---
title: "Matter Power Strip — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/matter-power-strip"
last_updated: "2026-08-06T01:42:13.465Z"
locale: en
meta:
description: "Niche score 37/100 · $49K/yr market · 34K searches/yr · $39.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $49K/yr market · 34K searches/yr · $39.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Matter Power Strip — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **matter power strip**
**Skip it**
A small market ($49K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 22Conversion 45Competition 19Returns 36Price range 95Avg price 95Brand share 18Review moat 42Quality gap 79
**Avg price**
**Incredible****$39.54**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$24.23–$97.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,339.75**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-5.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$49K**
$49K/yr · 34K searches
According to Flapen's Amazon United States niche tracking, matter power strip is a $49K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 37/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matter power strip market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$59K–$79K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#535**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**5%**
- Tapo51% - Kasa Smart18% - XENON15% - UseeLink6% - ZOOZ4% - Amazon Basics3% - Open — no brand owns it (2 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 28 weeks — -5.5% search growth over the last 90 days.
1K600Spike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/electronics/matter-power-strip/trend)
## **Top matter power strip search terms**
- **zigbee power strip**14K/yr-5.6%2.5% conv. - **matter power strip**8K/yr-8.7%3.4% conv. - **tapo power strip**7K/yr+0.4%8.6% conv. - **tapo p316m**2K/yr+12.5%9.3% conv. - **zwave power strip**3K/yr-23.0%2.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/matter-power-strip/search-terms)
## **Top matter power strip products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$7K30%$15K45%$22K60%$29K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tapo Smart Wi-Fi Power Strip - Matter Compatible Energy Monitoring Surge Protection 6 Individually Controlled Outlets & 3 USB Ports Works with Alexa Google Assistant Siri & Bixby - Tapo P316M**Tapo**$43.39**4.6★267 rev](https://www.amazon.com/dp/B0F5LNYTR7) [2**Kasa Smart Plug Power Strip HS300 Surge Protector with 6 Individually Controlled Smart Outlets and 3 USB Ports Works with Alexa & Google Home No Hub Required**Kasa Smart**$40.35**4.6★9,457 rev](https://www.amazon.com/dp/B07G95FFN3) [3**ZigBee Smart Power Strip Surge Protector Smart Fast Charge 4 Individually Controlled Outlets Compatible with Alexa Google Home Phiilps HUE Black**XENON**$34.33**3.7★12 rev](https://www.amazon.com/dp/B0D4HLPN8Q) [4**TP-Link Tapo Smart Plug Outlet Extender Surge Protector 18W Fast Charging 3 Individual Smart Outlets 1x USB-C & 2X USB-A Smart Night Light Works w/Apple HomeKit Alexa & Google Home Tapo P306**Tapo**$31.84**4.6★613 rev](https://www.amazon.com/dp/B0CYGSFFFW) [5**kasa smart Plug Power Strip KP303 Surge Protector with 3 Individually Controlled Smart Outlets and 2 USB Ports Works with Alexa & Google Home No Hub Required White**Kasa Smart**$24.23**4.6★16,411 rev](https://www.amazon.com/dp/B083JKSSR5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**THIRDREALITY Smart Dual Plug 2 Pack Zigbee 2-in-1 Smart Outlet with Independent Control and Power Monitoring Zigbee Repeater Compatible with Home Assistant(ZHA/Z2M) SmartThings Homey**THIRDREALITY**$36.75**144 rev1y ago](https://www.amazon.com/dp/B0FCFQHJ6H) [**Tapo Smart Wi-Fi Power Strip - Matter Compatible Energy Monitoring Surge Protection 6 Individually Controlled Outlets & 3 USB Ports Works with Alexa Google Assistant Siri & Bixby - Tapo P316M**Tapo**$43.39**267 rev1y ago](https://www.amazon.com/dp/B0F5LNYTR7) [**Matter Smart Power Strip Works with Apple HomeKit Siri Alexa Google Assistant with 4 Individually Controlled AC Outlets & 2 USB 2 Type-C Ports Multi-Plug Extender for Home Office-Black**UseeLink**$32.64**48 rev1y