---
title: "Homekit Motion Sensor — $89K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/homekit-motion-sensor"
last_updated: "2026-08-09T23:16:11.977Z"
locale: en
meta:
  description: "Niche score 41/100 · $89K/yr market · 46K searches/yr · $44.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · $89K/yr market · 46K searches/yr · $44.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Homekit Motion Sensor — $89K/yr Amazon US Niche (2026) - Flapen"
---

# **homekit motion sensor**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 20Conversion 53Competition 22Returns 32Price range 82Avg price 95Brand share 6Review moat 78Quality gap 96

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Incredible****$44.09**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$14.75–$116.82**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****448.85**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****4.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****4.5%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****$89K**

$89K/yr · 46K searches

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-9.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")

According to Flapen's Amazon United States niche tracking, homekit motion sensor is a $89K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Aug–Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **homekit motion sensor market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**2K–2K**</dd><dd>avg 100–250/product</dd>

<dt>**Revenue / yr**</dt><dd>**$66K–$88K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**4.4%**</dd>

<dt>**Avg BSR**</dt><dd>**#294**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**100%**</dd>

<dt>**Out of stock**</dt><dd>**0.0%**</dd>

<dt>**Avg brand age**</dt><dd>**46 months**</dd>

<dt>**Avg seller age**</dt><dd>**150 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▼falling

**Sellers**

**20**

**Top-5 brand share**

**98%**

Top 20: 100%

**Top-5 click share**

**73%**

Top 20: 100%

**Open market**

**0%**

- Eve46% - meross20% - Aqara13% - THIRDREALITY10% - Tapo9% - Babysense3%

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Oct, Nov, Dec · busiest ÷ quietest = 2.8×

[**Open Trend **](https://flapen.com/research/us/electronics/homekit-motion-sensor/trend)

## **Top homekit motion sensor search terms**

- **matter motion sensor**21K/yr-10.0%2.5% conv. - **eve motion sensor**12K/yr-13.1%7.1% conv. - **matter sensor**7K/yr-5.4%0.7% conv. - **eve motion**3K/yr+4.5%8.3% conv. - **motion sensor matter**3K/yr-18.3%2.1% conv. [**All search terms **](https://flapen.com/research/us/electronics/homekit-motion-sensor/search-terms)

