---
title: "Fire Cam — $122K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/fire-cam"
last_updated: "2026-08-11T18:14:41.703Z"
locale: en
meta:
description: "Niche score 37/100 · $122K/yr market · 68K searches/yr · $162.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $122K/yr market · 68K searches/yr · $162.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fire Cam — $122K/yr Amazon US Niche (2026) - Flapen"
---
# **fire cam**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 12Conversion 14Competition 10Returns 92Price range 24Avg price 54Brand share 6Review moat 84Quality gap 97
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****312.11**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$162.31**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$122K**
$122K/yr · 68K searches
**Price range**
**Bad****$6.10–$360.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-25.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, fire cam is a $122K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fire cam market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$122K–$162K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#495**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **67%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**32**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Fire Cam77% - StuntCams9% - bayehngs4% - VSYSTO4% - Streamlight3% - Jinpei2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 97 weeks — -25.3% search growth over the last 90 days.
2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/electronics/fire-cam/trend)
## **Top fire cam search terms**
- **fire cam**14K/yr-13.8%1.7% conv. - **firefighter helmet camera**14K/yr-30.2%1.0% conv. - **fire helmet camera**12K/yr-25.1%0.8% conv. - **firecam**7K/yr-0.7%2.1% conv. - **fire camera**4K/yr+0.6%0.8% conv. - **fire helmet cam**4K/yr-19.4%1.6% conv. - **firefighter camera**5K/yr-41.6%0.8% conv. - **firefighter helmet cam**4K/yr-26.4%0.7% conv. - **fire camera for firefighters**4K/yr-81.6%1.2% conv. [**All search terms **](https://flapen.com/research/us/electronics/fire-cam/search-terms)
## **Top fire cam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$18K30%$36K45%$55K60%$73K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fire Cam MINI1080 Helmet Camera (US)**Fire Cam**$249.40**4.5★309 rev](https://www.amazon.com/dp/B01I28MU90) [2**Fire Cam Onyx 4k Helmet Camera**Fire Cam**$360.85**4.5★179 rev](https://www.amazon.com/dp/B08768Q2TJ) [3**Fire Cam 1080p Helmet Camera (US)**Fire Cam**$298.68**4.6★155 rev](https://www.amazon.com/dp/B01I28M81A) [4**StuntCams 4K High Definition Firefighter WiFi H.265 HD Bullet 120 Degree Wide Angle Waterproof Helmet Action Replay XD Camera SC-4KBLT Black**StuntCams**$165.52**1.0★1 rev](https://www.amazon.com/dp/B0CV4MTSW5) [5**bayehngs WiFi Helmet Camera HD 1080P Bike Motorcycle Helmet Camera IP66 Waterproof Action Camera for Cars Bicycle Motorbike & Sports Helmet (with 64G Card)**bayehngs**$54.98**3.9★86 rev](https://www.amazon.com/dp/B0F1TG8S1L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**bayehngs WiFi Helmet Camera HD 1080P Bike Motorcycle Helmet Camera IP66 Waterproof Action Camera for Cars Bicycle Motorbike & Sports Helmet (with 64G Card)**bayehngs**$54.98**86 rev1y ago](https://www.amazon.com/dp/B0F1TG8S1L) [**VSYSTO Helmet Camera WiFi HD 1080P 150 Wide Angle Lens Intelligent Vibration Detection Power on/Off Starlight Night Vision Waterpoof Bike Motorcycle Helmet Dash Camera G-Sensor (Black)**VSYSTO**$48.20**25 rev1y ago](https://www.amazon.com/dp/B0DPH5QRCT) [**JINPEI 4K Ultra HD Action Camera for Shooting Sports Motorcycle Bike Helmet Camera Front Dash cam with Wi-Fi Connection Remote Control and Loop Recording with 64G Card JD-08BM-4K**Jinpei**$86.17**37 rev2y ago](https://www.amazon.com/dp/B0D9NKQ96Z) [**StuntCams 4K High Definition Firefighter WiFi H.265 HD Bullet 120 Degree Wide Angle Waterproof Helmet Action Replay XD Camera SC-4KBLT Black**StuntCams**$165.52**1 rev2y ago](https://www.amazon.com/dp/B0CV4MTSW5) [**Fire Cam Onyx 4k Helmet Camera**Fire Cam**$360.85**179 rev6y ago](https://www.amazon.com/dp/B08768Q2TJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**StuntCams 4K High Definition Firefighter WiFi H.265 HD Bullet 120 Degree Wide Angle Waterproof Helmet Action Replay XD Camera SC-4KBLT Black**StuntCams**$165.52**1.0★**▲ 40%**](https://www.amazon.com/dp/B0CV4MTSW5) [**JINPEI 4K Ultra HD Action Camera for Shooting Sports Motorcycle Bike Helmet Camera Front Dash cam with Wi-Fi Connection Remote Control and Loop Recording with 64G Card JD-08BM-4K**Jinpei**$86.17**3.4★**▲ 37%**](https://www.amazon.com/dp/B0D9NKQ96Z) [**Fire Cam Onyx 4k Helmet Camera**Fire Cam**$360.85**4.5★**▲ 13%**](https://www.amazon.com/dp/B08768Q2TJ) [**VSYSTO Helmet Camera WiFi HD 1080P 150 Wide Angle Lens Intelligent Vibration Detection Power on/Off Starlight Night Vision Waterpoof Bike Motorcycle Helmet Dash Camera G-Sensor (Black)**VSYSTO**$48.20**3.4★**— 4%**](https://www.amazon.com/dp/B0DPH5QRCT) [**bayehngs WiFi Helmet Camera HD 1080P Bike Motorcycle Helmet Camera IP66 Waterproof Action Camera for Cars Bicycle Motorbike & Sports Helmet (with 64G Card)**bayehngs**$54.98**3.9★**— 3%**](https://www.amazon.com/dp/B0F1TG8S1L)
**~~View all trending →~~**
## **What buyers say about fire cam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“Amazingly clear quality”*
**Value For Money**18%
*“Definitely worth the price”*
**Battery Life**8%
*“Work says expected battery”*
**Field Of View**5%
*“Great view”*
**Video Quality**5%
*“Takes great videos”*
**Audio Quality**5%
*“the sound is good as well”*
**Display Resolution**5%
*“High quality HD pictures”*
**Advertised Vs Actual Product**3%
*“it does the job”*
**Image/Picture Clarity**3%
*“good quality image”*
### **What buyers complain about **
**Recording Feature**18%
*“Vibration function seems to make video recording difficult”*
**Durability**14%
*“Burned up and broke first day”*
**Quality-Overall**13%
*“Garbage”*
**Microphone**10%
*“I had an issue with my microphone when purchased and I contacted the manufacturer and they paid for me to ship it back to them and fixed it and sent it back all under warranty”*
**Functionality-Overall**8%
*“still did not work nor turn on”*
**Ease Of Use**7%
*“Pretty hard to put on my helmet”*
**Connectivity-Overall**5%
*“Doesn't connect to WiFi”*
**Defective Material/Parts**5%
*“Doesn't work properly”*
**Battery Life**3%
*“so when one battery dies”*
**Charging**3%
*“The camera worked for 2 months and than completely stopped charging and recording”*
### **Top return reasons **
**Size-Overall**15%
**Recording Feature**11%
**Camera Quality**9%
**Charging**7%
**Compatibility-Overall**6%
**Functionality-Overall**6%
**Mounting**5%
**Advertised Vs Actual Product**5%
**Video Quality**4%
**Product Condition**4%
## **Common questions**
- **Is fire cam profitable to sell on Amazon United States?**
- The niche generates $122K/yr across 9 tracked products. 90-day search growth is -25.3%. Flapen's verdict: Skip it (37/100).
- **How competitive is the fire cam niche?**
- 6 brands and 32 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in fire cam?**
- Top complaints mined from reviews: Recording Feature, Durability, Quality-Overall. The return rate is 1.1%.
- **When does demand for fire cam peak?**
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the fire cam niche?**
- Listings span $6.10–$360.85; the average listing price is $162.31 (sweet spot $15–$100). The average incumbent carries 312 reviews — the moat a new listing must climb.
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