---
title: "Search terms — google home - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/google-home/search-terms"
last_updated: "2026-08-11T22:08:49.986Z"
locale: en
meta:
  description: "Niche score 50/100 · $15.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $15.0M/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — google home - Flapen"
---

# **google home**

**Worth a look**

Shows a $15.0M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 100Growth 52Conversion 14Competition 74Returns 33Price range 9Avg price 39Brand share 0Review moat 57Quality gap 63

**Market size**

**Incredible****$15.0M**

$15.0M/yr · 5.5M searches

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,203.97**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+23.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Okay****$246.74**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****4.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Bad****$8.49–$940.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms