---
title: "Ipad Pro 2nd Generation Keyboard — $20K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/ipad-pro-2nd-generation-keyboard"
last_updated: "2026-08-05T22:48:05.655Z"
locale: en
meta:
description: "Niche score 34/100 · $20K/yr market · 19K searches/yr · $43.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · $20K/yr market · 19K searches/yr · $43.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ipad Pro 2nd Generation Keyboard — $20K/yr Amazon US Niche (2026) - Flapen"
---
# **ipad pro 2nd generation keyboard**
**Skip it**
Soft demand (-46.3% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 2Conversion 31Competition 37Returns 2Price range 93Avg price 95Brand share 39Review moat 47Quality gap 81
**Avg price**
**Incredible****$43.40**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.44–$85.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,845.5**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$20K**
$20K/yr · 19K searches
**Growth**
**Bad****-46.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****11.6%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, ipad pro 2nd generation keyboard is a $20K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 34/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ipad pro 2nd generation keyboard market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$22K–$33K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#530**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**14%**
- AMOUOGOEY42% - LENRICH23% - ProCase7% - SENGBIRCH5% - QYiiD5% - YUNPLE5% - Open — no brand owns it (4 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -46.3% search growth over the last 90 days.
2K1KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/electronics/ipad-pro-2nd-generation-keyboard/trend)
## **Top ipad pro 2nd generation keyboard search terms**
- **ipad pro 2nd generation keyboard**4K/yr-9.6%1.1% conv. - **ipad pro 2nd generation case 12.9 inch with keyboard**4K/yr-36.9%2.3% conv. - **ipad pro 12.9 case with keyboard 2nd generation**4K/yr-49.7%3.1% conv. - **ipad pro 12.9 1st gen case with keyboard**2K/yr-57.8%2.4% conv. - **ipad pro 12.9 gen 2 keyboard**4K/yr-81.6%2.5% conv. - **first generation ipad pro keyboard**336/yr-85.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/ipad-pro-2nd-generation-keyboard/search-terms)
## **Top ipad pro 2nd generation keyboard products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$99410%$2K15%$3K20%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LENRICH iPad pro 12.9 case with Keyboard 2017 2nd 2015 1st Generation 360 Rotatable Wireless Folio 180 Swivel Stand Hard Cover Auto Sleep Wake up**LENRICH**$63.20**4.4★3,652 rev](https://www.amazon.com/dp/B01C7AU8IY) [2**Keyboard Case for iPad Pro 12.9 inch (Old Model) 2015 1st / 2017 2nd Gen - Rechargeable Detachable Wireless Bluetooth Keyboard - Folio Smart Leather Cover with Pencil Holder for iPad Pro 12.9**AMOUOGOEY**$39.67**4.4★289 rev](https://www.amazon.com/dp/B0DDJ72KC9) [3**Keyboard Case for iPad Pro 12.9 inch (Old Model) 2015 1st / 2017 2nd Gen - Rechargeable Detachable Wireless Bluetooth Keyboard - Folio Smart Leather Cover with Pencil Holder for Apple iPad Pro 12.9**AMOUOGOEY**$33.31**4.4★289 rev](https://www.amazon.com/dp/B0FXFZJB1Z) [4**Keyboard Case for iPad Pro 12.9 inch (Old Model) 2015 1st / 2017 2nd Gen - Rechargeable Detachable Wireless Bluetooth Keyboard - Folio Smart Leather Cover with Pencil Holder for iPad Pro 12.9**AMOUOGOEY**$39.64**4.4★289 rev](https://www.amazon.com/dp/B0F2HY9FDZ) [5**LENRICH iPad pro 12.9 Keyboard case 2017 2nd 2015 1st Generation 360 Rotatable Wireless Keyboard Smart Folio 180 Swivel Stand Hard Shell Cover Auto Sleep/Wake up Rose Gold**LENRICH**$66.05**4.4★3,652 rev](https://www.amazon.com/dp/B071JYNT9S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YUNPLE for iPad Pro 12.9 inch Detachable Keyboard Case - Rechargeable Smart Folio Cover with Pencil Holder for 1st & 2nd Generation (2015/2017) Wireless Bluetooth Typing for Work and Study Black**YUNPLE**$35.78**14 rev6mo ago](https://www.amazon.com/dp/B0GF3HQ35D) [**Keyboard Case for iPad Pro 12.9 inch (Old Model) 2015 1st / 2017 2nd Gen - Rechargeable Detachable Wireless Bluetooth Keyboard - Folio Smart Leather Cover with Pencil Holder for Apple iPad Pro 12.9**AMOUOGOEY**$33.31**289 rev9mo ago](https://www.amazon.com/dp/B0FXFZJB1Z) [**Keyboard Case for iPad Pro 12.9 inch (Old Model) 2015 1st / 2017 2nd Gen Magnetically Detachable Wireless Keyboard Multi-Touch Trackpad Folio Smart Leather Case with Pencil Holder for iPad Pro 12.9**OYOSUOGG**$45.09**4 rev10mo ago](https://www.amazon.com/dp/B0FRZXRDR7) [**Keyboard Case for iPad Pro 12.9 inch (Old Model) 2015 1st / 2017 2nd Gen - Rechargeable Detachable Wireless Bluetooth Keyboard - Folio