---
title: "Insignia 24 Inch Smart Tv — $66K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/insignia-24-inch-smart-tv"
last_updated: "2026-08-11T22:23:06.478Z"
locale: en
meta:
description: "Niche score 43/100 · $66K/yr market · 23K searches/yr · $148.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $66K/yr market · 23K searches/yr · $148.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Insignia 24 Inch Smart Tv — $66K/yr Amazon US Niche (2026) - Flapen"
---
# **insignia 24 inch smart tv**
**Skip it**
Prices mostly outside the sweet spot ($77.41–$296.81) — this niche doesn't clear our bar today.
Market size 16Growth 37Conversion 24Competition 59Returns 55Price range 10Avg price 59Brand share 48Review moat 52Quality gap 77
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$148.89**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,422.96**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+9.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$66K**
$66K/yr · 23K searches
**Price range**
**Bad****$77.41–$296.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, insignia 24 inch smart tv is a $66K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **insignia 24 inch smart tv market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$74K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#671**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **65%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**83**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 93%
**Open market**
**17%**
- VIZIO35% - Roku16% - Westinghouse10% - Philips Computer Monitors8% - Samsung7% - Sceptre7% - Open — no brand owns it (4 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +9.9% search growth over the last 90 days.
1K750Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/electronics/insignia-24-inch-smart-tv/trend)
## **Top insignia 24 inch smart tv search terms**
- **24 inch tv 1080p**7K/yr+39.2%0.7% conv. - **insignia fire tv 24 inch**4K/yr-3.8%0.2% conv. - **24 inch 4k tv**4K/yr+1.1%0.3% conv. - **sony 24 inch tv**5K/yr-17.0%0.2% conv. - **4k tv 24 inch**3K/yr+19.1%0.4% conv. [**All search terms **](https://flapen.com/research/us/electronics/insignia-24-inch-smart-tv/search-terms)
## **Top insignia 24 inch smart tv products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$7K15%$10K20%$13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VIZIO 24-inch D-Series Full HD 1080p Smart TV with Apple AirPlay and Chromecast Built-in Alexa Compatibility D24f-J09 2022 Model**VIZIO**$116.52**4.2★14,523 rev](https://www.amazon.com/dp/B094RJ41WY) [2**VIZIO 24-inch 1080p Smart TV with Apple AirPlay and Chromecast Built-in Screen Mirroring for Second Screens & 150+ Free Streaming Channels D24f-J09 2021 Model (Renewed)**VIZIO**$84.10**4.2★639 rev](https://www.amazon.com/dp/B09JGKW9CP) [3**Philips 24 Inch Computer Monitor FHD 100Hz VA VESA Flicker-Free 241V8LB**Philips Computer Monitors**$77.41**4.6★2,013 rev](https://www.amazon.com/dp/B0C8ZKV5R9) [4**Roku Smart TV 24-Inch Select Series 720p HD TV Roku TV with Voice Remote Flat Screen LED Television with Wi-Fi for Streaming Live Local News Sports Family Entertainment**Roku**$101.28**4.6★723 rev](https://www.amazon.com/dp/B0F8XV7MPP) [5**Roku 24-Inch Smart TV 2026 - Select Series 720p HD TV - RokuTV**Roku**$89.94**4.5★1,197 rev](https://www.amazon.com/dp/B0FV57SCBF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Roku 24-Inch Smart TV 2026 - Select Series 720p HD TV - RokuTV**Roku**$89.94**1,197 rev2mo ago](https://www.amazon.com/dp/B0FV57SCBF) [**Roku 32-Inch Smart TV 2026 - Select Series 1080p Full HD TV - RokuTV**Roku**$132.39**1,197 rev3mo ago](https://www.amazon.com/dp/B0FV42FCHD) [**Sony KD32W830KIT1 32 inch Class W830K HD LED Smart Google TV HDR Android