---
title: "Insta360 X5 Nd Filter — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/insta360-x5-nd-filter"
last_updated: "2026-08-12T00:45:07.077Z"
locale: en
meta:
description: "Niche score 53/100 · $53K/yr market · 27K searches/yr · $50.89 avg price. A small market ($53K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $53K/yr market · 27K searches/yr · $50.89 avg price. A small market ($53K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Insta360 X5 Nd Filter — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **insta360 x5 nd filter**
**Worth a look**
Shows a thin review moat (11 avg reviews), but a small market ($53K/yr) keeps it on the watch list.
Market size 13Growth 83Conversion 49Competition 23Returns 59Price range 95Avg price 93Brand share 13Review moat 99Quality gap 83
**Review moat**
**Incredible****10.69**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Incredible****$45.41–$64.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$50.89**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+78.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$53K**
$53K/yr · 27K searches
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, insta360 x5 nd filter is a $53K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **insta360 x5 nd filter market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$38K–$51K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#208**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **50%**
- **Out of stock**
- **30.2%**
- **Avg brand age**
- **15 months**
- **Avg seller age**
- **210 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**21**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**3%**
- Insta36057% - NKSRCP18% - JJC11% - Sruim7% - SZZCNOX2% - NEEWER2% - Open — no brand owns it (2 brands, 3%)
## **Top insta360 x5 nd filter search terms**
- **insta 360 x5 nd filter**8K/yr+79.9%4.5% conv. - **insta360 x5 nd filter**10K/yr+65.6%4.5% conv. - **insta360 x5 nd filter set**5K/yr+81.9%3.4% conv. - **insta360 nd filter**3K/yr+110.0%2.6% conv. [**All search terms **](https://flapen.com/research/us/electronics/insta360-x5-nd-filter/search-terms)
## **Top insta360 x5 nd filter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$11K30%$16K40%$21K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Insta360 X5 ND64 Filter**Insta360**$56.19**4.6★44 rev](https://www.amazon.com/dp/B0FJBCVLPT) [2**Insta360 X5 ND16 Filter**Insta360**$55.30**4.7★28 rev](https://www.amazon.com/dp/B0FJBRFFWX) [3**Insta360 X5 ND32 Filter**Insta360**$55.51**4.3★62 rev](https://www.amazon.com/dp/B0FJBCZWH9) [4**Insta 360 X5 ND32 Filter 5-Stop Light Reduction Lens Auto-Detect Neutral Density Multicoated Optical Glass for X5 Action Camera Accessories(2 Pack)**NKSRCP**$45.75**2.6★5 rev](https://www.amazon.com/dp/B0GG8VGFJW) [5**Insta 360 X5 ND16 Filter 4-Stop Light Reduction Lens Auto-Detect Neutral Density Multicoated Optical Glass for X5 Action Camera Accessories(2 Pack)**NKSRCP**$45.42**4.5★2 rev](https://www.amazon.com/dp/B0GG8RLDG2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ND Filter Set Compatible for Insta360 X5(ND64)**KUXAPYOQQ**$64.43**0 rev4mo ago](https://www.amazon.com/dp/B0GSJM57PC) [**JJC for Insta360 X5 ND16 ND Filters for Insta360 X5 Accessories for Front and Rear Lens 4 Stops Light Reduction Camera Exposure Control Auto Detect Neutral Density Optical Glass Multi-Coated**JJC**$45.41**1 rev5mo ago](https://www.amazon.com/dp/B0GJZ5X96Z) [**JJC for Insta360 X5 ND32 ND Filters for Insta360 X5 Accessories for Front and Rear Lens 5 Stops Light Reduction Camera Exposure Control Auto Detect Neutral Density Optical Glass Multi-Coated**JJC**$47.23**2 rev5mo ago](https://www.amazon.com/dp/B0GJYWSNX3) [**JJC for Insta360 X5 ND64 ND Filters for Insta360 X5 Accessories for Front and Rear Lens 6 Stops Light Reduction Camera Exposure Control Auto Detect Neutral