---
title: "Macro Pad — $173K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/macro-pad"
last_updated: "2026-08-06T17:05:21.560Z"
locale: en
meta:
description: "Niche score 49/100 · $173K/yr market · 490K searches/yr · $50.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $173K/yr market · 490K searches/yr · $50.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Macro Pad — $173K/yr Amazon US Niche (2026) - Flapen"
---
# **macro pad**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 35Growth 19Conversion 9Competition 70Returns 38Price range 53Avg price 93Brand share 80Review moat 50Quality gap 79
**Avg price**
**Great****$50.35**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$13.47–$172.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,539.3**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$173K**
$173K/yr · 490K searches
**Growth**
**Bad****-12.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, macro pad is a $173K/yr Amazon United States market (490K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **macro pad market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$201K–$252K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#329**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**55%**
Top 20: 99%
**Top-5 click share**
**43%**
Top 20: 87%
**Open market**
**39%**
- VSDINSIDE17% - BTXETUEL13% - LUKCOZMO9% - SIKAI CASE9% - HUION7% - Razer6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/electronics/macro-pad/trend)
## **Top macro pad search terms**
- **macro pad**143K/yr-14.7%0.7% conv. - **macro keyboard**67K/yr-15.6%0.7% conv. - **macropad**49K/yr-5.9%0.6% conv. - **macro keypad**54K/yr-10.1%0.8% conv. - **programmable keypad**47K/yr-16.4%1.0% conv. - **programmable keyboard**32K/yr-8.7%0.5% conv. - **trading keyboard**15K/yr-2.9%0.2% conv. - **shortcut keyboard**20K/yr-25.5%0.5% conv. - **qmk macro pad**5K/yr+12.6%0.4% conv. - **macro keys**7K/yr-17.6%0.8% conv. [**All search terms **](https://flapen.com/research/us/electronics/macro-pad/search-terms)
## **Top macro pad products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$14K12%$21K16%$28K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VSDINSIDE Macro Keypad Stream Controller Deck Gaming Streaming Shortcut Keyboard 18 Programmable Keys Customizable Visual AI Pad USB Soundboard for OBS YouTube Desk Office Setup Laptop PC Mac**VSDINSIDE**$53.31**4.4★599 rev](https://www.amazon.com/dp/B0F59WH24Y) [2**SIKAI CASE Programmable Macro Keyboard 6 Key Macro Mechanical Gaming Macro Keypad Custom Knob KeyPad Hot swappable Switch Gaming Keyboard Wired programmable keypad with Drawing Programming Video**SIKAI CASE**$18.67**4.0★179 rev](https://www.amazon.com/dp/B0B7B4MP29) [3**Macro Pad Macropad Programmable Keypad Customized 12-Key Mini Mechanical Gaming One Handed Keyboard RGB OSU Micro Keyboard Knob Wireless Receiver&Type C 1m Cable(Update Software in USB Drive Black)**LUKCOZMO**$32.10**3.8★121 rev](https://www.amazon.com/dp/B0DCP4CVNL) [4**HUION Keydial Mini Bluetooth Programmable Keypad with Dial 18 Shortcut Keys**HUION**$40.09**4.2★632 rev](https://www.amazon.com/dp/B0BQJMPYDX) [5**Razer Tartarus V2 Gaming Keypad: Mecha Membrane Key Switches - One Handed Keyboard - 32 Programmable Keys - Customizable Chroma RGB Lighting - Programmable Macros - Snap Tap - Black**Razer**$68.26**4.3★12,639 rev](https://www.amazon.com/dp/B07754PYFK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TreasLin VSDinside Stream Controller Deck with 18 Customizable Macro Keys to Trigger Actions in OBS Twitch YouTube for Content Creators Stream Dock Compatible with PC & Mac N1 Black Macro Keypad**TreasLin**$59.41**55 rev7mo ago](https://www.amazon.com/dp/B0G3GY396Z) [**ActionRing Streaming Macro Keypad Stream Controller Deck Gaming Shortcut Keyboard with 6 Customizable LCD Shortcut Keys 3 Buttons and 3 Dials Trigger Actions in OBS/Twitch/YouTube For office workers and Content creaters Windows 10/Mac14.0 (N3 Black)**ActionRing**$50.54**85 rev9mo ago](https://www.amazon.com/dp/B0FVRVVRH8) [**VSDINSIDE K1 Pro Macro Keyboard Wired Only Full-Key Programmable On-Board Keypad Custom Gaming Streaming Mechanical Keyboards with Screen & Knob Gasket