---
title: "Floodlight Camera — $1.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/floodlight-camera"
last_updated: "2026-08-11T19:15:03.701Z"
locale: en
meta:
description: "Niche score 48/100 · $1.1M/yr market · 699K searches/yr · $94.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $1.1M/yr market · 699K searches/yr · $94.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Floodlight Camera — $1.1M/yr Amazon US Niche (2026) - Flapen"
---
# **floodlight camera**
**Skip it**
High returns (6.6%) — this niche doesn't clear our bar today.
Market size 80Growth 42Conversion 22Competition 48Returns 19Price range 43Avg price 77Brand share 24Review moat 54Quality gap 73
**Market size**
**Great****$1.1M**
$1.1M/yr · 699K searches
**Avg price**
**Great****$94.46**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,320.81**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****$19.44–$208.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+13.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****6.6%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, floodlight camera is a $1.1M/yr Amazon United States market (699K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **floodlight camera market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$1.4M–$1.9M**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**57**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 93%
**Open market**
**7%**
- WYZE57% - Tapo13% - Ring8% - eufy Security7% - Arlo5% - REOLINK3% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +13.3% search growth over the last 90 days.
30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/electronics/floodlight-camera/trend)
## **Top floodlight camera search terms**
- **floodlight camera**187K/yr+7.6%0.4% conv. - **wyze floodlight camera**97K/yr+46.4%4.8% conv. - **flood light camera**67K/yr+13.6%0.4% conv. - **floodlight camera outdoor**28K/yr+43.1%0.4% conv. - **flood light camera outdoor**38K/yr-22.9%0.1% conv. - **wyze floodlight**23K/yr+23.2%4.6% conv. - **ring smart lighting**31K/yr-18.4%0.4% conv. - **tapo floodlight camera**19K/yr+16.6%2.6% conv. - **ring outdoor light**24K/yr+7.1%0.6% conv. - **ring motion light**22K/yr+20.9%0.6% conv. [**All search terms **](https://flapen.com/research/us/electronics/floodlight-camera/search-terms)
## **Top floodlight camera products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$114K20%$227K30%$341K40%$454K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WYZE Floodlight Camera v2 Security Camera Outdoor 2K HD with Color Night Vision 2800-Lumen LEDs 160 Wide View 105dB Siren Works with Alexa & Google Assistant Wired Free Expert Support**WYZE**$77.32**4.3★2,906 rev](https://www.amazon.com/dp/B0C9VYBBST) [2**WYZE Floodlight Camera Pro PCMag Editors Choice 3000-Lumen LEDs 2.5K HD Outdoor Security Camera 180 Wide View Motion Detection Color Night Vision Works with Alexa & Google-White**WYZE**$108.17**4.3★1,898 rev](https://www.amazon.com/dp/B0B9TTCVS8) [3**WYZE Floodlight Camera v2 Security Camera Outdoor 2K HD with Color Night Vision 2800-Lumen LEDs 160 Wide View 105dB Siren Works with Alexa & Google Assistant Wired-Black**WYZE**$77.91**4.3★2,906 rev](https://www.amazon.com/dp/B0C9W1K5Y8) [4**Tapo 2K Outdoor Pan/Tilt Wireless Floodlight Security Camera - Battery Power with Solar 360 AI Motion Tracking Person/Vehicle Detection Subscription-Free Local Storage or Optional Cloud C615F KIT**Tapo**$85.54**4.4★384 rev](https://www.amazon.com/dp/B0FQ1ZGF98) [5**Arlo Wired Floodlight Camera | Home Security Camera with 2K Video and HDR | 2000 Lumens | Integrated Siren Weather-Resistant Color Night Vision 160 Field of View 2-Way Audio White (2025)**Arlo**$95.00**4.2★364 rev](https://www.amazon.com/dp/B0DB6LX5SW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**REOLINK Solar Floodlight Security Cameras Wireless Outdoor Up to 1000lm**REOLINK**$96.55**277 rev4mo ago](https://www.amazon.com/dp/B0G2921742) [**Onforu 2K Hardwired Floodlight Camera 3500LM Motion Activated Outdoor Security Camera 5G/2.4G WiFi Color Night Vision | 2-Way Audio | Siren | 24/7 Recording | IP65 Weatherproof | Works with Alexa**Onforu**$77.04**90 rev5mo