---
title: "Search terms — esp8266 - Flapen"
canonical_url: "https://flapen.com/research/us/electronics/esp8266/search-terms"
last_updated: "2026-08-11T20:10:11.731Z"
locale: en
meta:
  description: "Niche score 35/100 · $25K/yr market · 71K searches/yr · $14.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 35/100 · $25K/yr market · 71K searches/yr · $14.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — esp8266 - Flapen"
---

# **esp8266**

**Skip it**

A small market ($25K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 18Conversion 32Competition 24Returns 80Price range 49Avg price 67Brand share 16Review moat 84Quality gap 50

**Review moat**

**Great****324.85**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****$14.06**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$5.70–$23.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-14.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$25K**

$25K/yr · 71K searches

## Search terms