---
title: "Ir Flashlight — $159K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/ir-flashlight"
last_updated: "2026-08-12T01:03:31.188Z"
locale: en
meta:
description: "Niche score 46/100 · $159K/yr market · 249K searches/yr · $36.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $159K/yr market · 249K searches/yr · $36.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ir Flashlight — $159K/yr Amazon US Niche (2026) - Flapen"
---
# **ir flashlight**
**Skip it**
Soft demand (-9.0% this quarter) — this niche doesn't clear our bar today.
Market size 33Growth 20Conversion 22Competition 43Returns 31Price range 92Avg price 95Brand share 51Review moat 73Quality gap 78
**Avg price**
**Incredible****$36.45**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.62–$92.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****565.47**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$159K**
$159K/yr · 249K searches
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-9.0%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, ir flashlight is a $159K/yr Amazon United States market (249K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ir flashlight market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$146K–$182K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#535**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**18%**
- TOUGHSOUL29% - Tendelux16% - WAYLLSHINE11% - Maketheone10% - Univivi9% - DARKBEAM8% - Open — no brand owns it (5 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/electronics/ir-flashlight/trend)
## **Top ir flashlight search terms**
- **ir flashlight**46K/yr-11.5%2.0% conv. - **infrared flashlight**31K/yr+1.1%1.8% conv. - **ir lights for night vision**38K/yr-38.5%0.6% conv. - **ir floodlight**18K/yr+1.6%0.9% conv. - **ir illuminator for rifle**19K/yr-22.0%0.4% conv. - **ir flashlight for night vision**11K/yr+44.4%1.1% conv. - **infrared spotlight**10K/yr-3.7%0.6% conv. - **infrared flood light**8K/yr+2.8%1.0% conv. - **850nm ir illuminator**7K/yr+8.7%1.3% conv. - **ir illuminator for security camera**8K/yr+3.1%0.7% conv. [**All search terms **](https://flapen.com/research/us/electronics/ir-flashlight/search-terms)
## **Top ir flashlight products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$32K30%$48K40%$64K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mlok/Picatinny Mounted 940nm IR Illuminator IR Laser Combo for Night Vision**TOUGHSOUL**$64.28**4.2★128 rev](https://www.amazon.com/dp/B0CTBCLP4G) [2**Maketheone IR Torch 3 Watt 850NM Infrared Light Night Vision Flashlight Torch - Infrared Light is Invisible to Human Eyes - to be Used with Night Vision Device (NOT Include Battery)**Maketheone**$11.62**3.9★2,465 rev](https://www.amazon.com/dp/B016ZPH470) [3**WAYLLSHINE 850nm IR Illuminator Night Vision Flashlight Infrared Illuminator for Night Vision Camera Device**WAYLLSHINE**$14.21**4.2★354 rev](https://www.amazon.com/dp/B07VVNTQ7P) [4**DARKBEAM ir Flashlight Infrared 850nm Lights LED Mini for Night Vision Rechargeable Portable Tactical ir Illuminator Torch Focus Adjustable for Hunting Observation Search**DARKBEAM**$28.73**4.4★48 rev](https://www.amazon.com/dp/B0BFX58TB4) [5**Tendelux DI20B IR Illuminator | Long Range Infrared Flood Light for Security Camera (Black w/Power Adapter)**Tendelux**$44.19**4.3★714 rev](https://www.amazon.com/dp/B0BWXGCJYK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[![[Upgraded] Univivi IR Illuminators 20 LEDs 850nm Long Range Illuminator 90 Degree Wide Angle Infrared Flood Light IP67 Waterproof for Security Camera IR Light Indoor&Outdoor](https://m.media-amazon.com/images/I/41ySqTxqYSL.jpg)**\[Upgraded\] Univivi IR Illuminators 20 LEDs 850nm Long Range Illuminator 90 Degree Wide Angle Infrared Flood Light IP67 Waterproof for Security Camera IR Light Indoor&Outdoor**Univivi**$41.09**56 rev10mo ago](https://www.amazon.com/dp/B0FGCXVHB4) [**Univivi IR Illuminator 10 Led IR Lights for Night Vision Waterproof 850nm Long Range IR Light for Security Camera IR Light Outdoor & Indoor**Univivi**$26.19**129 rev1y ago](https://www.amazon.com/dp/B0D7L4W9YR) [**Mlok/Picatinny Mounted 940nm IR Illuminator IR Laser Combo for Night Vision**TOUGHSOUL**$64.28**128 rev2y