---
title: "Gopro — $29.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/gopro"
last_updated: "2026-08-11T03:40:42.404Z"
locale: en
meta:
description: "Niche score 43/100 · $29.5M/yr market · 11.9M searches/yr · $283.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $29.5M/yr market · 11.9M searches/yr · $283.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gopro — $29.5M/yr Amazon US Niche (2026) - Flapen"
---
# **gopro**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 100Growth 31Conversion 11Competition 63Returns 24Price range 12Avg price 33Brand share 4Review moat 26Quality gap 65
**Market size**
**Incredible****$29.5M**
$29.5M/yr · 11.9M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$283.92**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+4.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,913.82**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Price range**
**Bad****$20.74–$676.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, gopro is a $29.5M/yr Amazon United States market (11.9M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gopro market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$28.4M–$35.5M**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#38**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**96**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 87%
**Open market**
**1%**
- GoPro65% - AKASO25% - DJI6% - ODDV2% - Xilecam1% - Insta3601% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.
450K350KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/electronics/gopro/trend)
## **Top gopro search terms**
- **go pro**3.8M/yr+9.5%0.7% conv. - **gopro**2.8M/yr+3.4%0.6% conv. - **action camera**1.1M/yr+4.3%0.5% conv. - **go pro camera**995K/yr+3.7%0.8% conv. - **gopro hero 13**752K/yr-6.3%1.3% conv. - **go pro hero 13**619K/yr-4.7%1.2% conv. - **gopro camera**219K/yr+7.8%0.6% conv. - **gopro hero**174K/yr+6.5%1.1% conv. - **gopro hero 12**204K/yr+1.0%1.1% conv. - **go pro hero**150K/yr+1.6%1.2% conv. [**All search terms **](https://flapen.com/research/us/electronics/gopro/search-terms)
## **Top gopro products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1.2M8%$2.4M12%$3.5M16%$4.7M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AKASO EK7000 4K30FPS 20MP WiFi Action Camera with EIS Ultra HD 131FT Waterproof Underwater Camera Remote Control 4X Zoom Support External Microphone Black**AKASO**$60.41**4.4★39,241 rev](https://www.amazon.com/dp/B01HGM33HG) [2**GoPro HERO13 Black - Waterproof Action Camera with 5.3K60 Video 27MP Photo + Compatability with HB-Series Lenses**GoPro**$340.66**4.4★1,011 rev](https://www.amazon.com/dp/B0DCM34GXX) [3**GoPro Hero - Compact Waterproof Action Camera with 4K Ultra HD Video 12MP Photo Touch Screen**GoPro**$199.15**3.8★1,355 rev](https://www.amazon.com/dp/B0DCLRRHSP) [4**GoPro LIT Hero - Lightweight Compact Waterproof Action Camera with Built-in Light 4K60 Ultra HD Video 12MP Photo Touch Screen HyperSmooth Stabilization**GoPro**$215.37**4.4★136 rev](https://www.amazon.com/dp/B0FP5R9BDZ) [5**GoPro Hero (Go Pro Hero) Black Compact - Waterproof Action Camera with 4K Ultra HD Video 12MP Photos Stabilization + 50-in-1 Accessory Kit + 64GB Card + More**GoPro**$313.40**4.2★422 rev](https://www.amazon.com/dp/B0DGH11YRH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GoPro HERO13 Black Action Camera with 3 Enduro Batteries Dual Charger 64GB SD 5.3K HDR Video 27MP Photos HyperSmooth Stabilization Waterproof Design 47-Piece Accessory Kit 1-Year Warranty**GoPro**$440.28**50 rev6mo ago](https://www.amazon.com/dp/B0GGVBVD8K) [**GoPro LIT Hero - Lightweight Compact Waterproof Action Camera with Built-in Light 4K60 Ultra HD Video 12MP Photo Touch Screen HyperSmooth Stabilization**GoPro**$215.37**136 rev10mo ago](https://www.amazon.com/dp/B0FP5R9BDZ) [**GoPro MAX2 - Waterproof 360 + Traditional Action Camera with Touch Screen Spherical 8K Video 29MP 