---
title: "Gps Tag — $87K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/gps-tag"
last_updated: "2026-08-11T20:27:13.463Z"
locale: en
meta:
description: "Niche score 56/100 · $87K/yr market · 88K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $87K/yr market · 88K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Gps Tag — $87K/yr Amazon US Niche (2026) - Flapen"
---
# **gps tag**
**Worth a look**
Shows a sweet-spot price point ($27.86 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 22Growth 34Conversion 44Competition 66Returns 86Price range 91Avg price 95Brand share 62Review moat 24Quality gap 77
**Avg price**
**Incredible****$27.86**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.88–$95.76**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+7.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,118.83**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$87K**
$87K/yr · 88K searches
According to Flapen's Amazon United States niche tracking, gps tag is a $87K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gps tag market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$84K–$111K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#90**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **97%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 89%
**Open market**
**28%**
- ATUVOS33% - Vodyfu13% - Apple8% - KIUP7% - UGREEN6% - RGIMF5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.1% search growth over the last 90 days.
3K2KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/electronics/gps-tag/trend)
## **Top gps tag search terms**
- **gps tag**36K/yr+9.6%1.9% conv. - **gps tags**16K/yr+3.6%1.6% conv. - **atuvos airtag 4 pack**6K/yr+67.0%9.9% conv. - **atuvos**7K/yr+10.3%4.8% conv. - **tag gps**7K/yr-9.1%1.2% conv. - **gps tracker tag**8K/yr+9.9%1.5% conv. - **tracking devices for people**4K/yr-43.0%0.0% conv. - **gps tracker tags**3K/yr-16.8%1.5% conv. - **atuvos tag**1K/yr+33.3%4.0% conv. - **atuvos luggage tracker**117/yr+888.9%2.3% conv. [**All search terms **](https://flapen.com/research/us/electronics/gps-tag/search-terms)
## **Top gps tag products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$9K15%$13K20%$17K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ATUVOS Air Tracker Tags-4 Pack Bluetooth Luggage Tracker Works with Apple Find My APP (iOS Only Not for Android) Keys Finder and Item Locator for Luggage Backpack Suitcases Replaceable Battery**ATUVOS**$24.26**4.2★16,155 rev](https://www.amazon.com/dp/B0C2ZL46QC) [2**Air Tags for Android Air Tags-4 Pack Android Android Tracker Tags 2 Year Battery Life Google Find Trackers for GoogleS Find Hub App IP65 Waterproof Luggage Tracker Android for Keys Wallets Suitcases**Vodyfu**$28.56**4.2★2,119 rev](https://www.amazon.com/dp/B0FD3YHMSH) [3![UGREEN FineTrack Air Tracker Tags (iOS Only) 4 Pack 2-Year Replaceable Battery Bluetooth Tracker Compatible with Apple Find My Item Finder Smart Tag for Keys Luggage - [Apple Find My Certified]](https://m.media-amazon.com/images/I/31Dooku8kuL.jpg)**UGREEN FineTrack Air Tracker Tags (iOS Only) 4 Pack 2-Year Replaceable Battery Bluetooth Tracker Compatible with Apple Find My Item Finder Smart Tag for Keys Luggage - \[Apple Find My Certified\]**UGREEN**$21.17**4.4★3,278 rev](https://www.amazon.com/dp/B0F82HR8QZ) [4**Apple AirTag (2nd Generation): Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range**Apple**$28.20**4.6★6,748 rev](https://www.amazon.com/dp/B0GJTFXNRX) [5**Air Tags for Android Air Tags-4 Pack Android Air Tracker Tags with 4 Case 2 Year Battery Life Google & Apple Find Trackers for GoogleS Find Hub App & Apple Find My IP65 Waterproof Luggage Tracker**KIUP**$29.88**4.5★1,237 rev](https://www.amazon.com/dp/B0G1Y9GB16)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ATUVOS Air Tracker Tags-4 Pack for Android & iOS Tracker Tags Work with Google Find Hub or Apple Find My APP Smart Tags for Android IP67 Waterproof Bluetooth Tracker Tag for Luggage Keys**ATUVOS**$29.50**214 rev2mo ago](https://www.amazon.com/dp/B0H48SYDFD) [**Air Tracker Tags-4 Pack: Smart Bluetooth Tracker Compatible with Apple Find My APP (iOS Only) Replaceable Battery IP67 Waterproof Suitable for Luggage Wallets Backpacks Obsidian Black**coioc**$29.32**60 rev3mo ago](https://www.amazon.com/dp/B0GR4L2XSB) [**Apple AirTag (2nd