---
title: "Hikvision — $617K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/hikvision"
last_updated: "2026-08-12T01:29:41.438Z"
locale: en
meta:
  description: "Niche score 43/100 · $617K/yr market · 579K searches/yr · $247.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 43/100 · $617K/yr market · 579K searches/yr · $247.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Hikvision — $617K/yr Amazon US Niche (2026) - Flapen"
---

# **hikvision**

**Skip it**

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Market size 65Growth 21Conversion 5Competition 72Returns 38Price range 5Avg price 39Brand share 51Review moat 88Quality gap 30

**Review moat**

**Great****235.62**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****$617K**

$617K/yr · 579K searches

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$247.85**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****4.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-7.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$33.48–$1285.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

According to Flapen's Amazon United States niche tracking, hikvision is a $617K/yr Amazon United States market (579K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **hikvision market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**4K–5K**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$991K–$1.2M**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**0.4%**</dd>

<dt>**Avg BSR**</dt><dd>**#895**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**85%**</dd>

<dt>**Sponsored**</dt><dd>**77%**</dd>

<dt>**Out of stock**</dt><dd>**8.9%**</dd>

<dt>**Avg brand age**</dt><dd>**41 months**</dd>

<dt>**Avg seller age**</dt><dd>**176 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▲rising

**Sellers**

**27**

**Top-5 brand share**

**74%**

Top 20: 100%

**Top-5 click share**

**42%**

Top 20: 76%

**Open market**

**17%**

- HIKVISION18% - Real HD16% - Koiron16% - VisiSecure15% - Marquis9% - HIKVISION ORIGINAL US VERSION8% - Open — no brand owns it (6 brands, 17%)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

[**Open Trend **](https://flapen.com/research/us/electronics/hikvision/trend)

## **Top hikvision search terms**

- **hikvision**192K/yr-1.4%0.1% conv. - **hikvision camera**140K/yr-7.0%0.4% conv. - **hikvision ip camera**61K/yr-7.8%0.8% conv. - **hikvision security camera system**38K/yr-22.1%0.0% conv. - **hikvision camera system**29K/yr-2.3%0.1% conv. - **hikvision cameras**30K/yr-18.3%0.2% conv. - **hik vision camera 4k**13K/yr-2.0%0.4% conv. - **hik vision security cameras**16K/yr-31.2%0.4% conv. - **hikvision poe camera**8K/yr+15.1%0.9% conv. - **cmara hikvision**8K/yr-27.4%0.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/hikvision/search-terms)

