---
title: "Products — magic keyboard 13 - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/magic-keyboard-13/products"
last_updated: "2026-08-12T01:30:05.081Z"
locale: en
meta:
  description: "Niche score 33/100 · $320K/yr market · 72K searches/yr · $135.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 33/100 · $320K/yr market · 72K searches/yr · $135.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — magic keyboard 13 - Flapen"
---

# **magic keyboard 13**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 52Growth 21Conversion 41Competition 13Returns 0Price range 19Avg price 63Brand share 0Review moat 66Quality gap 83

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****867.36**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$135.29**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$320K**

$320K/yr · 72K searches

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-7.6%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$58.52–$275.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Bad****84%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Returns**

**Bad****13.7%**

return rate — above 5% kills the launch gate

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Products