---
title: "House Security Devices — $53K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/house-security-devices"
last_updated: "2026-08-12T00:42:44.919Z"
locale: en
meta:
description: "Niche score 43/100 · $53K/yr market · 229K searches/yr · $31.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $53K/yr market · 229K searches/yr · $31.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "House Security Devices — $53K/yr Amazon US Niche (2026) - Flapen"
---
# **house security devices**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 13Growth 17Conversion 9Competition 80Returns 45Price range 54Avg price 95Brand share 90Review moat 20Quality gap 40
**Avg price**
**Incredible****$31.34**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Price range**
**Good****$7.11–$164.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****12,836.38**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-16.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$53K**
$53K/yr · 229K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, house security devices is a $53K/yr Amazon United States market (229K searches/yr). The top 5 brands hold 45% of demand. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **house security devices market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$63K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#273**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**42 **▼falling
**Sellers**
**123**
**Top-5 brand share**
**45%**
Top 20: 86%
**Top-5 click share**
**35%**
Top 20: 78%
**Open market**
**49%**
- AceMining12% - SABRE10% - EMDMAK8% - UltraPro8% - Rerishom7% - Byrna6%
## **Demand**
Weekly Amazon search volume, last 32 weeks — -16.5% search growth over the last 90 days.
5K4KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/electronics/house-security-devices/trend)
## **Top house security devices search terms**
- **home safety**68K/yr-20.8%0.8% conv. - **home protection**44K/yr-15.0%0.6% conv. - **house security**17K/yr+6.7%0.4% conv. - **security for home**10K/yr+5.1%0.2% conv. - **house protection**9K/yr-14.4%0.5% conv. - **house safety**8K/yr-14.2%0.5% conv. - **home security gadgets**8K/yr+5.8%0.4% conv. - **house security items**7K/yr-30.8%0.8% conv. - **security devices**6K/yr-16.8%0.3% conv. - **home defense security**8K/yr-34.6%0.2% conv. [**All search terms **](https://flapen.com/research/us/electronics/house-security-devices/search-terms)
## **Top house security devices products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$3K9%$5K12%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AceMining Upgraded Door Security Bar & Sliding Patio Bar Heavy Duty Stoppers Adjustable Jammer for Home Apartment Travel (1 Pack White)**AceMining**$23.51**4.7★11,714 rev](https://www.amazon.com/dp/B0BKKTFWJK) [2**EMDMAK Door Stop Alarm with 120DB Siren Door Stop for Home & Travel (Black) (Pack of 2)**EMDMAK**$11.87**4.4★9,128 rev](https://www.amazon.com/dp/B01M0X4QM4) [3**UltraPro Personal Security Window and Door Alarm 4 Pack DIY Protection Burglar Alert Wireless Chime/Alarm Easy Installation Home Security Ideal for Home Garage Apartment and More 45174**UltraPro**$22.68**4.5★25,386 rev](https://www.amazon.com/dp/B00FGPM1SS) [4**Rerishom Door Security Bar Door Stoppers Security bar Heavy Duty Door Lock Security Door Jammer Door Stopper for Apartment Hotel Room Screen Door Hardware Gate Lock Bar 2 Pack**Rerishom**$35.28**4.7★3,444 rev](https://www.amazon.com/dp/B0C14JSYCH) [5**Byrna BGR MAX Pepper Spray + Tear Gas | Maximum Stopping Power | Attacker Tracker UV Marking DYE Technology | Military Strength Self-Defense Stream Spray - 2 OZ (1-Pack)**Byrna**$18.81**4.8★999 rev](https://www.amazon.com/dp/B0B75ST4YQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EMF Protection EMF Blocker for House Office Library(Coverage Area Up to 2000 Square Feet Per Level) - White**NURIONSS**$58.24**17 rev6mo ago](https://www.amazon.com/dp/B0GHYBXCDD) [**Sabre Home Defense Projectile Launcher Large Size with (7) 0.68 Cal. Impact Projectiles 40% More Stopping Power for Extra Home Protection Holds Up to 7 Projectiles**SABRE**$164.20**753 rev1y ago](https://www.amazon.com/dp/B0DHB2LVXX) [**AmzBoom 2-Pack Fire Extinguisher for Home Kitchen Car and Grill with Mounting Bracket Extinguishing Spray Compact A B C K Eco-Friendly Prevents Reignition.