## **Top homekit motion sensor products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$9K20%$18K30%$27K40%$36K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Eve Motion (Matter) - Smart Motion Sensor with Light Sensor IPX3 Water Resistance Automatic Activation of Lights and Devices Thread](https://m.media-amazon.com/images/I/21JCwTiiSmL.jpg)**Eve Motion (Matter) - Smart Motion Sensor with Light Sensor IPX3 Water Resistance Automatic Activation of Lights and Devices Thread**Eve**$39.07**3.7★345 rev](https://www.amazon.com/dp/B0BZT5W3V5) [2![Eve Motion (Matter) 3-Pack Smart Motion and Light Sensor IPX3 Automatic Activation of Devices Future-Proof Works with Apple Home Alexa Google Home SmartThings requires Thread Border Router](https://m.media-amazon.com/images/I/31ywuV6bsvL.jpg)**Eve Motion (Matter) 3-Pack Smart Motion and Light Sensor IPX3 Automatic Activation of Devices Future-Proof Works with Apple Home Alexa Google Home SmartThings requires Thread Border Router**Eve**$116.82**3.4★81 rev](https://www.amazon.com/dp/B0CGF5JLGN) [3![meross Matter Presence Sensor MS605 Battery-Powered 4-in-1 Smart Motion Sensor with AI Learning IP67 PIR & Light & mmWave Radar Matter Over Thread Supports Home Assistant HomeKit Alexa (1 Pack)](https://m.media-amazon.com/images/I/41XwbdXc8CL.jpg)**meross Matter Presence Sensor MS605 Battery-Powered 4-in-1 Smart Motion Sensor with AI Learning IP67 PIR & Light & mmWave Radar Matter Over Thread Supports Home Assistant HomeKit Alexa (1 Pack)**meross**$29.13**3.3★62 rev](https://www.amazon.com/dp/B0G8HLQ633) [4![meross Matter Human Presence Sensor 3-in-1 PIR & Light & mmWave Radar Motion Sensor AI Motion Detector for Matter Smart Home Automation Supports HomeKit Alexa Google Home Assistant 2.4GHz Wi-Fi](https://m.media-amazon.com/images/I/41UaclMwv7L.jpg)**meross Matter Human Presence Sensor 3-in-1 PIR & Light & mmWave Radar Motion Sensor AI Motion Detector for Matter Smart Home Automation Supports HomeKit Alexa Google Home Assistant 2.4GHz Wi-Fi**meross**$32.68**4.3★328 rev](https://www.amazon.com/dp/B0DYC9235W) [5![TP-Link Tapo Motion Sensor Requires Tapo Hub Long Battery Life w/Sub-1G Low-Power Wireless Protocol Wide Range Detection Adjustable Sensitivity Real-Time Notification Smart Action Tapo T100](https://m.media-amazon.com/images/I/21aWN+L3SCL.jpg)**TP-Link Tapo Motion Sensor Requires Tapo Hub Long Battery Life w/Sub-1G Low-Power Wireless Protocol Wide Range Detection Adjustable Sensitivity Real-Time Notification Smart Action Tapo T100**Tapo**$14.75**4.5★565 rev](https://www.amazon.com/dp/B0BYH66C3S)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![meross Matter Presence Sensor MS605 Battery-Powered 4-in-1 Smart Motion Sensor with AI Learning IP67 PIR & Light & mmWave Radar Matter Over Thread Supports Home Assistant HomeKit Alexa (1 Pack)](https://m.media-amazon.com/images/I/41XwbdXc8CL.jpg)**meross Matter Presence Sensor MS605 Battery-Powered 4-in-1 Smart Motion Sensor with AI Learning IP67 PIR & Light & mmWave Radar Matter Over Thread Supports Home Assistant HomeKit Alexa (1 Pack)**meross**$29.13**62 rev3mo ago](https://www.amazon.com/dp/B0G8HLQ633) [![THIRDREALITY Smart Night Light-T Support Matter Over Thread 3-in-1 RGB Color Night Light with Motion & Illumination Sensor Local Control Work with Home Assistant Apple Home Alexa Google Home&Homey](https://m.media-amazon.com/images/I/31qQO56jJ4L.jpg)**THIRDREALITY Smart Night Light-T Support Matter Over Thread 3-in-1 RGB Color Night Light with Motion & Illumination Sensor Local Control Work with Home Assistant Apple Home Alexa Google Home&Homey**THIRDREALITY**$28.02**37 rev4mo ago](https://www.amazon.com/dp/B0GS5F4V6R) [![Aqara Zigbee 3.0 Motion Sensor P1 3 Pack 5-Year Battery Life 150-170 Detection Adjustable Timeout 1-200s for Alert System Automations Compatible with HomeKit Home Assistant Aqara Hub Required](https://m.media-amazon.com/images/I/414ti4wLgbL.jpg)**Aqara Zigbee 3.0 Motion Sensor P1 3 Pack 5-Year Battery Life 150-170 Detection Adjustable Timeout 1-200s for Alert System Automations Compatible with HomeKit Home Assistant Aqara Hub Required**Aqara**$47.18**844 rev10mo ago](https://www.amazon.com/dp/B0FNWKMYHL) [![Aqara Presence Sensor FP300 Wireless 5-in-1 Motion Sensor with mmWave PIR Light Temperature & Humidity Detection Thread & Zigbee Supports HomeKit Home Assistant Alexa Google Home](https://m.media-amazon.com/images/I/31SLCQCnMsL.jpg)**Aqara Presence Sensor FP300 Wireless 5-in-1 Motion Sensor with mmWave PIR Light Temperature & Humidity Detection Thread & Zigbee Supports HomeKit Home Assistant Alexa Google Home**Aqara**$48.96**708 rev1y ago](https://www.amazon.com/dp/B0FG2MD3YP) [![Tapo Door Sensor Starter KIT Matter Compatible 3X Smart Door Window Contact Sensor and 1x Smart Hub with Built-in Chime Smart Automation Real-Time Notification T31 KIT](https://m.media-amazon.com/images/I/413y13wkFvL.jpg)**Tapo Door Sensor Starter KIT Matter Compatible 3X Smart Door Window Contact Sensor and 1x Smart Hub with Built-in Chime Smart Automation Real-Time Notification T31 KIT**Tapo**$49.28**266 rev1y ago](https://www.amazon.com/dp/B0F5LYZRVL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Babysense 7 Baby Sleep Breathing Movement Monitor for Newborn and Infants No WiFi Non Wearable Non Contact Monitor with 2 Under-Mattress Sensors for Full Crib Coverage FSA Baby Monitor](https://m.media-amazon.com/images/I/31MteAftYWL.jpg)**Babysense 7 Baby Sleep Breathing Movement Monitor for Newborn and Infants No WiFi Non Wearable Non Contact Monitor with 2 Under-Mattress Sensors for Full Crib Coverage FSA Baby Monitor**Babysense**$97.08**4.5★**▲ 339%**](https://www.amazon.com/dp/B075XQHMVT) [![THIRDREALITY Smart Night Light-T Support Matter Over Thread 3-in-1 RGB Color Night Light with Motion & Illumination Sensor Local Control Work with Home Assistant Apple Home Alexa Google Home&Homey](https://m.media-amazon.com/images/I/31qQO56jJ4L.jpg)**THIRDREALITY Smart Night Light-T Support Matter Over Thread 3-in-1 RGB Color Night Light with Motion & Illumination Sensor Local Control Work with Home Assistant Apple Home Alexa Google Home&Homey**THIRDREALITY**$28.02**3.9★**▲ 331%**](https://www.amazon.com/dp/B0GS5F4V6R) [![meross Matter Presence Sensor MS605 Battery-Powered 4-in-1 Smart Motion Sensor with AI Learning IP67 PIR & Light & mmWave Radar Matter Over Thread Supports Home Assistant HomeKit Alexa (1 Pack)](https://m.media-amazon.com/images/I/41XwbdXc8CL.jpg)**meross Matter Presence Sensor MS605 Battery-Powered 4-in-1 Smart Motion Sensor with AI Learning IP67 PIR & Light & mmWave Radar Matter Over Thread Supports Home Assistant HomeKit Alexa (1 Pack)**meross**$29.13**3.3★**▲ 328%**](https://www.amazon.com/dp/B0G8HLQ633) [![Aqara Presence Sensor FP300 Wireless 5-in-1 Motion Sensor with mmWave PIR Light Temperature & Humidity Detection Thread & Zigbee Supports HomeKit Home Assistant Alexa Google Home](https://m.media-amazon.com/images/I/31SLCQCnMsL.jpg)**Aqara Presence Sensor FP300 Wireless 5-in-1 Motion Sensor with mmWave PIR Light Temperature & Humidity Detection Thread & Zigbee Supports HomeKit Home Assistant Alexa Google Home**Aqara**$48.96**3.8★**▲ 247%**](https://www.amazon.com/dp/B0FG2MD3YP) [![Aqara Zigbee 3.0 Motion Sensor P1 3 Pack 5-Year Battery Life 150-170 Detection Adjustable Timeout 1-200s for Alert System Automations Compatible with HomeKit Home Assistant Aqara Hub Required](https://m.media-amazon.com/images/I/414ti4wLgbL.jpg)**Aqara Zigbee 3.0 Motion Sensor P1 3 Pack 5-Year Battery Life 150-170 Detection Adjustable Timeout 1-200s for Alert System Automations Compatible with HomeKit Home Assistant Aqara Hub Required**Aqara**$47.18**4.3★**▲ 19%**](https://www.amazon.com/dp/B0FNWKMYHL)

