---
title: "Icom — $455K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/icom"
last_updated: "2026-08-06T10:42:36.268Z"
locale: en
meta:
  description: "Niche score 35/100 · $455K/yr market · 130K searches/yr · $514.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 35/100 · $455K/yr market · 130K searches/yr · $514.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Icom — $455K/yr Amazon US Niche (2026) - Flapen"
---

# **icom**

**Skip it**

Pricing outside the sweet spot ($514.65 avg) — this niche doesn't clear our bar today.

Market size 58Growth 19Conversion 9Competition 65Returns 37Price range 3Avg price 0Brand share 5Review moat 92Quality gap 42

**Review moat**

**Great****151.8**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$455K**

$455K/yr · 130K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.0%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-12.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$35.43–$1890.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****$514.65**

avg listing price — sweet spot $15–$100

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

According to Flapen's Amazon United States niche tracking, icom is a $455K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct. Verdict: Skip it — 35/100.

Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **icom market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**500–750**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$257K–$386K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**0.7%**</dd>

<dt>**Avg BSR**</dt><dd>**#2,057**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**63%**</dd>

<dt>**Sponsored**</dt><dd>**29%**</dd>

<dt>**Out of stock**</dt><dd>**0.7%**</dd>

<dt>**Avg brand age**</dt><dd>**51 months**</dd>

<dt>**Avg seller age**</dt><dd>**177 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**8 **▲rising

**Sellers**

**104**

**Top-5 brand share**

**98%**

Top 20: 100%

**Top-5 click share**

**46%**

Top 20: 86%

**Open market**

**1%**

- ICOM90% - GigaParts4% - BAOFENG1% - BTECH1% - PQIQP1% - Radioddity1% - Open — no brand owns it (2 brands, 1%)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.

6K4KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

[**Open Trend **](https://flapen.com/research/us/electronics/icom/trend)

## **Top icom search terms**

- **icom radio**57K/yr-8.8%0.6% conv. - **icom**45K/yr-7.6%0.1% conv. - **icom ham radio**20K/yr-28.8%0.1% conv. - **icom radios**5K/yr-22.5%0.2% conv. - **icom handheld radio**4K/yr-25.5%0.9% conv. [**All search terms **](https://flapen.com/research/us/electronics/icom/search-terms)

## **Top icom products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$18K8%$36K12%$55K16%$73K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Icom IC-A16 VHF COM Aviation Handheld](https://m.media-amazon.com/images/I/31gsp7EOWPS.jpg)**Icom IC-A16 VHF COM Aviation Handheld**ICOM**$306.52**4.5★159 rev](https://www.amazon.com/dp/B07RF9YT9S) [2![Icom IC-2730A Dual Band VHF/UHF 50W Mobile Radio](https://m.media-amazon.com/images/I/4138KGxiAQL.jpg)**Icom IC-2730A Dual Band VHF/UHF 50W Mobile Radio**ICOM**$351.21**4.6★188 rev](https://www.amazon.com/dp/B00QOR05EY) [3![ICOM 7300 02 Direct Sampling Shortwave Radio Black](https://m.media-amazon.com/images/I/51ZdHP0U+VL.jpg)**ICOM 7300 02 Direct Sampling Shortwave Radio Black**ICOM**$1104.03**4.6★206 rev](https://www.amazon.com/dp/B01C95F56M) [4![MFR#:V10MR Channels:16](https://m.media-amazon.com/images/I/212xXhFqVJL.jpg)**MFR#:V10MR Channels:16**ICOM**$131.49**4.0★5 rev](https://www.amazon.com/dp/B09BBV3J6Z) [5![Icom IC-V86 VHF 2M (144-148 MHz) FM Portable HT Handheld Amateur Radio](https://m.media-amazon.com/images/I/41zZmxqAH9L.jpg)**Icom IC-V86 VHF 2M (144-148 MHz) FM Portable HT Handheld Amateur Radio**ICOM**$149.33**4.5★72 rev](https://www.amazon.com/dp/B07R23NZZN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Icom M25EVO Blue Marine VHF Radio | Floating | Waterproof | USB Charging | Lightweight | Long Battery Life | Boating Essentials](https://m.media-amazon.com/images/I/21aA8MbN+9L.jpg)**Icom M25EVO Blue Marine VHF Radio | Floating | Waterproof | USB Charging | Lightweight | Long Battery Life | Boating Essentials**ICOM**$172.05**11 rev11mo ago](https://www.amazon.com/dp/B0FKN2WY4G) [![Icom M25EVO Black Marine VHF Radio | Floating | Waterproof | USB Charging | Lightweight | Long Battery Life | Boating Essentials](https://m.media-amazon.com/images/I/31sDSB7u+0L.jpg)**Icom M25EVO Black Marine VHF Radio | Floating | Waterproof | USB Charging | Lightweight | Long Battery Life | Boating Essentials**ICOM**$170.93**3 rev11mo ago](https://www.amazon.com/dp/B0FKN1PZX2) [![Icom IC-SAT100 PTT Satellite Radio | Global Coverage | Rugged Design | Push-to-Talk | Reliable Communication | Easy Operation](https://m.media-amazon.com/images/I/21oKiAJRL-L.jpg)**Icom IC-SAT100 PTT Satellite Radio | Global Coverage | Rugged Design | Push-to-Talk | Reliable Communication | Easy Operation**ICOM**$1192.20**0 rev11mo ago](https://www.amazon.com/dp/B0FKJVX88T) [![Icom IC-7300 100W HF/50MHz SDR Amateur Radio Transceiver Bundle (2 Items) with Intellitron PS-2140A-MBL 40A Variable Voltage Linear Power Supply with Volt and Amp Meters!!](https://m.media-amazon.com/images/I/41NPrZQ++fL.jpg)**Icom IC-7300 100W HF/50MHz SDR Amateur Radio Transceiver Bundle (2 Items) with Intellitron PS-2140A-MBL 40A Variable Voltage Linear Power Supply with Volt and Amp Meters!!**GigaParts**$1491.37**5 rev1y ago](https://www.amazon.com/dp/B0DK9P7HKQ) [![BAOFENG BF-F8HP PRO 10 W Tri-Band Two-Way Radio UV-5R 7th Gen 1000 Channels GPS & NOAA Weather Aviation/VHF/UHF/1.25 m Scanner IP54 Rugged USB-C Rechargeable Battery](https://m.media-amazon.com/images/I/51kS4LqWa6L.jpg)**BAOFENG BF-F8HP PRO 10 W Tri-Band Two-Way Radio UV-5R 7th Gen 1000 Channels GPS & NOAA Weather Aviation/VHF/UHF/1.25 m Scanner IP54 Rugged USB-C Rechargeable Battery**BAOFENG**$62.02**1,436 rev1y ago](https://www.amazon.com/dp/B0DHSS2NNF)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Icom M25EVO Black Marine VHF Radio | Floating | Waterproof | USB Charging | Lightweight | Long Battery Life | Boating Essentials](https://m.media-amazon.com/images/I/31sDSB7u+0L.jpg)**Icom M25EVO Black Marine VHF Radio | Floating | Waterproof | USB Charging | Lightweight | Long Battery Life | Boating Essentials**ICOM**$170.93**5.0★**▲ 133%**](https://www.amazon.com/dp/B0FKN1PZX2) [![Icom IC-M330G Ultra Compact VHF Marine Transceiver with GPS - Black](https://m.media-amazon.com/images/I/41fGlQ3QJ5L.jpg)**Icom IC-M330G Ultra Compact VHF Marine Transceiver with GPS - Black**ICOM**$230.70**4.9★**▲ 88%**](https://www.amazon.com/dp/B09BBXRYND) [![Icom M510 EVO VHF w/AIS NMEA 2000](https://m.media-amazon.com/images/I/41JLbf-GicL.jpg)**Icom M510 EVO VHF w/AIS NMEA 2000**ICOM**$916.81**5.0★**▲ 71%**](https://www.amazon.com/dp/B0DGHGR6LF) [![Icom M25EVO Blue Marine VHF Radio | Floating | Waterproof | USB Charging | Lightweight | Long Battery Life | Boating Essentials](https://m.media-amazon.com/images/I/21aA8MbN+9L.jpg)**Icom M25EVO Blue Marine VHF Radio | Floating | Waterproof | USB Charging | Lightweight | Long Battery Life | Boating Essentials**ICOM**$172.05**5.0★**▲ 69%**](https://www.amazon.com/dp/B0FKN2WY4G) [![Icom IC-A16 VHF COM Aviation Handheld](https://m.media-amazon.com/images/I/31gsp7EOWPS.jpg)**Icom IC-A16 VHF COM Aviation Handheld**ICOM**$306.52**4.5★**▲ 36%**](https://www.amazon.com/dp/B07RF9YT9S)