360 Photos Easy Replaceable Lenses HyperSmooth Stabilization 6 Microphones**GoPro**$401.24**185 rev10mo ago](https://www.amazon.com/dp/B0FNGK6JZP) [**GoPro HERO13 Black Extended Power Bundle - Includes Dual Battery Charger 3 Enduro Batteries 64GB SanDisk microSD Card Camera Case**GoPro**$375.50**192 rev10mo ago](https://www.amazon.com/dp/B0FKR7PG9W) [**ODDV 4K60FPS 30MP Action Camera with Front LCD and Touch Rear Screens Underwater Camera with 5X Zoom 132FT Waterproof Camera EIS WiFi Remote ControlBlack**ODDV**$49.74**327 rev1y ago](https://www.amazon.com/dp/B0FDWTYGF9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GoPro HERO13 Black Accessory Bundle - Includes The Handler 2 Enduro Batteries 2 Curved Adhesive Mounts 64GB SanDisk MicroSD Card and Carrying Case**GoPro**$398.89**4.4★**▲ 240%**](https://www.amazon.com/dp/B0G62VB45L) [**GoPro HERO13 Black - Waterproof Action Camera with 5.3K60 Video 27MP Photo + Compatability with HB-Series Lenses**GoPro**$353.84**4.1★**▲ 202%**](https://www.amazon.com/dp/B0G87CXV4Y) [**GoPro HERO13 Black Action Camera with 3 Enduro Batteries Dual Charger 64GB SD 5.3K HDR Video 27MP Photos HyperSmooth Stabilization Waterproof Design 47-Piece Accessory Kit 1-Year Warranty**GoPro**$440.28**4.2★**▲ 199%**](https://www.amazon.com/dp/B0GGVBVD8K) [**GoPro LIT Hero - Lightweight Compact Waterproof Action Camera with Built-in Light 4K60 Ultra HD Video 12MP Photo Touch Screen HyperSmooth Stabilization**GoPro**$215.37**4.4★**▲ 179%**](https://www.amazon.com/dp/B0FP5R9BDZ) [**DJI Osmo Action 4 Essential Combo Waterproof Action Camera with 1/1.3 Sensor 4K/120fps Video Stunning Low-Light Imaging 10-bit & D-Log M Color Performance Long-Lasting 160 Mins Vlogging Camera**DJI**$197.53**4.6★**▲ 104%**](https://www.amazon.com/dp/B0DS2B3P2B)
**~~View all trending →~~**
## **What buyers say about gopro**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**17%
*“Great deal”*
**Quality-Overall**13%
*“Amazing Quality”*
**Video Quality**10%
*“Video is clear”*
**Ease Of Use**10%
*“Easy to Use”*
**Image/Picture Clarity**6%
*“Picture quality is great”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Battery Life**3%
*“Very long battery life”*
**Add-Ons/Attachments**3%
*“Comes with a lot of useful attachments”*
**Water Resistance**2%
*“Waterproofing is perfect”*
**Portability**2%
*“easy to carry”*
### **What buyers complain about **
**Battery Life**7%
*“Battery life is very short”*
**Connectivity-Overall**6%
*“saying lost connection even though I had great connection”*
**Quality-Overall**5%
*“Horrible quality”*
**Functionality-Overall**5%
*“Never worked”*
**Camera Quality**4%
*“Horrible camera”*
**Software/Application**4%
*“software is terrible”*
**Durability**4%
*“Broken”*
**Heating**3%
*“Overheated”*
**Value For Money**3%
*“yes it is very expensive”*
**Recording Feature**3%
*“it wouldnt record”*
### **Top return reasons **
**Value For Money**11%
**Functionality-Overall**8%
**Camera Quality**7%
**Compatibility-Overall**6%
**Connectivity-Overall**6%
**Video Quality**5%
**Image/Picture Clarity**5%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Image/Video Stabilization**4%
## **Common questions**
- **Is gopro profitable to sell on Amazon United States?**
- The niche generates $29.5M/yr across 33 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the gopro niche?**
- 7 brands and 96 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in gopro?**
- Top complaints mined from reviews: Battery Life, Connectivity-Overall, Quality-Overall. The return rate is 5.1% — above our launch gate.
- **When does demand for gopro peak?**
- Demand peaks in Jul–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the gopro niche?**
- Listings span $20.74–$676.50; the average listing price is $283.92 (sweet spot $15–$100). The average incumbent carries 3,914 reviews — the moat a new listing must climb.
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