---
title: "Keyboard Without Number Pad — $195K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/keyboard-without-number-pad"
last_updated: "2026-08-12T01:05:30.050Z"
locale: en
meta:
description: "Niche score 46/100 · $195K/yr market · 196K searches/yr · $54.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $195K/yr market · 196K searches/yr · $54.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Keyboard Without Number Pad — $195K/yr Amazon US Niche (2026) - Flapen"
---
# **keyboard without number pad**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 39Growth 21Conversion 23Competition 69Returns 64Price range 51Avg price 92Brand share 11Review moat 77Quality gap 62
**Avg price**
**Great****$54.00**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****453.81**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.12–$172.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$195K**
$195K/yr · 196K searches
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-8.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, keyboard without number pad is a $195K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keyboard without number pad market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$162K–$216K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#797**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **94%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**66**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 80%
**Open market**
**3%**
- Cherry78% - CHERRY XTRFY8% - BlingKingdom4% - Redragon3% - Deftomo3% - Zhouwang1% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.8% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/electronics/keyboard-without-number-pad/trend)
## **Top keyboard without number pad search terms**
- **cherry keyboard**80K/yr-4.8%1.6% conv. - **cherry mx keyboard**31K/yr-10.2%0.7% conv. - **keyboard buttons**14K/yr-18.1%1.2% conv. - **cherry mx**11K/yr-5.6%3.3% conv. - **keyboard key**8K/yr-8.7%2.5% conv. - **cherry mx silent red keyboard**8K/yr-12.1%1.3% conv. - **cherry mechanical keyboard**7K/yr-5.6%1.2% conv. - **cherry mx red keyboard**7K/yr-28.1%0.7% conv. - **cherry red keyboard**5K/yr-15.0%0.9% conv. - **cherry keyboard wireless**5K/yr-10.1%1.3% conv. [**All search terms **](https://flapen.com/research/us/electronics/keyboard-without-number-pad/search-terms)
## **Top keyboard without number pad products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10K10%$19K15%$29K20%$39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cherry KC 200 MX Wired Mechanical Office Keyboard Modern Design with Elegant Aluminum Surface USB-A Connection MX2A Silent RED Switches Black/Bronze**Cherry**$75.48**4.4★450 rev](https://www.amazon.com/dp/B0CLH89X2K) [2**Cherry Stream Keyboard Wired Keyboard for PC/Laptop Whisper Quiet Silent Keys Unique Typing Feel Slim Design SX Scissor Switches USB-A QWERTY Black**Cherry**$27.11**4.5★1,505 rev](https://www.amazon.com/dp/B07Z1KH3PL) [3**Cherry MX 3.0S Wired Mechanical Gaming Keyboard Robust Aluminum Housing RGB-Lighting Full Key Rollover Anti Ghosting MX RED Switches White**Cherry**$58.25**4.6★83 rev](https://www.amazon.com/dp/B0BV3T6FSV) [4**Cherry MX 3.0S Wired Mechanical Gaming Keyboard Robust Aluminum Housing RGB-Lighting Full Key Rollover Anti Ghosting MX2A Silent RED Switches Black**Cherry**$83.02**4.6★344 rev](https://www.amazon.com/dp/B08YRRLV25) [5**BlingKingdom 10 PCS Blue Switch Replacement 3 PIN Mechanical Keyboard Switches Clicky Accurate Typing Dustproof LED Keyboard Gaming Keyboard**BlingKingdom**$5.12**4.5★364 rev](https://www.amazon.com/dp/B0DSHTPSL3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CHERRY MX2A RGB Blue Switch Kit 36 Mechanical Keyboard Switches for DIY Hot Swap or Gaming Keyboard Tactile Switch with Click (Clicky) Loud & Noticeable**Cherry**$19.52**52 rev8mo ago](https://www.amazon.com/dp/B0FYR5TV3X) [**Deftomo 50 Pcs Blue Keyboard Switches 3-Pin Clicky Tactile Mechanical Keyboard Switches Complete DIY Replacement Kit with Switch Puller & Brush**Deftomo**$10.29**121 rev9mo ago](https://www.amazon.com/dp/B0FSWLNL21) [**CHERRY XTRFY MX 3.1 Wired