---
title: "Laptop — $216.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/laptop"
last_updated: "2026-08-11T23:08:29.291Z"
locale: en
meta:
description: "Niche score 57/100 · $216.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $216.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Laptop — $216.5M/yr Amazon US Niche (2026) - Flapen"
---
# **laptop**
**Worth a look**
Shows a $216.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 24Conversion 6Competition 93Returns 68Price range 2Avg price 7Brand share 46Review moat 80Quality gap 82
**Market size**
**Incredible****$216.5M**
$216.5M/yr · 106.2M searches
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****409.17**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-1.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$452.95**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$60.26–$2126.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, laptop is a $216.5M/yr Amazon United States market (106.2M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **laptop market data**
- **Units sold / yr**
- **500K–600K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$226.5M–$271.8M**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#717**
- **Page quality**
- **0%**
- **Prime**
- **59%**
- **Sponsored**
- **86%**
- **Out of stock**
- **10.9%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**441**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**22%**
Top 20: 49%
**Open market**
**15%**
- HP31% - ASUS16% - Acer11% - Lenovo10% - Dell9% - Samsung8% - Open — no brand owns it (10 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.2% search growth over the last 90 days.
5.0M3.0MSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/electronics/laptop/trend)
## **Top laptop search terms**
- **laptop**41.2M/yr+0.9%0.2% conv. - **gaming laptop**14.0M/yr-1.0%0.1% conv. - **laptops**10.8M/yr-4.8%0.1% conv. - **laptops on sale clearance 2025**7.5M/yr-35.1%0.2% conv. - **computer**4.2M/yr+5.7%0.1% conv. - **chromebook**4.3M/yr+6.0%0.6% conv. - **lenovo laptop**3.1M/yr+4.4%0.2% conv. - **hp laptops**3.3M/yr-5.3%0.3% conv. - **dell laptop**2.9M/yr-1.8%0.2% conv. - **traditional laptop computers**1.9M/yr+26.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/laptop/search-terms)
## **Top laptop products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4.3M4%$8.7M6%$13.0M8%$17.3M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Samsung 14 Galaxy Chromebook Go Laptop PC Computer Intel Celeron N4500 Processor 4GB RAM 64GB Storage ChromeOS XE340XDA-KA2US Student Laptop Silver**Samsung**$163.58**4.3★672 rev](https://www.amazon.com/dp/B09S3HNMHF) [2**ASUS ROG Strix G16 (2025) Gaming Laptop 16 FHD+ 16:10 165Hz/3ms NVIDIA GeForce RTX 5060 Intel Core i7 Processor 14650HX 16GB DDR5 1TB Gen 4 SSD Wi-Fi 7 Windows 11 Home G615JMR-AS74**ASUS**$1289.59**4.5★516 rev](https://www.amazon.com/dp/B0DZZWMB2L) [3**HP 15.6 FHD Laptop 2026 Edition with Copilot AI 8GB RAM 256GB SSD Intel Processor Long Battery Life Lightweight 3.64 lbs Microsoft 365 Windows 11 for Students & Office with 5 in 1 hub**HP**$489.04**4.2★499 rev](https://www.amazon.com/dp/B0GRVFY42Q) [4**Acer Nitro V Gaming Laptop | Intel Core i5-13420H Processor | NVIDIA GeForce RTX 4050 Laptop GPU | 15.6 FHD IPS 165Hz Display | 8GB DDR5 | 512GB Gen 4 SSD | Wi-Fi 6 | Backlit KB | ANV15-52-586Z**Acer**$656.64**4.5★372 rev](https://www.amazon.com/dp/B0F5KTGDS9) [5**Dell 15 Laptop DC15250-15.6-inch FHD 120Hz Display Intel Core 3 Processor 100U 8GB DDR4 RAM 512GB SSD Intel UHD Graphics Windows 11 Home Onsite Service - Carbon Black**Dell**$323.69**4.3★689 rev](https://www.amazon.com/dp/B09R6FNNS1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HP OmniBook 3 17.3 inch Laptop PC FHD Display AMD Ryzen 3 30 8 GB RAM 512 GB SSD AMD Radeon 610M Graphics Windows 11 Home Mica Silver 17-dp0199nr**HP**$400.40**89 rev3mo ago](https://www.amazon.com/dp/B0GQB1LPTR) [**HP Pavilion 15.6 Laptop Computer for Daily Work & Student Home Study Lifetime Office 365 Intel N100 8GB RAM 256GB SSD Fast Charging Long Battery Life Windows 11 Home**HP**$460.81**141 rev3mo ago](https://www.amazon.com/dp/B0GWQPVVF3) [**HP 15.6 FHD