---
title: "Handheld Cb Radio — $562K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/handheld-cb-radio"
last_updated: "2026-08-06T23:55:02.543Z"
locale: en
meta:
description: "Niche score 39/100 · $562K/yr market · 425K searches/yr · $92.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $562K/yr market · 425K searches/yr · $92.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Handheld Cb Radio — $562K/yr Amazon US Niche (2026) - Flapen"
---
# **handheld cb radio**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 62Growth 21Conversion 18Competition 21Returns 32Price range 43Avg price 78Brand share 9Review moat 54Quality gap 92
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$92.52**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$562K**
$562K/yr · 425K searches
**Review moat**
**Good****1,333.23**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$43.07–$176.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-7.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, handheld cb radio is a $562K/yr Amazon United States market (425K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct. Verdict: Skip it — 39/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **handheld cb radio market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$555K–$740K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#147**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**80**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**2%**
- COBRA53% - Uniden21% - Midland11% - President6% - Tenway6% - radtel2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/electronics/handheld-cb-radio/trend)
## **Top handheld cb radio search terms**
- **handheld cb radio**98K/yr-1.0%1.4% conv. - **cb radio handheld**77K/yr-24.5%1.0% conv. - **hand held cb radio**23K/yr+65.2%1.9% conv. - **portable cb radios**43K/yr+22.6%0.2% conv. - **portable cb radio**27K/yr-5.5%1.0% conv. - **handheld cb radios 40 channel**11K/yr-21.6%1.7% conv. - **handheld cb**19K/yr+3.2%1.5% conv. - **hand held cb radios long range**12K/yr-23.3%1.7% conv. - **cb handheld radio**11K/yr+16.4%1.4% conv. - **handheld cb radios**10K/yr-3.5%1.3% conv. [**All search terms **](https://flapen.com/research/us/electronics/handheld-cb-radio/search-terms)
## **Top handheld cb radio products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$56K20%$112K30%$169K40%$225K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cobra HHRT50 Road Trip CB Radio - 2-Way Handheld Emergency Radio with Access to Full 40 Channels & NOAA Alerts Rooftop Magnet Mount Antenna and Omni-Directional Microphone Black 6.3 x 2 x 1.75**COBRA**$106.95**4.2★3,696 rev](https://www.amazon.com/dp/B0794H67JP) [2**Cobra HH50WXST Handheld CB Radio - Emergency Radio with Access to Full 40 Channels and NOAA Alerts Earphone Jack 4 Watt Power Output Noise Reduction and Dual Channel Monitoring Black**COBRA**$93.22**4.2★1,965 rev](https://www.amazon.com/dp/B078KB51XN) [3**Uniden PRO401HH Professional Series 40 Channel Handheld CB Radio 4 Watts Power with Hi/Low Power Switch Auto noise cancellation Belt Clip And Strap Included 2.75in. x 4.33in. x 8.66in.**Uniden**$63.18**3.9★4,017 rev](https://www.amazon.com/dp/B00N43KM5S) [4**Midland 75-822 Handheld CB Radio & Mobile CB Radio Walkie Talkie with 40 Channels NOAA Weather Alerts Long Range Compatible with CB Antennas**Midland**$98.24**4.2★4,787 rev](https://www.amazon.com/dp/B00000K2YR) [5**President Randy III FCC AM/FM Handheld CB Radio w/P Channels NRC Desktop Dock & Mobile Charge Module 7Color Display ASC VOX CTCSS/DCS Weather Channel Scan Skip Flashlight Key Lock (TXUS722)**President**$176.47**4.3★519 rev](https://www.amazon.com/dp/B0FR5XFZLD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tenway TP-900 Pro 10W Handheld Ham Radio with GPS APRS NOAA Two Way Radio**Tenway**$84.88**101 rev4mo ago](https://www.amazon.com/dp/B0GSVHQ3ML) [**Baofeng Radio UV-5R Mini Ham Radio Handheld Long Range Radio 2pcs**BAOFENG**$43.07**71 rev6mo ago](https://www.amazon.com/dp/B0GG67KYNF) [**President Randy III FCC AM/FM Handheld CB Radio w/P Channels NRC Desktop Dock & Mobile Charge Module 7Color Display ASC VOX CTCSS/DCS Weather Channel