---
title: "Instax Wide Evo — $507K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/instax-wide-evo"
last_updated: "2026-08-12T00:44:56.186Z"
locale: en
meta:
description: "Niche score 31/100 · $507K/yr market · 54K searches/yr · $441.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $507K/yr market · 54K searches/yr · $441.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Instax Wide Evo — $507K/yr Amazon US Niche (2026) - Flapen"
---
# **instax wide evo**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 60Growth 31Conversion 26Competition 14Returns 32Price range 0Avg price 9Brand share 0Review moat 98Quality gap 45
**Review moat**
**Incredible****31.2**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$507K**
$507K/yr · 54K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+4.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$441.62**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$393.79–$484.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, instax wide evo is a $507K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 31/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **instax wide evo market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$221K–$331K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#1,878**
- **Page quality**
- **0%**
- **Prime**
- **40%**
- **Sponsored**
- **80%**
- **Out of stock**
- **11.1%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Fujifilm96% - instax4%
## **Demand & seasonality**
Weekly Amazon search volume, last 68 weeks — +4.9% search growth over the last 90 days.
2K2KPrime Day '25Spike '25Black Friday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/electronics/instax-wide-evo/trend)
## **Top instax wide evo search terms**
- **instax wide evo**35K/yr-0.9%1.3% conv. - **fujifilm instax wide evo**10K/yr+29.8%1.5% conv. - **instax evo wide**7K/yr+5.3%1.6% conv. - **wide evo**2K/yr-12.4%2.2% conv. [**All search terms **](https://flapen.com/research/us/electronics/instax-wide-evo/search-terms)
## **Top instax wide evo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$76K30%$152K45%$228K60%$304K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fujifilm INSTAX Wide Evo Instant Film Camera**Fujifilm**$393.79**4.3★87 rev](https://www.amazon.com/dp/B0DT1XB3W7) [2**Fujifilm Instax Wide Evo Hybrid Instant Film Camera Bundle + Fujifilm Wide Film (20 Sheets) 32GB SanDisk microSD Card Card Reader Album & Frames USB-C Cable Wall Plug & BluebirdSales Cloth**Fujifilm**$428.18**4.8★9 rev](https://www.amazon.com/dp/B0FZLR69VL) [3**Fujifilm Instax Wide Evo Hybrid Instant Film Camera (16840957) Bundle with Vintage Style Compatible Carrying Case + 32GB Memory Card + Cleaning Cloth + More**Fujifilm**$432.74**4.5★2 rev](https://www.amazon.com/dp/B0G2TKFCT3) [4**Fujifilm Instax Wide Evo Hybrid Instant Camera Bundle 20-Pack Film 128GB Micro SD Card Camera Shoulder Bag**Fujifilm**$416.00**3.3★10 rev](https://www.amazon.com/dp/B0F3G8QRZL) [5**Fujifilm Instax Wide Evo Hybrid Instant Film Camera Bundle with Compatible Carrying Case + 32GB Memory Card + Cleaning Cloth + More**Fujifilm**$440.41**5.0★3 rev](https://www.amazon.com/dp/B0G2YYBJJ7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FUJIFILM INSTAX Wide EVO Hybrid Instant Camera + Fuji Instax Film 20 Sheet + Custom Case & Album 32GB Micro SD Memory Card Accessory Bundle**Fujifilm**$439.22**0 rev4mo ago](https://www.amazon.com/dp/B0GTMYKKR9) [**Fujifilm Instax Wide Evo Hybrid Instant Film Camera Bundle with Compatible Carrying Case + 32GB Memory Card + Cleaning Cloth + More**Fujifilm**$440.41**3 rev8mo ago](https://www.amazon.com/dp/B0G2YYBJJ7) [**Fujifilm Instax Wide Evo Hybrid Instant Film Camera (16840957) Bundle with Fuji Instax-Wide Instant Film (40 Sheets) + Compatible Carrying Case + 32GB Memory Card + More**Fujifilm**$484.00**4 rev8mo ago](https://www.amazon.com/dp/B0G2YXDW4N) [**Fujifilm Instax Wide Evo Hybrid Instant Film Camera (16840957) Bundle with Vintage Style Compatible Carrying Case + 32GB Memory Card + Cleaning Cloth + More**Fujifilm**$432.74**2 rev8mo