Laptop 2026 Edition with Copilot AI 8GB RAM 256GB SSD Intel Processor Long Battery Life Lightweight 3.64 lbs Microsoft 365 Windows 11 for Students & Office with 5 in 1 hub**HP**$489.04**499 rev4mo ago](https://www.amazon.com/dp/B0GRVFY42Q) [**Apple 2026 MacBook Neo 13-inch Laptop with A18 Pro chip: Built for AI and Apple Intelligence Liquid Retina Display 8GB Unified Memory 256GB SSD Storage 1080p FaceTime HD Camera; Blush**Apple**$589.18**940 rev4mo ago](https://www.amazon.com/dp/B0GR6KJ72L) [**Apple 2026 MacBook Air 13-inch Laptop with M5 chip: Built for AI 13.6-inch Liquid Retina Display 16GB Unified Memory 512GB SSD 12MP Center Stage Camera Touch ID Wi-Fi 7; Midnight**Apple**$961.65**825 rev4mo ago](https://www.amazon.com/dp/B0GR1JTFP8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HP Pavilion 15.6 Laptop Computer for Daily Work & Student Home Study Lifetime Office 365 Intel N100 8GB RAM 256GB SSD Fast Charging Long Battery Life Windows 11 Home**HP**$460.81**3.8★**▲ 144%**](https://www.amazon.com/dp/B0GWQPVVF3) [**HP Pavilion Laptop Everyday Laptop Computer with Copilot AI | 4GB RAM | 128GB SSD | Latest AMD Processor | Microsoft Office 365 | Up to 11.5 Hrs Use | Windows 11**HP**$290.15**4.0★**▲ 143%**](https://www.amazon.com/dp/B0G3YFH2NJ) [**HP OmniBook 3 17.3 inch Laptop PC FHD Display AMD Ryzen 3 30 8 GB RAM 512 GB SSD AMD Radeon 610M Graphics Windows 11 Home Mica Silver 17-dp0199nr**HP**$400.40**4.4★**▲ 143%**](https://www.amazon.com/dp/B0GQB1LPTR) [**15.6 Inch Laptop with Office 365 4GB RAM 128GB Storage Expandable 1TB 5205U Processor HD Display Windows 11 Laptops Computer Wi-Fi 5 BT4.2 Numpad Type-C for Business and Students.**jumper**$230.58**3.2★**▲ 142%**](https://www.amazon.com/dp/B0GZ21473F) [**Acer CB315-4H-C8XU Chromebook Laptop | Intel Celeron N4500 | 15.6 Full HD IPS Display | 4GB LPDDR4X | 64GB eMMC | Intel Wi-Fi 6 | DTS Audio | USB Type-C | Chrome OS (Renewed)**Acer**$113.29**4.6★**▲ 138%**](https://www.amazon.com/dp/B0D64ZNBX1)
**~~View all trending →~~**
## **What buyers say about laptop**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Great buy”*
**Quality-Overall**13%
*“Amazing quality”*
**Ease Of Use**6%
*“EASY TO OPERATE”*
**Assembly/Installation**5%
*“quite straight forward to setup”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Battery Life**4%
*“high battery life”*
**Weight Light**3%
*“super lightweight”*
**Computation Performance**2%
*“Good performance,”*
**Size-Overall**2%
*“good size for travel”*
**Display Resolution**2%
*“Good Screen resolution”*
### **What buyers complain about **
**Quality-Overall**9%
*“Unacceptable build quality”*
**Functionality-Overall**9%
*“Never worked”*
**Computation Performance**7%
*“VERY SLOW”*
**Durability**7%
*“Broken”*
**Charging**6%
*“Will not charge”*
**Software/Application**5%
*“Software issues”*
**Value For Money**4%
*“when I saw this one had a significant price decrease”*
**Touch/Button Controls**4%
*“Some buttons dont work”*
**Connectivity-Overall**4%
*“Kept disconnecting”*
**Heating**3%
*“it overheats”*
### **Top return reasons **
**Functionality-Overall**17%
**Computation Performance**9%
**Advertised Vs Actual Product**7%
**Software/Application**6%
**Size-Overall**6%
**Value For Money**6%
**Compatibility-Overall**5%
**Touch Screen**5%
**Constant Reboot Or Restart**4%
**Charging**4%
## **Common questions**
- **Is laptop profitable to sell on Amazon United States?**
- The niche generates $216.5M/yr across 94 tracked products. 51 of 54 products launched in the last 360 days are still selling. 90-day search growth is -1.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the laptop niche?**
- 16 brands and 441 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in laptop?**
- Top complaints mined from reviews: Quality-Overall, Functionality-Overall, Computation Performance. The return rate is 2.3%.
- **When does demand for laptop peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the laptop niche?**
- Listings span $60.26–$2126.75; the average listing price is $452.95 (sweet spot $15–$100). The average incumbent carries 409 reviews — the moat a new listing must climb.
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