---
title: "Fujifilm 27mm F2.8 — $360K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/fujifilm-27mm-f2-8"
last_updated: "2026-08-11T23:51:36.974Z"
locale: en
meta:
description: "Niche score 26/100 · $360K/yr market · 31K searches/yr · $396.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · $360K/yr market · 31K searches/yr · $396.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fujifilm 27mm F2.8 — $360K/yr Amazon US Niche (2026) - Flapen"
---
# **fujifilm 27mm f2.8**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 25Conversion 37Competition 0Returns 19Price range 0Avg price 16Brand share 0Review moat 93Quality gap 32
**Review moat**
**Great****134.6**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$360K**
$360K/yr · 31K searches
**Conversion**
**Okay****2.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Bad****$396.05**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$150.59–$491.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, fujifilm 27mm f2.8 is a $360K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fujifilm 27mm f2.8 market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$99K–$198K**
- units × avg price
- **Conversion rate**
- **2.9%**
- **Avg BSR**
- **#178**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **40%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**46**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Fujifilm92% - TTARTISAN8% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 26 weeks — +0.3% search growth over the last 90 days.
800600Spike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/electronics/fujifilm-27mm-f2-8/trend)
## **Top fujifilm 27mm f2.8 search terms**
- **fuji 23mm f2.8**5K/yr+28.0%2.7% conv. - **fujifilm 23mm f2.8**5K/yr+16.8%2.1% conv. - **fujifilm 27mm f2.8**6K/yr-6.6%2.0% conv. - **fujifilm 27mm**3K/yr-19.9%1.9% conv. - **fuji 27mm**3K/yr-8.9%1.1% conv. - **fujinon 27mm f2.8**3K/yr-29.9%2.3% conv. - **fujifilm xf 27mm f/2.8 r wr lens**2K/yr+1.9%6.5% conv. - **fujifilm xf23mm f2.8 r wr**1K/yr+24.4%0.0% conv. - **fuji 27mm f2.8 wr**952/yr+6.3%1.2% conv. - **fujinon xf23mmf2.8 r wr**532/yr-33.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/fujifilm-27mm-f2-8/search-terms)
## **Top fujifilm 27mm f2.8 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$54K30%$108K45%$162K60%$216K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fujifilm Fujinon XF27mmF2.8 R WR**Fujifilm**$443.23**4.6★188 rev](https://www.amazon.com/dp/B08TP4QYT2) [2**FUJIFILM FUJINON XF23mmF2.8 R WR Lens Black**Fujifilm**$491.20**4.5★57 rev](https://www.amazon.com/dp/B0FD1P65Z3) [3**FUJIFILM FUJINON XF23mmF2.8 R WR Lens Silver**Fujifilm**$489.99**4.5★57 rev](https://www.amazon.com/dp/B0FD192K91) [4**TTArtisan AF 27mm F2.8 f/2.8 XF-Mount APS-C Auto Focus STM Lens for Fujifilm Fuji X-Mount Cameras X-T10 X-T2 X-T20 X-T30 X-T3 X-T4 X-T5 X-T100 X-T200 X-T30 X-PR01 X-PR02 X-PR03 X-E4 -Black**TTARTISAN**$150.59**4.5★123 rev](https://www.amazon.com/dp/B0CCL4Q31N) [5**FUJIFILM X Replacement Lens FUJINON Monofocal Pancake 27mm F2.8 Dustproof Splashproof Low Temperature Resistant Aperture Ring F XF27MMF2.8 R WR**Fujifilm**$405.27**4.7★248 rev](https://www.amazon.com/dp/B08TRKK9ST)
### **Newest**
by launch date