RGB Backlit Hot Swappable Shortcut Pad**VSDINSIDE**$77.87**109 rev9mo ago](https://www.amazon.com/dp/B0FVLWP6YJ) [**Doohoeek Tri-Mode Programmable Keyboard (BT/2.4G/Wired) Bluetooth Shortcuts Keyboard with 25 Custom Keys & Shortcuts Stickers & Backlit Wireless Macro Keypad for Windows Graphic Editing & Office**Doohoeek**$44.14**32 rev11mo ago](https://www.amazon.com/dp/B0FN3WZ6WJ) [**Keychron K0 Max Wireless Low-Profile Number Pad QMK/VIA Programmable Hot-Swappable Banana Switch RGB Backlit 2.4GHz & Bluetooth 5.3 1000Hz Polling Rate with Knob for Windows/Mac**Keychron**$58.14**72 rev11mo ago](https://www.amazon.com/dp/B0FL2551K1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TreasLin VSDinside Stream Controller Deck with 18 Customizable Macro Keys to Trigger Actions in OBS Twitch YouTube for Content Creators Stream Dock Compatible with PC & Mac N1 Black Macro Keypad**TreasLin**$59.41**4.1★**▲ 126%**](https://www.amazon.com/dp/B0G3GY396Z) [**BTXETUEL SayoDevice O3C OSU Keyboard Rapid Trigger Hall Switches Magnetic Linear Switches Keyboard with Knob and Screen Copy Paste Shotcut Macro Hotswap Mini Keypad.**BTXETUEL**$37.10**4.7★**▲ 114%**](https://www.amazon.com/dp/B0C5JTVQNN) [**Bloss Stock Market Mouse Pad Mouse Pad for Trading Gmaing Large Desk Mat for Keyboard and Mouse Non-Slip Mousepad with Investing Guidance for Beginners - 31.5 x 11.8**Bloss**$13.47**4.6★**▲ 109%**](https://www.amazon.com/dp/B0F8B347KC) [**ActionRing Streaming Macro Keypad Stream Controller Deck Gaming Shortcut Keyboard with 6 Customizable LCD Shortcut Keys 3 Buttons and 3 Dials Trigger Actions in OBS/Twitch/YouTube For office workers and Content creaters Windows 10/Mac14.0 (N3 Black)**ActionRing**$50.54**4.6★**▲ 107%**](https://www.amazon.com/dp/B0FVRVVRH8) [**Keychron K0 Max Wireless Low-Profile Number Pad QMK/VIA Programmable Hot-Swappable Banana Switch RGB Backlit 2.4GHz & Bluetooth 5.3 1000Hz Polling Rate with Knob for Windows/Mac**Keychron**$58.14**4.4★**▲ 99%**](https://www.amazon.com/dp/B0FL2551K1)
**~~View all trending →~~**
## **What buyers say about macro pad**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“great build quality”*
**Value For Money**13%
*“Great deal”*
**Ease Of Use**10%
*“it really has come in handy”*
**Touch/Button Controls**9%
*“buttons are responsive”*
**Software/Application**8%
*“The app is easy to use”*
**Assembly/Installation**6%
*“Installation was quick”*
**Advertised Vs Actual Product**4%
*“It's as advertised”*
**Design-Overall**4%
*“the design is sleek”*
**Durability**2%
*“like it will last”*
**Connectivity-Overall**2%
*“Simple to connect”*
### **What buyers complain about **
**Software/Application**17%
*“clunky software”*
**Durability**12%
*“Doesnt last”*
**Touch/Button Controls**10%
*“However, those buttons are EXTREMELY sensitive”*
**Quality-Overall**5%
*“Cheaply made”*
**Value For Money**4%
*“It's a little pricey”*
**Connectivity-Overall**3%
*“To hard to connect”*
**Functionality-Overall**3%
*“This barely works”*
**Noise Level**3%
*“This device is loud”*
**Assembly/Installation**2%
*“Could not set up”*
**Instructions/User Manual/Troubleshooting**2%
*“No product manual”*
### **Top return reasons **
**Functionality-Overall**17%
**Compatibility-Overall**14%
**Software/Application**12%
**Connectivity-Overall**8%
**Touch/Button Controls**8%
**Size-Overall**7%
**Advertised Vs Actual Product**4%
**Value For Money**4%
**Defective Material/Parts**3%
**Product Condition**2%
## **Common questions**
- **Is macro pad profitable to sell on Amazon United States?**
- The niche generates $173K/yr across 33 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the macro pad niche?**
- 21 brands and 53 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in macro pad?**
- Top complaints mined from reviews: Software/Application, Durability, Touch/Button Controls. The return rate is 3.9%.
- **When does demand for macro pad peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the macro pad niche?**
- Listings span $13.47–$172.63; the average listing price is $50.35 (sweet spot $15–$100). The average incumbent carries 1,539 reviews — the moat a new listing must climb.
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