ago](https://www.amazon.com/dp/B0DYDFKJJJ) [**Matter Smart Power Strip Works with Apple HomeKit Siri Alexa Google Assistant with 4 Individually Controlled AC Outlets Multi-Plug Extender for Home Office (Matter Upgrade -White)**UseeLink**$32.31**48 rev1y ago](https://www.amazon.com/dp/B0DYD7FKKB) [**ZigBee Smart Power Strip Surge Protector Smart Fast Charge 4 Individually Controlled Outlets Compatible with Alexa Google Home Phiilps HUE Black**XENON**$34.33**12 rev2y ago](https://www.amazon.com/dp/B0D4HLPN8Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**XENON ZigBee Smart Power Strip Surge Protector with 4 Individually Controlled Smart Outlets and 2 USB Ports Compatible with Alexa Google Home 5Feet Extension Cord**XENON**$34.12**4.3★**▲ 293%**](https://www.amazon.com/dp/B09YPR1W53) [**Matter Smart Power Strip Works with Apple HomeKit Siri Alexa Google Assistant with 4 Individually Controlled AC Outlets & 2 USB 2 Type-C Ports Multi-Plug Extender for Home Office-Black**UseeLink**$32.64**3.9★**▲ 63%**](https://www.amazon.com/dp/B0DYDFKJJJ) [**Amazon Basics Smart Plug Power Strip with 6 Individually Controlled Outlets and 3 USB Ports (2 USB-A and 1 USB-C) WiFi Works with Alexa Only 2.4 GHz No Hub Required White**Amazon Basics**$34.91**4.4★**▲ 46%**](https://www.amazon.com/dp/B0C453CLSY) [**ZigBee Smart Power Strip Surge Protector Smart Fast Charge 4 Individually Controlled Outlets Compatible with Alexa Google Home Phiilps HUE Black**XENON**$34.33**3.7★**▲ 38%**](https://www.amazon.com/dp/B0D4HLPN8Q) [**THIRDREALITY Smart Dual Plug 2 Pack Zigbee 2-in-1 Smart Outlet with Independent Control and Power Monitoring Zigbee Repeater Compatible with Home Assistant(ZHA/Z2M) SmartThings Homey**THIRDREALITY**$36.75**4.4★**▲ 10%**](https://www.amazon.com/dp/B0FCFQHJ6H)
**~~View all trending →~~**
## **What buyers say about matter power strip**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Connectivity-Overall**14%
*“I can easily connect multiple devices”*
**Assembly/Installation**13%
*“Easy to install”*
**Socket/Port/Plug**10%
*“Love the Kasa Smart Plugs”*
**Advertised Vs Actual Product**7%
*“Works as advertised”*
**Ease Of Use**7%
*“Easy and convenient”*
**Value For Money**6%
*“Worth it”*
**Quality-Overall**5%
*“Excellent product”*
**Compatibility-Overall**4%
*“are fully compatible with Home Assistant via Zigbee2MQTT”*
**Charging**3%
*“I also love how quickly it charges my phone”*
**Functionality-Overall**2%
*“Works like it should”*
### **What buyers complain about **
**Connectivity-Overall**19%
*“it lost connection”*
**Durability**12%
*“Did not even last 6 months”*
**Socket/Port/Plug**7%
*“USB ports do not work”*
**Functionality-Overall**7%
*“nothing works”*
**Value For Money**6%
*“Too expensive to be having this issue”*
**Quality-Overall**6%
*“Unusual quality issue for me”*
**Assembly/Installation**4%
*“installation challenging”*
**Instructions/User Manual/Troubleshooting**4%
*“There are NO instructions in the mobile app”*
**Smart Assistant Support**3%
*“Does not integrate well with Home Assistant”*
**Compatibility-Overall**3%
*“Does not integrate well with smart homes unless you want to lock into their proprietary system”*
### **Top return reasons **
**Connectivity-Overall**27%
**Size-Overall**13%
**Compatibility-Overall**12%
**Functionality-Overall**11%
**Socket/Port/Plug**10%
**Advertised Vs Actual Product**7%
**Value For Money**5%
**Defective Material/Parts**4%
**Product Condition**2%
**Assembly/Installation**1%
## **Common questions**
- **Is matter power strip profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 12 tracked products. 90-day search growth is -5.5%. Flapen's verdict: Skip it (37/100).
- **How competitive is the matter power strip niche?**
- 8 brands and 17 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in matter power strip?**
- Top complaints mined from reviews: Connectivity-Overall, Durability, Socket/Port/Plug. The return rate is 4.1%.
- **What does it cost to enter the matter power strip niche?**
- Listings span $24.23–$97.78; the average listing price is $39.54 (sweet spot $15–$100). The average incumbent carries 2,340 reviews — the moat a new listing must climb.
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