[**FUJIFILM FUJINON XF23mmF2.8 R WR Lens Black**Fujifilm**$491.20**57 rev1y ago](https://www.amazon.com/dp/B0FD1P65Z3) [**FUJIFILM FUJINON XF23mmF2.8 R WR Lens Silver**Fujifilm**$489.99**57 rev1y ago](https://www.amazon.com/dp/B0FD192K91) [**TTArtisan AF 27mm F2.8 f/2.8 XF-Mount APS-C Auto Focus STM Lens for Fujifilm Fuji X-Mount Cameras X-T10 X-T2 X-T20 X-T30 X-T3 X-T4 X-T5 X-T100 X-T200 X-T30 X-PR01 X-PR02 X-PR03 X-E4 -Black**TTARTISAN**$150.59**123 rev3y ago](https://www.amazon.com/dp/B0CCL4Q31N) [**Fujifilm Fujinon XF27mmF2.8 R WR**Fujifilm**$443.23**188 rev5y ago](https://www.amazon.com/dp/B08TP4QYT2) [**FUJIFILM X Replacement Lens FUJINON Monofocal Pancake 27mm F2.8 Dustproof Splashproof Low Temperature Resistant Aperture Ring F XF27MMF2.8 R WR**Fujifilm**$405.27**248 rev5y ago](https://www.amazon.com/dp/B08TRKK9ST)
### **Trending**
90-day click momentum
[**FUJIFILM FUJINON XF23mmF2.8 R WR Lens Silver**Fujifilm**$489.99**4.5★**▲ 30%**](https://www.amazon.com/dp/B0FD192K91) [**FUJIFILM FUJINON XF23mmF2.8 R WR Lens Black**Fujifilm**$491.20**4.5★**▲ 12%**](https://www.amazon.com/dp/B0FD1P65Z3) [**TTArtisan AF 27mm F2.8 f/2.8 XF-Mount APS-C Auto Focus STM Lens for Fujifilm Fuji X-Mount Cameras X-T10 X-T2 X-T20 X-T30 X-T3 X-T4 X-T5 X-T100 X-T200 X-T30 X-PR01 X-PR02 X-PR03 X-E4 -Black**TTARTISAN**$150.59**4.5★**— 9%**](https://www.amazon.com/dp/B0CCL4Q31N) [**Fujifilm Fujinon XF27mmF2.8 R WR**Fujifilm**$443.23**4.6★**▼ 10%**](https://www.amazon.com/dp/B08TP4QYT2) [**FUJIFILM X Replacement Lens FUJINON Monofocal Pancake 27mm F2.8 Dustproof Splashproof Low Temperature Resistant Aperture Ring F XF27MMF2.8 R WR**Fujifilm**$405.27**4.7★**▼ 23%**](https://www.amazon.com/dp/B08TRKK9ST)
## **What buyers say about fujifilm 27mm f2.8**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Lenses**49%
*“you'll absolutely love this lens”*
**Quality-Overall**20%
*“The photos came out really nice”*
**Image/Picture Clarity**6%
*“I personally like the way it renders”*
**Value For Money**5%
*“And of course great value”*
**Water Resistance**3%
*“Water resistance is an added bonus”*
**Weight Light**2%
*“Lightweight compact and excellent quality”*
**Zoom**2%
*“Almost makes my XT-5 pocketable”*
**Aperture**1%
*“the aperture ring is tactile”*
**Compactness**1%
*“super compact compared to the other lenses I have for my X-S10”*
### **What buyers complain about **
**Auto Focus**19%
*“I rely on zone focusing in manual focus because, for my style of shooting, its faster and more reliable than AF”*
**Image Focus**14%
*“I rely on zone focusing in manual focus because, for my style of shooting, its faster and more reliable than AF”*
**Image/Picture Clarity**8%
*“the distortion correction is so strong that it almost seems to change the composition”*
**Adhesion/Stickiness**4%
*“does stick ever so slightly”*
**Aperture**3%
*“and that the ridges for the aperture went around the entire lens”*
### **Top return reasons **
**Lenses**40%
**Auto Focus**10%
**Value For Money**9%
**Image/Picture Clarity**7%
**Zoom**4%
**Compatibility-Overall**4%
**Size-Overall**3%
**Camera Quality**3%
**Image Focus**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is fujifilm 27mm f2.8 profitable to sell on Amazon United States?**
- The niche generates $360K/yr across 5 tracked products. 90-day search growth is +0.3%. Flapen's verdict: Skip it (26/100).
- **How competitive is the fujifilm 27mm f2.8 niche?**
- 2 brands and 46 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fujifilm 27mm f2.8?**
- Top complaints mined from reviews: Auto Focus, Image Focus, Image/Picture Clarity. The return rate is 6.6% — above our launch gate.
- **What does it cost to enter the fujifilm 27mm f2.8 niche?**
- Listings span $150.59–$491.20; the average listing price is $396.05 (sweet spot $15–$100). The average incumbent carries 135 reviews — the moat a new listing must climb.
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