---
title: "Trend — homekit - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/homekit/trend"
last_updated: "2026-08-12T02:36:12.543Z"
locale: en
meta:
  description: "Niche score 50/100 · $988K/yr market · 2.2M searches/yr · $77.27 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $988K/yr market · 2.2M searches/yr · $77.27 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — homekit - Flapen"
---

# **homekit**

**Worth a look**

Shows a sweet-spot price point ($77.27 avg), but weak search conversion (0.6%) keeps it on the watch list.

Market size 77Growth 22Conversion 7Competition 81Returns 29Price range 24Avg price 83Brand share 58Review moat 22Quality gap 68

**Avg price**

**Great****$77.27**

avg listing price — sweet spot $15–$100

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Market size**

**Great****$988K**

$988K/yr · 2.2M searches

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****4.7%**

return rate — above 5% kills the launch gate

**Price range**

**Bad****$9.08–$358.58**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-6.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****9,711.7**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.6%**

search→purchase rate — share of searches ending in a sale

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend