---
title: "Evangelion — $149K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/evangelion"
last_updated: "2026-08-11T16:14:24.346Z"
locale: en
meta:
description: "Niche score 37/100 · $149K/yr market · 666K searches/yr · $45.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $149K/yr market · 666K searches/yr · $45.77 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Evangelion — $149K/yr Amazon US Niche (2026) - Flapen"
---
# **evangelion**
**Skip it**
Weak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size 32Growth 32Conversion 6Competition 10Returns 93Price range 93Avg price 95Brand share 10Review moat 67Quality gap 24
**Avg price**
**Incredible****$45.77**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$12.91–$88.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****818.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$149K**
$149K/yr · 666K searches
**Growth**
**Okay****+5.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, evangelion is a $149K/yr Amazon United States market (666K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **evangelion market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$114K–$137K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#620**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **10.6%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- FIREFIRST45% - BLOKEES24% - Great Eastern Entertainment14% - BAGCREATIONS9% - BANDAI SPIRITS5% - YOLOPARK4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/electronics/evangelion/trend)
## **Top evangelion search terms**
- **evangelion**571K/yr+4.5%0.1% conv. - **neon genesis**29K/yr+24.0%0.0% conv. - **evangelion merch**44K/yr-13.4%0.1% conv. - **neon genesis evangelion merch**21K/yr+67.2%0.1% conv. [**All search terms **](https://flapen.com/research/us/electronics/evangelion/search-terms)
## **Top evangelion products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$22K30%$45K45%$67K60%$90K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FIREFIRST x Neon Genesis Evangelion 15 Anime Backpack with Laptop Sleeve**FIREFIRST**$88.21**4.7★213 rev](https://www.amazon.com/dp/B09BRBWDJG) [2**BLOKEES - Ultra Action Edition - Legacy Edition - Evangelion Unit 01 - Build Kit**BLOKEES**$40.06**4.4★167 rev](https://www.amazon.com/dp/B0F8WTJSK6) [3**Great Eastern Evangelion GE-52302 Rei Plugsuit Stuffed Plush 8 Multi-Colored**Great Eastern Entertainment**$27.80**4.9★4,829 rev](https://www.amazon.com/dp/B076DP5XTC) [4**Neon Genesis Evangelion Messenger Crossbody Shoulder Bag by Fx Creations**BAGCREATIONS**$58.88**4.5★39 rev](https://www.amazon.com/dp/B0DFGZX95V) [5**Bandai Hobby - Evangelion - Multipurpose Humanoid Decisive Weapon Artificial Human Evangelion Unit-01 Bandai Spirits RG Model Kit**BANDAI SPIRITS**$72.23**4.7★1,422 rev](https://www.amazon.com/dp/B07ZTFNHDS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BLOKEES - Ultra Action Edition - Legacy Edition - Evangelion Unit 01 - Build Kit**BLOKEES**$40.06**167 rev10mo ago](https://www.amazon.com/dp/B0F8WTJSK6) [**BLOKEES - Ultra Action Edition - Legacy Edition - Evangelion Unit 02 - Build Kit**BLOKEES**$39.90**62 rev10mo ago](https://www.amazon.com/dp/B0FR7WZZLF) [**YOLOPARK Evangelion Figure - 7.87 Inch Highly Articulated Humanoid Decisive Weapon Neon Genesis Evangelion Model Kit (EVA-01)**YOLOPARK**$35.74**252 rev1y ago](https://www.amazon.com/dp/B0DLWM61DP) [**Neon Genesis Evangelion Messenger Crossbody Shoulder Bag by Fx Creations**BAGCREATIONS**$58.88**39 rev1y ago](https://www.amazon.com/dp/B0DFGZX95V) [**Neon Genesis Evangelion Fanny Pack Crossbody Bag Fashion Waist Pack by FX Creations**BAGCREATIONS**$36.16**41 rev1y ago](https://www.amazon.com/dp/B0DFH5S2R4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FIREFIRST x Neon Genesis Evangelion 15 Anime Backpack with Laptop Sleeve**FIREFIRST**$88.21**4.7★**▲ 96%**](https://www.amazon.com/dp/B09BRBWDJG) [**Bandai Hobby - Evangelion - Multipurpose Humanoid Decisive Weapon Artificial Human Evangelion Unit-01 Bandai Spirits RG Model Kit**BANDAI SPIRITS**$72.23**4.7★**▲ 21%**](https://www.amazon.com/dp/B07ZTFNHDS) [**Neon Genesis Evangelion Messenger Crossbody Shoulder Bag by Fx Creations**BAGCREATIONS**$58.88**4.5★**— 0%**](https://www.amazon.com/dp/B0DFGZX95V) [**BLOKEES - Ultra Action Edition - Legacy Edition - Evangelion Unit 01 - Build Kit**BLOKEES**$40.06**4.4★**— 9%**](https://www.amazon.com/dp/B0F8WTJSK6) [**BLOKEES - Ultra Action Edition - Legacy Edition - Evangelion Unit 02 - Build Kit**BLOKEES**$39.90**5.0★**▼ 18%**](https://www.amazon.com/dp/B0FR7WZZLF)
**~~View all trending →~~**
## **What buyers say about evangelion**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Overall model is great”*
**Assembly/Installation**14%
*“easy to put together would recommend”*
**Value For Money**13%
*“Good for the price point”*
**Design-Overall**11%
*“Great graphic designs”*
**Size-Overall**7%
*“Theyre well sized, and detailed enough”*
**Ease Of Use**4%
*“its really easy to build”*
**Fun/Entertainment Experience**3%
*“fun to mess around with the posing”*
**Creativity**3%
*“Really fun and creative”*
**Advertised Vs Actual Product**3%
*“Exactly what I desired”*
**Display-Overall**2%
*“it looks amazing as a display on shelf i quite like it placing the accessories in the hands can be a bit frustrating sometimes”*
### **What buyers complain about **
**Defective Material/Parts**25%
*“Broken piece”*
**Assembly/Installation**17%
*“Very frustrating to put apart”*
**Value For Money**7%
*“It's expensive”*
**Durability**6%
*“feels like you're going to break it before it finally POPs in”*
**Product Condition**6%
*“Mine was obviously not new”*
**Instructions/User Manual/Troubleshooting**6%
*“the instruction's don't make sense”*
**Quality-Overall**5%
*“not great quality”*
**Strength**4%
*“feels like you're going to break it before it finally POPs in”*
**Adhesion/Stickiness**2%
*“Use some glue on the figure if it keeps falling apart”*
**Ease Of Use**1%
*“falls apart frequently with even basic attempts to pose it”*
### **Top return reasons **
**Defective Material/Parts**41%
**Size-Overall**14%
**Assembly/Installation**13%
**Advertised Vs Actual Product**6%
**Add-Ons/Attachments**4%
**Value For Money**3%
**Durability**3%
**Quality-Overall**2%
**Connectivity-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is evangelion profitable to sell on Amazon United States?**
- The niche generates $149K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Skip it (37/100).
- **How competitive is the evangelion niche?**
- 6 brands and 63 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in evangelion?**
- Top complaints mined from reviews: Defective Material/Parts, Assembly/Installation, Value For Money. The return rate is 1.1%.
- **When does demand for evangelion peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the evangelion niche?**
- Listings span $12.91–$88.21; the average listing price is $45.77 (sweet spot $15–$100). The average incumbent carries 819 reviews — the moat a new listing must climb.
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