---
title: "Lens Filter — $63K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/electronics/lens-filter"
last_updated: "2026-08-12T04:52:09.541Z"
locale: en
meta:
description: "Amazon product research for lens filter: $63K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lens filter: $63K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lens Filter — $63K/mo Amazon US Product Research (2026)"
---
# **Lens Filter**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 71Growth 37Conversion 25Competition 28Returns 28Price range 35Avg price 90Brand share 0Review moat 31Quality gap 30
**Avg price**
**Great****$58.51**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$752K**
$752K/yr · 643K searches
**Growth**
**Okay****+9.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$22.20–$245.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,367.93**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is lens filter profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lens filter is a $752K/yr Amazon United States market (643K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lens filter market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$585K–$731K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#6**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **183 days**
## **Competition: brands, sellers & click share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- K&F CONCEPT82% - NEEWER16% - PolarPro2% - Open — no brand owns it (0%)
## **lens filter demand & seasonality**
Weekly Amazon search volume, last 41 weeks — +9.3% search growth over the last 90 days.
18K13KSpike '25Black Friday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/electronics/lens-filter/trend)
## **Top lens filter search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **nd filter**184K/yr+16.9%0.6% conv. - **67mm nd filter**52K/yr+26.3%5.8% conv. - **lens filter**53K/yr-8.1%0.2% conv. - **variable nd filter**43K/yr+9.4%0.8% conv. - **nd filter 67mm**40K/yr+16.1%4.8% conv. - **camera filters**30K/yr+2.8%0.0% conv. - **camera filter**20K/yr+19.9%0.0% conv. - **k&f nd filter**12K/yr+81.6%1.1% conv. - **camera lens filters**21K/yr+7.7%0.1% conv. - **filtro nd**14K/yr+0.3%0.2% conv. [**All search terms **](https://flapen.com/research/us/electronics/lens-filter/search-terms)
## **Top lens filter products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$75K20%$150K30%$226K40%$301K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**K&F CONCEPT 67mm Variable ND2-ND400 ND Lens Filter (1-9 Stops) for Camera Lens Adjustable Neutral Density Filter with Microfiber Cleaning Cloth (B-Series)**K&F CONCEPT**$36.75**4.5★12,530 rev](https://www.amazon.com/dp/B00JL4INW8) [2**K&F CONCEPT 82mm Variable ND2-ND400 ND Lens Filter (1-9 Stops) for Camera Lens Adjustable Neutral Density Filter with Microfiber Cleaning Cloth (B-Series)**K&F CONCEPT**$33.01**4.5★12,530 rev](https://www.amazon.com/dp/B07DNTWD2G) [3**NEEWER 67mm Variable ND Filter ND2-ND400 (1-9 Stops) Neutral Density Filter Multiple Coatings Water and Scratch Resistant**NEEWER**$23.77**4.4★1,485 rev](https://www.amazon.com/dp/B09DK9785R) [4**K&F CONCEPT 67mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)**K&F CONCEPT**$84.96**4.8★698 rev](https://www.amazon.com/dp/B0CTH6TC3H) [5**K&F Concept 67mm Variable ND Lens Filter ND2-ND400 (1-9 Stops) 18 Multi-Layer Coatings Adjustable Neutral Density Ultra Slim Lens Filter for Camera Lens**K&F CONCEPT**$26.76**4.5★2,253 rev](https://www.amazon.com/dp/B085Y2RPCQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NEEWER 67mm ND2-400 (1-9 Stops) Variable ND Filter with Lens Cap Lanyard Cleaning Cloth Precise Neutral Density Adjustment Fingerprint & Scratch Resistant Multicoated Optical Glass**NEEWER**$22.72**555 rev1y ago](https://www.amazon.com/dp/B0DG2KZZBK) [**K&F CONCEPT 67mm Star Filters Kit (3pcs) 4 Points 6 Points 8 Points Cross Screen Starburst Filters Set -18 Layer Coating Ultra Slim Optical Glass Camera Lens Filter with 3 Cleaning Cloth**K&F CONCEPT**$27.68**462 rev2y ago](https://www.amazon.com/dp/B0D41GXNDW) [**K&F