---
title: "Hy320 — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/hy320"
last_updated: "2026-08-06T01:18:30.147Z"
locale: en
meta:
description: "Niche score 30/100 · $39K/yr market · 86K searches/yr · $66.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $39K/yr market · 86K searches/yr · $66.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hy320 — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **hy320**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 10Conversion 9Competition 18Returns 19Price range 95Avg price 87Brand share 5Review moat 56Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Price range**
**Incredible****$44.01–$98.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$66.32**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,254.83**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****6.7%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$39K**
$39K/yr · 86K searches
**Growth**
**Bad****-30.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, hy320 is a $39K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 30/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hy320 market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$66K–$83K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#386**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **83%**
- **Out of stock**
- **35.9%**
- **Avg brand age**
- **18 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- Magcubic67% - JIUMAO-M9813% - Geuxe12% - ear&ear3% - WOOPKER2% - LYNCAST2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -30.8% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/electronics/hy320/trend)
## **Top hy320 search terms**
- **umbolite hy320 mini**21K/yr-44.9%0.3% conv. - **hy320 projector**19K/yr-13.1%0.9% conv. - **hy320**18K/yr-34.7%0.5% conv. - **magcubic hy320**9K/yr+17.0%1.7% conv. - **hy320 mini**9K/yr-57.6%0.6% conv. - **hy320 mini projector**6K/yr-26.1%1.0% conv. - **proyector hy320**4K/yr-7.9%0.8% conv. [**All search terms **](https://flapen.com/research/us/electronics/hy320/search-terms)
## **Top hy320 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$6K30%$12K45%$18K60%$24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Magcubic Mini Projector with Wifi and Bluetooth Built-in Apps Portable Smart 1080P Projector with 4K Support Auto Keystone Voice Control HY320 NTV**Magcubic**$73.58**4.2★145 rev](https://www.amazon.com/dp/B0DJX49NFR) [2**Native 1080P Mini Projector with WiFi and Bluetooth 4K Support Portable Projector 300 ANSI Auto Vertical Keystone 5W Speaker Built-in Apps 180 Rotatable Movie Home Theater Outdoor Proyector**JIUMAO-M98**$53.95**3.8★18 rev](https://www.amazon.com/dp/B0GFTYY37L) [3**Geuxe HY320 Mini Native 720P Android 11 Projector 200ANSI Wifi6 BT5.0 Cinema Outdoor Portable 180 Rotable Projector US Plug Black 500734168A2**Geuxe**$46.34**2.6★2 rev](https://www.amazon.com/dp/B0D8SZDD5G) [4**Magcubic 2026 Upgraded HY300PRO Mini Projector with WiFi and Bluetooth Portable Projector 4K Support Auto Keystone 180 Degree Rotation Smart Proyector for Home Outdoor**Magcubic**$44.01**4.2★1,171 rev](https://www.amazon.com/dp/B0F53F8DB3) [5**Magcubic Mini Projector with WiFi 6 and Bluetooth 5.4 Portable Projector 4K Support 5W Soundbase Speaker Auto Vertical Keystone 180Rotatable Smart Proyector for Movie Home Outdoor**Magcubic**$61.40**4.2★9,899 rev](https://www.amazon.com/dp/B0DYMNJKSQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mini Projector with Wifi 6 and Bluetooth 5.4 Smart Portable Projector 4K Support Android 14 & 400 ANSI Auto Focus & Keystone 1080P Small Proyector Magcubic HY320Pro for Bedroom Movie Outdoor**Magcubic**$98.72**98 rev4mo ago](https://www.amazon.com/dp/B0GJC2FNVP) [**Magcubic HY320F Soccer Projector Native 1080P 4K Support WiFi 6 Bluetooth 5.4 400 ANSI Android 14 Electric Focus Short Throw Portable Mini Projector for 2026 World Cup Home Theater Outdoor**Magcubic**$74.86**788 rev4mo ago](https://www.amazon.com/dp/B0GQFWK1CF) [**Native 1080P Mini Projector with WiFi and Bluetooth 4K Support Portable Projector 300 ANSI Auto Vertical Keystone 5W Speaker Built-in Apps 180 Rotatable Movie Home Theater Outdoor Proyector**JIUMAO-M98**$53.95**18 rev6mo ago](https://www.amazon.com/dp/B0GFTYY37L) [**Smart