---
title: "Facebook Portal — $115K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/facebook-portal"
last_updated: "2026-08-11T20:10:42.866Z"
locale: en
meta:
description: "Niche score 24/100 · $115K/yr market · 103K searches/yr · $253.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 24/100 · $115K/yr market · 103K searches/yr · $253.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Facebook Portal — $115K/yr Amazon US Niche (2026) - Flapen"
---
# **facebook portal**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 20Conversion 6Competition 25Returns 20Price range 13Avg price 38Brand share 0Review moat 42Quality gap 65
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,337.79**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$253.90**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$115K**
$115K/yr · 103K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-9.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.4%**
return rate — above 5% kills the launch gate
**Price range**
**Bad****$42.92–$488.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, facebook portal is a $115K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 24/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **facebook portal market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$190K–$254K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#1,399**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **36%**
- **Out of stock**
- **22.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**79**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Facebook45% - Meta Portal28% - Portal15% - Meta10% - BoxWave2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/electronics/facebook-portal/trend)
## **Top facebook portal search terms**
- **facebook portal**62K/yr-14.5%0.5% conv. - **meta portal**19K/yr+11.3%0.8% conv. - **facebook portal go**4K/yr-3.0%0.4% conv. - **portal facebook**5K/yr+1.0%0.6% conv. - **facebook portal plus**4K/yr-1.6%0.8% conv. - **meta portal device**4K/yr-14.5%0.9% conv. - **portal from facebook**3K/yr-17.6%0.5% conv. - **fb portal device**2K/yr-37.8%1.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/facebook-portal/search-terms)
## **Top facebook portal products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$23K30%$34K40%$46K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Meta Portal - Smart Video Calling for the Home with 10 Touch Screen Display - Black**Meta Portal**$180.14**4.5★6,545 rev](https://www.amazon.com/dp/B07XPDYRRJ) [2**Portal from Facebook. Smart Hands-Free Video Calling with Alexa Built-in (Gen 1)**Portal**$185.22**4.4★1,868 rev](https://www.amazon.com/dp/B07HG62QQZ) [3**Meta Portal Go - Portable Smart Video Calling 10 Touch Screen with Battery**Facebook**$245.86**4.3★1,328 rev](https://www.amazon.com/dp/B09FYH2511) [4**Meta Portal Plus - Smart Video Calling 14 Touch Screen with Stereo Speakers**Facebook**$293.55**4.0★201 rev](https://www.amazon.com/dp/B09FYJFP5Y) [5**Meta Portal TV - Big Screen Smart Video Calling for Group Calls on Your TV**Facebook**$173.60**4.5★7,017 rev](https://www.amazon.com/dp/B07XPLJ9TZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Meta Ray-Ban (Gen 2) Wayfarer Shiny Transparent Grey | Smart AI Glasses for Men Women 3K Ultra HD 12 MP Camera Audio Video Recording Transitions Sapphire Lenses Sunglasses**Meta**$406.92**2,683 rev3mo ago](https://www.amazon.com/dp/B0GQZVG4MD) [**Meta Oakley Vanguard White | Smart AI Glasses for Men Women Camera Audio Video Recording Prizm Sapphire Lenses Sunglasses**Meta**$488.35**115 rev10mo ago](https://www.amazon.com/dp/B0FQFQN5XW) [**Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Clear Lenses Wearable Technology**Meta**$358.58**2,683 rev10mo ago](https://www.amazon.com/dp/B0FLYDJHB4) [**Meta Ray-Ban (Gen 2) Headliner Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Clear Lenses Wearable Technology**Meta**$363.65**364 rev10mo ago](https://www.amazon.com/dp/B0FLYL62ND) [**BoxWave Screen Protector Compatible with Facebook Portal Go - ClearTouch ImpactShield (2-Pack) Impenetrable Screen Protector Flexible Film**BoxWave**$42.92**0 rev2y ago](https://www.amazon.com/dp/B0CY3W69FB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Meta Ray-Ban (Gen 2) Wayfarer Shiny Transparent Grey | Smart AI Glasses for Men Women 3K Ultra HD 12 MP Camera Audio Video Recording Transitions Sapphire Lenses Sunglasses**Meta**$406.92**4.2★**▲ 333%**](https://www.amazon.com/dp/B0GQZVG4MD) [**Meta Ray-Ban (Gen 2) Wayfarer Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Clear Lenses Wearable Technology**Meta**$358.58**4.2★**▲ 303%**](https://www.amazon.com/dp/B0FLYDJHB4) [**Meta Ray-Ban (Gen 2) Headliner Matte Black | Smart AI Glasses for Men Women 2x Battery Life 3K Ultra HD 12 MP Ultra-Wide Camera Audio Video Recording Clear Lenses Wearable Technology**Meta**$363.65**4.3★**▲ 297%**](https://www.amazon.com/dp/B0FLYL62ND) [**Meta Oakley Vanguard White | Smart AI Glasses for Men Women Camera Audio Video Recording Prizm Sapphire Lenses Sunglasses**Meta**$488.35**4.4★**▲ 292%**](https://www.amazon.com/dp/B0FQFQN5XW) [**Meta Portal - Smart Video Calling for the Home with 10 Touch Screen Display - Black**Meta Portal**$180.14**4.5★**▲ 66%**](https://www.amazon.com/dp/B07XPDYRRJ)
**~~View all trending →~~**
## **What buyers say about facebook portal**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“The audio and video quality are excellent, which makes them even more impressive”*
**Ease Of Use**11%
*“It is easy to use”*
**Audio Quality**10%
*“Amazing Quality and Sound”*
**Value For Money**10%
*“Worth the money”*
**Battery Life**9%
*“Great battery life”*
**Size-Overall**5%
*“They fit perfectly”*
**Design-Overall**4%
*“**Design & Comfort**”*
**Comfort-Overall**4%
*“comfortable”*
**Charging**3%
*“charge with the case pretty quickly”*
**Assembly/Installation**3%
*“This was easy to set up”*
### **What buyers complain about **
**Connectivity-Overall**12%
*“They disconnected every once in a while”*
**Durability**11%
*“Broke after 2 monrhs”*
**Functionality-Overall**10%
*“Does not work”*
**Battery Life**8%
*“Low battery life”*
**Value For Money**8%
*“What a waste of $$$”*
**Quality-Overall**7%
*“Poor quality control”*
**Software/Application**6%
*“Logging into Facebook or my WhatsApp app very very faulty”*
**Technical Support**6%
*“discontinued support”*
**Charging**5%
*“no charging cord first off”*
**Audio Quality**3%
*“it does not have any sound”*
### **Top return reasons **
**Size-Overall**39%
**Functionality-Overall**9%
**Value For Money**8%
**Connectivity-Overall**7%
**Advertised Vs Actual Product**6%
**Battery Life**4%
**Audio Quality**4%
**Charging**4%
**Color**3%
**Comfort-Overall**3%
## **Common questions**
- **Is facebook portal profitable to sell on Amazon United States?**
- The niche generates $115K/yr across 14 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.0%. Flapen's verdict: Skip it (24/100).
- **How competitive is the facebook portal niche?**
- 5 brands and 79 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in facebook portal?**
- Top complaints mined from reviews: Connectivity-Overall, Durability, Functionality-Overall. The return rate is 6.4% — above our launch gate.
- **When does demand for facebook portal peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the facebook portal niche?**
- Listings span $42.92–$488.35; the average listing price is $253.90 (sweet spot $15–$100). The average incumbent carries 2,338 reviews — the moat a new listing must climb.
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