---
title: "Jaybird Vista 2 — $765K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/jaybird-vista-2"
last_updated: "2026-08-06T10:49:47.907Z"
locale: en
meta:
description: "Niche score 45/100 · $765K/yr market · 547K searches/yr · $93.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $765K/yr market · 547K searches/yr · $93.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jaybird Vista 2 — $765K/yr Amazon US Niche (2026) - Flapen"
---
# **jaybird vista 2**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 71Growth 32Conversion 19Competition 59Returns 25Price range 26Avg price 77Brand share 9Review moat 24Quality gap 91
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$93.92**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$765K**
$765K/yr · 547K searches
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+5.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$25.42–$310.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****6,268.04**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, jaybird vista 2 is a $765K/yr Amazon United States market (547K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jaybird vista 2 market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$751K–$939K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#1,631**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **68%**
- **Out of stock**
- **21.4%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**85**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 94%
**Open market**
**1%**
- JBL55% - Jabra24% - Jaybird10% - Soundcore5% - Sony3% - Bose2% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 23 weeks — +5.4% search growth over the last 90 days.
60K40KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/electronics/jaybird-vista-2/trend)
## **Top jaybird vista 2 search terms**
- **jabra elite 8 active**107K/yr+0.1%0.4% conv. - **jabra elite 8 active gen 2**82K/yr+47.9%0.3% conv. - **jbl endurance race 2**55K/yr-6.4%3.2% conv. - **jbl endurance**41K/yr+16.8%1.7% conv. - **jaybird headphones**34K/yr-16.1%0.3% conv. - **jaybird vista 2**34K/yr-10.4%0.5% conv. - **jabra elite 8**24K/yr+7.8%0.3% conv. - **jbl sport earbuds**18K/yr+24.3%2.3% conv. - **jaybird earbuds**28K/yr-10.1%0.4% conv. - **jaybird**22K/yr-14.8%0.2% conv. [**All search terms **](https://flapen.com/research/us/electronics/jaybird-vista-2/search-terms)
## **Top jaybird vista 2 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$38K10%$77K15%$115K20%$153K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JBL Endurance Race 2 - Waterproof (IP68) Sports True Wireless Earbuds with 4 mics for Crisp Clear Calls JBL Pure Bass Sound 48Hrs of Playback Plus Speed Charging & Active Noise Cancelling (Black)**JBL**$60.66**4.2★1,561 rev](https://www.amazon.com/dp/B0DW9BXCYW) [2**JBL Endurance Peak 4 - True Wireless Noise Cancelling Sport Earbuds Up to 48Hrs Total Playback Water & dust Proof (IP68) Secure fit with TwistLock Design & 6 mics for Perfect Calls (Black/Grey)**JBL**$102.64**4.2★452 rev](https://www.amazon.com/dp/B0G31P119K) [3**Jabra Elite 8 Active - Black (X)**Jabra**$214.17**3.8★20 rev](https://www.amazon.com/dp/B0CB933Q2T) [4**JBL Endurance Race 2 - Waterproof (IP68) sports true wireless earbuds with 4 mics for crisp clear calls JBL Pure Bass sound 48Hrs of Playback plus speed charging & Active Noise Cancelling (Purple)**JBL**$53.73**4.2★1,561 rev](https://www.amazon.com/dp/B0DW9C8RVQ) [5**Jaybird Tarah Bluetooth Wireless Sport Headphones for Gym Training Workouts Fitness and Running Performance: Sweatproof and Waterproof Black Metallic/Flash**Jaybird**$70.02**4.1★678 rev](https://www.amazon.com/dp/B07H72WMLN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JBL Endurance Peak 4 - True Wireless Noise Cancelling Sport Earbuds Up to 48Hrs Total Playback Water & dust Proof (IP68) Secure fit with TwistLock Design & 6 mics for Perfect Calls (Black/Grey)**JBL**$102.64**452 rev6mo ago](https://www.amazon.com/dp/B0G31P119K) [**JBL Endurance Zone Open Ear Earbuds Waterproof Secure Fit**JBL**$151.38**89 rev6mo