---
title: "Ez Pass — $599K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/ez-pass"
last_updated: "2026-08-11T18:15:54.933Z"
locale: en
meta:
description: "Niche score 50/100 · $599K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $599K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ez Pass — $599K/yr Amazon US Niche (2026) - Flapen"
---
# **ez pass**
**Worth a look**
Shows a sweet-spot price point ($21.27 avg), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 64Growth 48Conversion 74Competition 16Returns 89Price range 81Avg price 91Brand share 8Review moat 44Quality gap 32
**Avg price**
**Great****$21.27**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$3.17–$68.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$599K**
$599K/yr · 412K searches
**Growth**
**Okay****+18.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,123.64**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ez pass is a $599K/yr Amazon United States market (412K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb–Mar–Aug–Sep. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ez pass market data**
- **Units sold / yr**
- **25K–30K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$532K–$638K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#722**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**2%**
- E-PASS46% - TAGAAS33% - Generic11% - AUTOBOXCLUB5% - Zeyitian2% - Hoji Home2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +18.4% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Aug, Sep · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/electronics/ez-pass/trend)
## **Top ez pass search terms**
- **ez pass**97K/yr+16.6%5.6% conv. - **ezpass**59K/yr+30.3%4.9% conv. - **ez pass transponder for all states**27K/yr+173.3%3.4% conv. - **epass**24K/yr-2.1%11.7% conv. - **ez pass transponder**20K/yr+20.6%4.2% conv. - **toll**25K/yr-14.8%0.2% conv. - **epass transponder florida**15K/yr-9.7%10.0% conv. - **transponder**13K/yr+5.1%1.8% conv. - **uni pass**21K/yr-15.8%12.2% conv. - **e pass**13K/yr+13.9%8.1% conv. [**All search terms **](https://flapen.com/research/us/electronics/ez-pass/search-terms)
## **Top ez pass products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$60K20%$120K30%$180K40%$240K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**E-ZPass Transponder - Indiana Toll Road (ITRCC) (1-Pack)**TAGAAS**$35.38**4.4★1,276 rev](https://www.amazon.com/dp/B0C33BLQW1) [2**E-PASS Uni Prepaid Portable Toll Pass Works in 19 States Including FL GA NC VA WV MD DE NJ NY PA MA RI NH ME OH IN IL KY and MN Black**E-PASS**$15.20**4.6★4,608 rev](https://www.amazon.com/dp/B09QRMKJ6R) [3**Uni Prepaid Portable Toll Pass by E-PASS Works in 19 States Including FL GA NC VA WV MD DE NJ NY PA MA RI NH ME OH in IL KY and MN White**E-PASS**$15.12**4.6★7,389 rev](https://www.amazon.com/dp/B08C3T3KYR) [4**Electronic Toll Sticker by E-PASS; Prepaid Toll Program Works on All Toll Roads in FL GA NC**E-PASS**$4.91**4.6★1,555 rev](https://www.amazon.com/dp/B08DWKYP6F) [5**AutoBoxClub EZ Pass Holder for Most US States - UV Protective Easy to Install and Remove Fits All Major Toll Passes**AUTOBOXCLUB**$9.92**4.6★8,439 rev](https://www.amazon.com/dp/B078G684S3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SunPass PRO Portable Toll Transponder Prepaid Toll Pass for Florida & 21 States | Works with E-ZPass | Easy Install | No Monthly Fees | Travel Smart Across USA**Generic**$31.31**9 rev3mo ago](https://www.amazon.com/dp/B0GVPZK9ST) [**Hoji Home 4 Pieces (2 Sets) Mounting Strips for EZ Pass/IPass/IZoom/Sunpass Cars Windshield Toll Transponder Holders Reclosable Fastener Peel and Stick Adhesive Dual Lock Tape Strips**Hoji Home**$5.00**1,059 rev1y ago](https://www.amazon.com/dp/B0DQLTT2ZB) [**NC Quick Pass Sticker Transponder NC Toll Roads Works in 19 States (1)**TAGAAS**$3.17**649 rev1y