Smart Leather Cover with Pencil Holder for iPad Pro 12.9**AMOUOGOEY**$39.64**289 rev1y ago](https://www.amazon.com/dp/B0F2HY9FDZ) [**Keyboard Case for iPad Pro 12.9 inch (Old Model) 2015 1st / 2017 2nd Gen - Rechargeable Detachable Wireless Bluetooth Keyboard - Folio Smart Leather Cover with Pencil Holder for iPad Pro 12.9 - Pink**AMOUOGOEY**$36.49**289 rev1y ago](https://www.amazon.com/dp/B0F2J1HK84)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Keyboard Case for iPad Pro 12.9 inch (Old Model) 2015 1st / 2017 2nd Gen - Rechargeable Detachable Wireless Bluetooth Keyboard - Folio Smart Leather Cover with Pencil Holder for Apple iPad Pro 12.9**AMOUOGOEY**$33.31**4.4★**▲ 380%**](https://www.amazon.com/dp/B0FXFZJB1Z) [**YUNPLE for iPad Pro 12.9 inch Detachable Keyboard Case - Rechargeable Smart Folio Cover with Pencil Holder for 1st & 2nd Generation (2015/2017) Wireless Bluetooth Typing for Work and Study Black**YUNPLE**$35.78**4.0★**▲ 350%**](https://www.amazon.com/dp/B0GF3HQ35D) [**Keyboard Case for iPad Pro 12.9 inch (Old Model) 2015 1st / 2017 2nd Gen - Rechargeable Detachable Wireless Bluetooth Keyboard - Folio Smart Leather Cover with Pencil Holder for iPad Pro 12.9**AMOUOGOEY**$37.09**4.4★**▲ 346%**](https://www.amazon.com/dp/B0FJG4H2XJ) [**Keyboard Case for iPad Pro 12.9 inch (Old Model) 2015 1st / 2017 2nd Gen - Rechargeable Detachable Wireless Bluetooth Keyboard - Folio Smart Leather Cover with Pencil Holder for iPad Pro 12.9**AMOUOGOEY**$39.67**4.4★**▲ 127%**](https://www.amazon.com/dp/B0DDJ72KC9) [![QYiiD Keyboard Case for iPad Pro 12.9 2015 & 2017 (2nd & 1st Generation) Slim Lightweight [Cloth Texture] Case with Detachable Wireless Keyboard for iPad Pro 12.9 Inch Black](https://m.media-amazon.com/images/I/41F5h9ipAaL.jpg)**QYiiD Keyboard Case for iPad Pro 12.9 2015 & 2017 (2nd & 1st Generation) Slim Lightweight \[Cloth Texture\] Case with Detachable Wireless Keyboard for iPad Pro 12.9 Inch Black**QYiiD**$38.84**3.6★**▲ 100%**](https://www.amazon.com/dp/B09JZCCSB7)
**~~View all trending →~~**
## **What buyers say about ipad pro 2nd generation keyboard**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“The cover is of great quality”*
**Size-Overall**14%
*“Everything fits well”*
**Value For Money**10%
*“Great value”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Connectivity-Overall**5%
*“It connects easily”*
**Ease Of Use**5%
*“simple to use”*
**Design-Overall**4%
*“Perfect quality and design”*
**Touch/Button Controls**3%
*“Very good - touch is feels good”*
**Assembly/Installation**3%
*“It's easy to install”*
**Durability**3%
*“And durable”*
### **What buyers complain about **
**Magnetic Strength/Adsorption**11%
*“The magnet isnt as strong as I thought it was”*
**Size-Overall**9%
*“its a bit smaller”*
**Durability**8%
*“Only worked for a month”*
**Quality-Overall**6%
*“Poor Quality Control”*
**Advertised Vs Actual Product**5%
*“marketing. lies”*
**Weight Heavy**5%
*“It is heavier than expected despite what other reviewers stated”*
**Strength**4%
*“had to return them because they were so flimsy”*
**Charging**4%
*“Burning when attempting to charge”*
**Connectivity-Overall**4%
*“I noticed during that week I always had to reconnect the Bluetooth connection all the time”*
**Touch/Button Controls**4%
*“The problem for me was that I wasnt happy with the track pad, the scrolling didnt work properly more than half the time, and the clicking was a bit two hard, if I turned the tap to click feature on it was too sensitive and the dragging was very hit and miss too”*
### **Top return reasons **
**Size-Overall**34%
**Compatibility-Overall**13%
**Functionality-Overall**9%
**Magnetic Strength/Adsorption**8%
**Connectivity-Overall**6%
**Weight Heavy**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Charging**2%
**Value For Money**2%
## **Common questions**
- **Is ipad pro 2nd generation keyboard profitable to sell on Amazon United States?**
- The niche generates $20K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -46.3%. Flapen's verdict: Skip it (34/100).
- **How competitive is the ipad pro 2nd generation keyboard niche?**
- 10 brands and 18 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in ipad pro 2nd generation keyboard?**
- Top complaints mined from reviews: Magnetic Strength/Adsorption, Size-Overall, Durability. The return rate is 11.6% — above our launch gate.
- **When does demand for ipad pro 2nd generation keyboard peak?**
- Demand peaks in Aug–Sep–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the ipad pro 2nd generation keyboard niche?**
- Listings span $13.44–$85.20; the average listing price is $43.40 (sweet spot $15–$100). The average incumbent carries 1,846 reviews — the moat a new listing must climb.
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