## **Top hikvision products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$25K8%$49K12%$74K16%$99K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Hikvision KAMERA IP DS-2CD2387G2-LU (2.8mm) (C)](https://m.media-amazon.com/images/I/41P1lLyNgcL.jpg)**Hikvision KAMERA IP DS-2CD2387G2-LU (2.8mm) (C)**HIKVISION**$213.35**5.0★2 rev](https://www.amazon.com/dp/B09HTVVCWR) [2![DS-2DE2C400MWG-E HIKVIS0N_4MP Wired PT PoE IP Camera with 345 pan and 80 tilt Auto-Tracking Lite Smart Hybrid Light IP66 2-Way-Audio 2.8mm Lens 512 GB Card Slot International English Version](https://m.media-amazon.com/images/I/31FJShrU5HL.jpg)**DS-2DE2C400MWG-E HIKVIS0N_4MP Wired PT PoE IP Camera with 345 pan and 80 tilt Auto-Tracking Lite Smart Hybrid Light IP66 2-Way-Audio 2.8mm Lens 512 GB Card Slot International English Version**Koiron**$77.68**4.3★9 rev](https://www.amazon.com/dp/B0FTGKFG1T) [3![HIKVISION T7208U2TA6 5MP TurboHD Kit inlcude (1) DS-7208HUI-K2-2TB DVR 8-Channel DVR w/2 TB HDD + (6) DS-2CE56H0T-ITMF TurboHD 5MP EXIR Outdoor Analog Cameras](https://m.media-amazon.com/images/I/41E0orFTG2L.jpg)**HIKVISION T7208U2TA6 5MP TurboHD Kit inlcude (1) DS-7208HUI-K2-2TB DVR 8-Channel DVR w/2 TB HDD + (6) DS-2CE56H0T-ITMF TurboHD 5MP EXIR Outdoor Analog Cameras**HIKVISION ORIGINAL US VERSION**$556.51**5.0★2 rev](https://www.amazon.com/dp/B08FF3G8WG) [4![Marquis HD 4K 8MP IP Camera Color at Night PoE Turret Dome with Microphone 24/7 Full Time Color at Night Weatherproof IP67 Indoor Outdoor Wide Angle 2.8mm](https://m.media-amazon.com/images/I/31dpvMhAqtL.jpg)**Marquis HD 4K 8MP IP Camera Color at Night PoE Turret Dome with Microphone 24/7 Full Time Color at Night Weatherproof IP67 Indoor Outdoor Wide Angle 2.8mm**Marquis**$46.43**4.3★46 rev](https://www.amazon.com/dp/B0CT585GDK) [5![DS-2CD2143G2-I 4MP AcuSense POE IP Dome Camera Outdoor 2.8mm Wide Angle 3-Axis WDR IP67 IK10 H.265+ with Human and Vehicle Detection Work with kconnect](https://m.media-amazon.com/images/I/31DvCpx-eQL.jpg)**DS-2CD2143G2-I 4MP AcuSense POE IP Dome Camera Outdoor 2.8mm Wide Angle 3-Axis WDR IP67 IK10 H.265+ with Human and Vehicle Detection Work with kconnect**Real HD**$92.06**4.7★8 rev](https://www.amazon.com/dp/B0FNR4X556)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![DS-2CD2387G2H-LIU 2.8mm Hik Acusense 4K 8MP Color-Vu PoE IP Dome Security Camera Outdoor with 24/7 Full Color Smart Hybrid Light Human/Vehicle Detection 130dB WDR IP67 Work with iVMS-4200](https://m.media-amazon.com/images/I/317bejQtyzL.jpg)**DS-2CD2387G2H-LIU 2.8mm Hik Acusense 4K 8MP Color-Vu PoE IP Dome Security Camera Outdoor with 24/7 Full Color Smart Hybrid Light Human/Vehicle Detection 130dB WDR IP67 Work with iVMS-4200**VisiSecure**$180.59**1 rev6mo ago](https://www.amazon.com/dp/B0GF2X9YCV) [![VisiSecure 4K 8MP DS-2CD2183G2-I HIKVIS0N_AcuSense IP Cameras Outdoor PoE Dome Security Camera 120dB WDR Human/Vehicle Detection H.265+ IP67 & IK10 Vandal-Proof 2.8mm Lens(English Version)](https://m.media-amazon.com/images/I/31tcyhbyhdL.jpg)**VisiSecure 4K 8MP DS-2CD2183G2-I HIKVIS0N_AcuSense IP Cameras Outdoor PoE Dome Security Camera 120dB WDR Human/Vehicle Detection H.265+ IP67 & IK10 Vandal-Proof 2.8mm Lens(English Version)**VisiSecure**$117.82**0 rev6mo ago](https://www.amazon.com/dp/B0GF31HNJ8) [![4K 8MP Panoramic DS-2CD1383G2P-LIUF/SL 2MM Hik IP Camera with Dual-Lens 180 Wide Angle Two-Way Talk Strobe Alarm Person/Vehicle Detection Smart Hybrid Light H.265+ IP67 Hik-Connect/iVMS-4200](https://m.media-amazon.com/images/I/31NLNQsM31L.jpg)**4K 8MP Panoramic DS-2CD1383G2P-LIUF/SL 2MM Hik IP Camera with Dual-Lens 180 Wide Angle Two-Way Talk Strobe Alarm Person/Vehicle Detection Smart