---
title: "Keyboard — $66.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/keyboard"
last_updated: "2026-08-07T23:53:45.794Z"
locale: en
meta:
description: "Niche score 60/100 · $66.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $66.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Keyboard — $66.7M/yr Amazon US Niche (2026) - Flapen"
---
# **keyboard**
**Worth a look**
Shows a $66.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 100Growth 19Conversion 35Competition 82Returns 60Price range 46Avg price 95Brand share 59Review moat 21Quality gap 62
**Market size**
**Incredible****$66.7M**
$66.7M/yr · 57.9M searches
**Avg price**
**Incredible****$40.76**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$11.05–$195.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****10,816.79**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, keyboard is a $66.7M/yr Amazon United States market (57.9M searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keyboard market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 25,000–30,000/product
- **Revenue / yr**
- **$40.8M–$40.8M**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**26 **▼falling
**Sellers**
**156**
**Top-5 brand share**
**70%**
Top 20: 96%
**Top-5 click share**
**33%**
Top 20: 64%
**Open market**
**27%**
- Logitech43% - AULA12% - RECCAZR7% - EDJO4% - Amazon Basics3% - Redragon3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.
1.8M1.3MSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/electronics/keyboard/trend)
## **Top keyboard search terms**
- **keyboard**13.2M/yr-7.3%1.2% conv. - **keyboard and mouse wireless**6.4M/yr-10.7%2.9% conv. - **wireless keyboard and mouse**7.1M/yr-18.6%3.7% conv. - **wireless keyboard**5.7M/yr-16.6%2.0% conv. - **gaming keyboard**5.5M/yr-10.6%0.6% conv. - **mechanical keyboard**3.7M/yr-10.9%0.4% conv. - **keyboard and mouse**2.2M/yr-12.8%1.7% conv. - **bluetooth keyboard**2.0M/yr-19.1%1.3% conv. - **logitech wireless keyboard and mouse combo**1.8M/yr-19.1%7.4% conv. - **wireless keyboard mouse combo**1.6M/yr-14.6%3.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/keyboard/search-terms)
## **Top keyboard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2.7M8%$5.3M12%$8.0M16%$10.7M1K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Logitech MK270 Wireless Keyboard and Mouse Combo for Windows 2.4 GHz Wireless Compact Mouse 8 Multimedia and Shortcut Keys 2-Year Battery Life for PC Laptop - Black**Logitech**$24.07**4.5★109,697 rev](https://www.amazon.com/dp/B079JLY5M5) [2**Logitech MK270 Wireless Keyboard and Mouse Combo for Windows 2.4 GHz Wireless Compact Mouse 8 Multimedia and Shortcut Keys 2-Year Battery Life for PC Laptop - Rose**Logitech**$24.28**4.5★109,697 rev](https://www.amazon.com/dp/B0D2X7DCG5) [3**Wireless Keyboard and Mouse Combo 2.4G Full Size Silent Keyboard with Fn Multimedia Keys for Office and Home 3-Level DPI Adjustable Quiet Mouse for Windows Mac OS Desktop/Laptop/PC(Avocado Green)**RECCAZR**$19.79**4.3★2,334 rev](https://www.amazon.com/dp/B0DDT75R2R) [4**AULA F75 Pro Wireless Mechanical Keyboard 75% Hot Swappable Custom Keyboard with Knob RGB Backlit Pre-lubed Reaper Switches Side Printed PBT Keycaps 2.4GHz/USB-C/BT5.0 Mechanical Gaming Keyboards**AULA**$67.48**4.7★1,639 rev](https://www.amazon.com/dp/B0D14N2QZF) [5**Logitech MK345 Wireless Keyboard and Mouse Combo with Palm Rest 2.4 GHz USB Receiver Compatible with PC Laptop Black**Logitech**$32.16**4.5★41,180 rev](https://www.amazon.com/dp/B00QXT5T3U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AULA 99 Key Keyboard Wireless Gaming Keyboard Bluetooth Computer Keyboards Creamy Cute with Number Pad RGB Backlit Tri-Mode BT/2.4GHz/USB-C - Pink**AULA**$32.94**1,854 rev1y ago](https://www.amazon.com/dp/B0F8VYDRDP) [**AULA S99 Gaming Keyboard Wireless Computer Keyboards Tri-Mode Bluetooth/2.4GHz/USB-C Custom Creamy Keyboard with Number Pad RGB Backlit Media Knob Cute Programmable Keyboard for PC Gamer - Green**AULA**$33.02**1,854 rev1y