ago](https://www.amazon.com/dp/B0DMS5STWR) [**FLLIK EZ Pass Holder for Windshield. Ezpass with Strong Suction Cups. Toll Pass Transponder iPass Holder. (Clear 1Pack)**FLLIK**$9.28**954 rev2y ago](https://www.amazon.com/dp/B0CX8Y4118) [**Sunpass Sun Pass Pro Portable Toll Transponder - Prepaid Electronic Toll Pass for Florida + 23 Additional States E-ZPass Compatible No-Stop Automatic Toll Payment Device for Cars Travel & Commuting**Generic**$29.53**43 rev2y ago](https://www.amazon.com/dp/B0GSXMHK8T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SunPass PRO Portable Toll Transponder Prepaid Toll Pass for Florida & 21 States | Works with E-ZPass | Easy Install | No Monthly Fees | Travel Smart Across USA**Generic**$31.31**4.4★**▲ 237%**](https://www.amazon.com/dp/B0GVPZK9ST) [**Sunpass Sun Pass Pro Portable Toll Transponder - Prepaid Electronic Toll Pass for Florida + 23 Additional States E-ZPass Compatible No-Stop Automatic Toll Payment Device for Cars Travel & Commuting**Generic**$29.53**4.7★**▲ 220%**](https://www.amazon.com/dp/B0GSXMHK8T) [**Sun Pass Pro Universal Toll Transponder Prepaid Electronic Pass for Florida & 21 Additional States (PRO)**Generic**$29.77**4.5★**▲ 146%**](https://www.amazon.com/dp/B0FW3MT8N9) [**AutoBoxClub EZ Pass Holder for Most US States - UV Protective Easy to Install and Remove Fits All Major Toll Passes**AUTOBOXCLUB**$9.92**4.6★**▲ 74%**](https://www.amazon.com/dp/B078G684S3) [**Hoji Home 4 Pieces (2 Sets) Mounting Strips for EZ Pass/IPass/IZoom/Sunpass Cars Windshield Toll Transponder Holders Reclosable Fastener Peel and Stick Adhesive Dual Lock Tape Strips**Hoji Home**$5.00**4.6★**▲ 61%**](https://www.amazon.com/dp/B0DQLTT2ZB)
**~~View all trending →~~**
## **What buyers say about ez pass**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**13%
*“Nice compact size”*
**Efficiency**12%
*“It does it job”*
**Quality-Overall**11%
*“Great produce”*
**Ease Of Use**10%
*“Ease of operation”*
**Advertised Vs Actual Product**10%
*“Just as advertised”*
**Assembly/Installation**9%
*“Easy set up”*
**Value For Money**8%
*“Great value for the price”*
**Adhesion/Stickiness**5%
*“Stickiness is pretty good”*
**Mounting**4%
*“Easy to mount”*
**Portability**3%
*“Great for the price an convenient to transport to a rental”*
### **What buyers complain about **
**Functionality-Overall**13%
*“DId not work”*
**Suction**10%
*“Terrible suction”*
**Value For Money**8%
*“A total waste of money”*
**Assembly/Installation**7%
*“almost impossible to set up”*
**Adhesion/Stickiness**7%
*“it didnt stick when it got cold useless”*
**Size-Overall**5%
*“i may chose wrong size”*
**Quality-Overall**5%
*“Poor quality”*
**Windshield Issues**4%
*“Really adheres to windshield”*
**Durability**4%
*“Didn't work for over 2 years without knowing it”*
**Strength**4%
*“Didnt hold well”*
### **Top return reasons **
**Size-Overall**21%
**Functionality-Overall**15%
**Compatibility-Overall**14%
**Value For Money**11%
**Mounting**7%
**Advertised Vs Actual Product**5%
**Certifications**4%
**Adhesion/Stickiness**3%
**Defective Material/Parts**3%
**Suction**3%
## **Common questions**
- **Is ez pass profitable to sell on Amazon United States?**
- The niche generates $599K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +18.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the ez pass niche?**
- 7 brands and 13 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in ez pass?**
- Top complaints mined from reviews: Functionality-Overall, Suction, Value For Money. The return rate is 1.3%.
- **When does demand for ez pass peak?**
- Demand peaks in Feb–Mar–Aug–Sep; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the ez pass niche?**
- Listings span $3.17–$68.89; the average listing price is $21.27 (sweet spot $15–$100). The average incumbent carries 2,124 reviews — the moat a new listing must climb.
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