---
title: "Hand Held Radios — $282K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/hand-held-radios"
last_updated: "2026-08-11T23:45:20.228Z"
locale: en
meta:
description: "Niche score 49/100 · $282K/yr market · 162K searches/yr · $70.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $282K/yr market · 162K searches/yr · $70.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hand Held Radios — $282K/yr Amazon US Niche (2026) - Flapen"
---
# **hand held radios**
**Skip it**
Prices mostly outside the sweet spot ($9.90–$469.88) — this niche doesn't clear our bar today.
Market size 50Growth 31Conversion 31Competition 75Returns 43Price range 18Avg price 86Brand share 37Review moat 34Quality gap 76
**Avg price**
**Great****$70.59**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$282K**
$282K/yr · 162K searches
**Returns**
**Okay****3.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,065.36**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$9.90–$469.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, hand held radios is a $282K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hand held radios market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$176K–$212K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **75%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**146**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 80%
**Open market**
**14%**
- Sony43% - Panasonic17% - PRUNUS12% - SWDSTP6% - Jazmm5% - Sangean3% - Open — no brand owns it (9 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.9% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/electronics/hand-held-radios/trend)
## **Top hand held radios search terms**
- **sony radio**66K/yr+3.4%0.8% conv. - **radio sony**33K/yr-8.8%0.4% conv. - **portable radio with headphones**15K/yr+14.9%3.6% conv. - **pocket am fm radio**7K/yr+32.4%2.4% conv. - **pocket fm radio**7K/yr+37.3%2.1% conv. - **am fm pocket radio**6K/yr+38.3%2.4% conv. - **personal radio**6K/yr+28.7%1.4% conv. - **portable hd radio**7K/yr-8.6%0.4% conv. - **panasonic portable radio**5K/yr-1.7%7.8% conv. - **hd radio portable**5K/yr-52.1%0.5% conv. [**All search terms **](https://flapen.com/research/us/electronics/hand-held-radios/search-terms)
## **Top hand held radios products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$14K10%$28K15%$42K20%$56K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sony ICF-506 Analog Tuning Portable FM/AM Radio Black 2.14 lb**Sony**$58.87**4.5★2,507 rev](https://www.amazon.com/dp/B06Y11B6L8) [2**PRUNUS J-166 Portable Radio AM FM Battery Operated Radio with Tuning Light Back Clip Excellent Reception AM FM Radios Portable Transistor Radios**PRUNUS**$9.96**4.4★8,318 rev](https://www.amazon.com/dp/B09KBX1BHF) [3**Panasonic RF-P50d Pocket AM/FM Radio Silver RF-P50D**Panasonic**$19.52**4.2★2,664 rev](https://www.amazon.com/dp/B0756S4BM7) [4**Panasonic Portable AM/FM Radio Battery Operated Analog Radio AC Powered Silver (RF-2400D)**Panasonic**$33.06**4.5★33,342 rev](https://www.amazon.com/dp/B00007KDX6) [5**Sony ICFP26 Portable AM/FM Radio Black**Sony**$64.11**4.4★10,392 rev](https://www.amazon.com/dp/B012F0DGYE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Panasonic Portable AM/FM Radio Battery Operated Analog Radio AC Powered Black (RF-2400-K)**Panasonic**$32.92**266 rev1y ago](https://www.amazon.com/dp/B0FC5Q65J8) [**Bluetooth AM FM Shortwave Radio with NOAA Weather Alert 1250mAh Rechargeable Portable Pocket Radio with Best Reception 5W Big Speaker Digital Tuner and Earphone Support SD Card and USB MP3 Player**Jazmm**$27.65**594 rev1y ago](https://www.amazon.com/dp/B0DSK8FPP2) [**Portable AM/FM Transistor Radio with Loud Speaker Battery or USB Powered - Compact Emergency Radio for Indoor Outdoor Travel & Storms (Model BJL-671)**BAIJIALI**$18.48**2,718 