---
title: "Gobo — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/gobo"
last_updated: "2026-08-11T03:41:02.887Z"
locale: en
meta:
description: "Niche score 27/100 · $47K/yr market · 66K searches/yr · $97.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 27/100 · $47K/yr market · 66K searches/yr · $97.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gobo — $47K/yr Amazon US Niche (2026) - Flapen"
---
# **gobo**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 12Growth 14Conversion 9Competition 22Returns 23Price range 25Avg price 76Brand share 36Review moat 74Quality gap 48
**Avg price**
**Great****$97.40**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****542.79**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$35.95–$289.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****5.5%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-22.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$47K**
$47K/yr · 66K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, gobo is a $47K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 27/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gobo market data**
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$122K–$146K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#230**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **211 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**11%**
- NEEWER44% - PHOTOOLEX13% - COLIFINE10% - YKGOBO9% - SMALLRIG7% - DIFESURO5% - Open — no brand owns it (4 brands, 11%)
## **Demand**
Weekly Amazon search volume, last 8 weeks — -22.7% search growth over the last 90 days.
900700Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/electronics/gobo/trend)
## **Top gobo search terms**
- **gobo**24K/yr-10.1%0.4% conv. - **gobo light**14K/yr-8.5%0.9% conv. - **gobos**7K/yr-9.7%0.3% conv. - **neewer fl10**9K/yr-57.1%6.0% conv. - **neewer flashlight**4K/yr-41.1%5.2% conv. - **gobo lights**3K/yr-9.9%0.4% conv. - **neewer basics fl10**4K/yr-68.4%5.6% conv. [**All search terms **](https://flapen.com/research/us/electronics/gobo/search-terms)
## **Top gobo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$7K30%$14K45%$21K60%$28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NEEWER Basics RGB Photography Flashlight 4 Colors/20 GOBO Filters/CRI95+/7500mAh 10W 6300K Portable LED Video Spotlight Patterned Ambient Aluminum Sunset Light for Recording Studio Lighting USB FL10**NEEWER**$41.70**4.6★1,103 rev](https://www.amazon.com/dp/B0F6YG2KFV) [2**PHOTOOLEX RGB Photography Flashlight with 20 Metal Magnetic Gobos**PHOTOOLEX**$44.86**4.6★451 rev](https://www.amazon.com/dp/B0FGX56574) [3**YKGOBO LED Logo GOBO Projector with DJ Effect Light Including Free Custom Glass GOBO to Project Image for Hotel Company Store Wedding Advertising Indoor Use (3 Year Full Support Warranty)**YKGOBO**$132.63**4.7★90 rev](https://www.amazon.com/dp/B08F4DP261) [4**SMALLRIG RGB LED Photography Flashlight 7500mAh Aluminum Alloy Patterned Ambient Light 4 Color Fill Light with 20 Patterned Filters Perfect for Photo Content Creation Accessories RF10C 4634**SMALLRIG**$42.25**4.5★2,008 rev](https://www.amazon.com/dp/B0D8B7CV6J) [5**Bowens Mount Projector Attachment Spotlight Optical Snoot Photography kit for COB Monolight Portraits/Product Compatible with Aputure Amaran100X/D 200D/X Godox SL60/SmallRig 4 Color Filters 25 Gobos**DIFESURO**$105.71**4.6★240 rev](https://www.amazon.com/dp/B0CDPFHKCP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**K&F CONCEPT SP25C 25W Photography Flashlight 20 Gobos 9000mAh 4000 Lux**K&F CONCEPT**$57.49**152 rev4mo ago](https://www.amazon.com/dp/B0GJBS8T51) [**SmallRig RF 05B Portable LED Photography Flashlight 1900K-8000K 2600mAh 5W-8W Zoom Video Light with Gobos Film Slides Filters Barndoor Spotlight Snoot Diffuser for Content Creators IP65 Rating -6137**SMALLRIG**$35.95**2,008 rev5mo ago](https://www.amazon.com/dp/B0GLHGC7V4) [**24Pcs M-Size 66mm Stainless Steel Gobos Kit for Optical Snoot | Heat-Resistant Light Modifier for Godox/Aputure/Westcott | Cinematic Shadows for Photography & Video Backgrounds**SHOOTPRO**$50.53**3 rev6mo ago](https://www.amazon.com/dp/B0GDXM4WCL) [**NEEWER BASICS RGB Photography Flashlight with Desk Tripod Stand/4 Colors/20 Gobo Filters/7500mAh 10W 6300K CRI95+ Portable LED Spotlight Ambient Sunset Light for Video Recording Studio Lighting FL10**NEEWER**$56.41**1,103 rev9mo ago](https://www.amazon.com/dp/B0FXFX2CSV) [**PHOTOOLEX RGB Photography Flashlight with 20 Metal Magnetic Gobos**PHOTOOLEX**$44.86**451 rev1y ago](https://www.amazon.com/dp/B0FGX56574)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**24Pcs M-Size 66mm Stainless Steel Gobos Kit for Optical Snoot | Heat-Resistant Light Modifier for Godox/Aputure/Westcott | Cinematic Shadows for Photography & Video Backgrounds**SHOOTPRO**$50.53**4.6★**▲ 388%**](https://www.amazon.com/dp/B0GDXM4WCL) [**K&F CONCEPT SP25C 25W Photography Flashlight 20 Gobos 9000mAh 4000 Lux**K&F CONCEPT**$57.49**3.8★**▲ 343%**](https://www.amazon.com/dp/B0GJBS8T51) [**SmallRig RF 05B Portable LED Photography Flashlight 1900K-8000K 2600mAh 5W-8W Zoom Video Light with Gobos Film Slides Filters Barndoor Spotlight Snoot Diffuser for Content Creators IP65 Rating -6137**SMALLRIG**$35.95**4.5★**▲ 214%**](https://www.amazon.com/dp/B0GLHGC7V4) [**100W LED Logo GOBO Projector Ip67 Waterproof DJ Effect Light Including Free Custom Glass GOBO to Project Image for Hotel Company Store Wedding Advertising Indoor and Outdoor Use (100W)**COLIFINE**$289.14**4.7★**▲ 182%**](https://www.amazon.com/dp/B0B9BMGCP1) [**NiceVeedi 4-Color Handheld Photography Lighting Kit with 15 GOBO Filters & Tripod 6000mAh Rechargeable Photography Flashlight with Diffusion Zoomable Lighting for Video Recording/Sunset**NiceVeedi**$37.81**4.2★**▲ 84%**](https://www.amazon.com/dp/B0DGL5PFCP)
**~~View all trending →~~**
## **What buyers say about gobo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**22%
*“The brightness is impressive”*
**Quality-Overall**17%
*“Excellent product”*
**Value For Money**11%
*“Great value”*
**Portability**5%
*“It is portable”*
**Color**5%
*“colors are vibrant”*
**Ease Of Use**4%
*“Easy to use”*
**Design-Overall**3%
*“A very well built”*
**Battery Life**3%
*“The battery life is good”*
**Image/Picture Clarity**3%
*“get the best photo”*
**Advertised Vs Actual Product**2%
*“Worked as advertized”*
### **What buyers complain about **
**Brightness/Shine/Glow**7%
*“So Its not super bright”*
**Durability**5%
*“product stop working after 4 months”*
**Color**5%
*“one day it simply died out of blue”*
**Battery Life**5%
*“Battery work so low”*
**Quality-Overall**4%
*“The quality checks on this unit seem to be lacking”*
**Strength**4%
*“they fall easily”*
**Charging**4%
*“Sometimes I forgot to charge it”*
**Size-Overall**3%
*“This product is small”*
**Auto Focus**3%
*“Can't focus this unit well”*
**Mounting**2%
*“a pain to mount”*
### **Top return reasons **
**Brightness/Shine/Glow**25%
**Functionality-Overall**9%
**Advertised Vs Actual Product**8%
**Size-Overall**7%
**Value For Money**7%
**Compatibility-Overall**5%
**Charging**4%
**Defective Material/Parts**3%
**Color**3%
**Quality-Overall**3%
## **Common questions**
- **Is gobo profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 14 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (27/100).
- **How competitive is the gobo niche?**
- 10 brands and 19 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in gobo?**
- Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Color. The return rate is 5.5% — above our launch gate.
- **What does it cost to enter the gobo niche?**
- Listings span $35.95–$289.14; the average listing price is $97.40 (sweet spot $15–$100). The average incumbent carries 543 reviews — the moat a new listing must climb.
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