ago](https://www.amazon.com/dp/B0CTBCLP4G) [**Tendelux DI20B IR Illuminator | Long Range Infrared Flood Light for Security Camera (Black w/Power Adapter)**Tendelux**$44.19**714 rev3y ago](https://www.amazon.com/dp/B0BWXGCJYK) [**DARKBEAM ir Flashlight Infrared 850nm Lights LED Mini for Night Vision Rechargeable Portable Tactical ir Illuminator Torch Focus Adjustable for Hunting Observation Search with Clip**DARKBEAM**$46.93**47 rev3y ago](https://www.amazon.com/dp/B0BKTBYKV5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mlok/Picatinny Mounted 940nm IR Illuminator IR Laser Combo for Night Vision**TOUGHSOUL**$64.28**4.2★**▲ 92%**](https://www.amazon.com/dp/B0CTBCLP4G) [![[Upgraded] Univivi IR Illuminators 20 LEDs 850nm Long Range Illuminator 90 Degree Wide Angle Infrared Flood Light IP67 Waterproof for Security Camera IR Light Indoor&Outdoor](https://m.media-amazon.com/images/I/41ySqTxqYSL.jpg)**\[Upgraded\] Univivi IR Illuminators 20 LEDs 850nm Long Range Illuminator 90 Degree Wide Angle Infrared Flood Light IP67 Waterproof for Security Camera IR Light Indoor&Outdoor**Univivi**$41.09**4.3★**▲ 43%**](https://www.amazon.com/dp/B0FGCXVHB4) [**WAYLLSHINE 850nm IR Illuminator Night Vision Flashlight Infrared Illuminator for Night Vision Camera Device**WAYLLSHINE**$14.21**4.2★**▲ 30%**](https://www.amazon.com/dp/B07VVNTQ7P) [**JCHENG SECURITY JC 210ft Infrared Illuminator 20 LEDs 90 Degree Wide Angle IR Illuminator for Night Vision Waterproof LED Infrared Flood Light Black**JCHENG SECURITY**$35.85**4.4★**▲ 16%**](https://www.amazon.com/dp/B07G7C9GDS) [**Tendelux DI20 IR Illuminator | Long Range Infrared Flood Light for Security Camera (w/Power Adapter)**Tendelux**$43.89**4.3★**▲ 14%**](https://www.amazon.com/dp/B09FQB2K78)
**~~View all trending →~~**
## **What buyers say about ir flashlight**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**31%
*“Nice and bright”*
**Quality-Overall**13%
*“Great build quality, works as expected. bright and good range.”*
**Night Vision**8%
*“Very Bright for Night Vision”*
**Value For Money**8%
*“Well worth the money”*
**Advertised Vs Actual Product**4%
*“Works as advertised”*
**Strength**3%
*“It seems of solid built”*
**Security**3%
*“Great upgrade for security cameras”*
**Compatibility-Overall**2%
*“Device works well for nvg usage”*
**Functionality-Overall**2%
*“Best part is it emits no visible light and nobody notices it”*
**Ease Of Use**1%
*“Easy to use”*
### **What buyers complain about **
**Durability**24%
*“Might not last more than a year”*
**Brightness/Shine/Glow**13%
*“Produce very little light”*
**Functionality-Overall**7%
*“After purchasing several of these units and using them for a while, the photo-sensors begun malfunctioning one after another, randomly, preventing them from turning on”*
**Advertised Vs Actual Product**5%
*“Doesn't work as promoted”*
**Value For Money**5%
*“Cheapest item Ive ever purchased worthless”*
**Size-Overall**4%
*“The light is not the same diameter as the many other lights that are white lights”*
**Quality-Overall**3%
*“Garbage”*
**Night Vision**3%
*“night viz lights set OFF”*
**Weight Heavy**2%
*“Great value a little heavy compared with others”*
**Color**2%
*“There was black marker colored in on the inside face of the visor top lip”*
### **Top return reasons **
**Brightness/Shine/Glow**22%
**Functionality-Overall**20%
**Advertised Vs Actual Product**12%
**Size-Overall**9%
**Defective Material/Parts**6%
**Compatibility-Overall**5%
**Battery Inclusion**5%
**Strength**2%
**Night Vision**2%
**Product Condition**2%
## **Common questions**
- **Is ir flashlight profitable to sell on Amazon United States?**
- The niche generates $159K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the ir flashlight niche?**
- 11 brands and 16 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in ir flashlight?**
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 4.5%.
- **When does demand for ir flashlight peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the ir flashlight niche?**
- Listings span $11.62–$92.66; the average listing price is $36.45 (sweet spot $15–$100). The average incumbent carries 565 reviews — the moat a new listing must climb.
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