Teens & Beginners - Electronics Learning Kit with Sensors LEDs & Tutorials | STEM Education Projects for Coding(Micro:bit Included)**KEYESTUDIO**$33.04**4.3★**▲ 147%**](https://www.amazon.com/dp/B0FCRVLQXN) [**KEYESTUDIO Basic Starter Kit for BBC Micro bit V2 Graphical Programming Built-in Compass Buttons LED Matrix Display + Battery Holder & USB Cable for Microbit**KEYESTUDIO**$28.83**4.4★**▲ 55%**](https://www.amazon.com/dp/B082KD7MR9) [**Micro:bit BBC micro:bit v2 club pack (10 units) pocket-sized programmable computer for STEM education with Bluetooth speaker microphone and sensors**MICROBIT**$187.49**4.8★**▲ 25%**](https://www.amazon.com/dp/B0BNK78JZS) [**Freenove Ultimate Starter Kit for BBC micro:bit (V2 Included) 316-Page Detailed Tutorial 225 Items 44 Projects Blocks and Python Code**FREENOVE**$71.06**4.6★**▲ 18%**](https://www.amazon.com/dp/B081GKJ3WB) [**KEYESTUDIO Micro:bit V2 Go Kit Original Microbit V2 Starter Kit with Micro:bit V2 Battery Holder Micro USB Cable**KEYESTUDIO**$25.04**4.6★**▲ 12%**](https://www.amazon.com/dp/B0BP1J72RR)
**~~View all trending →~~**
## **What buyers say about microbit**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“What really helped us get started were the beginner project videos they provide — well done”*
**Ease Of Use**12%
*“Very easy to use”*
**Instructions/User Manual/Troubleshooting**11%
*“comes with complete instructions”*
**Advertised Vs Actual Product**11%
*“Works as described”*
**Educational-Overall**6%
*“I like this product because it helps children learn a little more”*
**Assembly/Installation**6%
*“It was easy to set up and program”*
**Value For Money**6%
*“Price is well within range”*
**Fun/Entertainment Experience**6%
*“Divertido”*
**Rusts/Corrodes**6%
*“Also, the Rust ecosystem has a ton of great resources for self-learners”*
**Connectivity-Overall**6%
*“It was amazing and fun and can connect it to a phone or tablet”*
### **What buyers complain about **
**Connectivity-Overall**14%
*“The wire was completely never connected inside the unit”*
**Compatibility-Overall**14%
*“Not compatible with Python”*
**Product Condition**14%
*“Not a new in-the-box item”*
**Defective Material/Parts**14%
*“Parts are sub-standard”*
**Functionality-Overall**7%
*“The light turns on but doesn't do anything”*
**Strength**7%
*“it is not sturdy”*
**Durability**7%
*“Short life”*
**Instructions/User Manual/Troubleshooting**2%
*“One hiccup: the Bluetooth pairing instructions are a bit lacking”*
### **Top return reasons **
**Functionality-Overall**28%
**Defective Material/Parts**16%
**Value For Money**7%
**Software/Application**6%
**Connectivity-Overall**5%
**Degree Of Motion**4%
**Compatibility-Overall**4%
**Accuracy-Overall**3%
**Educational-Overall**3%
**Touch/Button Controls**3%
## **Common questions**
- **Is microbit profitable to sell on Amazon United States?**
- The niche generates $247K/yr across 14 tracked products. 90-day search growth is -10.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the microbit niche?**
- 6 brands and 13 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in microbit?**
- Top complaints mined from reviews: Connectivity-Overall, Compatibility-Overall, Product Condition. The return rate is 1.2%.
- **When does demand for microbit peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the microbit niche?**
- Listings span $20.88–$209.64; the average listing price is $55.51 (sweet spot $15–$100). The average incumbent carries 101 reviews — the moat a new listing must climb.
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