---
title: "Fujifilm Pancake Lens — $251K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/fujifilm-pancake-lens"
last_updated: "2026-08-11T20:22:30.358Z"
locale: en
meta:
description: "Niche score 40/100 · $251K/yr market · 75K searches/yr · $160.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $251K/yr market · 75K searches/yr · $160.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fujifilm Pancake Lens — $251K/yr Amazon US Niche (2026) - Flapen"
---
# **fujifilm pancake lens**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 47Growth 54Conversion 26Competition 49Returns 14Price range 15Avg price 55Brand share 0Review moat 93Quality gap 58
**Review moat**
**Great****132.09**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$160.58**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+25.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$251K**
$251K/yr · 75K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$29.91–$491.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****8.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, fujifilm pancake lens is a $251K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fujifilm pancake lens market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$201K–$241K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **87%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **79 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**61**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 96%
**Open market**
**0%**
- VILTROX44% - Fujifilm34% - TTARTISAN20% - Generic1% - Retropia1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 25 weeks — +25.7% search growth over the last 90 days.
3K2KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/electronics/fujifilm-pancake-lens/trend)
## **Top fujifilm pancake lens search terms**
- **fujifilm pancake lens**14K/yr+32.0%1.4% conv. - **viltrox 28mm f4.5**9K/yr+156.2%3.6% conv. - **pancake lens**11K/yr+8.9%0.6% conv. - **pancake lens fujifilm**6K/yr+78.6%1.6% conv. - **fuji pancake lens**9K/yr+4.4%1.1% conv. - **fujifilm 27mm f2.8**6K/yr-6.6%2.1% conv. - **viltrox 28mm**4K/yr+10.7%3.2% conv. - **fuji 27mm f2.8**4K/yr-5.6%2.4% conv. - **viltrox pancake lens**2K/yr+21.4%2.1% conv. - **fujifilm 27mm**3K/yr-19.9%2.1% conv. [**All search terms **](https://flapen.com/research/us/electronics/fujifilm-pancake-lens/search-terms)
## **Top fujifilm pancake lens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$50K30%$75K40%$101K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fujifilm Fujinon XF27mmF2.8 R WR**Fujifilm**$443.23**4.6★188 rev](https://www.amazon.com/dp/B08TP4QYT2) [2**VILTROX 28mm f4.5 Pancake Lens Fuji x AF 28mm f4.5 X Mount Lens for Fujifilm Fixed Aperture F4.5 Fuji x Mount for Fujifilm X-T5 X-H2 X-T50 X-M5 X-T30 II X-Pro3 X-S20 X-E4**VILTROX**$91.30**3.7★153 rev](https://www.amazon.com/dp/B0DSVL8Q9V) [3**VILTROX 28mm F4.5 XF Pancake APS-C for Fuji XF Auto Focus Wide Angle Prime Lens for Fujifilm Fuji X-Mount X-Pro2 X-Pro3 X-S10 X-T20 X-T30 XT30II X-T200 X-H2 X-H2S X-T5 X-S20 X-T50 X-M5 X-E2S**VILTROX**$92.04**4.4★229 rev](https://www.amazon.com/dp/B0DTDXY24L) [4**FUJIFILM FUJINON XF23mmF2.8 R WR Lens Black**Fujifilm**$491.20**4.5★57 rev](https://www.amazon.com/dp/B0FD1P65Z3) [5**VILTROX 28mm f4.5 Pancake Lens for Sony E Auto Focus 28mm f/4.5 FE Chips-Size Ultra-Thin Full Frame Lens for Sony E Mount**VILTROX**$90.19**4.2★246 rev](https://www.amazon.com/dp/B0DHKR3KC8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VILTROX 28mm F4.5 Pancake Lens for L-Mount AF 28mm f/4.5 L Ultra-Thin Autofocus Full Frame Prime Lens for Panasonic LUMIX S5 II S1 S9 S1R II Compatible with Leica SL2 SL3 Sigma FPL BF**VILTROX**$97.86**9 rev1mo ago](https://www.amazon.com/dp/B0H338KPY6) [**TTArtisan AF 27mm F2.8 X-Mount APS-C Pancake Lens for Fujifilm Ultra-Compact & Lightweight STM Prime for Fuji X-T5 X-T3 X-T30 X-E4 for Street & Travel Photography**TTARTISAN**$153.45**3 rev6mo ago](https://www.amazon.com/dp/B0GFWHP2KK) [**TTArtisan 25mm F2 XF-Mount APS-C Pancake Lens Wide-Angle MF Large Aperture Mirrorless Lenses for Fujifilm (X-T30 