TV Built in Chromecast WiFi HDMI Streamin**Sony**$296.81**6 rev5mo ago](https://www.amazon.com/dp/B0GMV1CM6Y) [**SANSUI 24 inch 768P DLED Smart WebOS TV | Small Television with chromecast Built in | WebOS hub Compatible with HomeKit | Support Airplay & WiFi Connection & Bluetooth 5.2&2 * 8w Speakers**SANSUI**$94.87**310 rev7mo ago](https://www.amazon.com/dp/B0G63J81GS) [**Roku Smart TV 24-Inch Select Series 720p HD TV Roku TV with Voice Remote Flat Screen LED Television with Wi-Fi for Streaming Live Local News Sports Family Entertainment**Roku**$101.28**723 rev8mo ago](https://www.amazon.com/dp/B0F8XV7MPP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sony KD32W830KIT1 32 inch Class W830K HD LED Smart Google TV HDR Android TV Built in Chromecast WiFi HDMI Streamin**Sony**$296.81**3.6★**▲ 287%**](https://www.amazon.com/dp/B0GMV1CM6Y) [**Roku 24-Inch Smart TV 2026 - Select Series 720p HD TV - RokuTV**Roku**$89.94**4.5★**▲ 282%**](https://www.amazon.com/dp/B0FV57SCBF) [**Sceptre Prime 4K IPS 27 3840 x 2160 UHD Monitor up to 70+Hz DisplayPort HDMI 100% sRGB Build-in Speakers Machine Black 2026 (U275W-UPT Series)**Sceptre**$181.11**4.2★**▲ 245%**](https://www.amazon.com/dp/B0FDDVRS59) [**Roku 32-Inch Smart TV 2026 - Select Series 1080p Full HD TV - RokuTV**Roku**$132.39**4.5★**▲ 237%**](https://www.amazon.com/dp/B0FV42FCHD) [**Sceptre 24 Inch Ultra Thin Ultra Slim 1080P 75Hz LED Monitor HDMI VGA Metal Black (E248W-1920R)**Sceptre**$79.54**4.5★**▲ 210%**](https://www.amazon.com/dp/B01HIA63AU)
**~~View all trending →~~**
## **What buyers say about insignia 24 inch smart tv**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Very affordable”*
**Assembly/Installation**12%
*“Easy install”*
**Image/Picture Clarity**9%
*“Decent picture quality”*
**Quality-Overall**8%
*“Excellent product”*
**Display Resolution**7%
*“good resolution”*
**Size-Overall**7%
*“Good size for my needs”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Audio Quality**5%
*“Good sound”*
**Ease Of Use**4%
*“Ease of use”*
**Connectivity-Overall**3%
*“The connection works well”*
### **What buyers complain about **
**Audio Quality**15%
*“Sound is terrible”*
**Durability**7%
*“Broke in less than a month”*
**Quality-Overall**7%
*“These issues are likely the result of poor quality control”*
**Connectivity-Overall**6%
*“and it just disconnects”*
**Functionality-Overall**5%
*“does not work well”*
**Software/Application**4%
*“Total CRAP bad software”*
**Size-Overall**4%
*“Small tv”*
**Value For Money**3%
*“Overpriced”*
**Assembly/Installation**3%
*“Impossible to set up”*
**Instructions/User Manual/Troubleshooting**3%
*“No manual”*
### **Top return reasons **
**Size-Overall**38%
**Compatibility-Overall**11%
**Functionality-Overall**7%
**Connectivity-Overall**7%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Display Resolution**4%
**Defective Material/Parts**3%
**Audio Quality**3%
**Touch Screen**2%
## **Common questions**
- **Is insignia 24 inch smart tv profitable to sell on Amazon United States?**
- The niche generates $66K/yr across 26 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +9.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the insignia 24 inch smart tv niche?**
- 10 brands and 83 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in insignia 24 inch smart tv?**
- Top complaints mined from reviews: Audio Quality, Durability, Quality-Overall. The return rate is 2.8%.
- **When does demand for insignia 24 inch smart tv peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the insignia 24 inch smart tv niche?**
- Listings span $77.41–$296.81; the average listing price is $148.89 (sweet spot $15–$100). The average incumbent carries 1,423 reviews — the moat a new listing must climb.
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