---
title: "Extension Cord — $48.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/extension-cord"
last_updated: "2026-07-21T11:17:19.301Z"
locale: en
meta:
description: "Niche score 66/100 · $48.3M/yr market · 34.0M searches/yr · $14.35 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $48.3M/yr market · 34.0M searches/yr · $14.35 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Extension Cord — $48.3M/yr Amazon US Niche (2026) - Flapen"
---
# **extension cord**
**Launch it**
A $48.3M/yr market growing +3.5% this quarter with returns at 1.3% — clears our launch bar.
Market size 100Growth 29Conversion 87Competition 76Returns 89Price range 57Avg price 70Brand share 86Review moat 16Quality gap 15
**Market size**
**Incredible****$48.3M**
$48.3M/yr · 34.0M searches
**Returns**
**Great****1.3%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Avg price**
**Good****$14.35**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.22–$26.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+3.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****20,223.79**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, extension cord is a $48.3M/yr Amazon United States market (34.0M searches/yr). The top 5 brands hold 49% of demand. Verdict: Launch it — 66/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **extension cord market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 80,000–100,000/product
- **Revenue / yr**
- **$14.3M–$14.3M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#39**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**48**
**Top-5 brand share**
**49%**
Top 20: 94%
**Top-5 click share**
**39%**
Top 20: 76%
**Open market**
**46%**
- YISHU14% - SUPERDANNY11% - Amazon Basics10% - Yintar8% - Anker7% - HANYCONY5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.
1.0M600KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/electronics/extension-cord/trend)
## **Top extension cord search terms**
- **extension cord**9.7M/yr+8.7%6.3% conv. - **power strip**6.1M/yr+4.2%7.4% conv. - **surge protector power strip**4.3M/yr+2.8%8.0% conv. - **surge protector**3.1M/yr+5.1%5.4% conv. - **extension cord with multiple outlets**2.8M/yr+2.5%6.7% conv. - **power strips with surge protection**2.5M/yr-13.9%8.1% conv. - **extension cords**771K/yr+16.7%4.0% conv. - **power strip with usb ports**724K/yr-6.8%5.3% conv. - **surge protector with usb ports**707K/yr-11.8%6.0% conv. - **power strips**520K/yr+3.1%3.7% conv. [**All search terms **](https://flapen.com/research/us/electronics/extension-cord/search-terms)
## **Top extension cord products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1.9M8%$3.9M12%$5.8M16%$7.7M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 42 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**6 Ft Surge Protector Power Strip - 8 Widely Outlets with 4 USB Ports 3 Side Outlet Extender with 6 Feet Extension Cord Flat Plug Wall Mount Desk USB Charging Station ETL White**YISHU**$9.41**4.6★51,188 rev](https://www.amazon.com/dp/B09PDLBFKY) [2**6Ft Power Strip Surge Protector - Yintar Extension Cord with 6 AC Outlets and 3 USB Ports for for Home Office Dorm Essentials 1680 Joules ETL Listed (Black)**Yintar**$10.64**4.7★29,919 rev](https://www.amazon.com/dp/B08MTBCXWX) [3**10Ft Extension Cord with Multiple Outlets Flat Plug Surge Protector Power Strip 10 Ft Long Cord 8 Outlets & 4 USB Ports (2 USB C) Desk Charging Station for Home Office College Dorm Room Essentials**SUPERDANNY**$12.39**4.8★6,260 rev](https://www.amazon.com/dp/B0DZ254SSR) [4**Anker Power Strip with 2100J Surge Protector Outlet Extender 5ft Extension Cord with Multiple Outlets 12 AC 2 USB A 1 USB C Port for 20W Home Office Dorm Room Essentials TUV Listed**Anker**$26.70**4.8★19,415 rev](https://www.amazon.com/dp/B09SG2Q23M) [5**Surge Protector Power Strip - HANYCONY 8 Outlets 4 USB (2 USB C) Charging Ports Multi Plug Outlet Extender 5Ft Braided Extension Cord Flat Plug Wall Mount Desk Charging Station for Home Office ETL**HANYCONY**$10.18**4.8★67,643 rev](https://www.amazon.com/dp/B092J8LPWR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**6 Ft Extension Cord Power Strip Teiobar Surge Protector with 12 AC Outlets and 4 USB Ports for Home Office Dorm Essentials 2700 Joules ETL Listed Black**Teiobar**$18.03**454 rev7mo ago](https://www.amazon.com/dp/B0G64G4M2G) [**10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials**SUPERDANNY**$12.65**8,298 