---
title: "Keypad — $782K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/keypad"
last_updated: "2026-08-12T02:55:59.302Z"
locale: en
meta:
description: "Niche score 58/100 · $782K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $782K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Keypad — $782K/yr Amazon US Niche (2026) - Flapen"
---
# **keypad**
**Worth a look**
Shows a sweet-spot price point ($23.49 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 72Growth 17Conversion 45Competition 62Returns 46Price range 83Avg price 95Brand share 83Review moat 62Quality gap 58
**Avg price**
**Incredible****$23.49**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$7.18–$58.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$782K**
$782K/yr · 935K searches
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,038.76**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-17.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, keypad is a $782K/yr Amazon United States market (935K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Jul. Verdict: Worth a look — 58/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keypad market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$705K–$940K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#44**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**52%**
Top 20: 97%
**Top-5 click share**
**48%**
Top 20: 89%
**Open market**
**42%**
- havit17% - TechGarden14% - NOOX8% - Foloda7% - MOFII6% - EPOMAKER6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.0% search growth over the last 90 days.
70K50KHoliday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/electronics/keypad/trend)
## **Top keypad search terms**
- **number pad**135K/yr-18.8%2.3% conv. - **numpad**97K/yr-10.8%2.1% conv. - **wireless number pad**81K/yr-19.1%2.5% conv. - **number pad keyboard**67K/yr-10.1%2.5% conv. - **10 key usb keypad**54K/yr-6.8%5.3% conv. - **bluetooth number pad**54K/yr-16.6%3.2% conv. - **number keypad for laptop**47K/yr-6.3%5.0% conv. - **number keypad**43K/yr-24.3%2.3% conv. - **number pad for laptop**51K/yr-32.9%5.3% conv. - **numeric keypad**39K/yr-21.3%2.2% conv. [**All search terms **](https://flapen.com/research/us/electronics/keypad/search-terms)
## **Top keypad products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$39K10%$78K15%$117K20%$156K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**havit Bluetooth Number Pad Wireless Numeric Keypad Numpad 26 Keys Portable Mini Financial Accounting Rechargeable Numeric Pad for Windows Laptop Desktop PC Notebook (Black)**havit**$19.68**4.3★3,447 rev](https://www.amazon.com/dp/B08NWTS1YY) [2**TechGarden Wired Number Pad USB Numeric Keypad 19 Key Number Keypad Keyboard for Laptop PC Computer Notebook Big Print Letters - Black**TechGarden**$9.73**4.5★720 rev](https://www.amazon.com/dp/B0BNPVMQVT) [3**Foloda Wireless Number Pads Numeric Keypad Numpad 22 Keys Portable 2.4 GHz Financial Accounting Number Keyboard Extensions 10 Key for Laptop PC Desktop Surface Pro Notebook**Foloda**$17.00**4.3★5,447 rev](https://www.amazon.com/dp/B07RZZMV62) [4**NOOX Wireless Number Pad Numeric Keypad Numpad Keyboard 10 Key USB Keypad Office Accounting Essentials Desktop Computer Laptops Accessories Compatible Chromebook Notebook EliteBook MateBook etc.**NOOX**$9.84**4.1★856 rev](https://www.amazon.com/dp/B0D1V32LM3) [5**8BITDO Retro 18 Mechanical NUMPAD - N Edition**8Bitdo**$38.61**4.6★1,458 rev](https://www.amazon.com/dp/B0D4QC8R4P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Redragon K733 PRO Wireless Gasket RGB Number Pad 22 Keys Mechanical Numpad w/PC & Calculate Modes 10 Digits Calculator Display Knob Control 5-Layer Noise Dampening Creamy Custom Linear Switch**Redragon**$30.41**54 rev8mo ago](https://www.amazon.com/dp/B0G2Y147FD) [**MOFII Cute Colorful Wireless Number Pad - 18 Keys Portable 2.4 GHz with Stable Wireless Connectivity 10-Key Financial Accounting Extension (Purple Colorful)**MOFII**$17.21**116 rev10mo ago](https://www.amazon.com/dp/B0FQ2WSBSG) [**Keychron K0 Max Wireless Low-Profile Number Pad QMK/VIA Programmable Hot-Swappable Banana Switch RGB Backlit 2.4GHz & Bluetooth 5.3 1000Hz Polling Rate with Knob for Windows/Mac**Keychron**$58.14**72 rev11mo ago](https://www.amazon.com/dp/B0FL2551K1) [**EPOMAKER EK21 VIA Gasket Number Pad with 1000mAh Battery BT 5.0/2.4GHz/Wired Hot-Swap Numpad with Aluminum Alloy knob Programmable for Win/Mac/Gaming (Black Silver Zebra Switch)**EPOMAKER**$34.16**234 rev1y ago](https://www.amazon.com/dp/B0FD3FQZHN) [**EPOMAKER EK21 VIA Gasket Number Pad with 1000mAh Battery BT 5.0/2.4GHz/Wired Hot-Swap Numpad with Aluminum Alloy knob Programmable for Win/Mac/Gaming (Black Silver Wisteria V2 Switch)**EPOMAKER**$33.57**311 rev1y ago](https://www.amazon.com/dp/B0FD3GXFTM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Redragon K733 PRO Wireless Gasket RGB Number Pad 22 Keys Mechanical Numpad w/PC & Calculate Modes 10 Digits Calculator Display Knob Control 5-Layer Noise Dampening Creamy Custom Linear Switch**Redragon**$30.41**4.5★**▲ 212%**](https://www.amazon.com/dp/B0G2Y147FD) [**MOFII Cute Colorful Wireless Number Pad - 18 Keys Portable 2.4 GHz with Stable Wireless Connectivity 10-Key Financial Accounting Extension (Purple Colorful)**MOFII**$17.21**4.7★**▲ 145%**](https://www.amazon.com/dp/B0FQ2WSBSG) [**MOFII Number Pad - Black Wireless 2.4G Numeric Keypad Silent 19 Keys USB Keypads Portable Financial Accounting Numpad 10 Key for Laptop/Notebook/Surface Pro/PC**MOFII**$14.76**4.4★**▲ 68%**](https://www.amazon.com/dp/B09W2RB8XK) [**Keychron K0 Max Wireless Low-Profile Number Pad QMK/VIA Programmable Hot-Swappable Banana Switch RGB Backlit 2.4GHz & Bluetooth 5.3 1000Hz Polling Rate with Knob for Windows/Mac**Keychron**$58.14**4.4★**▲ 36%**](https://www.amazon.com/dp/B0FL2551K1) [**TechGarden Wired Number Pad USB Numeric Keypad 19 Key Number Keypad Keyboard for Laptop PC Computer Notebook Big Print Letters - Black**TechGarden**$9.73**4.5★**▲ 35%**](https://www.amazon.com/dp/B0BNPVMQVT)
**~~View all trending →~~**
## **What buyers say about keypad**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**11%
*“excellent build quality”*
**Ease Of Use**9%
*“wow has it come in handy”*
**Connectivity-Overall**9%
*“It connects easily”*
**Touch/Button Controls**8%
*“The switches have a nice feel”*
**Value For Money**8%
*“Great Value”*
**Advertised Vs Actual Product**8%
*“Looks as pictured”*
**Portability**4%
*“Very light and portable”*
**Assembly/Installation**3%
*“It's a no fuss setup”*
**Design-Overall**3%
*“It actually looks sleek”*
**Compatibility-Overall**3%
*“Worked great with a Macbook”*
### **What buyers complain about **
**Durability**13%
*“Breaks in first few months”*
**Touch/Button Controls**11%
*“Button does not work”*
**Functionality-Overall**10%
*“Nonfunctional”*
**Connectivity-Overall**9%
*“Connectivity issues”*
**Quality-Overall**7%
*“Low quality”*
**Charging**3%
*“won't work while on the charger”*
**Software/Application**2%
*“Software is useless”*
**Value For Money**2%
*“As for the price i think its a little overpriced”*
**Compatibility-Overall**2%
*“could never get it to sync up”*
**Noise Level**2%
*“yes the keys are loud”*
### **Top return reasons **
**Connectivity-Overall**19%
**Functionality-Overall**18%
**Compatibility-Overall**13%
**Size-Overall**10%
**Touch/Button Controls**6%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**3%
**Value For Money**3%
**Quality-Overall**2%
**Noise Level**2%
## **Common questions**
- **Is keypad profitable to sell on Amazon United States?**
- The niche generates $782K/yr across 29 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.0%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the keypad niche?**
- 23 brands and 42 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in keypad?**
- Top complaints mined from reviews: Durability, Touch/Button Controls, Functionality-Overall. The return rate is 3.3%.
- **When does demand for keypad peak?**
- Demand peaks in Jul; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the keypad niche?**
- Listings span $7.18–$58.14; the average listing price is $23.49 (sweet spot $15–$100). The average incumbent carries 1,039 reviews — the moat a new listing must climb.
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