**AmzBoom**$18.65**2,401 rev1y ago](https://www.amazon.com/dp/B0DH5CM2CC) [**Ring Battery Doorbell Home or business security with Head-to-Toe video Live View with Two-Way Talk and Motion Detection & Alerts Venetian Bronze**Ring**$60.95**53,227 rev1y ago](https://www.amazon.com/dp/B0BZWRLRLK) [**ZRFCXE Window Locks 4 Pack Sliding Window Locks with Key for Vertical & Horizontal Sliding Windows Doors Easv to Install Adjustable Security Window Lock for Patio Bedroom Home and Office (Black)**ZRFCXE**$10.06**4,815 rev2y ago](https://www.amazon.com/dp/B0DBV8T3RB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Byrna BGR MAX Pepper Spray + Tear Gas | Maximum Stopping Power | Attacker Tracker UV Marking DYE Technology | Military Strength Self-Defense Stream Spray - 2 OZ (1-Pack)**Byrna**$18.81**4.8★**▲ 258%**](https://www.amazon.com/dp/B0B75ST4YQ) [**EMF Protection EMF Blocker for House Office Library(Coverage Area Up to 2000 Square Feet Per Level) - White**NURIONSS**$58.24**3.6★**▲ 226%**](https://www.amazon.com/dp/B0GHYBXCDD) [**Steinwhale Door Reinforcement Lock 2PACK Home Security Door Lock Withstands 800 lbs Childproof Top Door Lock Latch for Toddlers Safety Inside Night Defender for Inward Swinging Doors**Steinwhale**$24.32**4.7★**▲ 203%**](https://www.amazon.com/dp/B0B77ZMQLQ) [**AmzBoom 2-Pack Fire Extinguisher for Home Kitchen Car and Grill with Mounting Bracket Extinguishing Spray Compact A B C K Eco-Friendly Prevents Reignition.**AmzBoom**$18.65**4.7★**▲ 195%**](https://www.amazon.com/dp/B0DH5CM2CC) [**SECURITYMAN 3-in-1 Door Security Bar Security Door Stoppers & Door Barricade Heavy Duty Adjustable Iron Security Lock Bar for Home Defense Apartment & Travel Safety (1 Pack - White)**SECURITYMAN**$19.22**4.5★**▲ 89%**](https://www.amazon.com/dp/B077X5HY7X)
**~~View all trending →~~**
## **What buyers say about house security devices**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**15%
*“Bright Lights”*
**Quality-Overall**10%
*“Amazing quality”*
**Assembly/Installation**9%
*“Easy to assemble”*
**Value For Money**8%
*“Great buy for the money”*
**Security**6%
*“Feels secure”*
**Advertised Vs Actual Product**6%
*“better than expected”*
**Ease Of Use**5%
*“EASY to use”*
**Efficiency**4%
*“Works well on motion”*
**Locking Mechanism**3%
*“Locks and stays locked”*
**Strength**3%
*“Feels sturdy”*
### **What buyers complain about **
**Functionality-Overall**9%
*“Never worked”*
**Durability**9%
*“Didn't last”*
**Quality-Overall**8%
*“Cheap Quality”*
**Size-Overall**7%
*“Little small”*
**Brightness/Shine/Glow**6%
*“Not bright enough”*
**Adhesion/Stickiness**3%
*“Bad adhesive”*
**Charging**3%
*“Will not charge up”*
**Value For Money**3%
*“Not Worth Even the Low Price”*
**Water Resistance**2%
*“Not water resistant”*
**Noise Level**2%
*“sound is too annoying”*
### **Top return reasons **
**Size-Overall**24%
**Functionality-Overall**10%
**Compatibility-Overall**8%
**Brightness/Shine/Glow**7%
**Advertised Vs Actual Product**5%
**Value For Money**5%
**Defective Material/Parts**4%
**Alarm/Timer Accuracy**4%
**Locking Mechanism**4%
**Battery Inclusion**3%
## **Common questions**
- **Is house security devices profitable to sell on Amazon United States?**
- The niche generates $53K/yr across 52 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the house security devices niche?**
- 42 brands and 123 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in house security devices?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Quality-Overall. The return rate is 3.4%.
- **What does it cost to enter the house security devices niche?**
- Listings span $7.11–$164.20; the average listing price is $31.34 (sweet spot $15–$100). The average incumbent carries 12,836 reviews — the moat a new listing must climb.
## **Related niches in Electronics**
- 69 [**power strip long cord**](https://flapen.com/research/us/electronics/power-strip-long-cord)$510K/yr+50.2%**Worth a look**- 70 [**airpods pro charging case**](https://flapen.com/research/us/electronics/airpods-pro-charging-case)$798K/yr-5.3%**Worth a look**- 70 [**starlink mini tripod**](https://flapen.com/research/us/electronics/starlink-mini-tripod)$478K/yr+62.3%**Worth a look**- 70 [**luggage tracker**](https://flapen.com/research/us/electronics/luggage-tracker)$716K/yr+29.5%**Worth a look**- 70 [**canopy fan**](https://flapen.com/research/us/electronics/canopy-fan)$298K/yr+135.4%**Worth a look**- 70 [**spypoint battery pack**](https://flapen.com/research/us/electronics/spypoint-battery-pack)$379K/yr+67.4%**Worth a look**[**All Electronics niches **](https://flapen.com/research/us/electronics)