Density Optical Glass Multi-Coated**JJC**$48.38**1 rev5mo ago](https://www.amazon.com/dp/B0GJZ4G668) [**SZZCNOX X5 ND Filters for Insta360 X5 Action Camera ND16/ND32/ND64 Lens Filter with Optical Glass & Multi-Layer Nano-Coating (ND32)**SZZCNOX**$48.42**1 rev6mo ago](https://www.amazon.com/dp/B0GGR8H2P2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JJC for Insta360 X5 ND64 ND Filters for Insta360 X5 Accessories for Front and Rear Lens 6 Stops Light Reduction Camera Exposure Control Auto Detect Neutral Density Optical Glass Multi-Coated**JJC**$48.38**1.0★**▲ 151%**](https://www.amazon.com/dp/B0GJZ4G668) [**JJC for Insta360 X5 ND16 ND Filters for Insta360 X5 Accessories for Front and Rear Lens 4 Stops Light Reduction Camera Exposure Control Auto Detect Neutral Density Optical Glass Multi-Coated**JJC**$45.41**5.0★**▲ 150%**](https://www.amazon.com/dp/B0GJZ5X96Z) [**SZZCNOX X5 ND Filters for Insta360 X5 Action Camera ND16/ND32/ND64 Lens Filter with Optical Glass & Multi-Layer Nano-Coating (ND32)**SZZCNOX**$48.42**5.0★**▲ 145%**](https://www.amazon.com/dp/B0GGR8H2P2) [**Insta 360 X5 ND64 Filter 6 Stops Light Reduction**Sruim**$49.76**5.0★**▲ 138%**](https://www.amazon.com/dp/B0GG4C7MFB) [**ND Filter Set Compatible for Insta360 X5(ND64)**KUXAPYOQQ**$64.43**0.0★**▲ 130%**](https://www.amazon.com/dp/B0GSJM57PC)
**~~View all trending →~~**
## **What buyers say about insta360 x5 nd filter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“The filters look to be good quality”*
**Lenses**11%
*“the filter does exactly what I expect from an ND64 filter when filming outdoors”*
**Compatibility-Overall**9%
*“Nice ND filter set for the X5”*
**Image/Picture Clarity**6%
*“The image quality remains clean”*
**Exposure**6%
*“They manage the exposure so a shot isnt over exposed – the 4 stop reduction works perfectly in bright daylight”*
**Brightness/Shine/Glow**5%
*“super bright shooting conditions”*
**Color**4%
*“you can see that the colors are preserved”*
**Blue Light Filter**4%
*“The quality of the filters seem to be good”*
**Display Brightness**4%
*“photos in bright light conditions”*
**Weather Proof**3%
*“Glad I found these before the summer”*
### **What buyers complain about **
**Quality-Overall**21%
*“Cheap trash”*
**Value For Money**7%
*“Waste of money”*
**Image/Picture Clarity**5%
*“warns it may cause issues with the footage”*
**Exposure**5%
*“warns it may cause issues with the footage”*
**Software/Application**5%
*“studio app is a nightmare to use”*
**Add-Ons/Attachments**5%
*“No more accesories or versions”*
**Functionality-Overall**5%
*“warns it may cause issues with the footage”*
**Lenses**4%
*“I am not a fan of keeping lens protection filters on my X5”*
**Motion Detection**2%
*“If you do not get the auto detection screen”*
**Night Vision**2%
*“– Too dark for cloudy days or low-light filming”*
### **Top return reasons **
**Compatibility-Overall**16%
**Lenses**13%
**Functionality-Overall**11%
**Value For Money**9%
**Camera Quality**6%
**Image/Picture Clarity**5%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**4%
**Size-Overall**4%
**Image/Video Stabilization**4%
## **Common questions**
- **Is insta360 x5 nd filter profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 16 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is +78.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the insta360 x5 nd filter niche?**
- 8 brands and 21 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in insta360 x5 nd filter?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Image/Picture Clarity. The return rate is 2.7%.
- **What does it cost to enter the insta360 x5 nd filter niche?**
- Listings span $45.41–$64.43; the average listing price is $50.89 (sweet spot $15–$100). The average incumbent carries 11 reviews — the moat a new listing must climb.
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