---
title: "Icm870-32a Soft Start — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/icm870-32a-soft-start"
last_updated: "2026-08-11T22:20:29.003Z"
locale: en
meta:
description: "Niche score 36/100 · $37K/yr market · 25K searches/yr · $250.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $37K/yr market · 25K searches/yr · $250.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Icm870-32a Soft Start — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **icm870-32a soft start**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 96Conversion 8Competition 3Returns 33Price range 0Avg price 38Brand share 0Review moat 92Quality gap 96
**Growth**
**Incredible****+158.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****168.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$250.49**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$37K**
$37K/yr · 25K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$122.57–$391.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, icm870-32a soft start is a $37K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Skip it — 36/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **icm870-32a soft start market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$63K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#761**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **23.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- ICM Controls83% - MICRO-AIR7% - AIRGO6% - jjxeqo3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +158.6% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 7.6×
[**Open Trend **](https://flapen.com/research/us/electronics/icm870-32a-soft-start/trend)
## **Top icm870-32a soft start search terms**
- **icm870-32a soft start**9K/yr+315.2%0.7% conv. - **icm soft start**4K/yr+130.0%0.5% conv. - **icm870**4K/yr+95.1%0.5% conv. - **icm870-32a**2K/yr+623.2%0.6% conv. - **icm870-16a soft start**3K/yr+100.6%1.3% conv. - **icm controls**3K/yr-23.7%0.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/icm870-32a-soft-start/search-terms)
## **Top icm870-32a soft start products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$6K30%$11K45%$17K60%$22K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ICM87032A Soft Start Kit for Home Air Conditioner Controller - ICM-870-32A Soft Start 32a Start Capacitor Built-in IP65 Waterproof Over/Under Voltage Protection ICM 870 32A Automotive RV HVAC**ICM Controls**$273.61**3.8★64 rev](https://www.amazon.com/dp/B0C86KRVWF) [2**ICM Controls ICM870-16A Soft Start 16A Compressor Protector with Built-in Start Capacitor Over/Under Voltage Monitoring Over-Current Protection IP65 Sealed Enclosure HVAC/RV/Marine Use**ICM Controls**$261.57**3.3★6 rev](https://www.amazon.com/dp/B0FMJ3S7ZD) [3**MICRO-AIR EasyStart FLEX 398 - Bluetooth Soft Start Kit for Home Air Conditioner RV & Commercial Use Works with Generators Reduces Power Surge Efficient Start-Up - Up to 6 Tons w/Installation Kit**MICRO-AIR**$391.49**4.7★640 rev](https://www.amazon.com/dp/B0DKQN4XRJ) [4**AIRGO Soft Starter for Air Conditioners & Heat Pumps Reduces Startup Surge Reverse Motor Protection Easy DIY Install Generator/Stored Energy/Solar Compatible (1632A)**AIRGO**$245.44**4.6★285 rev](https://www.amazon.com/dp/B0D4B42QQN) [5**Air Conditioner Soft Start 16-32A Soft Start Kit for Home Air Conditioner 47 Ton Ac Start Kit For Home Reverse Motor Protection Complete Installation Kit 3 Years Warranty**jjxeqo**$122.57**4.0★5 rev](https://www.amazon.com/dp/B0G1M3MQB3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Air Conditioner Soft Start 16-32A Soft Start Kit for Home Air Conditioner 47 Ton Ac Start Kit For Home Reverse Motor Protection Complete Installation Kit 3 Years Warranty**jjxeqo**$122.57**5 rev8mo ago](https://www.amazon.com/dp/B0G1M3MQB3) [**ICM Controls ICM870-16A Soft Start 16A Compressor Protector with Built-in Start Capacitor Over/Under Voltage Monitoring Over-Current Protection IP65 Sealed Enclosure HVAC/RV/Marine Use**ICM Controls**$261.57**6 rev11mo ago](https://www.amazon.com/dp/B0FMJ3S7ZD) [**ICM87032A Soft Start Kit for Home Air Conditioner Controller - ICM-870-32A Soft Start 32a Start Capacitor Built-in IP65 Waterproof Over/Under Voltage Protection ICM 870 32A Automotive RV HVAC**ICM Controls**$273.61**64 rev12mo ago](https://www.amazon.com/dp/B0C86KRVWF) [**MICRO-AIR EasyStart FLEX 398 - Bluetooth Soft Start