---
title: "Kenneth Cole Backpack — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/kenneth-cole-backpack"
last_updated: "2026-08-12T00:05:33.911Z"
locale: en
meta:
description: "Niche score 33/100 · $27K/yr market · 50K searches/yr · $71.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $27K/yr market · 50K searches/yr · $71.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kenneth Cole Backpack — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **kenneth cole backpack**
**Skip it**
A small market ($27K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 26Conversion 9Competition 79Returns 21Price range 56Avg price 86Brand share 17Review moat 39Quality gap 27
**Avg price**
**Great****$71.00**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Good****$21.21–$162.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,571.48**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$27K**
$27K/yr · 50K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, kenneth cole backpack is a $27K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug. Verdict: Skip it — 33/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kenneth cole backpack market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$36K–$53K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#1,483**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**12 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 81%
**Open market**
**5%**
- Kenneth Cole REACTION76% - Kenneth Cole New York8% - Amazon Basics6% - LOVEVOOK2% - Samsonite2% - Swissdigital2% - Open — no brand owns it (6 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +0.8% search growth over the last 90 days.
2K1KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/electronics/kenneth-cole-backpack/trend)
## **Top kenneth cole backpack search terms**
- **kenneth cole backpack**23K/yr+10.6%1.0% conv. - **kenneth cole reaction backpack**13K/yr-26.5%1.0% conv. - **kenneth cole backpack for women**8K/yr+13.1%1.2% conv. - **kenneth cole backpack for men**7K/yr+17.2%1.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/kenneth-cole-backpack/search-terms)
## **Top kenneth cole backpack products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7986%$2K9%$2K12%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kenneth Cole Reaction Brooklyn Commuter Backpack Slim 16 Laptop Computer & Tablet Anti-Theft RFID Business Work & Travel Bookbag Black Polyester**Kenneth Cole REACTION**$55.98**4.6★315 rev](https://www.amazon.com/dp/B072F7B26M) [2**Kenneth Cole Reaction ProTec Travel Business Backpack 17 Laptop Computer TSA Checkpoint-Friendly Bookbag With USB Port Black**Kenneth Cole New York**$79.14**4.6★153 rev](https://www.amazon.com/dp/B07NJ3MT6T) [3**Kenneth Cole REACTION Womens Chelsea Chevron 15 Laptop and Tablet Backpack Black**Kenneth Cole REACTION**$50.92**4.6★5,450 rev](https://www.amazon.com/dp/B07GX3PWNK) [4**Kenneth Cole REACTION Parker 16 Polyester Tech Covertible Backpack/Briefcase Black**Kenneth Cole REACTION**$57.42**4.4★57 rev](https://www.amazon.com/dp/B0DF2XYYV1) [5**Kenneth Cole REACTION Sophie Backpack Black 15 Laptop**Kenneth Cole REACTION**$58.61**4.6★792 rev](https://www.amazon.com/dp/B07FNVL25S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kenneth Cole REACTION The Venturer 17 Polyester Tech Travel Backpack for Work Black**Kenneth Cole REACTION**$60.32**3 rev3mo ago](https://www.amazon.com/dp/B0GY5T6GC2) [**Kenneth Cole Reaction Brooklyn Commuter Backpack Slim 16 Laptop Computer & Tablet Anti-Theft RFID Business Work & Travel Bookbag Black Polyester**Kenneth Cole REACTION**$55.98**315 rev10mo ago](https://www.amazon.com/dp/B072F7B26M) [**Kenneth Cole Reaction ProTec Travel Business Backpack 17 Laptop Computer TSA Checkpoint-Friendly Bookbag With USB Port Black**Kenneth Cole New York**$79.14**153 rev10mo ago](https://www.amazon.com/dp/B07NJ3MT6T) [**Kenneth Cole REACTION Womens Chelsea Chevron 15 Laptop and Tablet Backpack Black**Kenneth Cole REACTION**$50.92**5,450 rev10mo ago](https://www.amazon.com/dp/B07GX3PWNK) [**Kenneth Cole REACTION Parker 16 Polyester Tech Covertible Backpack/Briefcase Black**Kenneth Cole REACTION**$57.42**57 rev10mo ago](https://www.amazon.com/dp/B0DF2XYYV1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kenneth Cole REACTION The Venturer 17 Polyester Tech Travel Backpack for Work Black**Kenneth Cole REACTION**$60.32**5.0★**▲ 176%**](https://www.amazon.com/dp/B0GY5T6GC2) [**Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black**Amazon Basics**$21.21**4.7★**▲ 149%**](https://www.amazon.com/dp/B0CZ2KMQ62) [**Kenneth Cole REACTION Womens Chelsea Chevron 15 Laptop and Tablet Backpack Olive**Kenneth Cole REACTION**$44.63**4.6★**▲ 140%**](https://www.amazon.com/dp/B0FK1BND1W) [**Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black**Amazon Basics**$24.30**4.7★**▲ 113%**](https://www.amazon.com/dp/B0CZ1S8T3X) [**Kenneth Cole REACTION Madison Square Lightweight Hardside Chevron Expandable Spinner Luggage Olive 2-Piece (20 Carry On + Sophie Backpack)**Kenneth Cole REACTION**$127.68**4.6★**▲ 106%**](https://www.amazon.com/dp/B0FGCRRBRX)
**~~View all trending →~~**
## **What buyers say about kenneth cole backpack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality bag”*
**Size-Overall**11%
*“Good travel size”*
**Storage Capacity**9%
*“Lots of storage”*
**Value For Money**9%
*“Good value for money”*
**Pockets/Compartments**8%
*“Lots of pockets”*
**Durability**6%
*“Feels durable”*
**Strength**4%
*“This backpack seems sturdy enough”*
**Advertised Vs Actual Product**4%
*“Exactly what I needed”*
**Weight Light**4%
*“fairly lightweight”*
**Comfort-Overall**4%
*“comfortable”*
### **What buyers complain about **
**Size-Overall**17%
*“Smaller than expected”*
**Durability**9%
*“Already starting to fall apart”*
**Quality-Overall**9%
*“Poor Quality”*
**Zipper Quality**8%
*“Bad zipper”*
**Strap/String Quality**5%
*“the strap is ripping”*
**Weight Heavy**4%
*“A little too big and bulky”*
**Portability**3%
*“is too big for carry on”*
**Leather Quality**3%
*“doesnt make it leather”*
**Color**2%
*“which looked more tan in the pictures”*
**Water Resistance**2%
*“DOES NOT PROTECT FROM WATER”*
### **Top return reasons **
**Size-Overall**57%
**Advertised Vs Actual Product**5%
**Weight Heavy**5%
**Material Quality**4%
**Pockets/Compartments**4%
**Quality-Overall**3%
**Color**3%
**Zipper Quality**3%
**Value For Money**2%
**Shape/Style**2%
## **Common questions**
- **Is kenneth cole backpack profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 42 tracked products. 14 of 27 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Skip it (33/100).
- **How competitive is the kenneth cole backpack niche?**
- 12 brands and 35 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in kenneth cole backpack?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 6.0% — above our launch gate.
- **When does demand for kenneth cole backpack peak?**
- Demand peaks in Aug; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the kenneth cole backpack niche?**
- Listings span $21.21–$162.90; the average listing price is $71.00 (sweet spot $15–$100). The average incumbent carries 2,571 reviews — the moat a new listing must climb.
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