rev2y ago](https://www.amazon.com/dp/B0D4HLHW8B) [**AM/FM Personal Portable Mini Radio with Digital Tuning LCD Display and Backlight Time SWDSTP Rechargeable Pocket Radio with Earphone and Belt Clip for Walking Jogging**SWDSTP**$21.06**478 rev2y ago](https://www.amazon.com/dp/B0CLV2Z9P6) [**PRUNUS J-159 Pocket AM FM Radio Portable with Stereo Earphone Battery Operated Radio by 2 AAA Manual Preset Lock Key Walk man Radios Backlight Sleep Timer Mini Radios Digital Radio(No Speaker)**PRUNUS**$13.74**369 rev2y ago](https://www.amazon.com/dp/B0C3HJGK4N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AM/FM Personal Portable Mini Radio with Digital Tuning LCD Display and Backlight Time SWDSTP Rechargeable Pocket Radio with Earphone and Belt Clip for Walking Jogging**SWDSTP**$21.06**4.1★**▲ 62%**](https://www.amazon.com/dp/B0CLV2Z9P6) [**Sony XAV-AX4000 7-Inch Multimedia Receiver with Wireless Car Play/Android Auto and Maestro Ready (XAVAX4000)**Sony**$469.88**4.5★**▲ 59%**](https://www.amazon.com/dp/B0B52CVLVX) [**Sony Stereo CD/Cassette Boombox Home Audio Radio Black (CFDS70BLK) 13.7 x 6.1 x 9 inches**Sony**$135.71**4.3★**▲ 50%**](https://www.amazon.com/dp/B01DUF3UVC) [**SWDSTP Personal Portable FM Radio Pocket Radio with Excellent Reception Digital Tuning LCD Display Stereo Earphone with Volume Control Slider Removable Back Clip Mini Radio for Walking Jogging**SWDSTP**$13.17**4.2★**▲ 50%**](https://www.amazon.com/dp/B096XYRXH1) [**Bluetooth AM FM Shortwave Radio with NOAA Weather Alert 1250mAh Rechargeable Portable Pocket Radio with Best Reception 5W Big Speaker Digital Tuner and Earphone Support SD Card and USB MP3 Player**Jazmm**$27.65**4.4★**▲ 36%**](https://www.amazon.com/dp/B0DSK8FPP2)
**~~View all trending →~~**
## **What buyers say about hand held radios**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Audio Quality**19%
*“Excellent sound”*
**Signal Strength**13%
*“Good signal”*
**Value For Money**10%
*“Excellent value”*
**Quality-Overall**8%
*“Good quality”*
**Ease Of Use**6%
*“Ease of use”*
**Advertised Vs Actual Product**6%
*“works like it should”*
**Portability**5%
*“Easy carrying”*
**Size-Overall**5%
*“convenient size”*
**Battery Life**3%
*“Long battery life”*
**Charging**2%
*“Charge holds”*
### **What buyers complain about **
**Signal Strength**12%
*“Couldn't get a signal”*
**Durability**11%
*“Did Not Last”*
**Quality-Overall**10%
*“Hard to find things of quality these days”*
**Functionality-Overall**9%
*“doesnt turn on”*
**Charging**6%
*“Does not charge”*
**Size-Overall**5%
*“Small size”*
**Audio Quality**5%
*“sound quality is terrible”*
**Audio Volume**4%
*“No digital volume control”*
**Battery Life**3%
*“The life of the battery is SO BAD”*
**Noise Level**3%
*“Can be VERY loud”*
### **Top return reasons **
**Size-Overall**17%
**Functionality-Overall**14%
**Audio Quality**13%
**Signal Strength**8%
**Charging**6%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Defective Material/Parts**3%
**Audio Volume**3%
**Compatibility-Overall**3%
## **Common questions**
- **Is hand held radios profitable to sell on Amazon United States?**
- The niche generates $282K/yr across 36 tracked products. 90-day search growth is +4.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the hand held radios niche?**
- 15 brands and 146 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in hand held radios?**
- Top complaints mined from reviews: Signal Strength, Durability, Quality-Overall. The return rate is 3.6%.
- **When does demand for hand held radios peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the hand held radios niche?**
- Listings span $9.90–$469.88; the average listing price is $70.59 (sweet spot $15–$100). The average incumbent carries 3,065 reviews — the moat a new listing must climb.
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