Generation): Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range**Apple**$28.20**6,748 rev5mo ago](https://www.amazon.com/dp/B0GJTFXNRX) [**Apple AirTag (2nd Generation) - 4 Pack: Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range***Apple**$95.76**6,748 rev5mo ago](https://www.amazon.com/dp/B0GJTXVN9Z) [**RGIMF GPS Tracker for Vehicles No Subscription Car Tracker Tag for Android & iOS Bluetooth Tracker Device Compatible with Apple Find My & Googles Find Hub for Key Luggage Wallet Kid Pet (2-Pack)**RGIMF**$27.82**120 rev6mo ago](https://www.amazon.com/dp/B0GGHYF1QQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Air Tracker Tags-4 Pack: Smart Bluetooth Tracker Compatible with Apple Find My APP (iOS Only) Replaceable Battery IP67 Waterproof Suitable for Luggage Wallets Backpacks Obsidian Black**coioc**$29.32**4.2★**▲ 210%**](https://www.amazon.com/dp/B0GR4L2XSB) [**ATUVOS Air Tracker Tags-4 Pack for Android & iOS Tracker Tags Work with Google Find Hub or Apple Find My APP Smart Tags for Android IP67 Waterproof Bluetooth Tracker Tag for Luggage Keys**ATUVOS**$29.50**4.3★**▲ 209%**](https://www.amazon.com/dp/B0H48SYDFD) [**RGIMF GPS Tracker for Vehicles No Subscription (iOS Only) - Hidden Tracker Device for Vehicles Mini Car Tracker Tag Work with Find My Tracking Device for Kids Key Pet Luggage**RGIMF**$23.50**4.3★**▲ 192%**](https://www.amazon.com/dp/B0G4QYGQ2T) [**RGIMF GPS Tracker for Vehicles No Subscription Car Tracker Tag for Android & iOS Bluetooth Tracker Device Compatible with Apple Find My & Googles Find Hub for Key Luggage Wallet Kid Pet (2-Pack)**RGIMF**$27.82**4.4★**▲ 184%**](https://www.amazon.com/dp/B0GGHYF1QQ) [![UGREEN FineTrack Air Tracker Tags (iOS Only) 4 Pack 2-Year Replaceable Battery Bluetooth Tracker Compatible with Apple Find My Item Finder Smart Tag for Keys Luggage - [Apple Find My Certified]](https://m.media-amazon.com/images/I/31Dooku8kuL.jpg)**UGREEN FineTrack Air Tracker Tags (iOS Only) 4 Pack 2-Year Replaceable Battery Bluetooth Tracker Compatible with Apple Find My Item Finder Smart Tag for Keys Luggage - \[Apple Find My Certified\]**UGREEN**$21.17**4.4★**▲ 154%**](https://www.amazon.com/dp/B0F82HR8QZ)
**~~View all trending →~~**
## **What buyers say about gps tag**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**18%
*“Ease of installation”*
**Quality-Overall**12%
*“The build quality is solid”*
**Ease Of Use**11%
*“EASY to use”*
**Value For Money**10%
*“Definitely worth the price”*
**GPS**8%
*“Great GPS Tracker”*
**Advertised Vs Actual Product**6%
*“As promised”*
**Connectivity-Overall**6%
*“Easy to Connect”*
**Efficiency**6%
*“Works flawlessly”*
**Compatibility-Overall**3%
*“This product pairs well with Apple”*
**Battery Life**2%
*“Great battery”*
### **What buyers complain about **
**Functionality-Overall**13%
*“Not functional”*
**Connectivity-Overall**10%
*“Doesn't stay connected”*
**Battery Life**10%
*“Battery doesn't last”*
**GPS**7%
*“It will not always pinpoint to the precise location”*
**Value For Money**6%
*“just too expensive”*
**Compatibility-Overall**5%
*“Does not Pair”*
**Durability**5%
*“Broken”*
**Quality-Overall**5%
*“The quality is a bit cheap for $30”*
**Software/Application**3%
*“Annoying app”*
**Noise Level**3%
*“Makes noise”*
### **Top return reasons **
**Connectivity-Overall**23%
**Functionality-Overall**16%
**Compatibility-Overall**14%
**Advertised Vs Actual Product**9%
**Value For Money**9%
**GPS**7%
**Size-Overall**5%
**Range**4%
**Defective Material/Parts**3%
**Battery Life**2%
## **Common questions**
- **Is gps tag profitable to sell on Amazon United States?**
- The niche generates $87K/yr across 29 tracked products. 13 of 16 products launched in the last 360 days are still selling. 90-day search growth is +7.1%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the gps tag niche?**
- 16 brands and 81 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in gps tag?**
- Top complaints mined from reviews: Functionality-Overall, Connectivity-Overall, Battery Life. The return rate is 1.4%.
- **When does demand for gps tag peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the gps tag niche?**
- Listings span $10.88–$95.76; the average listing price is $27.86 (sweet spot $15–$100). The average incumbent carries 5,119 reviews — the moat a new listing must climb.
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