Projector with 4K 8K Support Mini Projector with Wifi6 and Bluetooth5.4 600 ANSI Auto Focus & Obstacle Avoidance 1080P Portable Movie Proyector for Home Outdoor Magcubic HY350Max**Magcubic**$98.20**1,675 rev10mo ago](https://www.amazon.com/dp/B0FS5F2YCL) [**Mini Projector with WiFi 6 and Bluetooth 5.4 Built-in App for Bedroom Portable Projector Android 14 Smart Auto Keystone 1080P 4K Support Compatible with Netflix/iOS/HDMI/TV Stick/Phone Remote X1 White**LYNCAST**$52.12**733 rev11mo ago](https://www.amazon.com/dp/B0FGN91MKT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mini Projector with Wifi 6 and Bluetooth 5.4 Smart Portable Projector 4K Support Android 14 & 400 ANSI Auto Focus & Keystone 1080P Small Proyector Magcubic HY320Pro for Bedroom Movie Outdoor**Magcubic**$98.72**4.3★**▲ 274%**](https://www.amazon.com/dp/B0GJC2FNVP) [**Magcubic HY320F Soccer Projector Native 1080P 4K Support WiFi 6 Bluetooth 5.4 400 ANSI Android 14 Electric Focus Short Throw Portable Mini Projector for 2026 World Cup Home Theater Outdoor**Magcubic**$74.86**4.3★**▲ 274%**](https://www.amazon.com/dp/B0GQFWK1CF) [**Native 1080P Mini Projector with WiFi and Bluetooth 4K Support Portable Projector 300 ANSI Auto Vertical Keystone 5W Speaker Built-in Apps 180 Rotatable Movie Home Theater Outdoor Proyector**JIUMAO-M98**$53.95**3.8★**▲ 265%**](https://www.amazon.com/dp/B0GFTYY37L) [**Smart Projector with 4K 8K Support Mini Projector with Wifi6 and Bluetooth5.4 600 ANSI Auto Focus & Obstacle Avoidance 1080P Portable Movie Proyector for Home Outdoor Magcubic HY350Max**Magcubic**$98.20**4.4★**▲ 110%**](https://www.amazon.com/dp/B0FS5F2YCL) [**Mini Projector with WiFi 6 and Bluetooth 5.4 Built-in App for Bedroom Portable Projector Android 14 Smart Auto Keystone 1080P 4K Support Compatible with Netflix/iOS/HDMI/TV Stick/Phone Remote X1 White**LYNCAST**$52.12**4.2★**▲ 53%**](https://www.amazon.com/dp/B0FGN91MKT)
**~~View all trending →~~**
## **What buyers say about hy320**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“The build quality is great”*
**Value For Money**12%
*“Good value”*
**Audio Quality**8%
*“Sound quality is great”*
**Connectivity-Overall**6%
*“Great connectivity and very usable”*
**Ease Of Use**5%
*“Easy to use”*
**Assembly/Installation**5%
*“Easy installation”*
**Image/Picture Clarity**5%
*“The picture quality is surprisingly good for the price”*
**Display Resolution**4%
*“Picture quality is good and adjustable”*
**Software/Application**4%
*“the apps are decent”*
**Portability**3%
*“highly portable”*
### **What buyers complain about **
**Noise Level**7%
*“You can hear the noise”*
**Durability**7%
*“It broke after a month of use”*
**Audio Quality**7%
*“Speakers are terrible”*
**Software/Application**7%
*“The software is terrible—it's outdated”*
**Connectivity-Overall**6%
*“It doesn't actually connect with Bluetooth”*
**Quality-Overall**6%
*“Cheap quality product”*
**Functionality-Overall**5%
*“Didn't work”*
**Image/Picture Clarity**4%
*“Picture is not clear”*
**Value For Money**3%
*“I know its cheaper but its not worth it”*
**Brightness/Shine/Glow**3%
*“For me personally it just wasn't bright enough”*
### **Top return reasons **
**Image/Picture Clarity**13%
**Connectivity-Overall**12%
**Functionality-Overall**12%
**Quality-Overall**7%
**Brightness/Shine/Glow**6%
**Compatibility-Overall**6%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Size-Overall**4%
**Audio Quality**4%
## **Common questions**
- **Is hy320 profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 12 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -30.8%. Flapen's verdict: Skip it (30/100).
- **How competitive is the hy320 niche?**
- 6 brands and 17 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in hy320?**
- Top complaints mined from reviews: Noise Level, Durability, Audio Quality. The return rate is 6.7% — above our launch gate.
- **When does demand for hy320 peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the hy320 niche?**
- Listings span $44.01–$98.72; the average listing price is $66.32 (sweet spot $15–$100). The average incumbent carries 1,255 reviews — the moat a new listing must climb.
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