ago](https://www.amazon.com/dp/B0DZ28ZGYL) [**Wireless Keyboard and Mouse Combo Full Size Silent Ergonomic Keyboard and Mouse Long Battery Life Optical Mouse 2.4G Lag-Free Cordless Mice Keyboard for Computer Mac Laptop PC Windows**EDJO**$19.49**1,615 rev1y ago](https://www.amazon.com/dp/B0DLBD36HL) [**Wireless Keyboard and Mouse Combo 2.4G Full Size Silent Keyboard with Fn Multimedia Keys for Office and Home 3-Level DPI Adjustable Quiet Mouse for Windows Mac OS Desktop/Laptop/PC(Avocado Green)**RECCAZR**$19.79**2,334 rev1y ago](https://www.amazon.com/dp/B0DDT75R2R) [**Logitech MK270 Wireless Keyboard and Mouse Combo for Windows 2.4 GHz Wireless Compact Mouse 8 Multimedia and Shortcut Keys 2-Year Battery Life for PC Laptop - Rose**Logitech**$24.28**109,697 rev1y ago](https://www.amazon.com/dp/B0D2X7DCG5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Logitech MK270 Wireless Keyboard and Mouse Combo for Windows 2.4 GHz Wireless Compact Mouse 8 Multimedia and Shortcut Keys 2-Year Battery Life for PC Laptop - Rose**Logitech**$24.28**4.5★**▲ 47%**](https://www.amazon.com/dp/B0D2X7DCG5) [**AULA 99 Key Keyboard Wireless Gaming Keyboard Bluetooth Computer Keyboards Creamy Cute with Number Pad RGB Backlit Tri-Mode BT/2.4GHz/USB-C - Pink**AULA**$32.94**4.3★**▲ 39%**](https://www.amazon.com/dp/B0F8VYDRDP) [**Logitech G413 SE Full-Size Mechanical Gaming Keyboard - Backlit Keyboard with Tactile Mechanical Switches Anti-Ghosting Compatible with Windows macOS - Black Aluminum**Logitech G**$63.58**4.5★**▲ 38%**](https://www.amazon.com/dp/B08Z6X4NK3) [**Logitech MK345 Wireless Keyboard and Mouse Combo with Palm Rest 2.4 GHz USB Receiver Compatible with PC Laptop Black**Logitech**$32.16**4.5★**▲ 27%**](https://www.amazon.com/dp/B00QXT5T3U) [**AULA F75 Pro Wireless Mechanical Keyboard 75% Hot Swappable Custom Keyboard with Knob RGB Backlit Pre-lubed Reaper Switches Side Printed PBT Keycaps 2.4GHz/USB-C/BT5.0 Mechanical Gaming Keyboards**AULA**$67.48**4.7★**▲ 22%**](https://www.amazon.com/dp/B0D14N2QZF)
**~~View all trending →~~**
## **What buyers say about keyboard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**14%
*“Great Buy”*
**Quality-Overall**12%
*“build quality is great”*
**Touch/Button Controls**8%
*“Soft Touch”*
**Color**6%
*“Cute color”*
**Ease Of Use**6%
*“comfortable to hold”*
**Connectivity-Overall**5%
*“Connects easily”*
**Assembly/Installation**5%
*“Easy to Set Up”*
**Advertised Vs Actual Product**5%
*“Just as described”*
**Comfort-Overall**3%
*“The comfort is nice”*
**Design-Overall**3%
*“Cute Design”*
### **What buyers complain about **
**Durability**17%
*“DOESN'T LAST”*
**Functionality-Overall**11%
*“Poor functionality”*
**Quality-Overall**9%
*“very cheap quality”*
**Connectivity-Overall**8%
*“Constantly disconnects”*
**Touch/Button Controls**8%
*“Buttons do not work”*
**Noise Level**3%
*“Squeaky”*
**Size-Overall**3%
*“Too small”*
**Value For Money**3%
*“You would think its more expensive”*
**Ease Of Use**2%
*“hard to press”*
**Adhesion/Stickiness**2%
*“Sticky”*
### **Top return reasons **
**Functionality-Overall**20%
**Connectivity-Overall**15%
**Compatibility-Overall**13%
**Size-Overall**12%
**Touch/Button Controls**4%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**4%
**Noise Level**3%
**Quality-Overall**3%
## **Common questions**
- **Is keyboard profitable to sell on Amazon United States?**
- The niche generates $66.7M/yr across 57 tracked products. 90-day search growth is -12.6%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the keyboard niche?**
- 26 brands and 156 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in keyboard?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 2.6%.
- **When does demand for keyboard peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the keyboard niche?**
- Listings span $11.05–$195.67; the average listing price is $40.76 (sweet spot $15–$100). The average incumbent carries 10,817 reviews — the moat a new listing must climb.
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