Hybrid Light H.265+ IP67 Hik-Connect/iVMS-4200**VisiSecure**$132.99**2 rev7mo ago](https://www.amazon.com/dp/B0G3QKPG9H) [![VisiSecure DS-2DE2C400MWG-E 4MP Hik PoE PT Security Camera Outdoor with Human Detection 345 pan and 80 tilt Auto-Tracking Lite IP66 Weatherproof 2.8MM Lens H.265+ SD Card Slot(Up to 512 GB)](https://m.media-amazon.com/images/I/31Ab5L71uzL.jpg)**VisiSecure DS-2DE2C400MWG-E 4MP Hik PoE PT Security Camera Outdoor with Human Detection 345 pan and 80 tilt Auto-Tracking Lite IP66 Weatherproof 2.8MM Lens H.265+ SD Card Slot(Up to 512 GB)**VisiSecure**$76.84**1 rev8mo ago](https://www.amazon.com/dp/B0FXXYXJGV) [![4K 8MP DS-2CD1083G2-LIUF HIKVIS0N_Bullet PoE IP Camera Long Range Human/Vehicle Detection Built-in Microphone H.265+ IP67 113 Wide Angle Smart Hybrid Light 2.8mm Lens Internation Version](https://m.media-amazon.com/images/I/31axa2pICNL.jpg)**4K 8MP DS-2CD1083G2-LIUF HIKVIS0N_Bullet PoE IP Camera Long Range Human/Vehicle Detection Built-in Microphone H.265+ IP67 113 Wide Angle Smart Hybrid Light 2.8mm Lens Internation Version**Koiron**$91.85**0 rev8mo ago](https://www.amazon.com/dp/B0FXWNDM7Z)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![DS-2DE2C400MWG-E HIKVIS0N_4MP Wired PT PoE IP Camera with 345 pan and 80 tilt Auto-Tracking Lite Smart Hybrid Light IP66 2-Way-Audio 2.8mm Lens 512 GB Card Slot International English Version](https://m.media-amazon.com/images/I/31FJShrU5HL.jpg)**DS-2DE2C400MWG-E HIKVIS0N_4MP Wired PT PoE IP Camera with 345 pan and 80 tilt Auto-Tracking Lite Smart Hybrid Light IP66 2-Way-Audio 2.8mm Lens 512 GB Card Slot International English Version**Koiron**$77.68**4.3★**▲ 225%**](https://www.amazon.com/dp/B0FTGKFG1T) [![VisiSecure 4K 8MP DS-2CD2183G2-I HIKVIS0N_AcuSense IP Cameras Outdoor PoE Dome Security Camera 120dB WDR Human/Vehicle Detection H.265+ IP67 & IK10 Vandal-Proof 2.8mm Lens(English Version)](https://m.media-amazon.com/images/I/31tcyhbyhdL.jpg)**VisiSecure 4K 8MP DS-2CD2183G2-I HIKVIS0N_AcuSense IP Cameras Outdoor PoE Dome Security Camera 120dB WDR Human/Vehicle Detection H.265+ IP67 & IK10 Vandal-Proof 2.8mm Lens(English Version)**VisiSecure**$117.82**0.0★**▲ 223%**](https://www.amazon.com/dp/B0GF31HNJ8) [![VisiSecure DS-2DE2C400MWG-E 4MP Hik PoE PT Security Camera Outdoor with Human Detection 345 pan and 80 tilt Auto-Tracking Lite IP66 Weatherproof 2.8MM Lens H.265+ SD Card Slot(Up to 512 GB)](https://m.media-amazon.com/images/I/31Ab5L71uzL.jpg)**VisiSecure DS-2DE2C400MWG-E 4MP Hik PoE PT Security Camera Outdoor with Human Detection 345 pan and 80 tilt Auto-Tracking Lite IP66 Weatherproof 2.8MM Lens H.265+ SD Card Slot(Up to 512 GB)**VisiSecure**$76.84**5.0★**▲ 200%**](https://www.amazon.com/dp/B0FXXYXJGV) [![4K 8MP DS-2CD1083G2-LIUF HIKVIS0N_Bullet PoE IP Camera Long Range Human/Vehicle Detection Built-in Microphone H.265+ IP67 113 Wide Angle Smart Hybrid Light 2.8mm Lens Internation Version](https://m.media-amazon.com/images/I/31axa2pICNL.jpg)**4K 8MP DS-2CD1083G2-LIUF HIKVIS0N_Bullet PoE IP Camera Long Range Human/Vehicle Detection Built-in Microphone H.265+ IP67 113 Wide Angle Smart Hybrid Light 2.8mm Lens Internation Version**Koiron**$91.85**0.0★**▲ 195%**](https://www.amazon.com/dp/B0FXWNDM7Z) [![4MP PoE IP Vandal Dome Camera Outdoor/Indoor IP Security Camera 65ft Night Vision IP66 Waterproof 2.8mm Wide Angle Lens 24/7 Recording NDAA Complaint (Regular IR)](https://m.media-amazon.com/images/I/41YzJnojtbL.jpg)**4MP PoE IP Vandal Dome Camera Outdoor/Indoor IP Security Camera 65ft Night Vision IP66 Waterproof 2.8mm Wide Angle Lens 24/7 Recording NDAA Complaint (Regular IR)**Real HD**$35.22**4.2★**▲ 191%**](https://www.amazon.com/dp/B0FP4WW96V)