CONCEPT 58mm Variable ND Camera Lens Filter ND2-ND400 (1-9 Stops) + Filter Cap + Cleaning Cloth 18 Multi-Layer Coatings Adjustable Neutral Density Ultra Slim for Camera Lenses(K-Series)**K&F CONCEPT**$22.20**669 rev2y ago](https://www.amazon.com/dp/B0CZ76JP5V) [**K&F CONCEPT 67mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)**K&F CONCEPT**$84.96**698 rev2y ago](https://www.amazon.com/dp/B0CTH6TC3H) [**K&F CONCEPT 82mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)**K&F CONCEPT**$103.24**698 rev2y ago](https://www.amazon.com/dp/B0CTH79LDB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NEEWER 2 in 1 67mm Variable ND Filter ND2ND32&CPL Filter (Circular Polarizer) No X Cross/30 Layer Nano Coated/HD Optical Glass/Ultra Slim Aluminum Alloy Frame/Water Resistant/Scratch Resistant**NEEWER**$50.25**4.6★**▲ 60%**](https://www.amazon.com/dp/B0B92MGMJQ) [**K&F CONCEPT 67mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)**K&F CONCEPT**$84.96**4.8★**▲ 59%**](https://www.amazon.com/dp/B0CTH6TC3H) [**NEEWER 67mm Variable ND Filter ND2-ND400 (1-9 Stops) Neutral Density Filter Multiple Coatings Water and Scratch Resistant**NEEWER**$23.77**4.4★**▲ 59%**](https://www.amazon.com/dp/B09DK9785R) [**K&F CONCEPT 67mm Star Filters Kit (3pcs) 4 Points 6 Points 8 Points Cross Screen Starburst Filters Set -18 Layer Coating Ultra Slim Optical Glass Camera Lens Filter with 3 Cleaning Cloth**K&F CONCEPT**$27.68**4.6★**▲ 37%**](https://www.amazon.com/dp/B0D41GXNDW) [**K&F CONCEPT 82mm True Color Variable Fader ND2-32 ND Filter and CPL Circular Polarizing Lens Filter in 1 for Camera Lens Neutral Density Polarizer Filter (Nano-X Series)**K&F CONCEPT**$103.24**4.8★**▲ 23%**](https://www.amazon.com/dp/B0CTH79LDB)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lens filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“No complaints yet”*
**Lenses**13%
*“Great lens filter”*
**Value For Money**10%
*“Great piece of kit for the price”*
**Blue Light Filter**7%
*“Super impressed with this filter”*
**Size-Overall**6%
*“The fit is good”*
**Ease Of Use**6%
*“easy to use”*
**Advertised Vs Actual Product**4%
*“works as advertised”*
**Image/Picture Clarity**4%
*“Amazing VND, great quality on my images”*
**Design-Overall**3%
*“Nice build,”*
**Display Frame Per Seconds**3%
*“Use speed light at or below high speed sync, awesome photos”*
### **What buyers complain about **
**Lenses**11%
*“unfortunately horrible optics”*
**Image Focus**10%
*“my camera struggles to focus”*
**Auto Focus**9%
*“it completely nullifies the auto focus”*
**Color**8%
*“Terrible Vignette & Color Cast”*
**Image/Picture Clarity**5%
*“With them, they look slightly blurry and lack detail”*
**Adjustability/Rotatability/Reclining**5%
*“Not very good to adjust”*
**Connectivity-Overall**5%
*“Often times I find a disconnect between the marketing”*
**Functionality-Overall**5%
*“cap do not work”*
**Brightness/Shine/Glow**5%
*“Its hard to see the sparkle sometimes in-camera unless you have an extremely bright point source”*
**Ease Of Use**3%
*“you loose the ability to use your lens cap”*
### **Top return reasons **
**Lenses**33%
**Size-Overall**31%
**Compatibility-Overall**6%
**Image/Picture Clarity**5%
**Advertised Vs Actual Product**4%
**Functionality-Overall**4%
**Value For Money**3%
**Quality-Overall**3%
**Color**1%
**Product Condition**1%
## **Common lens filter questions**
- **Is lens filter profitable to sell on Amazon United States?**
- The niche generates $752K/yr across 15 tracked products. 90-day search growth is +9.3%. Flapen's verdict: Skip it (36/100).
- **How competitive is the lens filter niche?**
- 3 brands and 14 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in lens filter?**
- Top complaints mined from reviews: Lenses, Image Focus, Auto Focus. The return rate is 4.8%.
- **What does it cost to enter the lens filter niche?**
- Listings span $22.20–$245.86; the average listing price is $58.51 (sweet spot $15–$100). The average incumbent carries 3,368 reviews — the moat a new listing must climb.
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