Scan Skip Flashlight Key Lock (TXUS722)**President**$176.47**519 rev10mo ago](https://www.amazon.com/dp/B0FR5XFZLD) [**Radtel RT-920 Walkie Talkie Long Range 8W Two-Way Radio SW MW LW CB 27MHz Receiver GMRS Radio Bluetooth Programmable AM FM SSB Noise Reduction NOAA Weather Alert (with Programming Cable)**radtel**$54.93**8 rev11mo ago](https://www.amazon.com/dp/B0FN3SKG4S) [**Cobra 75 All Road CB Radio Wireless Microphone with Bluetooth Connectivity - AM/FM Waterproof Pack of 1**COBRA**$55.88**15 rev1y ago](https://www.amazon.com/dp/B0DJV2N2KH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tenway TP-900 Pro 10W Handheld Ham Radio with GPS APRS NOAA Two Way Radio**Tenway**$84.88**4.0★**▲ 272%**](https://www.amazon.com/dp/B0GSVHQ3ML) [**Baofeng Radio UV-5R Mini Ham Radio Handheld Long Range Radio 2pcs**BAOFENG**$43.07**4.4★**▲ 223%**](https://www.amazon.com/dp/B0GG67KYNF) [**Radtel RT-920 Walkie Talkie Long Range 8W Two-Way Radio SW MW LW CB 27MHz Receiver GMRS Radio Bluetooth Programmable AM FM SSB Noise Reduction NOAA Weather Alert (with Programming Cable)**radtel**$54.93**4.1★**▲ 95%**](https://www.amazon.com/dp/B0FN3SKG4S) [**President Randy III FCC AM/FM Handheld CB Radio w/P Channels NRC Desktop Dock & Mobile Charge Module 7Color Display ASC VOX CTCSS/DCS Weather Channel Scan Skip Flashlight Key Lock (TXUS722)**President**$176.47**4.3★**▲ 37%**](https://www.amazon.com/dp/B0FR5XFZLD) [**Cobra HH50WXST Handheld CB Radio - Emergency Radio with Access to Full 40 Channels and NOAA Alerts Earphone Jack 4 Watt Power Output Noise Reduction and Dual Channel Monitoring Black**COBRA**$93.22**4.2★**— 9%**](https://www.amazon.com/dp/B078KB51XN)
**~~View all trending →~~**
## **What buyers say about handheld cb radio**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“First off, the build quality is solid”*
**Signal Strength**11%
*“Signals carry well within expected range”*
**Value For Money**9%
*“Great price”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Efficiency**5%
*“they work clear”*
**Ease Of Use**4%
*“Easy to use”*
**Portability**4%
*“Husband loves it carries on all our road trips”*
**Battery Life**3%
*“Battery life is good”*
**GPS**3%
*“This little handheld packs in a lot: GPS, APRS, Bluetooth programming, NOAA alerts, and a wide range of receive bands including AM/FM/CB/SW/MW/LW”*
**Functionality-Overall**3%
*“Lots Of Options Lots Of Frequencies”*
### **What buyers complain about **
**Range**12%
*“Horrible range reception”*
**Value For Money**10%
*“Save you money thisnis not worth the price”*
**Functionality-Overall**8%
*“Didnt work”*
**Quality-Overall**8%
*“Poor quality control”*
**Signal Strength**4%
*“Not a good product cant get no reception”*
**Instructions/User Manual/Troubleshooting**3%
*“No instructions”*
**Ease Of Use**3%
*“Radio is awkward to use”*
**Battery Life**3%
*“Unfortunately it took me too long to figure out this unit was not working on batteries”*
**Charging**3%
*“then it don't charge worth a crap I got to pull them out”*
**Advertised Vs Actual Product**3%
*“False advertisement still requires batteries”*
### **Top return reasons **
**Functionality-Overall**17%
**Range**16%
**Advertised Vs Actual Product**9%
**Signal Strength**9%
**Size-Overall**7%
**Audio Quality**6%
**Defective Material/Parts**5%
**Compatibility-Overall**4%
**Connectivity-Overall**3%
**Quality-Overall**3%
## **Common questions**
- **Is handheld cb radio profitable to sell on Amazon United States?**
- The niche generates $562K/yr across 13 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the handheld cb radio niche?**
- 7 brands and 80 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in handheld cb radio?**
- Top complaints mined from reviews: Range, Value For Money, Functionality-Overall. The return rate is 4.5%.
- **When does demand for handheld cb radio peak?**
- Demand peaks in Oct; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the handheld cb radio niche?**
- Listings span $43.07–$176.47; the average listing price is $92.52 (sweet spot $15–$100). The average incumbent carries 1,333 reviews — the moat a new listing must climb.
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