Mechanical Gaming Keyboard Durable Aluminum Housing RGB Lighting Integrated Damping Mechanisms USB-A MX2A Silent RED Switches Black**CHERRY XTRFY**$102.95**33 rev1y ago](https://www.amazon.com/dp/B0F3MKVPPT) [**Cherry Stream Desktop Comfort Wireless Keyboard and Mouse Combo 2.4 GHz Connection Whisper-Quiet Keys Ergonomic Right-Handed Mouse Battery-Powered Black**Cherry**$47.48**56 rev1y ago](https://www.amazon.com/dp/B0DSLY2SR2) [**BlingKingdom 10 PCS Blue Switch Replacement 3 PIN Mechanical Keyboard Switches Clicky Accurate Typing Dustproof LED Keyboard Gaming Keyboard**BlingKingdom**$5.12**364 rev1y ago](https://www.amazon.com/dp/B0DSHTPSL3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Deftomo 50 Pcs Blue Keyboard Switches 3-Pin Clicky Tactile Mechanical Keyboard Switches Complete DIY Replacement Kit with Switch Puller & Brush**Deftomo**$10.29**4.7★**▲ 203%**](https://www.amazon.com/dp/B0FSWLNL21) [**Cherry KC 200 MX Mechanical Office Keyboard with New MX2A switches. Modern Design with Metal Plate Frame. (Bronze W/MX2A Silent Red Switch) (Renewed)**Cherry**$50.54**4.2★**▲ 198%**](https://www.amazon.com/dp/B0D7ZBZCHW) [**Cherry Stream Desktop Comfort Wireless Keyboard and Mouse Combo 2.4 GHz Connection Whisper-Quiet Keys Ergonomic Right-Handed Mouse Battery-Powered Black**Cherry**$47.48**4.5★**▲ 162%**](https://www.amazon.com/dp/B0DSLY2SR2) [**CHERRY XTRFY MX 2.0S Wired Mechanical Gaming Keyboard with RGB-Lighting Designed in Germany Full Key Rollover Anti Ghosting Cherry MX2A Blue Switches White**CHERRY XTRFY**$47.06**4.2★**▲ 121%**](https://www.amazon.com/dp/B0DCZYQ5XL) [**CHERRY MX2A RGB Blue Switch Kit 36 Mechanical Keyboard Switches for DIY Hot Swap or Gaming Keyboard Tactile Switch with Click (Clicky) Loud & Noticeable**Cherry**$19.52**3.9★**▲ 96%**](https://www.amazon.com/dp/B0FYR5TV3X)
**~~View all trending →~~**
## **What buyers say about keyboard without number pad**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Touch/Button Controls**16%
*“Nice clicks”*
**Value For Money**16%
*“Good for price”*
**Quality-Overall**14%
*“The build quality is solid”*
**Design-Overall**4%
*“The design is super clean”*
**Durability**4%
*“It feels durable”*
**Size-Overall**4%
*“the size is comfortable”*
**Ease Of Use**3%
*“easy to read”*
**Strength**3%
*“It's very sturdy”*
**Color**3%
*“The color is nice”*
**Advertised Vs Actual Product**3%
*“matches the product description”*
### **What buyers complain about **
**Durability**16%
*“It is now shorting out”*
**Touch/Button Controls**10%
*“Clickers that dont click”*
**Quality-Overall**8%
*“Disappointed in the quality”*
**Noise Level**6%
*“Not loud”*
**Functionality-Overall**3%
*“Great form, Bad Function”*
**Color**3%
*“Not True RGB”*
**Size-Overall**3%
*“although I feel like a couple of them look like they should be bigger”*
**Advertised Vs Actual Product**3%
*“Pics are deceptive”*
**Value For Money**2%
*“It's more expensive”*
**Audio Quality**2%
*“less sound than expected”*
### **Top return reasons **
**Functionality-Overall**16%
**Size-Overall**14%
**Noise Level**10%
**Touch/Button Controls**9%
**Compatibility-Overall**8%
**Advertised Vs Actual Product**7%
**Value For Money**5%
**Defective Material/Parts**4%
**Quality-Overall**4%
**Connectivity-Overall**4%
## **Common questions**
- **Is keyboard without number pad profitable to sell on Amazon United States?**
- The niche generates $195K/yr across 36 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -8.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the keyboard without number pad niche?**
- 9 brands and 66 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in keyboard without number pad?**
- Top complaints mined from reviews: Durability, Touch/Button Controls, Quality-Overall. The return rate is 2.4%.
- **When does demand for keyboard without number pad peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the keyboard without number pad niche?**
- Listings span $5.12–$172.43; the average listing price is $54.00 (sweet spot $15–$100). The average incumbent carries 454 reviews — the moat a new listing must climb.
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