---
title: "Eufy Light — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/eufy-light"
last_updated: "2026-08-11T16:14:20.661Z"
locale: en
meta:
description: "Niche score 49/100 · $1.2M/yr market · 1.5M searches/yr · $49.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $1.2M/yr market · 1.5M searches/yr · $49.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Eufy Light — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **eufy light**
**Skip it**
Soft demand (-10.5% this quarter) — this niche doesn't clear our bar today.
Market size 82Growth 20Conversion 22Competition 59Returns 64Price range 36Avg price 94Brand share 41Review moat 24Quality gap 42
**Avg price**
**Great****$49.02**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.2M**
$1.2M/yr · 1.5M searches
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$9.62–$244.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****4,946.91**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-10.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, eufy light is a $1.2M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **eufy light market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$1.5M–$2.0M**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 82%
**Open market**
**17%**
- Guankai25% - eufy Security24% - WILLED19% - EZVALO8% - GOODEA5% - MCGOR3% - Open — no brand owns it (11 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.
45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/electronics/eufy-light/trend)
## **Top eufy light search terms**
- **stair lights**297K/yr-3.7%1.0% conv. - **eufy floodlight camera**168K/yr+19.9%2.0% conv. - **stair lights indoor**221K/yr-26.4%1.3% conv. - **battery night light**95K/yr-2.3%1.2% conv. - **stair lights motion sensor indoor**69K/yr-36.3%1.6% conv. - **battery powered night light**57K/yr+2.1%1.4% conv. - **lights for stairs indoor**54K/yr-11.7%1.2% conv. - **motion sensor stair lights indoor**54K/yr-27.0%1.5% conv. - **indoor stair lights**48K/yr-6.9%1.1% conv. - **motion lights for stairs**42K/yr-6.4%2.0% conv. [**All search terms **](https://flapen.com/research/us/electronics/eufy-light/search-terms)
## **Top eufy light products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$62K10%$125K15%$187K20%$249K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Guankai 8 Pack Motion Sensor Stair Light for Indoor Battery Operated Closet Lights Wireless Stick on Anywhere Hallway Lamp Portable Led Night Lamps for Bedroom Under Cabinet Kitchen**Guankai**$19.61**4.2★2,353 rev](https://www.amazon.com/dp/B0DHTVLJZ2) [2**eufy Security Dual-Lens 360Coverage Floodlight Camera E340 Security Camera Outdoor Pan &Tilt AI Detection&Tracking 8 Hybrid Zoom No Monthly Fee 24/7 Recording Dual-Band Wi-Fi 6 2000 LM Wired**eufy Security**$163.03**4.3★2,219 rev](https://www.amazon.com/dp/B0CD9QKSDD) [3**eufy Security Floodlight Camera E30 Security Camera Outdoor 360 Pan and Tilt AI Detection and Tracking 2K Video 2.4GHz Wi-Fi 2 000 Lumens Built-in Siren 24/7 RecordingNo Monthly Fee**eufy Security**$123.35**4.5★912 rev](https://www.amazon.com/dp/B0DDTRM7DJ) [4**WILLED Stair Lights Indoor Warm White Rechargeable Night Light Wireless Motion Sensor Night Light Battery Stick On Lights for Stairway Hallway Kitchen Closet Cabinet Bedroom Kids Room(4-Pack)**WILLED**$22.20**4.6★4,048 rev](https://www.amazon.com/dp/B0DNJNGKF2) [5**EZVALO 6 Pack Motion Sensor Night Lights Sync LED Stair Lights Indoor 1500mAh Rechargeable Magnetic & Dimmable 3000K Soft White Portable Nightlight for Hallway Stairs Bathroom Bedroom**EZVALO**$31.58**4.7★436 rev](https://www.amazon.com/dp/B0FJCRZJ2G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WILLED Rechargeable Motion Sensor Stair Lights Indoor Warm White Magnetic Stick-on Battery Powered Night Lights for Stairway Hallway Bedroom Closet 6 Pack**WILLED**$25.86**126 rev3mo ago](https://www.amazon.com/dp/B0GGB3SPCY) [**GOODEA Rechargeable Motion Sensor Night Lights for Stairs Magnetic Stair Lights Indoor Warm Dimmable Night Light for Hallway Bathroom Bedroom Closet(4 Pack)**GOODEA**$16.82**206 rev4mo ago](https://www.amazon.com/dp/B0G7FXH4R2) [**6 Pack