X100VI X-M5 X-E5 X-T5) for Daily Photography**TTARTISAN**$59.33**3 rev6mo ago](https://www.amazon.com/dp/B0GFWFR3QF) [**Original Retropia Repurposed Disposable Camera Mirrorless Lens | Unlimited Instant Film-Look Photos | Compact Pancake Lens 32mm Focal Length & Fixed f/11 Aperture (Sony E-Mount Mirrorless Compatible)**Retropia**$42.35**88 rev1y ago](https://www.amazon.com/dp/B0FFGDGNQV) [**FUJIFILM FUJINON XF23mmF2.8 R WR Lens Black**Fujifilm**$491.20**57 rev1y ago](https://www.amazon.com/dp/B0FD1P65Z3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VILTROX 28mm F4.5 Pancake Lens for L-Mount AF 28mm f/4.5 L Ultra-Thin Autofocus Full Frame Prime Lens for Panasonic LUMIX S5 II S1 S9 S1R II Compatible with Leica SL2 SL3 Sigma FPL BF**VILTROX**$97.86**4.8★**▲ 190%**](https://www.amazon.com/dp/B0H338KPY6) [**TTArtisan 25mm F2 XF-Mount APS-C Pancake Lens Wide-Angle MF Large Aperture Mirrorless Lenses for Fujifilm (X-T30 X100VI X-M5 X-E5 X-T5) for Daily Photography**TTARTISAN**$59.33**4.6★**▲ 187%**](https://www.amazon.com/dp/B0GFWFR3QF) [**VILTROX AF 28mm F4.5 Pancake X-Mount Lens for Fuji Auto Focus Chips-Size Ultra-Thin Prime Wide Angle Full Frame Camera Lens for fujifilm X-T5 X-H2 X-T50 X-M5 X-T30 II X-Pro3 X-S20 X-E4**VILTROX**$90.59**4.7★**▲ 155%**](https://www.amazon.com/dp/B0DXQ49FMJ) [**TTArtisan AF 27mm F2.8 X-Mount APS-C Pancake Lens for Fujifilm Ultra-Compact & Lightweight STM Prime for Fuji X-T5 X-T3 X-T30 X-E4 for Street & Travel Photography**TTARTISAN**$153.45**4.6★**▲ 145%**](https://www.amazon.com/dp/B0GFWHP2KK) [**Viltrox AF 28mm F4.5 Pancake Lens for Sony E-Mount Auto Focus Chips-Size Ultra-Thin Prime Wide Angle Full Frame for Sony E-Mount Camera Lens**VILTROX**$89.61**4.6★**▲ 105%**](https://www.amazon.com/dp/B0DRFN3HWB)
**~~View all trending →~~**
## **What buyers say about fujifilm pancake lens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Lenses**39%
*“this is absolutely perfect lens”*
**Quality-Overall**9%
*“The photos came out really nice”*
**Image/Picture Clarity**8%
*“Surprisingly good photo quality”*
**Value For Money**7%
*“great value”*
**Auto Focus**5%
*“Autofocus worked well out the box on mine”*
**Fun/Entertainment Experience**4%
*“fun to use”*
**Image Focus**2%
*“The autofocus is nicely responsive”*
**Advertised Vs Actual Product**2%
*“Performs as expected”*
**Weight Light**2%
*“Most Lightweight”*
**Size-Overall**2%
*“Size is of course a huge plus”*
### **What buyers complain about **
**Auto Focus**14%
*“Its auto focus tries really hard”*
**Lenses**11%
*“Lens making camera glitches”*
**Image/Picture Clarity**8%
*“cant take any pictures”*
**Compatibility-Overall**5%
*“On X-M5 crashes the camera even after updating the firmware”*
**Image Focus**5%
*“I feel like it struggle to focus sometimes”*
**Value For Money**3%
*“not a $40 one”*
**Aperture**3%
*“and that the ridges for the aperture went around the entire lens”*
**Quality-Overall**2%
*“Again not complaining its a cheap lens”*
**Camera Quality**2%
*“Crashes my camera”*
**Connectivity-Overall**2%
*“Connection glitches”*
### **Top return reasons **
**Lenses**43%
**Image/Picture Clarity**9%
**Auto Focus**9%
**Value For Money**6%
**Compatibility-Overall**5%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Camera Quality**3%
**Size-Overall**2%
**Functionality-Overall**2%
## **Common questions**
- **Is fujifilm pancake lens profitable to sell on Amazon United States?**
- The niche generates $251K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +25.7%. Flapen's verdict: Skip it (40/100).
- **How competitive is the fujifilm pancake lens niche?**
- 5 brands and 61 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fujifilm pancake lens?**
- Top complaints mined from reviews: Auto Focus, Lenses, Image/Picture Clarity. The return rate is 8.2% — above our launch gate.
- **What does it cost to enter the fujifilm pancake lens niche?**
- Listings span $29.91–$491.20; the average listing price is $160.58 (sweet spot $15–$100). The average incumbent carries 132 reviews — the moat a new listing must climb.
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