ago](https://www.amazon.com/dp/B0FQ5S774H) [**Tapo 2K Outdoor Pan/Tilt Wired Floodlight Security Camera - 1500 Lm Dimmable 360 AI Motion Tracking Person/Vehicle Detection 24/7 Recording Subscription-Free Local Storage or Optional Cloud C710**Tapo**$82.81**47 rev6mo ago](https://www.amazon.com/dp/B0GDQZSDWQ) [**Tapo 2K Outdoor Pan/Tilt Wireless Floodlight Security Camera - Battery Power with Solar 360 AI Motion Tracking Person/Vehicle Detection Subscription-Free Local Storage or Optional Cloud C615F KIT**Tapo**$85.54**384 rev10mo ago](https://www.amazon.com/dp/B0FQ1ZGF98) [**REOLINK Elite Floodlight WiFi 4K 8MP 180 Panoramic Wired Floodlight Camera Adjustable 3000 Lumens Local AI Video Search Dual-Band Wi-Fi 6 24/7 Recording No Monthly Fees 100~240V AC Hardwired**REOLINK**$187.03**347 rev11mo ago](https://www.amazon.com/dp/B0DWSJVXJH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Onforu 2K Hardwired Floodlight Camera 3500LM Motion Activated Outdoor Security Camera 5G/2.4G WiFi Color Night Vision | 2-Way Audio | Siren | 24/7 Recording | IP65 Weatherproof | Works with Alexa**Onforu**$77.04**3.7★**▲ 236%**](https://www.amazon.com/dp/B0FQ5S774H) [**REOLINK Solar Floodlight Security Cameras Wireless Outdoor Up to 1000lm**REOLINK**$96.55**4.3★**▲ 204%**](https://www.amazon.com/dp/B0G2921742) [**WYZE Floodlight Camera Pro 3000-Lumen LEDs 180 Wide View 2K HD Outdoor Security Camera Motion Detection 105dB Siren Color Night Vision for Home Surveillance Wired (Renewed)**WYZE**$103.96**4.4★**▲ 170%**](https://www.amazon.com/dp/B0CYCPXJ6W) [**Tapo 2K Outdoor Pan/Tilt Wired Floodlight Security Camera - 1500 Lm Dimmable 360 AI Motion Tracking Person/Vehicle Detection 24/7 Recording Subscription-Free Local Storage or Optional Cloud C710**Tapo**$82.81**4.3★**▲ 130%**](https://www.amazon.com/dp/B0GDQZSDWQ) [**WYZE Floodlight Camera v2 2800-Lumen LEDs 2K HD Outdoor Security Camera 160 Wide View Motion Activated Light 105dB Siren Cloud & Local Storage Color Night Vision Wired (Renewed) White**WYZE**$64.55**4.5★**▲ 90%**](https://www.amazon.com/dp/B0D42DWFJ4)
**~~View all trending →~~**
## **What buyers say about floodlight camera**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**11%
*“The quality is solid”*
**Assembly/Installation**10%
*“Very easy to install”*
**Value For Money**8%
*“Great value”*
**Image/Picture Clarity**7%
*“Clear picture”*
**Brightness/Shine/Glow**5%
*“Bright light”*
**Security**5%
*“I feel secure”*
**Software/Application**4%
*“Decent app”*
**Video Quality**4%
*“Amazing video”*
**Motion Detection**4%
*“easy to change motion detection settings”*
**Camera Quality**4%
*“Clear picture”*
### **What buyers complain about **
**Connectivity-Overall**13%
*“Unable to Connect”*
**Functionality-Overall**9%
*“Doesn't work”*
**Software/Application**6%
*“The app is terrible”*
**Motion Detection**6%
*“Motion detection does NOT work”*
**Durability**5%
*“Didnt last”*
**Quality-Overall**4%
*“Garbage”*
**Recording Feature**4%
*“no recording”*
**Value For Money**4%
*“This was a more expensive option”*
**Assembly/Installation**4%
*“Difficult to set up”*
**Compatibility-Overall**4%
*“was not compatible”*
### **Top return reasons **
**Compatibility-Overall**18%
**Connectivity-Overall**17%
**Size-Overall**13%
**Functionality-Overall**10%
**Value For Money**9%
**Camera Quality**5%
**Assembly/Installation**4%
**Defective Material/Parts**3%
**Mounting**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is floodlight camera profitable to sell on Amazon United States?**
- The niche generates $1.1M/yr across 26 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the floodlight camera niche?**
- 11 brands and 57 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in floodlight camera?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Software/Application. The return rate is 6.6% — above our launch gate.
- **When does demand for floodlight camera peak?**
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the floodlight camera niche?**
- Listings span $19.44–$208.19; the average listing price is $94.46 (sweet spot $15–$100). The average incumbent carries 1,321 reviews — the moat a new listing must climb.
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