Rechargeable Motion Sensor Stair Lights Indoor Hallway Wall Light Magnetic Wireless Peel and Stick On Closet Light Battery Operated LED Night Lights for Step Bedroom Cabinet Toilet Bathroom**Lazukes**$21.34**41 rev5mo ago](https://www.amazon.com/dp/B0G3X25V5Q) [**WILLED Stair Lights Indoor RGB & Warm White Rechargeable Motion Sensor Night Light Wireless Motion Sensor Lights Indoor for Stair Bathroom Hallway Kitchen Closet Cabinet Bedroom Kids Room**WILLED**$22.41**502 rev8mo ago](https://www.amazon.com/dp/B0FLNTDXNW) [**EZVALO 6 Pack Motion Sensor Night Lights with Charging Station Sync LED Stair Lights Indoor 1500mAh Rechargeable Magnetic & Dimmable 3000K Soft White Portable Nightlight for Hallway Stairs**EZVALO**$40.65**436 rev8mo ago](https://www.amazon.com/dp/B0FJDHG8CZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WILLED Rechargeable Motion Sensor Stair Lights Indoor Warm White Magnetic Stick-on Battery Powered Night Lights for Stairway Hallway Bedroom Closet 6 Pack**WILLED**$25.86**4.7★**▲ 308%**](https://www.amazon.com/dp/B0GGB3SPCY) [**EZVALO 6 Pack Motion Sensor Night Lights with Charging Station Sync LED Stair Lights Indoor 1500mAh Rechargeable Magnetic & Dimmable 3000K Soft White Portable Nightlight for Hallway Stairs**EZVALO**$40.65**4.7★**▲ 246%**](https://www.amazon.com/dp/B0FJDHG8CZ) [**6 Pack Rechargeable Motion Sensor Stair Lights Indoor Hallway Wall Light Magnetic Wireless Peel and Stick On Closet Light Battery Operated LED Night Lights for Step Bedroom Cabinet Toilet Bathroom**Lazukes**$21.34**4.5★**▲ 240%**](https://www.amazon.com/dp/B0G3X25V5Q) [**GOODEA Rechargeable Motion Sensor Night Lights for Stairs Magnetic Stair Lights Indoor Warm Dimmable Night Light for Hallway Bathroom Bedroom Closet(4 Pack)**GOODEA**$16.82**4.8★**▲ 223%**](https://www.amazon.com/dp/B0G7FXH4R2) [**EZVALO 6 Pack Motion Sensor Night Lights Sync LED Stair Lights Indoor 1500mAh Rechargeable Magnetic & Dimmable 3000K Soft White Portable Nightlight for Hallway Stairs Bathroom Bedroom**EZVALO**$31.58**4.7★**▲ 64%**](https://www.amazon.com/dp/B0FJCRZJ2G)
**~~View all trending →~~**
## **What buyers say about eufy light**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**28%
*“BRIGHT LIGHTS”*
**Charging**12%
*“Doesnt take long to charge”*
**Quality-Overall**7%
*“Great product for the price”*
**Assembly/Installation**6%
*“Ease of installation”*
**Value For Money**5%
*“Excellent value”*
**Motion Detection**4%
*“Motion detection works very well”*
**Ease Of Use**4%
*“Easy to put on”*
**Advertised Vs Actual Product**4%
*“As Advertised”*
**Battery Life**3%
*“Battery last long”*
**Efficiency**3%
*“Works great in bathroom”*
### **What buyers complain about **
**Charging**22%
*“Does not hold a charge”*
**Battery Life**11%
*“Low Battery life”*
**Durability**9%
*“Broke with in a week”*
**Brightness/Shine/Glow**6%
*“Too bright”*
**Functionality-Overall**5%
*“DIDN'T WORK”*
**Quality-Overall**3%
*“Bad quality”*
**Magnetic Strength/Adsorption**3%
*“Magnets suck”*
**Size-Overall**3%
*“a bit larger”*
**Value For Money**2%
*“these aren't cheap”*
**Adhesion/Stickiness**2%
*“Adhesive not strong enough”*
### **Top return reasons **
**Brightness/Shine/Glow**20%
**Size-Overall**16%
**Charging**9%
**Color**8%
**Functionality-Overall**7%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Bulb Flicker/Dimming/Color**4%
**Defective Material/Parts**4%
**Magnetic Strength/Adsorption**3%
## **Common questions**
- **Is eufy light profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 35 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (49/100).
- **How competitive is the eufy light niche?**
- 17 brands and 25 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in eufy light?**
- Top complaints mined from reviews: Charging, Battery Life, Durability. The return rate is 2.4%.
- **When does demand for eufy light peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the eufy light niche?**
- Listings span $9.62–$244.56; the average listing price is $49.02 (sweet spot $15–$100). The average incumbent carries 4,947 reviews — the moat a new listing must climb.
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