Kit for Home Air Conditioner RV & Commercial Use Works with Generators Reduces Power Surge Efficient Start-Up - Up to 6 Tons w/Installation Kit**MICRO-AIR**$391.49**640 rev1y ago](https://www.amazon.com/dp/B0DKQN4XRJ) [**AIRGO Soft Starter for Air Conditioners & Heat Pumps Reduces Startup Surge Reverse Motor Protection Easy DIY Install Generator/Stored Energy/Solar Compatible (1632A)**AIRGO**$245.44**285 rev2y ago](https://www.amazon.com/dp/B0D4B42QQN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Air Conditioner Soft Start 16-32A Soft Start Kit for Home Air Conditioner 47 Ton Ac Start Kit For Home Reverse Motor Protection Complete Installation Kit 3 Years Warranty**jjxeqo**$122.57**4.0★**▲ 46%**](https://www.amazon.com/dp/B0G1M3MQB3) [**MICRO-AIR EasyStart FLEX 398 - Bluetooth Soft Start Kit for Home Air Conditioner RV & Commercial Use Works with Generators Reduces Power Surge Efficient Start-Up - Up to 6 Tons w/Installation Kit**MICRO-AIR**$391.49**4.7★**— 8%**](https://www.amazon.com/dp/B0DKQN4XRJ) [**ICM Controls ICM870-16A Soft Start 16A Compressor Protector with Built-in Start Capacitor Over/Under Voltage Monitoring Over-Current Protection IP65 Sealed Enclosure HVAC/RV/Marine Use**ICM Controls**$261.57**3.3★**— 8%**](https://www.amazon.com/dp/B0FMJ3S7ZD) [**ICM87032A Soft Start Kit for Home Air Conditioner Controller - ICM-870-32A Soft Start 32a Start Capacitor Built-in IP65 Waterproof Over/Under Voltage Protection ICM 870 32A Automotive RV HVAC**ICM Controls**$273.61**3.8★**— 2%**](https://www.amazon.com/dp/B0C86KRVWF) [**AIRGO Soft Starter for Air Conditioners & Heat Pumps Reduces Startup Surge Reverse Motor Protection Easy DIY Install Generator/Stored Energy/Solar Compatible (1632A)**AIRGO**$245.44**4.6★**▼ 16%**](https://www.amazon.com/dp/B0D4B42QQN)
**~~View all trending →~~**
## **What buyers say about icm870-32a soft start**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**38%
*“Installed and functioning Good”*
**Advertised Vs Actual Product**9%
*“just as advertised”*
**Value For Money**8%
*“Worth the investment”*
**Quality-Overall**8%
*“Great company and well built”*
**Noise Level**6%
*“Also, my A/C unit operates a lot smoother and quieter”*
**Efficiency**5%
*“Works great”*
**Amplification**3%
*“How it can reduce starting amps by almost 100 amps is like magic in a box”*
**Durability**2%
*“looked durable”*
**Instructions/User Manual/Troubleshooting**2%
*“The directions were clear enough”*
**Ease Of Use**2%
*“Easy peasy”*
### **What buyers complain about **
**Assembly/Installation**14%
*“I was apprehensive concerning the installation”*
**Durability**12%
*“Failed after one month”*
**Amplification**11%
*“Dropped by amps from 78A to 21A”*
**Value For Money**9%
*“Don't buy the cheapest”*
**Functionality-Overall**7%
*“Airgo soft start didn't work as described”*
**Instructions/User Manual/Troubleshooting**4%
*“Instructions do not work”*
**Noise Level**3%
*“The unit was always very loud on startup”*
**Compatibility-Overall**2%
*“A single Micro-Air EasyStart will not work with a 2 compressor A/C unit, dual stage, 2 contactors”*
**Product Condition**2%
*“Used or returned item”*
**Advertised Vs Actual Product**2%
*“When I ordered from Amazon I didn't see the sizing chart”*
### **Top return reasons **
**Compatibility-Overall**36%
**Defective Material/Parts**14%
**Functionality-Overall**12%
**Size-Overall**9%
**Assembly/Installation**6%
**Product Condition**5%
**Connectivity-Overall**3%
**Advertised Vs Actual Product**2%
**Value For Money**2%
**Durability**2%
## **Common questions**
- **Is icm870-32a soft start profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 6 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +158.6%. Flapen's verdict: Skip it (36/100).
- **How competitive is the icm870-32a soft start niche?**
- 4 brands and 11 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in icm870-32a soft start?**
- Top complaints mined from reviews: Assembly/Installation, Durability, Amplification. The return rate is 4.4%.
- **When does demand for icm870-32a soft start peak?**
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 7.6× the quietest.
- **What does it cost to enter the icm870-32a soft start niche?**
- Listings span $122.57–$391.49; the average listing price is $250.49 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.
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