**~~View all trending →~~**

## **What buyers say about homekit motion sensor**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Sensor**10%

*“I love these little motion sensors”*

**Assembly/Installation**10%

*“complex setup”*

**Motion Detection**8%

*“Motion sensor is good”*

**Quality-Overall**7%

*“The overall build quality is solid”*

**Compatibility-Overall**6%

*“Great addition and compatibility”*

**Connectivity-Overall**6%

*“Great connectivity across platforms”*

**Ease Of Use**4%

*“Easy to Use”*

**Advertised Vs Actual Product**4%

*“it does work as advertised”*

**Battery Life**4%

*“Battery life is excellent - Ive had mine almost a year”*

**Value For Money**3%

*“Its pretty cheap”*

### **What buyers complain about **

**Connectivity-Overall**15%

*“Cannot stay connected”*

**Battery Life**8%

*“However, one of the two devices already has a dead battery”*

**Functionality-Overall**7%

*“Quits working often”*

**Assembly/Installation**6%

*“Very difficult to get set up”*

**Size-Overall**6%

*“Very small”*

**Compatibility-Overall**6%

*“Compatibility issues”*

**Quality-Overall**5%

*“Absolute GARBAGE”*

**Durability**4%

*“two very small pieces immediately break”*

**Value For Money**3%

*“most of them are very expensive”*

**Ease Of Use**3%

*“For me, ease of use was awful”*

### **Top return reasons **

**Connectivity-Overall**24%

**Compatibility-Overall**20%

**Functionality-Overall**17%

**Advertised Vs Actual Product**7%

**Value For Money**7%

**Defective Material/Parts**4%

**Alarm/Timer Accuracy**2%

**Product Condition**2%

**Range**2%

**Size-Overall**2%

## **Common questions**

<dl>

<dt>**Is homekit motion sensor profitable to sell on Amazon United States?**</dt><dd>The niche generates $89K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (41/100).</dd>

<dt>**How competitive is the homekit motion sensor niche?**</dt><dd>6 brands and 20 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 98% of demand.</dd>

<dt>**What do buyers complain about in homekit motion sensor?**</dt><dd>Top complaints mined from reviews: Connectivity-Overall, Battery Life, Functionality-Overall. The return rate is 4.5%.</dd>

<dt>**When does demand for homekit motion sensor peak?**</dt><dd>Demand peaks in Jan–Aug–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.</dd>

<dt>**What does it cost to enter the homekit motion sensor niche?**</dt><dd>Listings span $14.75–$116.82; the average listing price is $44.09 (sweet spot $15–$100). The average incumbent carries 449 reviews — the moat a new listing must climb.</dd>

</dl>

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