**~~View all trending →~~**

## **What buyers say about hikvision**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**20%

*“Very good quality cameras”*

**Image/Picture Clarity**10%

*“The picture quality is excellent”*

**Assembly/Installation**9%

*“Easy install”*

**Value For Money**8%

*“Great value”*

**Night Vision**7%

*“surprisingly good at night”*

**Software/Application**5%

*“Easy to install the app on your phone”*

**Compatibility-Overall**4%

*“The whole NVR system works perfect”*

**Connectivity-Overall**4%

*“Everything works, connects easily”*

**Ease Of Use**3%

*“Easy to use”*

**Security**3%

*“high-quality security solution that gives me complete peace of mind”*

### **What buyers complain about **

**Connectivity-Overall**7%

*“except for one that lost connection”*

**Camera Quality**7%

*“Bad Camera”*

**Durability**6%

*“one of our cameras quit working after 7 mos”*

**Quality-Overall**6%

*“I HAve Learned It Is Not As Good As I Thought Or Figured It Would Be”*

**Image/Picture Clarity**6%

*“The image quality is very poor”*

**Functionality-Overall**5%

*“No auto track”*

**Software/Application**4%

*“* Terrible app with buried, unintuitive menus”*

**Recording Feature**4%

*“quit recording for no good reason”*

**Motion Detection**3%

*“Horrible UI and app wont record or notify of motion”*

**Audio Quality**3%

*“No audio”*

### **Top return reasons **

**Compatibility-Overall**23%

**Connectivity-Overall**13%

**Functionality-Overall**10%

**Value For Money**10%

**Camera Quality**9%

**Assembly/Installation**5%

**Advertised Vs Actual Product**5%

**Image/Picture Clarity**5%

**Size-Overall**3%

**Defective Material/Parts**2%

## **Common questions**

<dl>

<dt>**Is hikvision profitable to sell on Amazon United States?**</dt><dd>The niche generates $617K/yr across 47 tracked products. 9 of 17 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (43/100).</dd>

<dt>**How competitive is the hikvision niche?**</dt><dd>12 brands and 27 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 74% of demand.</dd>

<dt>**What do buyers complain about in hikvision?**</dt><dd>Top complaints mined from reviews: Connectivity-Overall, Camera Quality, Durability. The return rate is 4.0%.</dd>

<dt>**When does demand for hikvision peak?**</dt><dd>Demand is steady year-round — the busiest month runs 1.4× the quietest.</dd>

<dt>**What does it cost to enter the hikvision niche?**</dt><dd>Listings span $33.48–$1285.62; the average listing price is $247.85 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.</dd>

</dl>

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