---
title: "Fan Hub — $191K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/fan-hub"
last_updated: "2026-08-11T16:14:53.280Z"
locale: en
meta:
description: "Niche score 44/100 · $191K/yr market · 225K searches/yr · $14.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $191K/yr market · 225K searches/yr · $14.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fan Hub — $191K/yr Amazon US Niche (2026) - Flapen"
---
# **fan hub**
**Skip it**
Soft demand (-10.3% this quarter) — this niche doesn't clear our bar today.
Market size 38Growth 20Conversion 65Competition 36Returns 39Price range 69Avg price 72Brand share 57Review moat 64Quality gap 37
**Avg price**
**Good****$14.68**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.13–$37.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****927.67**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$191K**
$191K/yr · 225K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-10.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fan hub is a $191K/yr Amazon United States market (225K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fan hub market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$184K–$220K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#169**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**24%**
- ARCTIC34% - Thermalright20% - AsiaHorse6% - Noctua6% - ASUS6% - ThreeBulls5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.
7K5KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/electronics/fan-hub/trend)
## **Top fan hub search terms**
- **fan hub**80K/yr-12.8%4.0% conv. - **pc fan hub**56K/yr-6.5%4.7% conv. - **fan hub pc**27K/yr-10.0%5.2% conv. - **pwm fan hub**23K/yr-22.5%5.7% conv. - **case fan hub**8K/yr-7.8%5.4% conv. - **arctic fan hub**6K/yr-3.1%9.8% conv. - **sata fan hub**4K/yr-4.6%3.7% conv. - **arctic case fan hub**3K/yr+23.6%18.2% conv. - **computer fan hub**4K/yr-0.6%6.4% conv. - **pwm hub**3K/yr+2.5%4.6% conv. [**All search terms **](https://flapen.com/research/us/electronics/fan-hub/search-terms)
## **Top fan hub products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$19K20%$38K30%$57K40%$76K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ARCTIC Case Fan Hub - 10-fold PWM Fan Distributor with SATA Power - Black**ARCTIC**$9.61**4.7★2,138 rev](https://www.amazon.com/dp/B0887VG14J) [2**Thermalright ARGB Fan HUB Controller Support 8 Groups of Fans 8-Port 4 Pin PC Fan Controller 5V-3Pin ARGB Hub Strong Paste+Magnetic Suction SATA Power Cord(12V 4-pin RGB is not Supported)**Thermalright**$11.61**4.6★622 rev](https://www.amazon.com/dp/B09SZBJ5JZ) [3**Noctua NA-FH1 8 Channel Fan Hub for up to Eight 12V or 5V Based 4-pin PWM or 3-pin Fans (Black)**Noctua**$37.18**4.7★590 rev](https://www.amazon.com/dp/B0BZQ3NXMD) [4**ASUS TUF Gaming ARGB PWM Fan Hub (Connects six case Fans PWM Fan and RGB Connector Clear Power and Operation Indicators Stable Dual SATA Power Support) 2 Year Warranty**ASUS**$29.83**4.4★305 rev](https://www.amazon.com/dp/B0DM72FZYS) [5**ThreeBulls PWM Fan Hub PC CPU Cooling 4 PIN/3PIN Power Fan Extension Cable Hub Splitter Adapter Sleeved Case for 12V Desktop Computer Cooler Fans 1 to 5 Way (15.7 Inch)**ThreeBulls**$5.13**4.6★4,471 rev](https://www.amazon.com/dp/B07M5P7VHG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AsiaHorse Umbra 5V 3-Pin ARGB Hub Software 100+ Preset Lighting Modes**AsiaHorse**$30.31**131 rev4mo ago](https://www.amazon.com/dp/B0GRYS6BT1) [**Auotac ARGB PWM Fan Hub with RF Remote Controller for PC Build (Connect Ten Case Fans 5V 3Pin ARGB & 12V 4Pin PWM Fan Connector Stable Dual SATA Power Input Magnetic Suction) Black**Auotac**$30.02**101 rev1y ago](https://www.amazon.com/dp/B0FDWFGVGT) [**Thermalright ARGB and Fan HUB X12 IR Black Hub Controller Support 12 Groups of CPU Fans 3Pin PC ARGB Controller and 4Pin PWM Fan SATA Power Cord Direct Input(12V 4pin RGB is Not Supported)**Thermalright**$11.98**126 rev1y ago](https://www.amazon.com/dp/B0F8HN2RV3) [**Ocypus Delta EH10 Fan Hub for Computer Case Support 10 Ports 5V-3PIN ARGB / 12V 4PIN PWM Smart Circuit Protection Controller Magnetic Mount SATA Powered(12V 4-pin RGB Fans not Supported)**Ocypus**$9.89**92 rev1y ago](https://www.amazon.com/dp/B0DS22F6BD) [**ASUS TUF Gaming ARGB PWM Fan Hub (Connects six case Fans PWM Fan and RGB Connector Clear Power and Operation Indicators Stable Dual SATA Power Support) 2 Year Warranty**ASUS**$29.83**305 rev1y ago](https://www.amazon.com/dp/B0DM72FZYS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AsiaHorse Umbra 5V 3-Pin ARGB Hub Software 100+ Preset Lighting Modes**AsiaHorse**$30.31**4.0★**▲ 365%**](https://www.amazon.com/dp/B0GRYS6BT1) [**Thermalright ARGB and Fan HUB X12 IR Black Hub Controller Support 12 Groups of CPU Fans 3Pin PC ARGB Controller and 4Pin PWM Fan SATA Power Cord Direct Input(12V 4pin RGB is Not Supported)**Thermalright**$11.98**4.4★**▲ 136%**](https://www.amazon.com/dp/B0F8HN2RV3) [**Ocypus Delta EH10 Fan Hub for Computer Case Support 10 Ports 5V-3PIN ARGB / 12V 4PIN PWM Smart Circuit Protection Controller Magnetic Mount SATA Powered(12V 4-pin RGB Fans not Supported)**Ocypus**$9.89**4.4★**▲ 110%**](https://www.amazon.com/dp/B0DS22F6BD) [**Thermalright ARGB Fan HUB Controller Support 8 Groups of Fans 8-Port 4 Pin PC Fan Controller 5V-3Pin ARGB Hub Strong Paste+Magnetic Suction SATA Power Cord(12V 4-pin RGB is not Supported)**Thermalright**$11.61**4.6★**▲ 76%**](https://www.amazon.com/dp/B09SZBJ5JZ) [**Noctua NA-FH1 8 Channel Fan Hub for up to Eight 12V or 5V Based 4-pin PWM or 3-pin Fans (Black)**Noctua**$37.18**4.7★**▲ 33%**](https://www.amazon.com/dp/B0BZQ3NXMD)
**~~View all trending →~~**
## **What buyers say about fan hub**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**13%
*“As advertised”*
**Assembly/Installation**13%
*“Easy install”*
**Quality-Overall**12%
*“have yet to test them however the build quality seems solid”*
**Value For Money**11%
*“Great value”*
**Ease Of Use**7%
*“Easy to use”*
**Connectivity-Overall**6%
*“Easy to connect”*
**Magnetic Strength/Adsorption**4%
*“absolutely love that it can be magnetic”*
**Design-Overall**4%
*“clean design”*
**Socket/Port/Plug**4%
*“works great plug and play”*
**Color**3%
*“Colors look nice”*
### **What buyers complain about **
**Functionality-Overall**18%
*“Didnt work”*
**Durability**6%
*“came off after about a month”*
**Value For Money**6%
*“Buy an expensive one”*
**Socket/Port/Plug**6%
*“the sata power port will break off from attaching cable if ones not careful”*
**Magnetic Strength/Adsorption**6%
*“The magnets suck”*
**Advertised Vs Actual Product**5%
*“Doesn't do as Advertised”*
**Quality-Overall**4%
*“Beware of the build quality”*
**Size-Overall**4%
*“In my case it was a little too big to mount where I wanted”*
**Connectivity-Overall**3%
*“ran out of fan headers on the motherboard”*
**Adhesion/Stickiness**3%
*“Bad adhesive plus broke after first unplug”*
### **Top return reasons **
**Compatibility-Overall**28%
**Functionality-Overall**17%
**Size-Overall**11%
**Connectivity-Overall**7%
**Defective Material/Parts**6%
**Advertised Vs Actual Product**6%
**Value For Money**5%
**Socket/Port/Plug**4%
**Length**3%
**Product Condition**2%
## **Common questions**
- **Is fan hub profitable to sell on Amazon United States?**
- The niche generates $191K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the fan hub niche?**
- 13 brands and 33 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in fan hub?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Value For Money. The return rate is 3.9%.
- **When does demand for fan hub peak?**
- Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the fan hub niche?**
- Listings span $5.13–$37.18; the average listing price is $14.68 (sweet spot $15–$100). The average incumbent carries 928 reviews — the moat a new listing must climb.
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