ago](https://www.amazon.com/dp/B0G2TKFCT3) [**Fujifilm Instax Wide Evo Hybrid Instant Film Camera (16840957) Bundle with Fuji Instax-Wide Instant Film (40 Exposures) + Vintage Style Compatible Carrying Case + 32GB Memory Card + More**Fujifilm**$478.07**2 rev8mo ago](https://www.amazon.com/dp/B0G2TLYNVV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FUJIFILM INSTAX Wide EVO Hybrid Instant Camera + Fuji Instax Film 20 Sheet + Custom Case & Album 32GB Micro SD Memory Card Accessory Bundle**Fujifilm**$439.22**0.0★**▲ 280%**](https://www.amazon.com/dp/B0GTMYKKR9) [**Fujifilm Instax Wide Evo Hybrid Instant Film Camera (16840957) Bundle with Fuji Instax-Wide Instant Film (40 Exposures) + Vintage Style Compatible Carrying Case + 32GB Memory Card + More**Fujifilm**$478.07**4.5★**▲ 132%**](https://www.amazon.com/dp/B0G2TLYNVV) [**Fujifilm Instax Wide Evo Hybrid Instant Film Camera (16840957) Bundle with Vintage Style Compatible Carrying Case + 32GB Memory Card + Cleaning Cloth + More**Fujifilm**$432.74**4.5★**▲ 104%**](https://www.amazon.com/dp/B0G2TKFCT3) [**Fujifilm Instax Wide Evo Hybrid Instant Camera Bundle 20-Pack Film 128GB Micro SD Card Camera Shoulder Bag**Fujifilm**$416.00**3.3★**▲ 61%**](https://www.amazon.com/dp/B0F3G8QRZL) [**Fujifilm Instax Wide Evo Hybrid Instant Film Camera Bundle + Fujifilm Wide Film (20 Sheets) 32GB SanDisk microSD Card Card Reader Album & Frames USB-C Cable Wall Plug & BluebirdSales Cloth**Fujifilm**$428.18**4.8★**▲ 40%**](https://www.amazon.com/dp/B0FZLR69VL)
**~~View all trending →~~**
## **What buyers say about instax wide evo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**21%
*“Very easy to use”*
**Image/Picture Clarity**19%
*“The photos are fine for prints”*
**Fun/Entertainment Experience**15%
*“The camera is a lot of fun”*
**Value For Money**10%
*“Great value”*
**Quality-Overall**8%
*“Awesome product”*
**Software/Application**8%
*“Plus the app is a great benefit is you want to print right off you phone”*
**Compatibility-Overall**3%
*“Everything in the bundle is compatible”*
**Display Colors**3%
*“wide range of colors”*
**Display Resolution**3%
*“Images are printed great”*
### **What buyers complain about **
**Quality-Overall**33%
*“Build quality is a bit clunky”*
**Image/Picture Clarity**10%
*“The pictures dont develop well no matter what settings you use”*
**Value For Money**10%
*“This product is not worth the money”*
**Durability**10%
*“doesnt feel entirely durable”*
**Functionality-Overall**3%
*“The camera seems to also have some issues after some repeated use, unfortunately, the return window already closed”*
**Software/Application**3%
*“usability is minimized by its software issues”*
**Display Frame Per Seconds**3%
*“My main issues are with the speed of the image capture”*
**Touch/Button Controls**3%
*“The button layout is awful”*
**Camera Quality**3%
*“The camera is big and plasticky and clunky”*
**Material Quality**3%
*“The lens is cheap plastic”*
### **Top return reasons **
**Functionality-Overall**16%
**Image/Picture Clarity**16%
**Value For Money**15%
**Camera Quality**15%
**Size-Overall**8%
**Defective Material/Parts**5%
**Quality-Overall**4%
**Connectivity-Overall**3%
**Advertised Vs Actual Product**3%
**Touch/Button Controls**2%
## **Common questions**
- **Is instax wide evo profitable to sell on Amazon United States?**
- The niche generates $507K/yr across 10 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +4.9%. Flapen's verdict: Skip it (31/100).
- **How competitive is the instax wide evo niche?**
- 2 brands and 67 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in instax wide evo?**
- Top complaints mined from reviews: Quality-Overall, Image/Picture Clarity, Value For Money. The return rate is 4.4%.
- **When does demand for instax wide evo peak?**
- Demand peaks in Oct–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the instax wide evo niche?**
- Listings span $393.79–$484.00; the average listing price is $441.62 (sweet spot $15–$100). The average incumbent carries 31 reviews — the moat a new listing must climb.
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