rev9mo ago](https://www.amazon.com/dp/B0FPFF7JN8) [**10Ft Extension Cord with Multiple Outlets Flat Plug Surge Protector Power Strip 10 Ft Long Cord 8 Outlets & 4 USB Ports (2 USB C) Desk Charging Station for Home Office College Dorm Room Essentials**SUPERDANNY**$12.39**6,260 rev1y ago](https://www.amazon.com/dp/B0DZ254SSR) [**Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack**Amazon Basics**$11.29**44,273 rev1y ago](https://www.amazon.com/dp/B0D1XJR9YR) [**Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord Black 2-Pack**Amazon Basics**$12.23**44,273 rev1y ago](https://www.amazon.com/dp/B0D1XNYKD5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GE Surge Protector Power Strip 6 Ft Extension Cord 6 Outlet Extender 800 Joules Flat Plug Twist-to-Close Safety Covers ETL Listed White 67051**GE**$13.48**4.8★**▲ 203%**](https://www.amazon.com/dp/B09N7T1TN5) [**Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack**Amazon Basics**$11.29**4.7★**▲ 190%**](https://www.amazon.com/dp/B0D1XJR9YR) [**Amazon Basics Extension Cord 10 Ft 3 Prong Outlet Extender Indoor 13 Amps 125V Black**Amazon Basics**$7.14**4.8★**▲ 178%**](https://www.amazon.com/dp/B075BMVZ2N) [**10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials**SUPERDANNY**$12.65**4.7★**▲ 176%**](https://www.amazon.com/dp/B0FPFF7JN8) [**Amazon Basics Surge Protector Power Strip with 6 Outlets 2 USB Ports 1000 Joule 6-Foot Cord Length Black**Amazon Basics**$10.64**4.8★**▲ 166%**](https://www.amazon.com/dp/B07Q7DM9HP)
**~~View all trending →~~**
## **What buyers say about extension cord**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Build quality is great”*
**Socket/Port/Plug**13%
*“Love the USB ports”*
**Advertised Vs Actual Product**11%
*“Better than expected”*
**Value For Money**9%
*“Fair price”*
**Charging**8%
*“charges well”*
**Ease Of Use**7%
*“easy to read”*
**Design-Overall**4%
*“Beautiful design”*
**Size-Overall**4%
*“Good size for travel”*
**Portability**3%
*“Convenient for travel”*
**Strength**3%
*“Solid product”*
### **What buyers complain about **
**Durability**18%
*“Didnt last”*
**Socket/Port/Plug**10%
*“USB Ports Don't Work”*
**Quality-Overall**9%
*“Bad Quality”*
**Charging**8%
*“Slow charging”*
**Functionality-Overall**8%
*“Never worked”*
**Noise Level**6%
*“Makes noise”*
**Size-Overall**3%
*“Too short”*
**Value For Money**2%
*“crazy cost more than 1/2 the product to return it”*
**Heating**2%
*“it overheated”*
**Advertised Vs Actual Product**2%
*“FALSE ADVERTISING”*
### **Top return reasons **
**Size-Overall**26%
**Socket/Port/Plug**10%
**Charging**10%
**Functionality-Overall**9%
**Advertised Vs Actual Product**7%
**Value For Money**7%
**Compatibility-Overall**6%
**Defective Material/Parts**4%
**Add-Ons/Attachments**3%
**Connectivity-Overall**2%
## **Common questions**
- **Is extension cord profitable to sell on Amazon United States?**
- The niche generates $48.3M/yr across 42 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Launch it (66/100).
- **How competitive is the extension cord niche?**
- 26 brands and 48 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in extension cord?**
- Top complaints mined from reviews: Durability, Socket/Port/Plug, Quality-Overall. The return rate is 1.3%.
- **When does demand for extension cord peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the extension cord niche?**
- Listings span $6.22–$26.70; the average listing price is $14.35 (sweet spot $15–$100). The average incumbent carries 20,224 reviews — the moat a new listing must climb.
## **Related niches in Electronics**
- 66 [**power strip**](https://flapen.com/research/us/electronics/power-strip)$36.8M/yr+0.8%**Launch it**- 66 [**arlo pro 4 battery**](https://flapen.com/research/us/electronics/arlo-pro-4-battery)$121K/yr+18.3%**Worth a look**- 66 [**macbook charger usb c**](https://flapen.com/research/us/electronics/macbook-charger-usb-c)$1.4M/yr-4.2%**Worth a look**- 66 [**marine radio**](https://flapen.com/research/us/electronics/marine-radio)$2.4M/yr+82.1%**Launch it**- 67 [**hidden camera detectors**](https://flapen.com/research/us/electronics/hidden-camera-detectors)$3.1M/yr-15.1%**Worth a look**- 67 [**moultrie edge battery pack**](https://flapen.com/research/us/electronics/moultrie-edge-battery-pack)$933K/yr+14.0%**Launch it**[**All Electronics niches **](https://flapen.com/research/us/electronics)