**~~View all trending →~~**

## **What buyers say about icom**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**18%

*“Well worth money”*

**Quality-Overall**14%

*“good quality”*

**Signal Strength**12%

*“gets good signal reports from a repeater about 30 miles away”*

**Ease Of Use**7%

*“Easy to use”*

**Software/Application**5%

*“I find the software very easy to program”*

**Design-Overall**4%

*“great design”*

**Audio Quality**3%

*“Surprisingly great quality, great sounds”*

**Functionality-Overall**3%

*“Radio works well”*

**Durability**2%

*“Looks durable”*

**Advertised Vs Actual Product**2%

*“Works as advertised”*

### **What buyers complain about **

**Signal Strength**12%

*“Very limited reception”*

**Audio Quality**11%

*“Audio cutout issues throughout one particular channel and setting, even though the settings are supported by the hardware”*

**Instructions/User Manual/Troubleshooting**4%

*“then manual isnt the greatest”*

**Ease Of Use**4%

*“a bit complicated”*

**Functionality-Overall**4%

*“Did not work”*

**GPS**4%

*“There are a number of enhancements that I don't currently plan to use. e. g. air band, gps”*

**Value For Money**3%

*“I guess a $60 radio is just a $60 radio”*

**Advertised Vs Actual Product**3%

*“this is clearly false advertising”*

**Battery Life**3%

*“This came with a battery that even after charging for 2 plus hours was still red”*

**Display-Overall**3%

*“Poor Display Screen”*

### **Top return reasons **

**Functionality-Overall**11%

**Range**10%

**Advertised Vs Actual Product**9%

**Compatibility-Overall**8%

**Signal Strength**7%

**Product Condition**5%

**Charging**5%

**Size-Overall**4%

**Defective Material/Parts**4%

**Instructions/User Manual/Troubleshooting**3%

## **Common questions**

<dl>

<dt>**Is icom profitable to sell on Amazon United States?**</dt><dd>The niche generates $455K/yr across 35 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (35/100).</dd>

<dt>**How competitive is the icom niche?**</dt><dd>8 brands and 104 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 98% of demand.</dd>

<dt>**What do buyers complain about in icom?**</dt><dd>Top complaints mined from reviews: Signal Strength, Audio Quality, Instructions/User Manual/Troubleshooting. The return rate is 4.0%.</dd>

<dt>**When does demand for icom peak?**</dt><dd>Demand peaks in Oct; the busiest month runs 1.6× the quietest.</dd>

<dt>**What does it cost to enter the icom niche?**</dt><dd>Listings span $35.43–$1890.39; the average listing price is $514.65 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.</dd>

</dl>

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