ago](https://www.amazon.com/dp/B0G318TPCX) [**JBL Endurance Peak 4 - True Wireless Noise Cancelling Sport Earbuds Up to 48Hrs Total Playback Water & dust Proof (IP68) Secure fit with TwistLock Design & 6 mics for Perfect Calls (Purple/Teal)**JBL**$100.67**452 rev6mo ago](https://www.amazon.com/dp/B0G31BR7D3) [**JBL Endurance Race 2 - Waterproof (IP68) sports true wireless earbuds with 4 mics for crisp clear calls JBL Pure Bass sound 48Hrs of Playback plus speed charging & Active Noise Cancelling (Purple)**JBL**$53.73**1,561 rev1y ago](https://www.amazon.com/dp/B0DW9C8RVQ) [**JBL Endurance Race 2 - Waterproof (IP68) Sports True Wireless Earbuds with 4 mics for Crisp Clear Calls JBL Pure Bass Sound 48Hrs of Playback Plus Speed Charging & Active Noise Cancelling (Black)**JBL**$60.66**1,561 rev1y ago](https://www.amazon.com/dp/B0DW9BXCYW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jabra Elite 3 in Ear Wireless Bluetooth Earbuds Noise Isolating True Wireless Buds with 4 Built-in Microphones for Clear Calls Rich Bass Customizable Sound and Mono Mode - Navy**Jabra**$49.49**4.1★**▲ 249%**](https://www.amazon.com/dp/B09B468VKX) [**Jabra Evolve2 True Wireless Earbuds - in-Ear Bluetooth Earbuds with Active Noise Cancellation MultiSensor Voice Technology - Certified to Work with Your Virtual Meeting Apps - Black**Jabra**$310.76**3.5★**▲ 220%**](https://www.amazon.com/dp/B0BM23SZTR) [**Jaybird RUN XT True Wireless Headphones (Black/Flash)**Jaybird**$51.59**3.8★**▲ 181%**](https://www.amazon.com/dp/B07MC1QCHW) [**JBL Endurance Peak 4 - True Wireless Noise Cancelling Sport Earbuds Up to 48Hrs Total Playback Water & dust Proof (IP68) Secure fit with TwistLock Design & 6 mics for Perfect Calls (Purple/Teal)**JBL**$100.67**4.2★**▲ 150%**](https://www.amazon.com/dp/B0G31BR7D3) [**JBL Endurance Peak 4 - True Wireless Noise Cancelling Sport Earbuds Up to 48Hrs Total Playback Water & dust Proof (IP68) Secure fit with TwistLock Design & 6 mics for Perfect Calls (Black/Grey)**JBL**$102.64**4.2★**▲ 122%**](https://www.amazon.com/dp/B0G31P119K)
**~~View all trending →~~**
## **What buyers say about jaybird vista 2**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Audio Quality**23%
*“Awesome sound quality”*
**Value For Money**9%
*“Good headphones for the money”*
**Quality-Overall**8%
*“The build quality is great”*
**Battery Life**5%
*“Amazing battery life”*
**Noise Cancellation**5%
*“Noise cancelling works well”*
**Size-Overall**5%
*“they fit comfortably”*
**Comfort-Overall**4%
*“Very comfortable too”*
**Charging**3%
*“Charge quick”*
**Ease Of Use**2%
*“Comfortable to wear”*
**Connectivity-Overall**2%
*“good connection”*
### **What buyers complain about **
**Charging**10%
*“Does not charge”*
**Durability**9%
*“bad durability”*
**Audio Quality**9%
*“Sound is terrible”*
**Connectivity-Overall**8%
*“Bluetooth issues”*
**Quality-Overall**7%
*“Average quality”*
**Size-Overall**4%
*“Dont fit”*
**Noise Level**3%
*“Loud”*
**Battery Life**3%
*“Low battery life”*
**Noise Cancellation**3%
*“Not noise canceling”*
**Value For Money**3%
*“Gas is expensive”*
### **Top return reasons **
**Size-Overall**21%
**Audio Quality**16%
**Connectivity-Overall**10%
**Charging**8%
**Functionality-Overall**6%
**Comfort-Overall**5%
**Value For Money**4%
**Noise Level**3%
**Compatibility-Overall**3%
**Audio Volume**3%
## **Common questions**
- **Is jaybird vista 2 profitable to sell on Amazon United States?**
- The niche generates $765K/yr across 25 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (45/100).
- **How competitive is the jaybird vista 2 niche?**
- 7 brands and 85 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in jaybird vista 2?**
- Top complaints mined from reviews: Charging, Durability, Audio Quality. The return rate is 5.1% — above our launch gate.
- **What does it cost to enter the jaybird vista 2 niche?**
- Listings span $25.42–$310.76; the average listing price is $93.92 (sweet spot $15–$100). The average incumbent carries 6,268 reviews — the moat a new listing must climb.
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